It's rapidly evolving
With 3 billion users on TikTok and 59% over 24 years old, this platform has become one of the most extensive and potential social media for brands to raise their presence.
It inspires users to buy
TikTok excels at driving organic demands and there are 12.3 billion #TikTokmademebuyit posts to back its claim.
Being a relatively new platform that incorporates advertising, the cost of running a TikTok campaign is almost always more budget-friendly than Facebook Ads and Google Ads.