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Google Advertising

Case Study

TBP - TMJ Bagging & Packing

TBP - TMJ Bagging & Packing, a brand with many years of experience in automated bagging and packing solutions, faced difficulties with their initial Google Ads campaigns. After partnering with Mega Digital, their approach transformed. This case study explores how they optimized ad spend, increased conversions, and effectively reached their target audience through tailored Google Ads strategies.

about the customer
TBP – TMJ Group, a well-established company in Vietnam, specializes in automated bagging and packing solutions. With over 15 years of experience, TMJ Group offers products like bagging machines, sewing machines, and automatic packing systems. Their mission is to help businesses reduce labor costs, increase productivity, and maintain product quality through automation.


  • Increasing Conversions: TMJ Group aimed to secure at least 40 conversions per month. These conversions were crucial for driving sales and demonstrating the value of their automated and semi-automated bagging and packing solutions.
  • Optimizing Ad Spend: With a monthly budget of $860, the goal was to maximize return on ad spend (ROAS) by reducing cost-per-acquisition (CPA) and ensuring that every ad dollar spent contributed to meaningful engagement and conversions.



  • Low Conversion Rates: Despite having high-quality products, TMJ Group’s advertising campaigns were not reaching the right audience effectively, resulting in low conversion rates. The broad targeting failed to attract customers needing their solutions.
  • Niche Market Focus: The company’s focus on manufacturing businesses limited their customer base, necessitating highly targeted marketing efforts to reach potential clients within this specific industry.
  • Small-Scale Operations with Limited Resources: Operating with a constrained budget and limited manpower, TMJ Group needed to achieve significant results efficiently, requiring strategic and impactful use of their resources.

TBP TMJ group mega digital case study
Mega Digital's Solutions

a multifaceted strategy to scale efficiently

To resolve TMJ Group’s challenges, a thorough and customized solution was executed, concentrating on improving their Google Ads strategies.

Targeted Search Ads: Implemented specific keywords like “Máy đóng bao” and “Cân định lượng” to create ads targeting potential customers most likely to need TMJ Group’s products.

Varied Campaigns: Launched multiple campaigns with varied bidding strategies and keyword match types to identify the most effective approach. Campaigns included Max Conversion, Enhanced CPC, and Max CPC with Broad and Phrase Match keywords.

Ad Scheduling: Scheduled ads to run during peak hours from 8 AM to 10 PM to maximize visibility and conversion rates.

Keyword Optimization: Refined keywords from Broad Match to Phrase Match to increase relevance and added negative keywords to filter out irrelevant traffic.

Continuous Monitoring and Adjustment: Regularly monitored campaign performance, making adjustments to bids, keywords, and ad copy to ensure maximum efficiency and effectiveness.

our results

TMJ Group and the Remarkable Results

After collaborating with Mega Digital and applying tailored strategies, TMJ Group aimed to boost conversions and optimize their ad spend. They focused on driving sales and demonstrating the value of their automated bagging and packing solutions. The campaigns effectively targeted their audience, ensuring efficient use of their budget. This led to a noticeable increase in conversions and enhanced brand visibility, showcasing TMJ Group’s strong online presence in the competitive market.
Our result media


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what your customers saying
What customers saying

Hi everyone, Andy here from TMJ Group. I want to share how Mega Digital transformed our digital advertising strategy.

Before we teamed up, our ads were missing the mark and conversions were low. Mega Digital stepped in, understood our business, and launched highly targeted Google Ads campaigns. Their customized strategies boosted our conversions and optimized our ad spend, making every dollar count.

The team at Mega Digital is fantastic—knowledgeable, communicative, and always optimizing for better results.

If you need experts in Google Ads to boost your business, Mega Digital is the way to go.

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