Introduction

TBP – TMJ Bagging & Packing – 9.8x ROAS with Google Ads

TBP - TMJ Bagging & Packing, a seasoned brand in automated solutions, struggled with their initial Google Ads campaigns. After partnering with Mega Digital, they optimized ad spend, boosted conversions, and effectively targeted their audience with tailored strategies.

Overview

TBP – TMJ Bagging & Packing, a brand with many years of experience in automated bagging and packing solutions, faced difficulties with their initial Google Ads campaigns. This case study explores how they optimized ad spend, increased conversions, and effectively reached their target audience through tailored Google Ads strategies.

Customer's info

About TBP by TMJ Group

TBP – TMJ Group, a well-established company in Vietnam, specializes in automated bagging and packing solutions. With over 15 years of experience, TMJ Group offers products like bagging machines, sewing machines, and automatic packing systems. Their mission is to help businesses reduce labor costs, increase productivity, and maintain product quality through automation.

Objectives

What's TBP by TMJ Group Expecting from Us

Increasing Conversions: TMJ Group aimed to secure at least 40 conversions per month, essential for boosting sales and showcasing the value of their automated packaging solutions.
Optimizing Ad Spend: With a $860 monthly budget, the goal was to maximize ROAS by lowering CPA and ensuring every ad dollar led to meaningful engagement and conversions.

Challenges

The current situation of TBP by TMJ Group

Low Conversion Rates: Despite having high-quality products, TMJ Group’s ads weren’t effectively reaching the right audience, leading to low conversion rates. Broad targeting missed customers needing their solutions.
Niche Market Focus: With a focus on manufacturing businesses, TMJ Group’s customer base was limited, requiring highly targeted marketing to reach potential clients in this specific industry.
Small-Scale Operations with Limited Resources: With a tight budget and limited staff, TMJ Group needed to achieve significant results efficiently, making strategic resource use essential.

Solutions

A Multifaceted Strategy to Scale efficienty

To resolve TMJ Group’s challenges, a thorough and customized solution was executed, concentrating on improving their Google Ads strategies.

Targeted Search Ads: Implemented specific keywords like “Máy đóng bao” and “Cân định lượng” to create ads targeting potential customers most likely to need TMJ Group’s products.

Varied Campaigns: Launched multiple campaigns with varied bidding strategies and keyword match types to identify the most effective approach. Campaigns included Max Conversion, Enhanced CPC, and Max CPC with Broad and Phrase Match keywords.

Ad Scheduling: Scheduled ads to run during peak hours from 8 AM to 10 PM to maximize visibility and conversion rates.

Keyword Optimization: Refined keywords from Broad Match to Phrase Match to increase relevance and added negative keywords to filter out irrelevant traffic.

TMJ Group and the Remarkable Results

Results

After partnering with Mega Digital, TMJ Group aimed to boost conversions and optimize ad spend by focusing on sales and highlighting their automated packaging solutions. The targeted campaigns successfully boosted sales and improved brand visibility, strengthening TMJ Group’s presence in the competitive market.

What Clients Are Saying

Customer experience is our top priority

Hi everyone, Andy here from TMJ Group. I want to share how Mega Digital transformed our digital advertising strategy.

Before we teamed up, our ads were missing the mark and conversions were low. Mega Digital stepped in, understood our business, and launched highly targeted Google Ads campaigns. Their customized strategies boosted our conversions and optimized our ad spend, making every dollar count.

The team at Mega Digital is fantastic—knowledgeable, communicative, and always optimizing for better results.

If you need experts in Google Ads to boost your business, Mega Digital is the way to go.

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