Introduction

Lend Wallets: Generating Financial Leads with TikTok Ads

Lend Wallets, a US-based financial services company, sought to expand their marketing efforts by testing TikTok, while facing challenges with advanced lead tracking and integration with their CRM system. After collaborating with Mega Digital, they successfully optimized their tracking process, generating high-quality leads and improving campaign performance across platforms.

Overview

Lend Wallets, a US-based financial entity, partnered with Mega Digital to explore TikTok as a new advertising platform. With hands-on experience in executing TikTok ads campaigns, Mega Digital has helped address their concerns about maintaining lead quality and quantity on a completely new platform.

The collaboration focused on generating high-quality leads and leveraging the client’s expertise in creative production across multiple platforms.

Customer's info

About Lend Wallets

Lend Wallets is a transparent legal entity in the US with a highly experienced technical team, lawyers, and a financial team. They are very active on many platforms, apart from TikTok.

Objectives

What's Lend Wallets Expecting from Us

Lend Wallets aimed to expand their presence on TikTok, a new platform for them, while continuing to generate high-quality leads across multiple platforms. Their goal was to ensure lead quality by optimizing their website forms and integrating TikTok with their CRM system to measure the monetary value of each lead.

Challenges

The current situation of Lend Wallets

New Platform Testing: Although they had seen success across multiple platforms, TikTok was entirely new, requiring tailored strategies and testing to see if it could deliver the same level of performance.
Complex Lead Management: Their advanced CRM system, designed to measure the value of each lead, required precise integration with TikTok Pixel for accurate tracking and optimization.
High Lead Quality Demand: The need to maintain high lead quality through multi-step form optimization, while aligning this data with their CRM algorithms, posed additional technical challenges.

Solutions

A Multifaceted Strategy to Scale efficienty

Mega Digital team has worked closely with the client's technical team to resolve Lend Wallets’ challenges.

Precise Pixel Setup Mega Digital collaborated with the client’s technical team to carefully configure the TikTok Pixel, ensuring accurate tracking of each step in the customer journey.

Customized UTM Parameters Mega Digital set unique UTM parameters (aid, subacc, ttclid, etc.) for each ad to meet the client’s specific tracking requirements, ensuring accurate attribution and performance analysis.

Insight-Driven Creative Strategy Mega Digital and the client identified key pain points of their target audience, such as low credit scores and the need for simple, short-term loans. Based on these insights, they developed targeted ad templates focusing on consumer loans.

Ongoing Creative Optimization The client, with their strong creative production capabilities, regularly refreshed ad creatives to maintain performance and prevent saturation, with Mega Digital supporting strategic adjustments.

Lend Wallets and the Results

Results

This campaign demonstrated strong performance on TikTok, thanks to the collaborative efforts between Mega Digital and Lend Wallets in refining tracking and ad strategies.