Christmas, the most magical time of the year, is here! For brands, it’s a golden opportunity to achieve remarkable results. With over 1 billion monthly active users, TikTok is an unmissable platform to connect with a wider audience and drive campaign success. Let’s explore some essential Christmas marketing on TikTok tips to help you boost sales this holiday season!
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Christmas—the golden opportunity for marketing on TikTok
Christmas is the most beautiful time of the year, especially for e-commerce brands! It’s when everyone is on the hunt for gifts, outfits, decorations, and festive treats. With Gen Z making up 40% of global consumers, TikTok is the ultimate platform to tap into this dynamic audience and maximize your brand’s potential during the holiday shopping frenzy.
TikTok shoppers use the app in a number of different ways. 71.2% have made a purchase simply after stumbling across a product in their feeds or Stories, 58.2% use the app for shopping inspiration, and 39.1% actively look for products to buy in TikTok Shop.
As the 2024 holiday season approaches, TikTok continues to play a significant role in shaping Christmas shopping behaviors, particularly among Gen Z consumers. According to The Times, 55% of respondents have already found ideas for holiday gifts while scrolling on TikTok, and 39% have purposefully searched the platform for holiday gift ideas.
With users constantly on the lookout for gift ideas in the run-up to Christmas, product reviews, haul videos, and recommendations from Creators are massive opportunities for brands to get discovered on the platform.
Moreover, TikTok provides a social community for everyone to share and communicate. The FYP comes alive with content from all subcultures during the holidays. Using niche communities like these can help you find your brand’s niche audience.
Mega Digital’s 8 Christmas marketing hacks on TikTok
Wanna shine on TikTok this Christmas? Don’t miss the tips below!
#1 Always keep an eye out for trends
Take a quick look at the trending Christmas hashtags, and you’ll notice that the holiday season on TikTok kicks off even before Halloween! That’s why it’s crucial to start your campaign early to make a lasting impression.
Trendy Christmas-related hashtags are a powerful tool as they show consumers’ intent when searching and finding ideas on TikTok. Incorporate popular hashtags like #christmas, #festive, and #christmasshopping into your brand’s Christmas campaign can help you reach a wider audience.
Embracing TikTok’s cheerful and vibrant vibe is a guaranteed way to enhance brand sentiment and boost awareness. Check out some of the most trendy hashtags for Christmas marketing on TikTok 2023–2024:
#2 Work with KOLs/Influencers/KOCs
Partnering with TikTok influencers can greatly enhance your marketing conversion rates. These influencers, KOLs, or KOCs are those who are most familiar with the platform. They can bring creativity and authenticity to their content, and already have established, engaged audiences.
Collaborating with them not only boosts brand visibility but also creates buzz for your business. This is especially effective when influencers use innovative strategies, such as hosting contests or launching TikTok hashtag challenges, to engage their followers and amplify your campaign’s reach.
A great example is how Marks & Spencer maximized its Christmas campaign with an ad featuring Tom Holland’s voiceover of the Percy Pig, which has created incredible results for M&S.
Working with KOLs, influencers, or KOCs is a win-win relationship! Christmas is the perfect time to collaborate with creators eager to shine amidst the holiday buzz on social media. Their unique content and engaged audiences can amplify your brand’s visibility and drive conversions.
So, what are you waiting for? Take advantage of this festive season and start creating impactful campaigns together!
#3 Leverage the branding ad solutions
TikTok offers a variety of ad formats for brands aiming to promote their campaigns effectively. With branding ad solutions, your business can become the center of TikTok’s festive Christmas spirit.
Some popular ad types you may frequently come across are:
- Branded effect: Tell unique stories by creating a visual signature and connecting with viewers worldwide.
- Branded hashtag challenge: Boost awareness, drive engagement and build an enormous fanbase through the hashtag challenge.
- TopView: Catch the user’s first look and create a seamless experience when they open the TikTok app.
However, these premium ads are only available in TikTok agency accounts, so you will need to contact the platform’s official partners like Mega Digital to get early access.
A standout TikTok ad example is Pepsi Max, who used TopView ads to make a bold entrance into For You feeds with eye-catching product placement and the slogan, “Out with the old. Taste the BOLD!”
The campaign delivered exceptional results, achieving an engagement rate of 22.71% and a CTR of 21.75% within a single day. Additionally, it generated over 5 million impressions, significantly exceeding industry benchmarks.
#4 Dive into the Christmas vibe
The TikTok community loves holiday content, and the more fun, festive or sentimental you make it, the more engagement you’ll get. Embracing the Christmas vibes is essential for creating impactful campaigns, but don’t forget to stay true to your brand identity.
Don’t overlook these ideas to fully immerse in the Christmas spirit and resonate with your TikTok audience:
- Show users your Christmas trees, festive jumpers, Christmas gift ideas,…etc
- Offer merriment incentives
- Play old Christmas music
- Unbox Santa Claus presents
- Send love and gift to homeless people
Keep in mind that TikTok isn’t just about joy and creativity—it’s also a platform that values positive contributions to the community and supports sustainable development. So, use the Christmas season as an opportunity to inspire your audience with meaningful content. Highlight values like kindness, giving back, and sustainability to leave a lasting, optimistic impact while spreading holiday cheer.
#5 Cultivate TikTok UGC
UGC (user-generated content) holds incredible power in influencing your audience. Before making a purchase, people tend to seek reviews and recommendations from previous customers.
UGC plays a crucial role in speeding up the customer buying journey by providing authentic insights and social proof. Additionally, it helps brands engage with their audience and build trust quickly, making it an essential component of any successful marketing strategy.
So, let’s get the ball rolling with a festive competition or challenge. Plus, be sure to respond to as much content from your customers as you can—your customers will definitely feel appreciated.
#6 Sell Christmas trending products
Christmas is one of the biggest shopping seasons of the year, and people are always looking for the latest and greatest Christmas products. By selling trending products, you can tap into this high demand and boost your sales.
Here are some top Christmas products in 2024 you can consider selling:
- Shadow box
- Pampas tree
- Floral wreath
- Macrame ornaments
- Disco ball Christmas tree decorations
- State ornaments
- Christmas gift tags
- Christmas baby outfits
- Toys and games
The behavior and interest of consumers always change every year, so always do your research and identify the products that are currently most in demand.
>>> Read more: 2024’s Hottest Christmas Dropshipping Products: The Top 15+ Picks
#7 Make the most of TikTok Shop
With over 1 billion active users worldwide, TikTok is one of the most popular social media platforms. This means that there is a large pool of potential buyers that you can reach through TikTok Shop.
Furthermore, videos on TikTok are often short and to the point; they showcase products in a visually appealing way. So, TikTok users are more likely to be interested in shopping than users of other social media platforms.
TikTok Shop offers a variety of features to help you sell more products, such as Live shopping Ads, In-feed videos, Spark Ads,… You can also use TikTok’s Creator Marketplace to partner with influencers to make TikTok Promotion.
#8 Do TikTok SEO
SEO (Search Engine Optimization) is important for Christmas marketing on TikTok because it helps you to get your videos seen by more people. When you do SEO on TikTok, they are more likely to show up in the search results when people search for relevant keywords. This means that you can reach a wider audience and attract more potential customers to your products.
The TikTok SEO algorithm considers factors below to determine the visibility and ranking of videos in search results. Therefore, you can do SEO with these factors:
- Keywords
- Hashtags
- Video descriptions
- Captions
- Engagement and Interactions
- Consistency and Frequency
- Collaborations and Duets
Here are some tips for optimizing your TikTok videos for SEO:
- Understand your audience’s needs and their search intent: Once you have a good understanding of your audience, you can create content and marketing campaigns that are tailored to their specific needs.
- Use relevant keywords in your video titles, descriptions: You can use a keyword research tool to help you find relevant and most popular keywords.
- Use relevant hashtags in your videos: When you use hashtags which are relevant with your topics, your videos will show up in high ranking in the search results and reach a wider audience.
By following these tips, you can optimize your TikTok videos for SEO, reach a wider audience, and boost your sales profits with your Christmas products.
>>> Read more: How to Find Trending Products on TikTok to boost sale potential
Case study: BOSS—Outstanding Christmas TikTok campaigns
BOSS spread Christmas cheer to the young global audience by launching its latest collection on TikTok.
The objective
BOSS – the legendary fashion house – gained a beyond-expectation result last Christmas with the help of the Branded Hashtag Challenge. Their cooperation with TikTok and the illustrator Justin Teodoro not only spread awareness about the unique collection to the young audience but also spread some Christmas cheer.
The solution
The brand implemented several strategies to reach their goal.
First, BOSS created a Branded Hashtag Challenge named #MerryBOSSmas. This cooperated with popular creators from markets all across the world to drive massive audience interaction in fun and entertaining festive packages.
Additionally, they made a Branded Effect accompanying the challenge to encourage users to slip into the role of a dummy and show off their festive looks. By forming a heart symbol with their hands, users could activate various interactive elements of the effect, adding an engaging and playful touch to the campaign.
To spread the campaign message even further, they also leveraged TopView and One Day Max In-Feed ads using creator’s videos (Stephen&Allison Boss, Brittany Xavier,…).
The result
The results of BOSS’ campaign were remarkable:
- Receive nearly 3 million video views and close to 1 million video creations from 319,000 creators.
- The engagement outperformed market averages.
- Provided unprecedented targeted Gen Z exposure for the BOSS brand and its latest collection.
Mega Digital’s guideline for a Christmas campaign on TikTok
Christmas is the most important holiday to many people, so the more careful your preparation is, the more likely you will get success. Many businesses launch their first campaigns very early in September (or even earlier!) to nurture interest in audiences. Check out the guidelines below to determine what you should plan out!
Final Word
Christmas is coming to town! Hopefully, this article has given you plenty of Christmas marketing on TikTok ideas to make a boom this holiday season. Want to know more? Our e-book provides professional advice and proven strategies for enhancing your TikTok marketing efforts, guaranteeing you shine brightly in this busy sales season. Don’t miss this opportunity to revolutionize your sales!
