Khang Lê

For a mobile game UA manager, the real challenge isn’t getting installed. It’s getting players who stay, engage, and make in-app purchases. That’s where TikTok

With global app user acquisition spend reaching $78 billion, mobile game marketers cannot afford inaccurate attribution. Mobile measurement partners help identify which channels drive high-value

A great mobile game can still struggle to gain installs if players cannot find it. Choosing the right app store optimization keywords is essential for

Are your user acquisition costs skyrocketing while install rates flatline? To beat creative fatigue and drastically slash your Cost Per Install (CPI), mastering mobile game

In 2026, global mobile game Cost Per Install (CPI) has surged by up to 30% YoY, while average Day-1 retention hovers perilously around 25-27%. Without

App Store Optimization (ASO) is the ultimate strategy to combat skyrocketing user acquisition costs and drive consistent, high-quality organic installs. With millions of apps competing

Are you facing skyrocketing CPIs and strict data privacy limits? Mobile game marketing in 2026 demands proven user acquisition strategies to attract high-value players without

Mastering the top 6 TikTok Ads trends for mobile games in 2026 is crucial for media buyers looking to scale user acquisition and achieve low

Is your campaign struggling to spend its full budget despite a promising CPI? Or do your best performers decline after just a few days? Scaling