Khang Lê

Running tiktok ads for hyper casual games often feels like a trap: you find a winning creative with a $0.20 CPI, double the budget, and

Switching a TikTok campaign to AEO often triggers an immediate CPI spike of 300 – 500%, creating a critical barrier to scaling profitable user acquisition.

Mastering AEO mobile games strategies is the definitive solution for developers facing high churn rates and low monetization in 2026. By leveraging App Event Optimization

Mastering how to increase LTV in hybrid mobile games is essential to monetize the 95% of non-payers without cannibalizing your IAP economy.  Instead of fearing

Many UA managers face a critical issue where Return on Ad Spend remains stagnant or declines despite achieving a low Cost Per Install. This disconnect

Scaling TikTok Ads for IAP games often triggers an immediate spike in CPI as algorithms exhaust niche audiences and penalize low conversion rates caused by

Understanding LTV Mobile Games is the key to sustainable app growth. Lifetime Value (LTV) measures the total revenue a single user generates throughout their entire

For developers, the ROAS Mobile Games metric is essential for scaling your User Acquisition efforts efficiently. In this blog post, we will provide the ROAS

Achieving a competitive CPI Mobile Game rate is critical in 2026, where the focus has shifted from simple user acquisition to maximizing Return on Ad