The holiday season is approaching, and for dropshippers, it’s time to prepare for one of the busiest and most profitable times of the year. To help you make the most of this festive season, we’ve curated a list of the top 15 Christmas dropshipping products for 2023. These hot picks are guaranteed to attract customers and boost your sales during the holidays. From festive decor to trendy gift ideas, let’s explore the products that will make your dropshipping business shine this Christmas.
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Global consumer behavior during the Christmas season
During the last Christmas season, how people shopped changed a lot because of the COVID-19 pandemic. More folks chose to shop online instead of in physical stores. Statista’s online data reports that global sales through social media platforms reached an approximate total of $992 billion in 2022. This popularity is only expected to grow, with projections suggesting it could reach nearly $3 trillion by 2026.
Something else that became popular last Christmas was buying things through social media, known as social commerce. This means you can look at and buy stuff without leaving social media apps like TikTok, Instagram, or Facebook.
Christmas is one of the biggest holidays in the world, and people spend billions of dollars on Christmas gifts and decorations each year. In 2022, US consumers spent a record $935.5 billion on holiday shopping, with Christmas being the biggest spending day of the year.
Christmas products are also very popular in other markets around the world, including Canada, the UK, Australia, and Germany. For example, in 2022, Canadian consumers spent an estimated $8.4 billion on Christmas shopping, while UK consumers spent £75 billion.
Here are some other things we noticed about how people shopped during the last Christmas season:
- People were more careful with their money. They looked for deals and discounts and didn’t mind waiting until after Christmas to get things on sale.
- People cared about buying things that were good for the environment and by companies that have good ethics.
- People were more open to trying new brands and products instead of sticking with the same old ones.
Therefore, we have conducted a list of top products, offering a detailed assessment of their sales performance metrics. Our analysis covers essential factors like Conversion Rate (CRV), Sell-Through Rates, competitive standings, and industry-specific recommendations. This comprehensive breakdown is designed to aid businesses in making informed choices about product selection, refining sales strategies, and effectively targeting respective markets.
>>> Read more: How to find Trending Products on TikTok for sales season 2023
15+ best Christmas dropshipping products
Decorative products
Christmas decorations are a vital part of the holiday season, adding a magical touch to homes and neighborhoods.
These products, including sparkling lights, colorful ornaments, festive wreaths, and charming stockings, are essential for Christmas. They create a joyful atmosphere, capturing the spirit of the season and spreading happiness. The tradition of decorating homes during Christmas is deeply rooted, marking the beginning of the festive season and creating a celebratory ambiance. Families and friends often come together to decorate, strengthening their bonds and creating lasting memories.
Furthermore, Christmas decorations enhance the visual appeal of spaces, turning them into delightful displays of color and creativity. Here are some of the top-selling decoration products:
#1 Tree Toppers
A Christmas tree topper is the crowning glory of any beautifully decorated tree during the holiday season. It sits majestically at the very top, completing the tree’s look with grace and elegance. The significance of a tree topper extends beyond its decorative role; it often holds symbolic meaning for families.
Why Mega Digital recommends this product:
- Global Christmas tree topper sales in 2022 were valued at US$1.2 billion. This is expected to grow to US $1.3 billion in 2023.
- Christmas tree toppers are especially popular in North America, Europe, and Australia. Christmas tree topper sales in the United States are estimated to reach US $500 million in 2023.
Product analysis
- Sell-through rate: 445%
- Successful listing rate: 75%
- Sales: More than 1500 on eBay
- Average selling price: $10
- Competitive level: Low
- Audience countries: US, UK, Canada, Australia, Germany
#2 Christmas ornaments
Christmas tree ornaments are one of the most popular and best-selling products during the Christmas season. It’s because they’re a tradition, create a festive atmosphere, and look pretty. They’re sentimental, make great gifts, and people love collecting them. With different styles to choose from, they sell a lot during the holiday season.
Why Mega Digital recommends this product:
- According to a recent report by Statista, the global Christmas ornament market generated $14.2 billion in revenue in 2022. This is expected to grow to $15.6 billion by 2025.
- They are a great choice for dropshippers because they are relatively inexpensive, easy to ship, and there is a high demand for them.
Product analysis
- Sell-through rate: 604%
- Successful listing rate: 59%
- Sales: More than 1000 on eBay
- Average selling price: $5
- Competitive level: Low
- Audience countries: US, UK, Canada, Australia, Germany
#3 Christmas gift boxes
Christmas gift boxes are a key part of the tradition of giving gifts, and they bring a festive feel to the season. These boxes are versatile and perfect for all kinds of gifts, big or small. Plus, people love beautifully wrapped presents and the convenience of pre-made gift boxes, making them a hit during the holidays. So, it’s no surprise that they’re some of the best-selling products during Christmas.
Why Mega Digital recommends this product:
- The global Christmas gift box market is expected to reach $3459.3 million by 2033, growing at a CAGR of 6.4% during the forecast period.
- According to the National Retail Federation, Americans are expected to spend an average of $998.05 on Christmas gifts in 2023. Of this amount, an estimated $136.26 will be spent on gift wrapping.
Also, the increasing popularity of eco-friendly packaging is also driving the demand for Christmas gift boxes made from recycled materials.
Product analysis
- Sell-through rate: 362%
- Successful listing rate: 65%
- Sales: 1500
- Average selling price: $3
- Competitive level: High
- Audience countries: US, UK, Canada, Australia, Germany
#4 Christmas Led Lights
Christmas LED lights are incredibly popular and among the best-selling items during the holiday season. Why? Well, they are super easy to use, energy-efficient, and last a long time. You can create all sorts of lighting displays with them, from colorful and twinkling to warm and cozy. Plus, the beautiful glow of LED lights really brings that festive feeling to your home, making everyone happy. So, it’s no wonder they’re a favorite choice for holiday decorating!
Why Mega Digital recommends this product:
- In 2021, the global LED Christmas lights market was valued at $6.8 billion. And the market is expected to grow at a CAGR of 14.8% from 2022 to 2028.
- According to a recent survey, 87% of Americans decorate their homes for Christmas. And of those who decorate, 93% use lights.
Product analysis
- Sell-through rate: 1370%
- Successful listing rate: 66%
- Sales: More than 1200
- Average selling price: $15
- Competitive level: Low
- Audience countries: US, UK, Canada, Australia, Germany
#5 Christmas wreath
Christmas wreaths are cherished and highly sought-after during the holiday season because they symbolize warmth and welcome. These versatile decorations come in various designs, making them suitable for homes and businesses. They are affordable and provide a cost-effective way to add a festive touch. The strong connection to tradition and the holiday spirit makes Christmas wreaths very popular and in high demand.
Why Mega Digital recommends this product:
- It’s a popular holiday decoration. According to a recent survey, over 80% of Americans decorate their homes with Christmas wreaths during the holiday season.
- Christmas wreaths are in high demand during the winter months. Sales of Christmas wreaths typically peak in December, as people prepare for the Christmas holiday.
- Christmas wreaths are relatively affordable. The average price of a Christmas wreath is around $20.
- Christmas wreaths are easy to ship. Christmas wreaths are typically lightweight and can be easily shipped in a box.
Product analysis
- Sell-through rate: 2160%
- Successful listing rate: 64%
- Sales: More than 1100
- Average selling price: $20
- Competitive level: Medium
- Audience countries: US, UK, Canada, Australia, Germany
Kitchen products
These kitchen Christmas niche ideas are suitable for both specialized niche store owners and those with general online stores. They cover many products, including tablecloths, decorations, cookie cutters, dishes, and kitchen gadgets. In essence, you can cater to various customer preferences and needs within this niche, similar to the saying that “there’s a lid for every pot,” meaning there’s a suitable product for every customer.
#1 Christmas table runner
Christmas table runners are popular on Christmas because they’re versatile, affordable, and can instantly spruce up a dining table with festive vibes. They come in various designs, making them appealing to different tastes. Plus, they make great gifts during the holiday season, driving their high demand and sales.
Why Mega Digital recommends this product:
- Christmas table runners are a popular and versatile product that can be sold to a wide range of customers. They are also a relatively low-cost product to ship, which makes them a good option for dropshippers.
- According to Google Trends, the global search volume for “Christmas table runners” has increased by over 50% in the past five years. This suggests that there is a growing demand for this product.
- Christmas table runners are especially popular in North America, Europe, and Australia. Christmas table runner sales in the United States are estimated to reach $50 million in 2023.
Product analysis
- Sell-through rate: 712%
- Successful listing rate: 72.4%
- Sales: More than 1000
- Average selling price: $10
- Competitive level: Low
- Audience countries: US, UK, Canada, Australia, Germany
#2 Christmas placemats
Christmas placemats are festive dining accessories that hold a special place during the holiday season. They play a crucial role in setting the holiday atmosphere for Christmas dinners and gatherings. These decorative mats not only protect your dining table but also enhance the overall Christmas decor. Christmas placemats come in various designs, patterns, and materials, allowing you to match them with your preferred Christmas theme, be it traditional, modern, or whimsical.
Why Mega Digital recommends this product:
According to Google Trends, the search volume for “Christmas placemats” peaks in December, which indicates that there is high demand for this product during the holiday season. For this year, the estimations of Christmas placemats going to sell are:
- United States: estimated to reach $20 million in 2023.
- Canada: estimated to reach $2 million in 2023.
- United Kingdom: estimated to reach £10 million in 2023.
- Australia: estimated to reach A$5 million in 2023.
Product analysis
- Sell-through rate: 625%
- Successful listing rate: 65.3%
- Sales: More than 1500
- Average selling price: $5
- Competitive level: Medium
- Audience countries: US, UK, Canada, Australia, Germany
#3 Christmas napkins
Christmas napkins are an essential element of holiday decorations and celebrations. They serve both practical and aesthetic purposes during the Christmas season, helping to maintain cleanliness during festive meals and adding a delightful touch to holiday tables. These napkins are often adorned with cheerful Christmas patterns and designs, contributing to the overall ambiance of joy and festivity. They are an indispensable part of Christmas dinners, parties, and gatherings, ensuring that every aspect of the celebration reflects the spirit of the season.
Why Mega Digital recommends this product:
- According to a recent report by Statista, the global Christmas decoration market generated $14.2 billion in revenue in 2022. This is expected to grow to $15.6 billion by 2025.
- Christmas napkins are a relatively inexpensive and easy-to-ship product, which makes them a great choice for dropshippers. There is also a high demand for Christmas napkins during the holiday season, which means that dropshippers can expect to generate good sales.
Product analysis
- Sell-through rate: 606%
- Successful listing rate: 61.5%
- Sales: More than 1200
- Average selling price: $3
- Competitive level: High
- Audience countries: US, UK, Canada, Australia, Germany
#4 Christmas cookie cutters
Christmas cookie cutters are indispensable during the holiday season. As the aroma of freshly baked cookies fills homes, families come together to indulge in this heartwarming tradition. These delightful tools allow bakers to create a variety of festive shapes, from snowflakes to reindeer, making every cookie unique and special.
Why Mega Digital recommends this product:
- Christmas cookie cutters are in high demand during the holiday season, as people enjoy making and decorating Christmas cookies with their families and friends. This high demand is supported by the fact that Christmas cookie cutters are one of the top-selling Christmas products online, according to a recent survey by Shopify.
- Christmas cookie cutters are relatively affordable. For example, a set of 12 Christmas cookie cutters can be purchased from wholesale suppliers for around $5. This means that dropshippers can sell them competitively and still make a good profit.
- Christmas cookie cutters are lightweight and easy to ship, which keeps shipping costs low for dropshippers. This is an important factor to consider when choosing a product to dropship, as high shipping costs can eat into profits.
- Christmas cookie cutters are a trending product, especially among people who are looking for unique and festive ways to celebrate the holidays. This is supported by the fact that the search volume for “Christmas cookie cutters” has increased significantly in recent years, according to Google Trends.
Product analysis
- Sell-through rate: 751%
- Successful listing rate: 75.2%
- Sales: More than 1100
- Average selling price: $15
- Competitive level: Low
- Audience countries: US, UK, Canada, Australia, Germany
#5 Rolling Pin with Christmas ornaments
A rolling pin adorned with Christmas ornaments is a delightful and essential tool for holiday baking. During the festive season, many embrace the tradition of baking cookies, gingerbread, and other treats. This rolling pin not only helps create delicious baked goods but also adds a touch of Christmas magic to the process. With intricate, holiday-themed designs, it’s a must-have for any home baker.
Why Mega Digital recommends this product:
- According to a recent survey by Shopify, rolling pins with Christmas ornaments are one of the top-selling Christmas products online. Also, Google Trends shows that the search volume for “rolling pins with Christmas ornaments” has increased significantly.
- Rolling pins with Christmas ornaments are relatively affordable, making them a great value for customers. For example, a rolling pin with Christmas ornaments can be purchased for around $10-$20.
Product analysis
- Sell-through rate: 570%
- Successful listing rate: 72.3%
- Sales: More than 1200
- Average selling price: $20
- Competitive level: Medium
- Audience countries: US, UK, Canada, Australia, Germany
Christmas presents
#1 Sweaters
Christmas sweaters can be given to people of all ages and genders, making them a versatile gift. They can also be given to people with a variety of interests, as there are Christmas sweaters available with a wide range of designs.
Why Mega Digital recommends this product:
- Christmas sweaters are in great demand during the holiday season, especially in December.
- Selling Christmas sweaters can yield healthy profit margins, often around 50%.
- There’s less competition in the Christmas sweater market compared to other products.
Product analysis
- Sell-through rate: 625%
- Successful listing rate: 65.3%
- Sales: 1500+
- Average selling price: $5
- Competitive level: Medium
- Audience countries: US, UK, Canada, Australia, Germany
#2 Socks
Socks are practical and useful. Everyone needs socks. Also, socks are a symbol of thoughtfulness. Choosing the perfect socks for someone shows that you care about them and that you put some thought into their gift. No matter who you’re shopping for, you’re sure to find the perfect socks for them. Socks are a great way to show your loved ones you care this Christmas.
Why Mega Digital recommends this product:
- Socks are always in demand, and the holiday season boosts their popularity.
- Socks can provide excellent profit margins, especially with quality suppliers. For example, you may be able to purchase a pair of socks for $1 from a supplier and sell them for $5, resulting in a profit margin of 400%.
- Compared to other products, there’s less competition in the sock market.
Product analysis
- Sell-through rate: 65.3%
- Successful listing rate: 60%
- Sales: 1000+
- Average selling price: $3
- Competitive level: Low
- Audience countries: US, UK, Canada, Australia, Germany
#3 Pajamas
Pajamas are the perfect Christmas gift for several reasons: they bring warmth and comfort to the winter season, add a festive touch with holiday-themed designs, promote togetherness with matching family sets, and appeal to all ages as practical and age-inclusive gifts. They are ideal for various holiday traditions and gift exchanges, making them a cherished and versatile present for anyone on your list.
Why Mega Digital recommends this product:
- The profit margins for pajamas can vary depending on the supplier and the specific product, but they are good. For example, a dropshipper may be able to purchase a pair of pajamas for $10 from a supplier and sell them for $20, resulting in a profit margin of 50%.
- Pajamas are a popular product year-round, but sales tend to increase during the holiday season. According to a report by Google, searches for “pajamas” increased by 20% last December.
Product analysis
- Sell-through rate: 65.3%
- Successful listing rate: 60%
- Sales: 1000+
- Average selling price: $3
- Competitive level: Low
- Audience countries: US, UK, Canada, Australia, Germany
#4 Dolls
Dolls are a perennially popular gift choice for children. During the holiday season, there’s a significant increase in demand. Dropshippers can enhance their success by offering a diverse range of dolls, targeting parents and caregivers, and prioritizing excellent customer service.
Why Mega Digital recommends this product:
- Dolls are a sought-after Christmas gift for kids, with December peaking on Google Trends.
- Good profit margins are achievable with quality sourcing; e.g:
- a $20 doll sold for $40 equals 50% margin.
- The global doll market is expected to reach $12.2 billion by 2027. The United States is the largest market for dolls, followed by China, Japan, and Germany.
Product analysis
- Sell-through rate: 65.3%
- Successful listing rate: 60%
- Sales: 1000+
- Average selling price: $3
- Competitive level: Low
- Audience countries: US, UK, Canada, Australia, Germany
#5 Bracelet
Bracelets emerge as a sought-after Christmas present appealing to all genders. With an extensive selection of bracelet styles, they effortlessly accommodate diverse customer tastes. The option for personalization through custom engravings elevates bracelets into unique and sentimental gifts, while their affordability solidifies their position as a wallet-friendly choice for holiday shoppers.
Why Mega Digital recommends this product:
- The global bracelet market is projected to reach $20 billion by 2027. The United States dominates the bracelet market, accounting for over 25% of global sales.
- Bracelets offer substantial profit margins, particularly when sourced from high-quality suppliers, potentially allowing for a 400% markup.
- The competition for bracelets is relatively low as the focus often shifts to other product categories like clothing, electronics, and home goods.
Product analysis
- Sell-through rate: 50%
- Successful listing rate: 45%
- Sales: 100+
- Average selling price: $1
- Competitive level: Low
- Audience countries: US, UK, Canada, Australia, Germany
>>>> Read more: Top 13 Winter Dropshipping Products in 2023
Mega Digital’s tips to boost your Christmas dropshipping products on TikTok
As a leading digital marketing agency in SEA, we’ve worked alongside countless dropshippers worldwide and gathered numerous insights and tips to help you succeed on TikTok, especially during the Christmas season. Let’s check it out now!
Plan Ahead and Start Early
For a truly effective Christmas dropshipping products marketing campaign, start planning and preparing several months ahead of the holiday season. This early start allows you to develop a detailed marketing strategy, secure your inventory, refine your advertising approach, and have contingency plans in place for any unforeseen challenges. Starting your preparations well in advance is the key to ensuring a seamless and highly successful campaign.
July: Research and Identify Trends
In July, begin your research on the latest Christmas home decor trends. Identify the types of products that are likely to be popular during the upcoming holiday season. For instance, you might discover that rustic farmhouse-style decor is gaining traction.
August: Source Products and Suppliers
Contact your suppliers and source the home decor items you plan to sell. Ensure you have agreements in place with reliable suppliers who can meet your anticipated demand. Consider factors like product quality and shipping times.
September: Develop Marketing Materials
Work on creating high-quality marketing materials with your products in hand or on their way. This might include professional product photos, engaging social media content, and captivating ad copy.
October: Launch Early Marketing Campaigns
By October, initiate early marketing campaigns. You could start with teaser posts on your social media accounts, hinting at the upcoming collection. This will build anticipation among your followers.
November: Implement Full-Fledged TikTok Marketing
As November rolls in, kick off your full-fledged marketing campaigns with TikTok. Showcase the unique aspects of your products through captivating TikTok campaigns. Whether it’s their design, quality, or affordability, let Mega Digital’s TikTok advertising services help you shine this holiday season! Click the button below to learn more.
December: Monitor and Adjust
As you approach December, keep a close eye on your campaigns’ performance. Use analytics tools to measure the impact of your marketing efforts. If certain products or ads are performing exceptionally well, consider increasing your budget for those specific areas.
Learn more: Christmas Marketing on TikTok: 8 hacks to boost last-year sales
Choose Reliable Suppliers
Opt for dependable dropshipping suppliers who can guarantee on-time delivery. To avoid customer disappointment due to late arrivals, collaborate with suppliers offering fast shipping methods or local warehouses.
Decorate Your Website
Give your dropshipping website a festive touch with a Christmas theme. A welcoming homepage featuring holiday graphics, warm greetings, and Christmas-themed visuals can attract more visitors and boost purchases.
Offer Special Christmas Deals
Increase sales by creating exclusive Christmas dropshipping products. Bundle related Christmas products together for attractive promotions. Craft catchy headlines and user-friendly landing pages to generate interest and enhance the chances of selling multiple items.
By following these simple tips, you can elevate your dropshipping business’s holiday sales and provide a better shopping experience for your customers.
Running ads
Christmas is coming, and people are ready to spend money! If you’re a dropshipper, this is your chance to reach a huge audience and boost your sales. But how do you make sure your ads are seen by the right people?
TikTok Ads Manager is the answer. TikTok is the hottest social media platform right now. Also, according to TikTok insight, 75% of TikTok users who made holiday purchases last year said that the platform played a role in the purchase. During the Christmas season, 77% of TikTok users say that TikTok is likely to inspire a gift idea for their loved ones.
That’s why TikTok ads are the most effective way to reach your target audience this Christmas season. With TikTok ads, you can target your ads to people based on their interests, demographics, and even the products they’ve viewed in the past.
Here are a few specific TikTok ad types that can work wonders for your dropshipping business this Christmas:
- Video Shopping Ads: This is your secret weapon for a successful Christmas season. They streamline the customer journey and leverage TikTok’s personalized algorithm to reach potential buyers with holiday products and special deals.
- Collection Ads: TikTok Collection Ads provide dropshippers with a streamlined shopping experience during the busy Christmas season. These ads create a visually immersive, mobile-friendly shopping journey where users can explore a curated collection of products without leaving the app. With personalized product displays and simplified steps to purchase, dropshippers can enhance customer engagement, increase conversion rates, and cater to the preferences of holiday shoppers.
- Carousel Ads: With the ability to showcase multiple products or highlight festive promotions in a single engaging ad, carousel ads are a cost-effective way to attract more customers and increase sales during Christmas.
- Dynamic Ads: TikTok Dynamic Showcase Ads offer efficient, real-time video ads synchronized with product catalogs. They streamline the ad creation process, showcase multiple products, and allow customization, making them a valuable tool for dropshippers during the Christmas season.
Also, follow your results daily, this helps you make your ads better over time and get the most from your ad budget.
But wait, there’s more! When running your TikTok ads for maximum impact, here’s what you need to do:
- Precise audience targeting: Focus your ads on people genuinely interested in your products, using criteria like interests or search behavior.
- Stunning visuals: Capture attention with high-quality, relevant images and videos in your ads, especially essential on visual platforms like TikTok.
- Persuasive content: Craft compelling ad copy that emphasizes product benefits and buying reasons. This step is critical to turn curious clicks into sales.
- Budget clarity: Set a budget for your ad campaigns and ensure it aligns with your goals.
Some ad types, like Dynamic Ads, are only for TikTok Ad Agency accounts. So, you might consider using one to make your TikTok ads stand out this holiday season. Also, TikTok Ad Agency accounts have a lot of special features, such as:
- Target 55+ countries.
- Campaigns reviewed by TikTok experts.
- Get policy updates in advance.
- Swift help when needed.
- Expertise to boost your campaigns.
- Safeguard against suspensions.
- Multiple payment options.
Discover the full potential of TikTok advertising with Mega Digital’s TikTok ad agency account rental service. Get in touch now to supercharge your holiday marketing campaigns!
Boost Your Order Value with Value-Based Optimization (VBO)
Value-based optimization (VBO) is a powerful TikTok ad optimization strategy that can help you increase your order value. VBO works by automatically targeting and bidding on users who are most likely to place high-value orders.
To implement VBO, you’ll need to connect your TikTok Ads account to your e-commerce platform. This will allow TikTok to track your order values and identify the users who are most profitable for your business. Once VBO is enabled, TikTok will automatically start targeting and bidding on these users. This will help you to reach your most valuable customers and increase your overall order value.
To learn more about how to optimize your TikTok ads for value, download our free ebook: Maximizing CRV – Strategies to Optimize Your TikTok Ads
Final word
Here’s our selection of Christmas dropshipping products. We hope this list sparks your inspiration and encourages you to explore how you can tap into the lucrative holiday shopping market.
If you’re just beginning your e-commerce journey, no worries! We have a wealth of resources available to assist you along the way.
But before you delve into the holiday rush, take a moment to explore our free ebook, “TikTok Holiday 2023: How to Boost Engagement and Sales this Festive Season”. Inside, you’ll find a comprehensive guide covering various aspects:
- Understanding the holiday landscape on TikTok
- Crafting captivating content
- Harnessing advertising features
- Measuring important metrics
- Optimizing for conversions
- Running successful ad campaigns
- Exploring TikTok SEO
- Utilizing creative tools and finding inspiration
- Leveraging TikTok Livestream
- Learning from success stories
Excited to uncover the secrets of TikTok success for the 2023 holiday season? Dive right in with Mega Digital!
