Winter is a season of coziness, festivities, and gift-giving, making it a prime time for e-commerce drop shippers to boost sales. If you’re looking for top dropshipping products this winter, you’re in the right place. In this article, we’ll list the top 13 winter dropshipping products for 2023. We’ll explain why these products will do well and share some marketing tips to boost sales in your holiday season.
These choices are based on a comprehensive examination of their sales performance metrics across social media platforms such as TikTok and Google, accompanied by corresponding audience insights. Explore our top 13 selections to determine their suitability for your business endeavors!
Table of Contents
#1 Scented candles
Scented candles are a popular product during the winter months because they can help to create a cozy and inviting atmosphere. There are many different types of scented candles available, so consumers can choose a scent that they enjoy. Some popular winter scents include pine, cinnamon, and vanilla.
From October to December, user search demand skyrocketed. This is because people want to make their homes feel cozy and warm in the winter, and it is also a beautiful home decoration product on holidays. It has all kinds of scents that represent different festivals, such as pumpkin for Halloween, wood for Christmas,…
>>> Read More: 2023’s Hottest Christmas Dropshipping Products
However, people still search for scented candles throughout the year. So, even if you sell scented candles, you don’t need to worry about your business going under in the summer. Here are some tips for selling scented candles throughout the year:
- Offer a variety of scents, including both winter and summer scents.
- Promote your candles as a way to relax and de-stress or to improve your mood.
- Partner with other businesses to offer gift baskets filled with scented candles and other items.
Suggestions to sell on TikTok:
- Typical selling price: $10-$50
- Wholesale price: $5-$25
- Potential profit: $5-$25
- TikTok impressions: More than 88 million
- Choose scents like cinnamon or peppermint to match the season and create a cozy winter ambiance.
- Create visually appealing videos with warm lighting to showcase how your candles set the perfect winter mood.
- Share tips and DIY ideas on enjoying your candles during the winter and promote them as great holiday gifts.
- Engage with your audience by responding to comments, encouraging user-generated content, and offering special holiday promotions.
- Use popular TikTok hashtags like #candle,#candles,#candlemaking, #candela,… and stick to a consistent posting schedule while monitoring your TikTok performance to refine your approach.
There are also several customization options that consumers can explore when purchasing scented candles. For example, consumers can choose the size and shape of the candle, the type of wax used, and the type of wick used. Consumers can also choose the color of the candle and the design of the packaging.
#2 Beanies
Beanies are soft, knitted caps that fit snugly around the head and ears. They are typically made of wool or other natural fibers, but can also be made of synthetic materials. Beanies are a popular winter accessory, as they can help to keep the head and ears warm. They can also be worn as a fashion statement, as they come in a variety of colors, styles, and patterns.
Beanies are not high throughout the year but have a peak in the winter months. There are many reasons why beanies are the top winter dropshipping product this year:
- High demand: there is a high demand for beanies, especially during the winter months. This means that there is a good chance of making sales if you dropship beanies.
- Low cost: Beanies are a relatively low-cost product to dropship. This means that you can keep your profit margins high, even if you sell beanies at a competitive price.
- Easy to ship: Beanies are a small and lightweight product, which makes them easy to ship. This is important for dropshippers, as it means that they can offer low shipping costs to their customers.
- Wide range of products: There is a wide range of beanies available, including different colors, styles, and materials. This means that you can offer a variety of beanies to appeal to a broad range of customers.
Also, a recent study by TikTok found that 62% of users are more likely to buy a product after seeing it on the platform. A study by Shopify found that TikTok is the most effective social media platform for driving sales, with an average conversion rate of 2.2%. As you can see, beanies on TikTok hit 1 million impressions in just 30 days in October, which means TikTok has the potential to sell beanies or any other products.
Suggestions to sell on TikTok:
- Typical selling price: $10-$30
- Wholesale price: $5-$15
- Potential profit: $5-$15
- TikTok impressions: Over 1 million
- Create stylish TikTok videos showcasing your beanies in action, like while skiing or running errands, highlighting their warmth, comfort, and style.
- Use relevant hashtags such as #beanies, #winterfashion, and #style to reach your audience.
- Collaborate with TikTok influencers to expand your reach and excitement about your products.
- Utilize TikTok ads to target your ideal customers based on demographics and interests.
- Try these video ideas:
- A model wearing beanies in different ways, with different outfits.
- A group of friends wearing your beanies and having fun in the snow.
- A customer explaining how your beanie has kept them warm and comfortable all winter long.
- A UGC creator unboxing and reviewing your beanie.
- A TikTok influencer creates a look using your beanie as the focal point.
#3 Scarves
Scarves are a timeless choice for dropshipping. They serve the dual purpose of keeping you warm and enhancing your style.
These versatile accessories are a winter essential and a fashion statement in their own right, despite their simplicity. Their easy storage and shipping make scarves a perfect fit for any online store.
However, it’s crucial to exercise caution when dealing with scarves and other clothing items. The fashion landscape changes rapidly, so staying up-to-date is key to success in this niche.
Before diving in, explore the dropshipping marketplace and analyze the trends on Google as shown above. When it comes to clothing, avoid ordering in bulk; instead, test the market to identify the top-performing styles.
Google Trends shows that people want scarves quite a lot all year, but they want them the most during winter when it’s cold. That’s because scarves are great for keeping you warm when it’s chilly outside. Other factors that may contribute to the popularity of scarves in the winter include:
- The holidays: Scarves are often given as gifts during the holiday season.
- The cold weather: Scarves can help to keep the neck warm in cold weather.
- The trendiness of scarves: Scarves are a trendy fashion accessory, and people are often looking for new and stylish scarves to add to their wardrobe.
>>> Learn more: Best TikTok Trends: Are you ready to maximize engagement in 2023?
Suggestions to sell on TikTok:
- Typical selling price: $10-$30
- Wholesale price: $5-$15
- Potential profit: $5-$15
- TikTok impressions: 13 million
- Hashtag: #scarves, #fashionscarves, #fashion, #style, #winteraccessories,…
- You can do this by creating videos of people wearing your scarves in different situations, such as going to work, running errands, or going out on the town. You can also create videos that show off the different features and benefits of your scarves, such as their warmth, comfort, and style.
- If you can combine beanies and scarves as a combo, or if you have successfully advertised one of these items, try retargeting the same audiences to maximize results.
#4 Neck Massager
Neck massagers are a popular product for dropshippers, especially during the winter months. This is because neck massagers can help relieve neck pain, tension, and stress, which are common problems in the winter. Neck massagers can also help to improve circulation and promote relaxation.
When choosing a neck massager for dropshipping, it is important to consider the following factors:
- Type of neck massager: There are a variety of neck massagers available on the market, so it is important to choose a type of neck massager that you think will be popular with your customers.
- Features: Consider the features that are important to you and your customers, such as different massage modes, heat therapy, and vibration therapy.
- Price: Neck massagers can range in price from around $10 to $200. It is important to choose a neck massager that is affordable for both you and your customers.
- Reviews: Read reviews of different neck massagers before you choose one to sell. This will help you to choose a neck massager that is high quality and that your customers will love.
Google Trends shows that the demand for neck massagers is relatively high throughout the year, but it peaks during the winter months. This is likely because neck massagers can be a great way to relax and unwind after a long day, which is something that many people are looking for in the winter.
Suggestions to sell on TikTok:
- Typical selling price: $20-$100
- Wholesale price: $40-$70
- Potential profit: $10-$30
- TikTok impressions: 138 million
- Use relevant TikTok hashtags: #neckmassager, #painrelief, #relaxation, #selfcare, #massage.
- Create TikTok videos that show off your neck massagers in a way that highlights their benefits and features. For example, you could create videos of customers using your neck massagers to relieve pain, relax, or improve their circulation. You could also create videos that explain the different features of your neck massagers and how they work.
- Cooperate with influencers for the best social proof. And you can make use of TikTok Spark Ads to raise customers’ awareness.
#5 Sweater
The sweater is a popular winter product for dropshippers, and for good reason. They are warm, comfortable, and stylish, and they can be worn for a variety of occasions. Additionally, sweaters are relatively affordable to purchase and ship, which makes them a good option for dropshippers.
There are many different types of sweaters available, including pullovers, cardigans, and turtlenecks. Sweaters can also be made from a variety of materials, such as wool, cotton, and acrylic. When choosing sweaters to dropship, it is important to consider the following factors:
- Style: There are a variety of different sweater styles available, so it is important to choose styles that you think will be popular with your customers.
- Material: Consider the materials that are popular in your target market. For example, wool sweaters are popular in colder climates, while cotton sweaters are more popular in warmer climates.
- Price: Sweaters can range in price from around $10 to $200. It is important to choose sweaters that are affordable for both you and your customers.
- Reviews: Read reviews of different sweaters before you choose one to sell. This will help you to choose a sweater that is high quality and that your customers will love.
Sweaters offer a fantastic opportunity for dropshippers. They’re versatile, in high demand, and a durable product choice. Your customers will undoubtedly appreciate the warmth and style sweaters bring, making them a top winter dropshipping product.
Suggestions to sell on TikTok:
- Typical selling price: from $20 to $100
- Wholesale price: from $10 to $50
- Potential profit: from $10 to $50
- TikTok impressions: Over 224 million
- Relevant keywords: #sweaters, #fashion, #style, …
- If you’re operating a clothing store, don’t forget to use combos or promote a collection with Dynamic Showcase Ads or Carousel Ads.
#6 Winter gloves
In wintertime, when the temperature drops below freezing, regular gloves just won’t cut it. That’s where winter gloves step in. These special gloves are designed to keep you warm in extreme cold, and their sales skyrocket when the weather turns frosty.
While winter gloves are useful everywhere, they’re especially popular in places with super chilly temperatures. When it’s icy, touching cold metal can be painful. Winter gloves save the day by protecting your hands.
Winter gloves come in various warm materials, and the good news is, their style stays pretty much the same. You won’t need to chase fashion trends. With a small investment, you can make a nice profit selling winter gloves during the cold season.
Suggestions to sell on TikTok:
- Typical selling price: $10-$30
- Wholesale price: $5-$15
- Potential profit: $5-$15
- TikTok impressions: 12 million
- Relevant keywords: #wintergloves, #gloves, #winteraccessories, #coldweathergloves, #warmgloves,…
#7 Snow Boots
When you’re thinking about the best winter dropshipping products, snow boots are a fantastic choice. These boots are often confused with winter boots, but they have a unique feature – they’re waterproof. Winter boots might keep you warm, but they can get wet.
Now, snow boots can be a bit more expensive, starting at around $20 for the cheapest pairs. In contrast, you can find regular boots for as low as $5.
So, who wears these snow boots? Well, they’re popular among hikers, snow enthusiasts, and people who simply love playing in the snow. If you want to keep your feet dry and warm during the cold season, snow boots are the way to go.
One thing to keep in mind is that snow boots have a lifespan. Over time, their insulation and water resistance might decline. This can actually be good news for dropshippers since it means customers might come back for new boots.
Snow boots are a great product for dropshipping, especially in countries where snow sports are a big deal. Places like Canada, the USA, and Ireland are excellent markets for these boots.
In summary, snow boots are a solid choice for your winter dropshipping store. They offer a combination of warmth, dryness, and comfort that many customers will appreciate.
Suggestions to sell on TikTok:
- Typical selling price: $30-$100
- Wholesale price: $15-$50
- Potential profit: $15-$50
- TikTok impressions: Nearly 100 million
- Relevant hashtags: #snowboots, #winterboots, #coldweatherboots, #waterproofboots, #boots, #winterfashion, #snow
- Holiday is a great occasion to travel and go on a trip. So, don’t hesitate to change your background to a winter camp, a luxury resort or simply show the Netherlands, Switzerland,… (as these places have great snowing scenes).
#8 Coffee Thermal Cup
Winter calls for plenty of warm beverages, but the constant trips to the kitchen or the microwave can be quite a hassle. That’s where thermal coffee cups come to the rescue.
As the winter chill sets in, the demand for thermal coffee cups and thermoses starts to rise. Among them, thermal mugs take the lead due to their convenience. They’re perfect for those who are always on the move, like office workers and students.
These cups are not just practical; they’re a great gift idea. You’ll find them in various colors, sizes, and designs. You can even provide gift packaging or offer discounts on multiple purchases to boost your sales.
One thing to remember is that the demand for thermal coffee cups peaks during the winter season. So, if you’re looking for a product with a high demand and a long shelf life, this is your golden opportunity.
Suggestions to sell on TikTok:
- Typical selling price: $15-$30
- Wholesale price: $7.50-$10
- Potential profit: $7.50-$15
- TikTok impressions: 257 million
- Relevant hashtags: #coffeemug, #coffeelovers, #coffeeaddict, #coffeecup, #coffeetime, #coffee, #thermalcup, #travelmug
- How about a creative video where your family gathers around and enjoys a sip of cappuccino in a thermal cup!
In summary, thermal coffee cups are the way to go during the winter. They’re convenient, adaptable, and make excellent gifts, ensuring you can sip your favorite warm beverage without the fuss.
#9 Warm slippers
The graph shows when people look for warm slippers. It’s clear that the interest is high in winter and lower in summer, but it’s there all year.
In winter, when it’s cold, people want warm slippers to keep their feet cozy. In summer, when it’s hot, they prefer open shoes.
Over time, more and more people are searching for warm slippers. This is because slipper boots are trendy, and people care more about foot health. Plus, they can easily find good-quality warm slippers.
Suggestions to sell on TikTok:
- Typical selling price: $15-$50
- Wholesale price: $7.50-$25
- Potential profit: $7.50-$25
- TikTok impressions: 96 million
- Relevant hashtags: #slippers, #warmslippers, #comfyslippers, #housewares, #homedecor, #winterfashion, #selfcare
- Try to sell in combo with some socks for a better effect! Who wouldn’t want cute slippers with warm socks to wear in the winter season.
#10 Space heaters
Space heaters are incredibly handy in the winter for warming up your space, whether it’s a single room or your entire home. However, space heaters are a significant purchase, and customers think carefully before buying due to their cost and maintenance needs. They’re particularly vital in snowy regions. Selling space heaters demands a substantial initial investment and top-notch customer service to handle potential issues.
Nevertheless, the more you invest, the greater your potential profits, even though managing these products can be a bit challenging.
Suggestions to sell on TikTok:
- Typical selling price: $50-$150
- Wholesale price: $25-$75
- Potential profit: $25-$75
- TikTok impressions: Over 4 million
- Relevant hashtags: #spaceheater, #heater, #winterwarming, #homedecor, #homeimprovement, #staywarm
#11 Electric blankets
Electric blankets are beloved by customers for offering cozy and warm nights of sleep while being energy-efficient and low-maintenance. They’re built to last, with a single blanket serving for up to a decade.
But because they are so long-lasting, customers don’t come back for quite a while, leading to limited brand loyalty. Given the electronic safety concerns and their higher cost, it’s wise to approach this product investment with care. However, a good profit margin per unit can make it worthwhile for sellers.
Suggestions to sell on TikTok:
- Typical selling price: $30-$100
- Wholesale price: $15-$50
- Potential profit: $15-$50
- TikTok impressions: More than 111 million
- Relevant hashtags: #electricblanket, #blanket, #staywarm, #winterwarming, #homedecor, #selfcare
#12 Waterproof pants
Waterproof pants are a hot winter product, and this is your opportunity to sell them through your dropshipping store. While waterproof jackets are common, waterproof pants are in demand but not readily available.
Don’t miss out on the chance to be among the first to offer this innovative product. According to Google Trends, searches for waterproof pants have been steadily rising over the past five years and are expected to continue increasing. These pants typically fall within the price range of $15 to $30 and keep in mind that New Zealand shows the highest interest in these waterproof pants.
Suggestions to sell on TikTok:
- Typical selling price: $25-$75
- Wholesale price: $12.50-$37.50
- Potential profit: $12.50-$37.50
- TikTok impressions: 2 million
- Relevant hashtags: #waterproofpants, #rainpants, #snowpants, #winterfashion, #outdooradventures, #hiking, #camping
#13 Hand warmers
Hand warmer is a fantastic addition to the top 13 winter dropshipping products you should stock right now. If you look at the facts, hand warmers become really popular when winter arrives because people want to stay warm in the cold weather. This demand remains high throughout the winter season. Additionally, more and more people are searching for hand warmers over time because they’re practical and keep you comfortable.
In December, when the holiday season is in full swing, hand warmers are all the rage as they make fantastic gifts. These versatile warm slippers come in a variety of styles and colors, catering to different tastes. They offer great profit potential, especially during the holidays, making them an enticing choice for dropshippers. Known for their durability and lightweight design, they’re easy and cost-effective to ship. With their combination of seasonal demand, adaptability, and profitability, warm slippers are a smart pick for winter dropshipping.
Suggestions to sell on TikTok:
- Typical selling price: $10-$20
- Wholesale price: $5-$10
- Potential profit: $5-$10
- TikTok impressions: 2 million
- Relevant hashtags: #handwarmers, #staywarm, #winterwarming, #coldweatheraccessories, #outdooractivities, #wintersports
Now that you’ve discovered the top 13 winter dropshipping products, take your next step by exploring your own list. Learn more about our article to find trending products for a successful 2023 sales season.
Step-by-step to scale up your sale campaign from Mega Digital
Scaling your ad campaigns isn’t just about throwing more money at them; it’s a strategic process. Here’s a step-by-step guide to help you take your advertising to the next level.
TikTok Advertising
TikTok offers various advertising options, including in-feed ads, branded effects, hashtag challenges, and brand takeovers. Each option can help you connect with users in different ways, whether through interactive content, viral challenges, or prominent brand placement. We recommend drop shippers make use of TikTok ads with Agency account for full e-commerce ad options like Dynamic Showcase Ads, Deeplink to marketplace, etc.
Step 1: Nail Down Targeting
Before diving into the nitty-gritty of targeting, understand your product and audience. Knowing them inside out makes choosing the right criteria a breeze. On TikTok, you can target three core dimensions:
- Demographics: Location, gender, age, and language.
- Interests & Behaviors: General interests, video interaction, creator interaction, and hashtag interaction.
- Device: Operating system, device model, and connection type.
The key is to start with essentials like location and language. Tailor your interests and behaviors based on your market size. Remember, enabling “Targeting Expansion” can be a game-changer. It allows TikTok to reach people with varied interests if they relate to your product.
Step 2: Play With Your Creatives
TikTok is a “creative-hungry” platform. The recommendation is to change creatives every 7 days, but don’t be a slave to this rule. If an ad is performing remarkably well, let it be. Change your creatives when performance starts to go stale. If you’re a one-person show, explore tools for quick ad creation or connect with affordable content creators.
Step 3: Cut Things That Are Not Working
Even with top-notch creatives and precise targeting, some campaigns simply won’t click. Have clear rules for pausing campaigns that underperform. Automation tools like TikTok Ads Manager can help you manage this efficiently.
Step 4: Gradually Increase Budgets
When things are going well, consider increasing budgets. The key is gradual increments, around 15-20% at a time. This step can also be automated for your convenience.
If an ad group performs exceptionally well, resist the urge to ramp up bids and budgets too quickly, as it can throw off the algorithm. Instead, clone your top performers. Automation can take care of this for you.
Step 5: Know & Monitor Your Metrics
Keep a close eye on your metrics and KPIs. Understand what defines success for your business and keep tabs on your key performance indicators. Regularly assess the performance of your campaigns, adjust budgets, and cut underperforming ads. It’s this consistent monitoring that sets successful advertisers apart.
Google Advertising
Google Ads offers powerful advantages for businesses, providing extensive reach, targeted advertising, cost control, measurable results, and diverse ad formats. While TikTok focuses more on video content, Google prioritizes the relevance of keywords to ensure that users see ads that align with their search intent. Therefore, dropshippers shouldn’t bypass Google for its benefits to your landing pages and website.
Mega Digital offers you some tips to create efficient ads with a lower budget:
- Conduct thorough keyword research to identify relevant and high-performing keywords.
- Use clear calls-to-action (CTAs) to encourage users to click on your ads.
- Ensure that the landing pages linked to your ads are relevant, user-friendly, and optimized for conversions.
- Utilize ad extensions to provide additional information and improve ad visibility.
- Analyze conversion data to make informed decisions about budget allocation and targeting.
Remember that Google Ads is a dynamic platform; ongoing optimization is essential for achieving the best results. So, you can consider partnering with an Agency for more optimal outcomes. As a Google Partner, Mega Digital can assist clients in planning, executing, and optimizing ad campaigns to achieve a variety of strategic goals, depending on your unique needs.
Facebook Advertising
With 2.9 billion monthly active users, Facebook advertising can be a powerful tool for businesses of all sizes. Picture reaching billions, then laser-focusing on your ideal customers. Craft engaging visuals, track results in real time, and refine your message on the fly. All this, at a fraction of traditional costs, with constant updates keeping you ahead of the curve.
Moreover, Facebook also offers a wide variety of ad features to help dropshippers reach ideal audiences with multiple formats, from text to carousels or videos. To access the full functions of Facebook Ads, Mega Digital advises users to try Facebook Agency ad account, only distributing to its exclusive partners. With this ad account, you can set up a higher budget for campaigns with a lower CPA, while Mega Digital assists you in optimizing for the best results!
Now, save up our tips to make your Facebook ads scale faster with higher results!
- Beyond basic demographics, utilize Facebook’s Lookalike Audiences based on your existing high-value customers.
- Install Facebook Pixels on your website to track user behavior, retarget abandoned carts, and optimize ad campaigns.
- Upload email lists or website visitor data to create Custom Audiences.
- Explore Collections, creating shoppable product galleries within Facebook, offering a seamless buying experience.
Final Words
When it comes to winter dropshipping products, versatility is your secret weapon, especially for smaller sellers. It’s essential to recognize that not all winter products are created equal – some shine during the holiday season, while others thrive in snowy conditions. But the real treasure is finding products that continue to sell long after winter has bid goodbye. Making the right choice is the key to your success, and once you’ve decided, think about selling it on TikTok – it could be your new potential platform.
Why not seize the power of TikTok for your dropshipping business this winter? TikTok is an ever-evolving e-commerce game-changer, teeming with untapped potential. With TikTok, you can unlock new horizons and reach a massive, engaged audience that craves innovative products, especially during winter. Don’t hesitate to embrace TikTok as your ultimate selling ally and elevate your dropshipping endeavors to new heights. Join us now to ride the wave of opportunity!
