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Top Facebook Lead Ads Examples & Updated Insights for 2024

Lead Ads on Facebook can give advertisers and businesses many benefits in terms of collecting potential customer data for further marketing campaigns. But if you’re unsure how to make it yield the desired results, this article is for you! We’ve collected a pile of successful Facebook Lead Ads examples and how they can make it work for you to learn from. Let’s start!

How To Use Facebook Lead Generation To Fill Sales Pipelines

What is Facebook Lead Ads?

With its expansive user base and targeted advertising capabilities, Facebook provides a dynamic platform to capture potential leads and convert them into valuable customers. This is where Facebook Lead Gen Ad works as a charm to reach a massive pool of interested audiences while collecting data and building a list of potential business leads.

Facebook Lead Ads are most ideal for:

  • SMBs with limited resources
  • Businesses targeting local audiences
  • Mobile-centric campaigns
  • Time-sensitive promotions
  • E-commerce businesses looking to expand their customer base
  • Promoting events, webinars, or product launches
  • Service-oriented businesses, such as consulting, coaching, or freelancing

Understanding the specific advantages of Facebook Lead Ads can help businesses tailor their marketing strategies to effectively reach their target audiences and achieve their lead generation goals.

10 best Facebook lead ads examples for you to follow in 2024

Like other Facebook ad types, Lead Ads allow you to target a specific audience across the platform, and you can effortlessly generate quality leads tailored to your criteria. The collected information can be automatically directed to your CRM for a more streamlined lead management process.

So, for a more optimal lead generation campaign, let’s check out some high-quality Facebook Lead Ads examples right here!

Promote an Exclusive Offers

Limited-time offers are always exciting to attract audiences and register for deals and discounts. This method is extremely popular with e-commerce sellers when they run promotional campaigns to increase sales during the holiday season. You may be familiar with “Buy 1 Get 1”, “Up to 50%”, or “Exclusive Access” offers. These irresistible promotions captivate potential customers’ attention and drive them to take immediate action, making them a perfect fit for Facebook Lead Ads.

The allure of exclusive offers lies in their ability to create a sense of urgency. Limited-time promotions trigger a fear of missing out (FOMO), prompting users to act swiftly to secure the special deal. This urgency is particularly effective on Facebook, where users scroll through a myriad of content, and capturing their attention requires a compelling reason to engage.


Facebook Lead Ads examples - Promote an Exclusive Offers

Explore the Facebook Lead Ads example – Jasper’s Market, where the strategic use of Lead Generation Ads has proven highly effective. By enticing first-time buyers with a compelling offer – “Sign up for 20% OFF your first purchase” – Jasper’s Market aims to not only attract new visitors but also enhance the likelihood of turning them into customers during their initial visit to the store.

In adopting this approach, Jasper’s Market strategically leverages Lead Generation Ads to build an initial connection with potential customers. The incentive of a significant discount is a powerful motivator for users to sign up, thereby expanding Jasper’s Market’s reach to a broader audience.

Collect Online Registration

Businesses hosting online and offline events leverage the convenience of Facebook Lead Ads for collecting registrations. Even entities aiming to build communities or memberships utilize this ad type to drive online registrations. Whether it’s a club, association, or online platform, the ad content articulates the benefits of joining, enticing users to register effortlessly. 

The lead ad content often includes enticing details about the event or membership and a clear call to action, prompting users to register. This straightforward process allows users to submit their information directly within the Facebook platform. This eliminates the need for users to navigate external websites, enhancing the overall user experience.


Facebook Lead Ads examples - Collect Online Registration

Join Xtreme Event Group for a headstart at your live Mitzvah celebration. Xtreme Event Group strategically opted for Lead Generation Ads to attract event organizers worldwide to participate in their exclusive Mitzvah showcase. They have curated an irresistible offer by highlighting the myriad benefits of joining, such as experiencing the joy of a live Mitzvah celebration, forging connections with top-tier vendors, and receiving an enticing $500 welcome bag.

Increase Newsletters List

Utilizing Facebook Lead Ads to increase your newsletters list involves strategically crafting campaigns that resonate with your target audience. These campaigns can range from promoting exclusive content and offers to highlighting the value that subscribers gain from your newsletters.

The key to success lies in crafting compelling ad content that entices users to subscribe. This might include showcasing snippets of your top-performing newsletter content, emphasizing the benefits of subscription, or even offering a special incentive for new subscribers.


Facebook Lead Ads examples - Increase Newsletters List

As a renowned brand in the food and beverage industry, Dole leverages the power of Lead Gen Ads to cultivate a community of engaged subscribers. Their approach involves showcasing an inviting image that provides a glimpse into the exclusive content, promotions, and valuable insights recipients can anticipate by becoming a part of the Dole newsletter community.

This visual sneak peek is a compelling call to action, encouraging users to take the next step and sign up for the newsletter. Dole understands the importance of building a subscriber base and creating anticipation and excitement around the content they deliver.

Encourage Challenge Participation

Running challenges through Facebook Lead Ads proves highly effective in cultivating engagement and expanding your lead database. Fueled by the universal human desire for competition and accomplishment, the inherent allure of challenges ensures broad appeal across diverse audiences. 

Like promotional content, the versatile nature of challenges allows them to be adapted across various industries, from fitness and creative endeavors to product-related quests. This adaptability ensures businesses can tailor their challenges to meet their unique goals and target audiences.


Facebook Lead Ads examples - Encourage Challenge Participation

A notable feature in this illustration of Facebook lead ads examples is cultivating a championship spirit within the fitness community. This ad strategically taps into the enthusiasm of avid gym enthusiasts, fostering a sense of camaraderie and competition that resonates with gym rats. Beyond the communal aspect, it serves a dual purpose by drawing in potential customers through an enticing motivation – a 12-month free gym membership. The genius of this approach lies in its ability to engage existing gym members and attract new participants. 

Drive User Subscription

Efficiently driving user subscriptions is a paramount goal for businesses seeking to cultivate a dedicated audience and establish lasting connections. The allure of Facebook Lead Ads lies in their ability to create a user-friendly experience, enabling individuals to subscribe directly within the Facebook platform. This eliminates the friction associated with external links or intricate sign-up processes, ensuring a smooth journey for potential subscribers.

Businesses can showcase the value proposition of their subscriptions, whether it’s exclusive content, special offers, or insightful updates, which adds an extra layer of motivation for users to join.  Facebook Lead Ads provide a platform to seamlessly incorporate these incentives into the subscription process, creating a win-win scenario where users gain valuable benefits and businesses expand their subscriber base.


Facebook Lead Ads examples - Drive User Subscription

Add Milwaukee Bucks to the list of using Lead Gen Ads on Facebook to attract audiences. The Bucks strategically offered a unique opportunity for fans to save time and bypass the queue by securing a ticket to a highly anticipated rematch game featuring basketball maestro Stephen Curry.

By positioning the ad as a time-saving and exclusive ticket reservation opportunity, the Bucks tap into the urgency and excitement surrounding a game featuring a prominent player. Then, after this, they can make use of the database to further promote upcoming events, merchandise, and fan-centric initiatives. 

Raise Anticipation with Demos/Trials

There’s an undeniable thrill that comes with getting something for free, and demos and trials harness this excitement to make ads inherently engaging. These experiences offer users a hands-on opportunity to delve into what your business brings to the table. It’s not just about showcasing products or services; it’s about immersing potential users in the tangible value they can expect.

The interactive nature of demos and trials ensures that individuals don’t just passively view an ad; instead, they actively engage, creating a dynamic and memorable connection with your offerings.


Facebook Lead Ads examples - Raise Anticipation with Demos/Trials

Akemia West, with their strategy to provide a test run for their pre-launched care, gives not only the car enthusiasts to sign up for but also potential buyers looking for a change of vehicles. This ad serves as an inclusive invitation, extending beyond the realm of traditional car launches. By providing a test run, Akemia West opens its doors to a diverse audience—those passionate about cars and those on the lookout for a new driving experience. This approach transforms the ad into a gateway for both enthusiasts seeking excitement and prospective buyers in search of a fresh automotive journey.

Explore Options with Quizzes

Engaging in quizzes presents an exciting avenue to establish a profound connection with potential leads. Imagine posing questions about customer preferences, behaviors, and interests, crafting a detailed customer persona, or utilizing the gathered insights for a more targeted approach in conversion ads. 

This interactive approach captures valuable information and facilitates a deeper understanding of your audience, laying the groundwork for more personalized and effective marketing strategies.


Facebook Lead Ads examples - Explore Options with Quizzes

Analyzing this particular ad, it’s evident that it goes beyond the typical format of a simple ask-and-answer quiz. Instead, it serves as a tool to gauge the audience’s comprehension of the symptoms associated with a specific disease. The primary goal of this Facebook Lead Ads example is to solicit responses and collect valuable insights into the audience’s understanding of the symptoms.

This nuanced approach is strategic, as it enables the clinic to not only assess the knowledge level of potential customers but also to use this information for educational purposes. By understanding the audience’s familiarity with the symptoms, the clinic can tailor its outreach to provide targeted and relevant information about the effects and risks associated with these symptoms.

Target with Personalized Messages

Tailoring your messages to specific individuals or groups is a powerful strategy to connect and resonate with your target audience. When you target with personalized messages, you go beyond generic communication and address the unique needs, preferences, and interests of your audience.

This personalized approach involves crafting messages that speak directly to individuals, whether it’s addressing customers by their name, recommending products based on their previous purchases, or acknowledging specific preferences. These messages can give customers a sense of branding acknowledgment and push them to a more converted decision.


Sample Facebook Lead Ads - Target with Personalized Messages

A noteworthy illustration of a brand crafting relatable Facebook Lead Ads examples is Airtable. In their Facebook Lead Ads example, Airtable adeptly tackles their customers’ challenges with a touch of compassion. The message, “We get it,” featured in the description, serves as a poignant expression of empathy.

Display Collection with Carousels

Unveiling collections through the captivating medium of carousels is a strategic approach to enhance visual appeal and drive engagement within Facebook Lead Ads. Carousels offer users a seamless and immersive experience, enabling them to swipe through a curated collection effortlessly. 

Whether displaying a range of products, highlighting key features, or telling a visual story, carousels provide a versatile canvas to capture the audience’s attention and keep them engaged. This means using a carousel for Lead Gen Ads can increase engagement rate and the possibility of customers filling out the form.


Sample Facebook Lead Ads - Display Collection with Carousels

Airstream had the creative method to attract customers with a potent of options that display the Caravel – their new technology, with its respective features. Through a dynamic presentation of options, Airstream not only highlights the technological advancements but also emphasizes the unique characteristics that set the Caravel apart in the market.

The potency of this approach lies in its ability to engage and inform potential customers effectively. By showcasing a range of options, Airstream caters to diverse preferences and requirements, ensuring that customers can explore the Caravel’s features in a way that resonates with their individual needs.

Show Teaser/Trailer with Videos

Incorporating videos into Facebook Lead Ads is a potent strategy for increasing engagement. Videos leverage visual appeal and storytelling, offering a dynamic and memorable way to convey information. The immersive experience of videos captures the audience’s attention more effectively than static content, fostering an emotional connection and making the overall ad experience more impactful.


Sample Facebook Lead Ads - Show Teaser/Trailer with Videos

For more detailed instructions, WordStream employed videos to its sample Facebook lead ads. These instructional videos acted as a valuable resource, addressing advertisers’ queries of how to get more clicks. With this ad, WordStream serves as a highly effective advertising company that can help customers evaluate their further marketing strategies.

2024 Facebook Lead Ads Insights for Advertisers

As we venture into 2024, Facebook Lead Ads continue to stand as a powerhouse for advertisers seeking impactful engagement and lead generation. The landscape has evolved, and key insights pave the way for advertisers to maximize their campaigns:

  • Prioritize visually compelling content, especially with the dominance of carousels and engaging videos.
  • Incorporating interactive elements like challenges, quizzes, and exclusive previews within your ads.
  • Leverage limited-time offers and exclusive previews to instill a sense of urgency.
  • Ensure your Facebook Lead Ads are seamlessly optimized for a mobile-first experience.

The synergy of visual appeal, video dynamics, interactive elements, exclusivity, and mobile optimization forms the foundation for successful lead generation and sustained engagement in the ever-evolving digital realm.

Final Word

In our exploration of Facebook Lead Ads examples, one undeniable truth emerges—the realm of advertising is ever-evolving, and creativity is the driving force. From the visual allure of carousels to the immersive impact of videos and the engaging dynamics of challenges, each example paints a canvas of possibilities. So, if you’re still in the dark about Facebook Ads, working with a partner is advisable. Let’s make converting ads with Mega Digital – Facebook Agency now!

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Hanh Le Nguyen
Hanh Le Nguyen
Advertising & Marketing Specialist


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