TikTok dropshipping continues to thrive in 2025 thanks to its viral reach, built-in shopping features, and Gen Z–led buyer behavior. Whether you’re just starting or scaling, here’s what matters most:
- What is TikTok dropshipping? A business model where you promote trending products on TikTok, and a third-party supplier ships orders directly to customers.
- Start-up costs: You can begin with as little as $100–$300 by focusing on organic content or affiliate campaigns.
- Product ideas: Best-sellers include beauty gadgets, kitchen tools, pet supplies, and car accessories.
- How to start: Set up a TikTok Shop or link to Shopify, then use UGC, Spark Ads, or influencer marketing to promote products.
- Ads & optimization: Use TikTok Ads Manager, Smart Performance Campaigns, and TikTok Pixel to test and scale what works.
What is TikTok Dropshipping?
TikTok dropshipping is a business model where you sell trending products on TikTok without stocking any inventory. Instead of handling products yourself, you promote items through TikTok content or ads, and when someone places an order, your third-party supplier ships the product directly to the customer.
This model is especially popular among e-commerce beginners because it requires low upfront investment, offers flexible product testing, and taps into TikTok’s powerful content engine to drive sales.
Why should you use TikTok for dropshipping?
Generally speaking, dropshipping is a business concept where you offer in-demand goods without having to buy inventory in advance. You commit yourself to finding top products from various sources that will benefit your store’s sales.
1. Viral Potential
TikTok’s algorithm prioritizes content engagement, not follower count. Every video you post has the chance to reach a massive audience, simply by being relevant, entertaining, or useful.
Unlike Instagram or Facebook, where organic reach is limited to your network, TikTok videos are shown to new users through the For You Page based on performance. This creates an ideal testing ground for dropshipping products. A single short-form video can drive significant traffic, even if your account is brand new.
2. TikTok Shop Enables Direct In-App Sales
In 2025, TikTok Shop is one of the fastest-growing e-commerce platforms. It allows you to list products directly inside the app, so customers can view, add to cart, and check out—all without leaving TikTok.
This reduces the number of steps from discovery to purchase, increasing conversion rates. TikTok also offers built-in features for cross-border selling, payment processing, and logistics support in key dropshipping markets like the US, UK, and Southeast Asia.
3. The Audience Is Primed to Buy
TikTok users are primarily Gen Z and Millennials, two generations known for impulse purchases and trust in peer recommendations. According to recent reports, over 70% of users have bought something they discovered on TikTok.
This audience responds well to unboxing videos, product demos, and UGC-style content. If your product fits into a lifestyle trend or solves a specific need, you’ll likely see faster adoption and more spontaneous purchases.
4. Powerful Ad Tools
TikTok Ads Manager has matured into a highly effective platform for product-focused advertising. Features like Smart Performance Campaigns allow you to launch ads with automated targeting, bidding, and optimization, which are ideal for testing new products with minimal manual input.
You can also run Spark Ads to amplify influencer content or your own organic posts. Combined with tools like TikTok Pixel and Shopify integration, you’ll be able to track user behavior across the funnel and refine your campaigns accordingly.
5. Influencer Collaboration Is Easier Than Ever
TikTok makes it simple to collaborate with creators through the TikTok Creator Marketplace. You can search for influencers based on niche, country, engagement rate, and audience demographics.
Additionally, TikTok’s Affiliate Program lets creators promote your products using tracked links. They only earn commissions when they generate actual sales, making it a low-risk way to drive traffic and conversions through social proof.
TikTok Dropshipping Requirements & Costs
TikTok dropshipping may seem easy on the surface, but setting yourself up for success starts with understanding the basics—what you need, how to get started, and how much it might cost. While it’s one of the most accessible online business models, being prepared can help you avoid costly mistakes and scale faster.
What You Need to Start TikTok Dropshipping?
Whether you’re going with TikTok Shop or building a Shopify-based store, there are some essentials you need to note to launch your business:
1. A TikTok Business Account
This unlocks the tools you’ll need to run ads, access analytics, connect to TikTok Shop, or integrate with Shopify. It only takes a few minutes to switch from a personal to a business account within the TikTok app.
2. A Reliable Product Source
Dropshipping requires a supplier who will fulfill your orders, and some of the most trusted platforms include DSers, CJdropshipping, Zendrop, and AliExpress-based integrations. Most of these services connect directly with Shopify or TikTok Shop and automate fulfillment.
3. A Sales Channel
You have two main options:
- TikTok Shop – If available in your country, this is the fastest way to start. It lets you list products and accept orders directly through the TikTok app.
- Shopify – If you prefer more branding control or want to build a multi-channel store, Shopify is the best alternative. You’ll need to connect it to TikTok through the TikTok Sales Channel app.
4. A Payment Method
You’ll need a valid credit or debit card to run ads or pay for Shopify services. If you work with a TikTok agency partner, they may help manage ad billing for you.
How Much Does TikTok Dropshipping Cost?
One of the biggest appeals of TikTok dropshipping is that you can start with a relatively low budget, especially if you focus on organic content or affiliate marketing at first. That said, having some capital to test ads or order product samples will give you a better chance of finding a winning offer. Here’s a breakdown of typical startup costs:
| Item | Estimated Cost | Purpose |
|---|---|---|
| TikTok Ads | $20–$50/day (starting) | Used to test creatives, target audiences, and scale sales |
| Shopify Plan | $39/month | For hosting your storefront (if not using TikTok Shop) |
| Domain Name | ~$15/year | Helps with branding and customer trust |
| Product Sample | $20–$100 | Useful for making real content or validating quality |
| Influencer Partnerships | $50–$500 | Optional, based on niche, creator size, and reach |
| UGC/Content Creation | Free or outsourced | You can film DIY or pay creators to produce videos |
Please keep in mind that you don’t need to spend on everything upfront. Many sellers begin by testing TikTok Shop with organic videos or UGC from creators, then gradually move into paid ads or Shopify as they grow.
Best-Selling Products on TikTok
To succeed with TikTok dropshipping, choosing the right product matters just as much as how you promote it. Below, Mega Digital has a list of top-performing product categories, along with examples and why they work well on TikTok.
| Niche | Winning Product Examples | Why It Sells on TikTok |
|---|---|---|
| Beauty & Personal Care | Heated eyelash curler, LED face mask, hair oils, pore vacuum | Eye-catching transformations, skincare routines, “TikTok made me buy it” content |
| Home & Kitchen | Mini chopper, oil sprayer, cleaning sponge dispenser | Quick demo potential, daily use, satisfying cleaning or cooking videos |
| Fitness & Wellness | Resistance bands, posture corrector, and massage gun | Useful for home workouts, problem-solving, before-and-after demonstrations |
| Pet Supplies | Pet hair remover, dog water bottle, lick mats | High engagement, cute pet content, highly shareable |
| Car Accessories | LED lights, vacuum, gap filler, phone holder | Useful gadgets, easy demonstrations, and aesthetic car setup videos |
How to Dropship with TikTok?
Once you’ve chosen TikTok as your platform, the next step is figuring out how to set up your dropshipping operation. Here’s a breakdown of each method so you can choose the one that fits your business best:
1. Dropship with TikTok Shop
TikTok Shop allows you to list and sell products directly on TikTok, which is ideal for dropshipping. Customers can browse, select, and purchase your products within the app without needing to visit an external website.
To enable this, apply for TikTok Shop through a Business Account. Once set up, you can connect your dropshipping products to TikTok Shop and start listing them.
This is the most direct method for dropshipping on TikTok, providing an in-app shopping experience that minimizes friction and keeps customers engaged.
2. Dropship with TikTok Affiliate Marketing
Partner with influencers who can promote your dropshipping products using affiliate links or special discount codes. Influencers create content showcasing your products, which their followers can buy through provided links.
Find influencers in your niche on TikTok’s Creator Marketplace or reach out directly. Many influencers in fashion, tech, or lifestyle niches are effective in driving dropshipping sales.
This approach allows you to leverage the influencer’s existing following and credibility, which is particularly helpful for niche dropshipping products.
3. Dropship with Shopify Integration
Shopify allows you to directly integrate with TikTok, creating a TikTok Shopping Tab on your profile. This lets you showcase products from your Shopify store directly on TikTok, so users can browse and buy without leaving the app.
Install the TikTok Sales Channel app on Shopify, sync your products, and set up a shopping tab on your TikTok profile. You can then tag products in posts, which link back to your Shopify store for a seamless checkout experience.
This integration connects Shopify and TikTok directly, simplifying order management while driving traffic to your store.
How to Set Up Your TikTok Dropshipping Store?
Although there are many e-commerce sites, Mega Digital chose Shopify to use as an example of how to set up TikTok dropshipping!
Before beginning to dropship on TikTok, you will need to integrate your TikTok account with a Shopify store by following these steps. By integrating Shopify with TikTok, you can make use of TikTok’s amazing user engagement capabilities.
With Shopify’s product link, drop shippers can tag products in every organic TikTok post. The TikTok community has the option of making purchases straight from a seller’s storefront or even by clicking on a tagged item in a short video on the platform, which will link them to the seller’s website where they complete their purchase.
Step 1: Install TikTok on the Shopify account
If you haven’t got a Shopify account, it’s time for you to sign up and add products to your account. After that, you start by downloading the TikTok app from the Shopify App Store.
Step 2: Connect your TikTok account to your Shopify
The TikTok channel will show up on the left sidebar of your Shopify Admin Dashboard once the installation process is complete. You then link your TikTok For Business account from there in order to create your TikTok Shop.
You will be able to manage the TikTok Business Account from the TikTok Business Dashboard once you have successfully connected to your store. Here, you can select your audience, make an engaging video ad, access your ad management toolbar to get insights reporting, and more.
How to advertise your dropshipping products on TikTok?
You can start creating videos to sell items right away. However, Mega Digital suggests that new merchants build up their audience first with the following TikTok marketing strategies.
Use TikTok Ads to Drive Targeted Traffic
Like Facebook, TikTok provides a user-friendly platform where you can spend time on everything related to targeting, ad design, insight reports, and ad management tools. With high user purchasing demand, TikTok has offered merchants, retailers, and advertisers many types of TikTok Ads for e-commerce. This will undoubtedly help you to level up your brand and attract more potential customers for your channel.
>>> Learn more: TikTok Ads for Dropshipping: A Game-Changer for E-commerce
Collaborate with TikTok Influencers
Influencers on TikTok are users who have a significant fan base. They can show your products to their followers and, in some cases, “encourage” them to make purchases because of the influencers’ authority and reach. Influencers can create UGC (user-generated content) to attract their audience, which is always the optimum advertising method, especially with review content.
Merchants can start working with influencers in just three simple steps:
- Find influencers in your niche
This phase is crucial. Mega Digital suggests that rather than choosing influencers based on their level of popularity, you should consider how well they complement the items and who their target audience is. You can browse and learn more about influencers on TikTok Creator Marketplace.
- Let influencers do their jobs
They will know how to attract their fanbase and what content they like. For example, the most common ways are reviewing products, demonstrating how they work, and showing the behind-the-scenes. The objective is to encourage as many of their followers to click the link and visit your website as possible.
- Boost sales
If everything goes according to plan, your product will be well received by the influencer’s audience, some of whom even made purchases.
Don’t miss out on the TikTok Agency account for every ad type and function usage.
Grow Organically with UGC-Style Content
The 3rd strategy for marketing your products on TikTok is publishing your content on the channel. Not every campaign needs a large ad budget. In fact, many successful TikTok dropshipping stores grow by consistently posting valuable and entertaining organic content.
In this way, you can even turn into a TikTok influencer!
You may grow your audience by continuously posting material about your markets and goods. As time passes, you can maintain their interest by holding events like contests and prizes!
FAQs About TikTok Dropshipping
No, you don’t need a website if you use TikTok Shop. It allows you to upload products, process orders, and receive payments all within the platform. However, using Shopify or another e-commerce platform gives you more control over branding and upselling opportunities.
As of 2025, TikTok Shop is available in key dropshipping markets like: United States, the United Kingdom, Indonesia, Malaysia, Thailand, Vietnam, the Philippines, and Singapore.
TikTok continues to expand support, so be sure to check the official TikTok Shop Seller Center for updates in your region.
TikTok Ads typically start at $20–$50/day for testing, but real scaling costs depend on your goals and product margin. You can also run low-budget Spark Ads or focus on organic UGC if you’re just getting started.
Yes, you can start TikTok dropshipping with little to no money by using free methods like posting organic content or partnering with affiliate influencers. However, having a small budget for ads or product samples can accelerate your growth.
TikTok Shop offers direct in-app selling and is perfect for quick setup and mobile-first customers. Shopify gives you more control and flexibility. Many dropshippers use both together to maximize reach and control.
No, you don’t. Many successful dropshippers use hands-only videos, voiceovers, or UGC content from customers or influencers. Product-focused content that shows value and solves problems works well without being on camera.
Final Word
It took a lot of information to go over every TikTok advertising approach. Don’t panic if you are still undecided about which approach is ideal for your TikTok dropshipping. Let’s use the seasonal sale to test all methods to see which is right for you. Or simpler, check out Mega Digital’s e-book, How to win big during the sales seasons, and start boosting your sales now!
