Perhaps you’re unaware of a type of advertisement known as Pangle Ads TikTok that allows you to advertise across several other apps owned by ByteDance at the same time. Utilizing this advertising method can substantially broaden your outreach, connecting you with a large number of potential customers you may not have initially anticipated. Check out this article to learn about setting up Pangle Ads.
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What are Pangle Ads?
Pangle Ads TikTok is a type of advertisement that was developed by ByteDance. It is set up through the TikTok ads manager platform and designed to run on third-party apps. One of the key features of Pangle ads is their ability to reach users across different apps, allowing advertisers to expand their reach beyond TikTok and engage with a wider audience.
However, Pangle Ads are available in some limited regions and countries.
| Regions | |
|---|---|
| Asia | Japan, Korea, Taiwan, Indonesia, Thailand, Vietnam, Malaysia, Philippines, Singapore, Cambodia, Saudi Arabia, UAE, Turkey, Israel, Kazakhstan, Pakistan, Kuwait, Iraq, Qatar, Jordan, Oman, Bahrain, Lebanon |
| Europe | Belarus |
| North America | Canada, Mexico |
| South America | Brazil, Argentina, Peru, Colombia, Chile, Uruguay, Ecuador |
| Africa | Egypt, the Republic of South Africa, Morocco |
| Oceania | Australia, New Zealand |
Benefits and Challenges when Using Pangle Ads
Pangle Ads can be a valuable tool for businesses looking to reach a large and engaged audience in Southeast Asia. However, it is important to weigh the benefits and challenges carefully before deciding if it is the right platform for your needs.
Benefits
- Reach a wide audience: Pangle Ads is integrated with various ByteDance and TikTok products. This allows you to reach a large and engaged audience, particularly mobile-first users.
- Targeted advertising: Pangle offers advanced targeting options based on demographics, interests, user behavior, and device information. This helps you reach potential customers who are more likely to be interested in your product or service, leading to better campaign performance.
- Diverse ad formats: Pangle offers a variety of ad formats, including native ads, interstitial ads, banner ads, and video ads. This allows you to choose the format that best suits your campaign goals and target audience.
- Data and insights: Pangle provides detailed reporting and analytics tools that allow you to track, and optimize the performance of your campaigns and gain valuable insights into user behavior.
Challenges
- Limited global reach: Pangle’s primary focus is on the Asian markets. If your target audience is primarily located outside of available regions, Pangle may not be the best platform for you.
- Language barrier: If you are not familiar with languages spoken in other Pangle markets, you may face challenges with setting up and managing your campaigns.
- Competition: Pangle is becoming increasingly popular. This can make it more difficult to stand out and reach your target audience.
- Regulations: Navigating the regulatory landscape in other Pangle markets can be complex. It is important to ensure that your ad campaigns comply with all relevant regulations.
Key Ad Formats of Pangle Ads
The key ad formats of Pangle Ads on TikTok include:
Rewarded Video Ads
Rewarded Video refers to a captivating, full-screen video ad that offers users incentives when they watch it, presenting a valuable proposition. Pangle’s extensive array of rewarded video ads allows publishers to customize their advertisements, aligning with their specific requirements. Currently, Pangle’s rewarded video ads can:
- Exhibit an Endcard following the video.
- Showcase a playable ad following the video.
- Exhibit a playable ad directly without an intermediate step.
The best performance of Rewarded video ad:
- Format: Full-screen video ads.
- Ad Placement Sizes: 1280*720 and larger.
- Video Duration: 5-60 seconds.
Benefits of Rewarded video ad below:
- Enhanced user engagement
- Increased user loyalty and In-spp purchases (IAPs)
- Elevated click-through rates (CTR) for advertisers
>>> Read more: TikTok Ads: How to Master Advertising on TikTok in 2024?
Interstitial Ads
Interstitial ads are immersive, full-screen advertisements that overlay the interface of the hosting app. These ads are designed to appear between content, strategically positioned at seamless transition points or breaks within the app’s interface.
The best performance of Interstitial Ads:
- Format: Full-screen video, image ads
- Ad Placement Sizes: 1280*720 and larger
Benefits of Interstitial Ads:
- Lead to high click-through rates (CTRs) and conversion rates.
- Reach a large audience.
- Grab users’ attention and deliver a strong message.
- Good for promoting app installs.
Native Ads
Native advertising is a type of paid promotion where the advertisements closely match the visual, experiential, and functional aspects of TikTok’s media format in which they are placed. These ads are designed to seamlessly blend into the app, matching its look and feel in a way that appears natural and integrated.
The best performance of Native Ads:
- Format: Appearing as recommended videos or promoted posts within the TikTok feed.
- Ad Placement Sizes: 1200*628, 640*640, 1280*720, and larger.
Benefits of Native Ads:
- Cost efficient
- Provide a more natural user experience
- Great for Multi-channel campaigns
- Effective for driving brand awareness and engagement
Banner Ads
Banner ads are a conventional form of advertising that follows a standard format, occupying a designated area within an app’s layout. Typically, these ads are positioned at either the top or bottom of the device screen.
The best performance of Banner Ads:
- Format: Video and Image ads
- Ad Placement Sizes: 320*50, 300*250, and larger
Benefits of Banner Ads:
- Increase brand visibility
- Easy to implement
- Target to specific demographics or interests
- Place in various locations within an app
App Open Ads
App Open Ads present a unique advertising format designed for publishers looking to generate revenue from their app load screens. These ads are strategically placed to be displayed when users open the app and can be closed at any time.
The best performance of App Open Ads:
- Format: Video and Image ads
- Ad Placement Sizes: 1280*720 and larger
Benefits of App Open Ads:
- High visibility and impact
- Enhanced user experience
- Reaching a large, engaged audience
>>> Explore more: 11 TikTok Ad Types You Need to Know [Update 2024]
How to create Pangle Ads?
Create an application
- Step 1: Click “Application”
- Step 2: Choose “App”
- Step 3: Click “Add App”
Create an ad placement
- Step 1: Select “Application”
- Step 2: Choose “Ad Placements”
- Step 3: Click “Add”
- Step 4: Choose Pangle Ad types you want to run
How to set up Pangle Ads on TikTok?
Setting up Pangle ads is similar to the 9 steps of setting up TikTok Ads.
- Step 1: Access TikTok Ads Manager to set up your campaign.
- Step 2: Determine your goal, whether it focuses on conversions, consideration, or awareness.
- Step 3: Set up Campaign Name and Budget.
- Step 4: Name your TikTok ad group and choose Placements. In this step, under the Placement section, you need to choose Pangle.
- Step 5: Select whether to turn on Automated Creative Optimization.
- Step 6: Target your viewers.
- Step 7: Schedule and set up a budget for your ad group.
- Step 8: Create a bidding strategy and optimize it.
- Step 9: Finalize your Campaign.
FAQs about Pangle Ads TikTok
What types of ad formats does Pangle support on TikTok?
Pangle supports various ad formats, including but not limited to In-feed ads, branded hashtag challenges, Branded effects, Spark Ads,…
Can I track the performance of my Pangle Ads on TikTok?
Of course. TikTok provides insights and analytics tools that allow you to monitor the effectiveness of your ads, including metrics such as views, engagement, click-through rates, and more.
This data can help you evaluate the success of your advertising campaigns and make informed decisions about future strategies.
How can I optimize my Pangle Ads for better performance?
Here are some tips on how to optimize your Pangle Ads for better performance:
- Set clear goals and KPIs: Before you start optimizing, define your campaign goals and key performance indicators (KPIs) to tailor your optimizations accordingly.
- Choose the right Ad formats: Experiment with different ad formats to see which ones resonate best with your target audience.
- Optimize bids and budgets: Pangle offers various bidding strategies like automatic, manual, and target CPA. Be sure to analyze your campaign data, monitor your costs, and ensure you’re getting the most out of your ad spend.
- Make content engaging: Focus on creating high-quality, visually appealing ads that capture attention and resonate with your target audience. Use relevant visuals, catchy headlines, and clear calls to action.
- A/B Test Creatives: Pangle’s A/B testing feature allows you to compare different versions of your ad and see which one gets the most clicks or conversions.
- Localize for the platform: Consider the cultural nuances of the Pangle platforms and audiences. Adapt your creatives to local preferences and languages for better relevance.
- Highlight unique selling points: Clearly communicate what makes your product or service unique and valuable to your target audience. Focus on the benefits and address any pain points they might have.
Overall
Pangle Ads TikTok offers unparalleled engagement, extensive reach, and cost-effectiveness. It also provides a remarkable opportunity to engage with your desired customer base and enhance your sales. Despite potential obstacles, the prospective rewards make integrating Pangle Ads into your e-commerce strategy a fantastic move. However, if you’re still uncertain, consider enlisting the expertise of a TikTok Agency like Mega Digital to elevate your TikTok advertising efforts!
