Pangle Ads TikTok: Smart Strategies to Maximize Your ROAS

Are you only advertising on TikTok’s feed? If so, you might be missing out on a much larger, untapped audience. Pangle Ads TikTok lets you run ads not just on TikTok but across a vast network of ByteDance-owned apps, helping you reach more users, lower ad costs, and boost campaign performance.

Quick Summary – What You Should Know:

• Pangle Ads TikTok lets you advertise on third-party apps through TikTok Ads Manager.
• Available in 30+ countries, including Southeast Asia, LATAM, and MENA.
• You can choose from five ad formats: Rewarded Video, Native, Interstitial, Banner, and App Open Ads.
• Expect lower ad costs (CPC) and higher engagement (CTR) than standard TikTok ads.
• It’s easy to set up: just select “Pangle” when creating your ad campaign.

What are Pangle Ads?

Pangle Ads TikTok is a type of advertisement that was developed by ByteDance. It is set up through the TikTok ads manager platform and designed to run on third-party apps. One of the key features of Pangle ads is their ability to reach users across different apps, allowing advertisers to expand their reach beyond TikTok and engage with a wider audience.

However, Pangle Ads are available in some limited regions and countries. 

	Regions
Asia	Japan, Korea, Taiwan, Indonesia, Thailand, Vietnam, Malaysia, Philippines, Singapore, Cambodia, Saudi Arabia, UAE, Turkey, Israel, Kazakhstan, Pakistan, Kuwait, Iraq, Qatar, Jordan, Oman, Bahrain, Lebanon
Europe	Belarus
North America	Canada, Mexico
South America	Brazil, Argentina, Peru, Colombia, Chile, Uruguay, Ecuador
Africa	Egypt, the Republic of South Africa, Morocco
Oceania	Australia, New Zealand

Benefits and Challenges when Using Pangle Ads

Pangle Ads can be a valuable tool for businesses looking to reach a large and engaged audience in Southeast Asia. However, it is important to weigh the benefits and challenges carefully before deciding if it is the right platform for your needs.

Benefits

• Reach a wide audience: Pangle Ads is integrated with various ByteDance and TikTok products. This allows you to reach a large and engaged audience, particularly mobile-first users.
• Targeted advertising: Pangle offers advanced targeting options based on demographics, interests, user behavior, and device information. This helps you reach potential customers who are more likely to be interested in your product or service, leading to better campaign performance.
• Diverse ad formats: Pangle offers a variety of ad formats, including native ads, interstitial ads, banner ads, and video ads. This allows you to choose the format that best suits your campaign goals and target audience.
• Data and insights: Pangle provides detailed reporting and analytics tools that allow you to track, and optimize the performance of your campaigns and gain valuable insights into user behavior.

Challenges

• Limited global reach: Pangle’s primary focus is on the Asian markets. If your target audience is primarily located outside of available regions, Pangle may not be the best platform for you.
• Language barrier: If you are not familiar with languages spoken in other Pangle markets, you may face challenges with setting up and managing your campaigns.
• Competition: Pangle is becoming increasingly popular. This can make it more difficult to stand out and reach your target audience.
• Regulations: Navigating the regulatory landscape in other Pangle markets can be complex. It is important to ensure that your ad campaigns comply with all relevant regulations.

Key Ad Formats of Pangle Ads

The key ad formats of Pangle Ads on TikTok include:

Rewarded Video Ads

Rewarded Video refers to a captivating, full-screen video ad that offers users incentives when they watch it, presenting a valuable proposition. Pangle’s extensive array of rewarded video ads allows publishers to customize their advertisements, aligning with their specific requirements. Currently, Pangle’s rewarded video ads can:

• Exhibit an Endcard following the video.
• Showcase a playable ad following the video.
• Exhibit a playable ad directly without an intermediate step.

The best performance of Rewarded video ad:

• Format: Full-screen video ads.
• Ad Placement Sizes: 1280*720 and larger.
• Video Duration: 5-60 seconds.

Benefits of Rewarded video ad below:

• Enhanced user engagement
• Increased user loyalty and In-spp purchases (IAPs)
• Elevated click-through rates (CTR) for advertisers

>>> Read more: TikTok Ad Placements: The Key to a Successful Ad Campaign

Interstitial Ads

Interstitial ads are immersive, full-screen advertisements that overlay the interface of the hosting app. These ads are designed to appear between content, strategically positioned at seamless transition points or breaks within the app’s interface.

The best performance of Interstitial Ads:

• Format: Full-screen video, image ads
• Ad Placement Sizes: 1280*720 and larger

Benefits of Interstitial Ads:

• Lead to high click-through rates (CTRs) and conversion rates.
• Reach a large audience.
• Grab users’ attention and deliver a strong message.
• Good for promoting app installs.

Native Ads

Native advertising is a type of paid promotion where the advertisements closely match the visual, experiential, and functional aspects of TikTok’s media format in which they are placed. These ads are designed to seamlessly blend into the app, matching its look and feel in a way that appears natural and integrated.

The best performance of Native Ads:

• Format: Appearing as recommended videos or promoted posts within the TikTok feed.
• Ad Placement Sizes: 1200*628, 640*640, 1280*720, and larger.

Benefits of Native Ads:

• Cost efficient
• Provide a more natural user experience
• Great for Multi-channel campaigns
• Effective for driving brand awareness and engagement

Banner Ads

Banner ads are a conventional form of advertising that follows a standard format, occupying a designated area within an app’s layout. Typically, these ads are positioned at either the top or bottom of the device screen.

The best performance of Banner Ads:

• Format: Video and Image ads
• Ad Placement Sizes: 320*50, 300*250, and larger

Benefits of Banner Ads:

• Increase brand visibility
• Easy to implement
• Target to specific demographics or interests
• Place in various locations within an app 

App Open Ads

App Open Ads present a unique advertising format designed for publishers looking to generate revenue from their app load screens. These ads are strategically placed to be displayed when users open the app and can be closed at any time.

The best performance of App Open Ads:

• Format: Video and Image ads
• Ad Placement Sizes: 1280*720 and larger

Benefits of App Open Ads:

• High visibility and impact
• Enhanced user experience
• Reaching a large, engaged audience

How to create Pangle Ads?

Create an application

• Step 1: Click “Application”
• Step 2: Choose “App” 
• Step 3: Click “Add App”

Create an ad placement 

• Step 1: Select “Application”
• Step 2: Choose “Ad Placements”
• Step 3: Click “Add”
• Step 4: Choose Pangle Ad types you want to run

How to set up Pangle Ads on TikTok?

Setting up Pangle ads is similar to the 9 steps of setting up TikTok Ads.

• Step 1: Access TikTok Ads Manager to set up your campaign.
• Step 2: Set up Campaign Name and Budget.
• Step 3: Name your TikTok ad group and choose Placements. Under the Placement section, you need to choose Pangle.
• Step 5: Select whether to turn on Automated Creative Optimization.
• Step 6: Target your viewers.
• Step 7: Schedule and set up a budget for your ad group.
• Step 8: Create a bidding strategy and optimize it.
• Step 9: Finalize your Campaign.

Pro Tips for Optimizing Pangle Ads Performance

At Mega Digital, we’ve helped countless brands drive real results with Pangle Ads TikTok. Below are 5 essential, practical tips to help you get better CTR, lower CPC, and more conversions from your Pangle campaigns.

1. Select the Appropriate Ad Format for Each Objective

First, ensure that your chosen ad format aligns with the specific goal of your campaign, such as:

• Use Rewarded Video Ads if the objective is to drive app installs or in-app purchases. These ads incentivize users, increasing completion and conversion rates.
• Opt for Interstitial Ads or App Open Ads when aiming for high visibility and brand awareness, as they occupy the full screen during app transitions or openings.
• Choose Native Ads to encourage user engagement through seamless integration within app content.

2. Localize Creatives to Fit Each Target Market

Localization is critical when running Pangle Ads across different regions. Instead of using generic creatives, tailor your ads to match the language, visuals, and cultural preferences of your target audience. This includes translating text, using locally relevant imagery, and adapting offers or CTAs to align with user expectations in each market.

For campaigns targeting multiple countries, it is recommended to create separate ad sets for each region. This not only improves audience targeting but also enables better tracking and optimization on a market-by-market basis.

3. Conduct Continuous A/B Testing to Improve Performance

In order to optimize ad performance, it is important to test variations regularly. Our recommended A/B test elements include:

• Different video intros (first 3–5 seconds) to capture attention quickly
• Multiple CTAs to identify which phrasing drives higher engagement
• Various reward offers (for Rewarded Video Ads) to encourage action

4. Monitor Key Metrics and Adjust Bids Strategically

Consistent monitoring of campaign performance is also essential. You need to focus on core metrics such as CTR (click-through rate), CPA (cost per action), and ROAS (return on ad spend).

Mega Digital also suggests you start with Automatic Bidding to gather data during the early phase of your campaign. After sufficient data is collected, typically within 3–5 days, switch to Manual Bidding or Target CPA Bidding for more precise control.

Additionally, adjust your budget allocation to prioritize high-performing regions or ad placements. This data-driven approach ensures your ad spend is optimized for maximum return.

>>> Read more: TikTok Bidding Strategy: The Key to Winning The Auction

FAQs about Pangle Ads TikTok

Overall 

Pangle Ads TikTok offers unparalleled engagement, extensive reach, and cost-effectiveness. It also provides a remarkable opportunity to engage with your desired customer base and enhance your sales. Despite potential obstacles, the prospective rewards make integrating Pangle Ads into your e-commerce strategy a fantastic move. However, if you’re still uncertain, consider enlisting the expertise of a TikTok Agency like Mega Digital to elevate your TikTok advertising efforts!

>>> Read more: Search Arbitrage with TikTok: How to Monetize with Ease!