Virality is one of the key elements that make TikTok surpass all other social media. It is also the main objective why people joined TikTok, from small content creators to big brands. So, how to go viral on TikTok? Let us show you 17 tips for your videos to go viral on TikTok in this article.
#1 Understand your audience
Understanding your target demographic will assist you in determining what and when you should post on TikTok. Learn about your TikTok audience and find those who might be interested in your brand before you begin making content.
Ideally, you should spend about 15-30 minutes per day researching what content your viewers are interested in. Or simpler, you can make use of TikTok Analytics for a full view of followers to customize your content.
#2 Making high-quality video
Making high-quality material is perhaps the most crucial criterion for your video to appear on TikTok users’ For You pages. The better quality of your videos, the higher reach they will get. You can still produce high-quality HD videos from low-cost phones, while most countries now provide enough bandwidth to upload high-resolution videos, especially since TikTok videos are short.
@jessechrisss original transition: @himynamesparis ♬ Beat Automotivo Tan Tan Tan Viral – WZ Beat
#3 Focus on the first 3-second of the introduction
According to TikTok, the essential message appears in the opening 3 seconds of 67% of the best-performing videos. Hence, how can you keep the audience’s attention in the first three seconds?
- Straight to the point, expressing clearly the benefits that this video provides to viewers.
- Use numbers in the headline to pique the interest of your audience.
- Images and scenarios that are eye-catching, startling, and unique should be placed near the beginning of the video.
- Should have text for the opening frame.
- Begin with an intriguing question that makes viewers curious and eager to find the solution.
Note: There is no exact formula for a TikTok trending video; nevertheless, you should keep in mind that the 3-second openings are crucial, so don’t waste them if you want to enhance your chances of TikTok trending.
@drnosebest 5 Tips from an ENT surgeon part 2. #earnosethroatdoc #healthtipstiktok ♬ original sound – Tonia L Farmer, MD
#4 Create an attractive main idea
Here are some key ideas to keep people watching till the end of the film.
- Knowledge sharing: Videos should be brief, basic, and easy to understand.
- Vlog: The video’s image and sound must attract viewers and continuously push the voice and sound.
- Movies or films: This will be a major plus if you produce an unexpected, fascinating, and up-to-date plot. In terms of music, there should be a link with the circumstance and a curious finish to stimulate and bring the viewers from the first to the second half (in the case of a long film). Although TikTok allows content creators to publish films lasting up to 10 minutes, viewers are more likely to watch short videos lasting no more than 1-3 minutes. As a result, you should optimize your video to be around 1 minute and 30 seconds long (if the content is too long).
@orendaduong just another wednesday existing 😌 #dailyvlog #minivlog #vlog #nyc #morningroutine ♬ original sound – ASTN
#5 Evoke emotions in the ending
The end of TikTok videos plays an important function in encouraging effective communication and motivating viewers to take action. Not only that, but the TikTok video’s outro serves to raise brand awareness, and profoundly influence the mind of viewers. Here are some TikTok video ending ideas for you:
- Do not place too much focus on the ending, instead allowing the plot to drive or follow the emotional circuit of the video.
- Ask questions to elicit feedback from viewers.
- Create a personal brand message but do not use a call-to-action tagline.
Note: Keep in mind that there is no specific standard for how your video should end. However, keep in mind that the movie should end in a way that the audience feels relaxed, excited, or recalled, and this is entirely up to you.
#6 Pay attention to TikTok’s algorithm
TikTok’s algorithm is one of the most important reasons for the app’s popularity. You should keep your audience’s attention on your video rather than scrolling away – the longer they watch, the better it does. TikTok rewards you for keeping your viewers engaged on the platform.
This is one of the key answers to the question of how to go viral on TikTok. With the unique mechanism, TikTok continues to distribute the video to another group of viewers if the result is high enough to pass the Performance Evaluation. As a result, you must ensure that your video is of sufficient quality so that people will watch it to the end.
#7 Keep your videos short
With the completion rate being such an important feature in the TikTok algorithm, it makes sense to create videos that people are excited to watch from the first second to the end. The shorter your video, the easier this achievement will be. Obviously, this does not negate the importance of high-quality content; your video must still be long enough to convey your message.
#8 Include music in your videos
Music is an important factor make your video attractive. More than any other social network, TikTok is a platform that is very suitable for background music. They have agreements with the majority of major music studios to provide short music clips on the platform.
Moreover, favored music genres on TikTok, like challenges and recommended content kinds, change on a regular basis. Including trendy music in your clips will increase the likelihood of TikTok’s algorithm placing your videos on people’s “For You” pages.
my money don’t jiggle jiggle.♬ Jiggle Jiggle – Duke & Jones & Louis Theroux
#9 Add the right hashtags
TikTok’s operation relies mainly on hashtags. It is important that you include prominent hashtags relevant to the content of your video to reach its targeted audiences.
In addition, branded hashtags are an excellent approach to building a community for your business on TikTok. Encouraging your audience to make videos with a brand-specific hashtag will develop a strong group of followers that appreciate sharing material connected to your brand.
#10 Follow the trends regularly
TikTok appears to prefer videos that reflect current trends and issues. Keep up with the most popular sorts of videos and enter any relevant hashtags or challenges to increase your chances of ranking on the “For You” page.
Trending hashtag challenges are ideal for encouraging viewers to watch the end of the video. When people repeat the original challenge video to see what they need to do, it can occasionally receive excellent watching.
#11 Work with other creators
Collaboration with influencers can assist you in reaching new audiences across all social channels. It can also get you on TikTok’s For You page.
In most situations, TikTok creators understand the platform’s trends and inside jokes better than brands, so giving up advertising may benefit you. Finding influencers who are already interested in your brand is a terrific approach to doing TikTok Marketing.
#12 Encourage interaction
TikTok is more than just a video-sharing app. It’s also a place to interact with a community via self-produced content. On TikTok, there are Duet and Stitch features that allow you to use someone else videos as a base for your creation.
TikTok’s algorithm also rewards all types of community participation, so make sure your content encourages it. Invite users to share their thoughts in the comments area. Provide a prompt from which others can Stitch or Duet their own reaction video. Create videos that viewers feel motivated to share on other social media channels, such as Facebook and Instagram. It all contributes to the algorithm favorably seeing your content.
@tracygreenofficial Let’s duet !!! #fyp #viral #foryoupage #foryou #fy #singers #cover #duet #popcornduet #beyoncé #singwithme #singingchallenge #duetwithme ♬ original sound – Tracy Green
#13 Reply to all comments of your audiences
The more comments a video receives, the more likely it will go viral. This works particularly well if you can engage with commentators and get them to keep commenting on your video. However, if you have a TikTok video that is going popular and you want to answer comments, don’t reply too quickly or you can be banned for more than 24 hours.
#14 Use TikTok’s tools
TikTok has a large collection of popular songs and audio clips and users can choose from a variety of entertaining video effects. You don’t need a degree to create amazing videos with this app. The platform offers you all of the necessary tools.
With the sound and effects of TikTok, your videos will not only be distinctive but also reach the followers that have already engaged with these features.
#15 Post Regularly
Going viral on TikTok is ultimately a numbers game. The more frequently you publish, the more probable that your video will go viral. If you push yourself to continuously release high-quality videos, not only will your videos likely improve, but one of them will be more likely to go viral on TikTok.
#16 Experiment with your content
On TikTok, anything can go viral (even a video of an avocado being chopped). When you first start out, Mega Digital recommends creating a diversity of content and experimenting with different styles and topics. When you’ve figured out what people want to see and what you want to make, go all in! Even after that, you can continue to experiment with different types of ideas to discover what works.
#17 Don’t link products right away
It’s very tempting to drop the product link in the comments straight away if you’re giving a product review and trying to monetize your video with affiliate links. However, by not including the link, you increase the likelihood of people commenting and questioning where it came from or asking for the URL, which can help your video get traction and go popular on TikTok.
#BONUS TIP: Spend more than 15-30 mins per day watching videos on the FYP
While it may be tempting to be efficient and merely come into TikTok to submit your video before leaving to do other things, Mega Digital believes it is crucial to spend some time each day watching FYP videos. This can help you generate fresh ideas and keep up with current trends, which are critical to keeping trending while creating top-performing content.
To sum up, this article has given you 17 tips and tricks for how to go viral on TikTok. The key to winning on TikTok is patience, engagement, humor, and luck, and that is all you need to get billions of followers.
With a team of experienced Digital Marketing experts, Mega Digital can absolutely help you to build up your TikTok channel from scratch, with throughout marketing strategy and fully-equipped insights of TikTok ad agency accounts. Contact Mega Digital, if you want to push your channel to the next level!