To make your ads go viral, it’s crucial to have attention-grabbing visuals, relatable content, and engaging captions. But that’s not all! In addition to the hashtags, trends, and video ideas we’ve mentioned in the previous blogs, you also need to know how to find trending sounds on TikTok. Don’t worry, Mega Digital has got you covered in this article.
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The power of TikTok trending sound to brands
TikTok trending sound is a powerful feature that creates viral trends, inspires limitless creativity, and connects people worldwide. Brands are also leveraging the sound-on nature of TikTok to engage their audiences in unique ways.
Here are 3 great advantages of TikTok trending sound to brands:
Sound is better received on TikTok
Audio on TikTok is used by both users and brands to evoke emotions and create a unique experience that cannot be replicated anywhere else. Users thought the sound on TikTok to be more informative, appealing, and engaging compared to other platforms, where sound is often seen as distracting or annoying.
Sound is the anti-scroll on TikTok
Sound has a captivating effect that attracts people’s attention, encouraging them to engage with the content, whether it’s organic or paid. 73% of participants would “stop and look” at ads on TikTok that have audio, which is a much higher rate than any other platform.
Sound increases brand performance on TikTok
Sound is important in engaging TikTok’s audience and improving the user experience. You can captivate attention, develop emotional connections, and improve brand exposure on the platform by utilizing sound efficiently.
5 ways how to find trending sounds on TikTok
Scroll FYP (For You Page)
The “For You” page (FYP) is a goldmine for discovering trending sounds on TikTok. This page features a curated selection of videos that are tailored to each user’s interests based on their activity on the app.
By scrolling through the FYP, you can easily identify popular sounds and music that creators are using. Pay attention to the music notes icon on the bottom right of the video – this indicates the sound being used.
Once you find a sound that you like, you can click on the icon to view all the videos that have used the same sound. This is a great way to find inspiration for your TikTok video creatives and stay on top of the latest trends on the platform.
Use TikTok Search Bar
The TikTok Search Bar is another effective way to find trending sounds on the platform. Here is a step-by-step instruction for discovering TikTok popular songs using the search bar:
- Step 1: Click on the magnifying glass icon at the top of the screen and type in a keyword: “viral sounds” or “trending sounds”.
- Step 2: Switch to the “Sounds” tab to see sound options related to your search.
- Step 3: Once you find a sound you like, save it to your favorites or use it immediately to create your own TikTok video.
Access to TikTok Sound Library
Utilizing TikTok Sound Library is the third approach to uncovering the most popular sounds on the platform. This method gives you control over your preferred sound, aligning with your brand image and content. You should follow the following steps:
- Step 1: Select the “+” icon at the bottom of the TikTok screen to create a new video.
- Step 2: Tap on the “Sounds” option on the lower left-hand side of the screen. This will take you to the Sound Library, where you can browse through different categories, including “Trending,” “New,” “Pop” and “Hip Hop/Rap”.
- Step 3: Click on a suitable sound for your video to view all the videos that have used that sound.
- Step 4: Save the sound to your favorites or use it to create your own TikTok video.
Discover through TikTok Hashtags
One more way to find trending audios on TikTok is through hashtags. Hashtags are a great way to explore new content on the platform, including trending sounds. Specifically, you can find viral TikTok sounds through hashtags such as #trendingsounds and #viralsounds, often used by influencers for sharing hot sounds of the week or at that time.
Search on TikTok Creative Center
TikTok Creative Center is a hub for content creators and brands to access inspiration and to get updated about current trends, including popular sounds.
Here’s how to find trending songs on TikTok with TikTok Creative Center:
- Step 1: Go to the TikTok Creative Center.
- Step 2: Click on the Trends tab and choose Songs.
- Step 3: Type or select the region you want to find the trending sounds from the list.
- Step 4: Filter results by:
- The time posted: Last 7 days, Last 30 days, Last 120 days.
- Select “New to top 100” to find recently popular TikTok songs.
- Select “Approved for business use” if you’re looking for sounds that are suitable for commercial purposes.
- Step 5: Select the See Analytics option to access more information about each song.
The TikTok Creative Center provides detailed information and data about each sound, including its popularity in different regions and related videos, enabling users to gain insights into the sound’s performance and engagement potential.
Tips for brands to harness the power of TikTok sound
To maximize engagement on TikTok, brands should prioritize sound when creating content, as it increases the likelihood of users watching longer and feeling more positively about the content.
Let’s explore some tips that brands can use to leverage the potential of TikTok sound.
#1 Create unique sounds
Brands should create their own branded sounds, jingles, or catchphrases to increase brand recognition and recall. They can also collaborate with Custom Sound partners like KARM, MassiveMusic, and The Elements Music to create customized tracks that encourage community engagement and excitement around Hashtag Challenges, campaigns, and other initiatives.
#2 Choose the ideal TikTok account for your brand’s purpose
Suppose your brand aims to establish a strong identity and raise awareness among your target audience or requires access to advanced advertising tactics and features to attract customers. In that case, the TikTok Business Account is the right choice. This account type offers protection against copyright issues. However, keep in mind that you can only use Sound for Business, available in the Commercial Music Library. These sounds have already been granted commercial use clearance for the TikTok platform, meaning businesses no longer need to undergo the time-consuming process of obtaining licenses on their own.
If you’re looking to use TikTok for free creative content and entertainment or have a limited budget for running ads, the TikTok Personal Account is perfect for your brand. With this account type, you can access both commercial and non-commercial sounds.
#3 Genuinely express your brand narrative
To further promote their brand, companies can use custom music that includes their brand name in the lyrics. Such engaging music and their branded hashtag challenge campaign inspired independent creators to participate in the challenge and embrace the brand’s authentic story.
After going through this article, we hope you have better understood how to find trending sounds on TikTok. By tapping into the power of sound and using it effectively, brands can build a stronger connection with their viewers, increase engagement, and ultimately drive business results. So go ahead and start exploring the world of TikTok sound – the possibilities are endless!
Once you have discovered a trending sound, the next step is to pair it with a compelling and original video concept. Let’s explore the following article to unfold the top 11 TikTok Video Ideas.