Are you still trying to get on TikTok For You page (FYP) in the old way? Forget it! TikTok has rolled out a new feature called Refresh on March 2023. In this post, we will explain how the TikTok FYP algorithm works and what you can do to gain visibility on FYP in TikTok.
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How does TikTok For You page has changed?
The For You Page (FYP) is the first page users see when they open the TikTok app. It offers users a personalized feed of curated videos from creators they may not follow.
Before, TikTok For You page algorithm was based on users’ actions, preferences and account settings. Here are the factors that affected FYP in TikTok:
- User actions: Likes, shares, comments, follows, or tapping “Not Interested”.
- Content preferences: Sounds, hashtags, and captions are used in videos to suggest similar content.
- Device and account settings: Language preferences and country settings to ensure users see relevant local content on their feed.
But on March 2023, TikTok rolled out a new feature – “Refresh” which enables users to refresh For You page if the user feels the recommendation is no longer relevant. The new feature is not the same as the pull-down refresh option. It resets the For You page to its original state, shows content as if you’re a new user, and the recommendation system adjusts to your new interactions.
One more, enabling the new feature won’t impact your Following feed, profile, or inbox. In other words, while your For You feed gets a fresh start, the rest of your app experience remains unchanged.
With the Refresh feature, the situations when users are inundated with content they are no longer interested in or have moved on from it will no longer exist. This feature also complements TikTok’s existing content controls, such as filtering specific hashtags or phrases and the “not interested” option.
What is TikTok For You page algorithm?
The TikTok For You Page algorithm is a complex system that determines the content shown to users. The algorithm analyzes many factors to personalize and optimize the content for each user, aiming to provide an engaging and relevant experience. While the exact workings of the TikTok FYP algorithm aren’t revealed, TikTok strives to deliver a mix of popular and niche content to users’ For You pages based on their preferences and behaviors.
How does the TikTok For You page algorithm works?
The moment you post a video on TikTok, it receives exposure to 2 different types of users: users follow you and users don’t. Let’s go down the “followers route” to explain how the TikTok FYP algorithm works and which factors have the power to make your videos go viral.
As you can see, from the moment your video is posted, various actions take place in the TikTok FYP algorithm, shaping its visibility and potential for virality. But engagement, views, and duration from new users matter more than the number of followers. Building engagement with new users is key to gaining visibility on the TikTok For You Page.
How to get on top of the TikTok For You page?
After explaining TikTok For You page algorithm, the question now is how to get engagement with new users and followers. Here are some tips you should do to get on TikTok’s “For You” page.
Content is King
Since the first time your videos go public, it’s crucial to garner reactions from both followers and first-time visitors. To do that, your content is key. If the content is good and relevant to the target audience, your engagement with the audience will be higher.
On TikTok, 70% of users feel part of a vibrant community, unlike other platforms where they just engage with followed accounts. To get on the For You Page on TikTok, you need to tap into your subculture and follow these tips:
- Understand your audience: Know who your target audience is and what type of content they enjoy. Tailor your videos to cater to their interests and preferences.
- Create high-quality content: Invest time and effort into creating visually appealing and engaging videos. Use good lighting, clear audio, and creative editing techniques to make your content stand out.
- Be authentic and unique: Showcase your personality and bring your style to your videos, apart from others.
- Follow Tiktok trends and challenges: Keep up with the latest TikTok trends and challenges to gain visibility and reach a wider audience.
- Post consistently: Regularly uploading new content can help you gain followers and increase the chances of your videos being noticed by the algorithm.
Factors Influence TikTok FYP Algorithm
Apart from content, some important factors will affect the display of the TikTok For You page.
Captions prove your worth
Make your captions intriguing, ask questions, share facts, tell stories, or use quotes to attract viewers’ attention. Avoid relying on auto-captions, as they may not accurately depict the content of your video.
Sound will push you up
Stay updated with trending sounds on TikTok, and music genres. Remember including them in your videos can increase the likelihood of your content appearing on users’ For You pages.
Hashtags always work on TikTok
Use relevant hashtags that add value to your content and clearly explain what your video is about. Avoid using only the #fyp hashtag, as it doesn’t guarantee viral success. Using the right hashtags is crucial for increasing the reach and engagement of your content.
Placed keywords right
Description, video title, and hashtags are where you can put your keywords. TikTok now allows 2,200 characters in descriptions – meaning you have plenty of space to settle down keywords, so try to put relevant keywords that resonate with your subculture or target audience. Use TikTok SEO techniques for a more correct way to engage with audiences through hashtags and captions.
Choosing the best time to post on TikTok will optimize the visibility of your videos. Ask questions: “Where do they live?”, “What timezone are they in?” to receive the highest amount of engagement.
The TikTok FYP algorithm is complex and constantly evolving. While these factors play a role, there is no guaranteed formula for FYP success. Creating high-quality, engaging content and actively participating in the TikTok community can increase your chances of reaching a wider audience.
“Why my videos can’t get on TikTok For You page?”
All the listed factors affect the TikTok For You page algorithm, but to get to the For You page, you need a long-term strategy. You need to have credibility with TikTok and prove that your content value matches the interest of your target audience and that your videos stick with a specific subculture. Over time, the TikTok algorithm will realize, and display your video to the right audience.
Do “For You Page” Hashtags Actually Work on TikTok?
Relying solely on #FYP may not be the most effective strategy for increasing visibility on TikTok. Instead, it is crucial to use hashtags that accurately reflect your content and are relevant to your video. It will allow TikTok’s algorithm to understand your content and show it to the right audience. While including a #foryoupage can still be beneficial, it is recommended to use a mix of hashtags, including both popular and niche ones, to capture a wider range of audiences. By using a strategic combination of hashtags and providing relevant information to the algorithm, you increase the likelihood of your video appearing on users’ For You Pages.
TikTok For You page is expanding and creating more opportunities for new users to grow their channel. Now is still the best time for you to join in, and if you already did, remember to adapt strategies and stay informed about the evolving nature of the platform to maximize visibility and reach on TikTok. Check out the TikTok algorithm to understand more about this platform.