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15+ Best TikTok Niches in 2024 Will Get You Viral Easily

Want your TikTok channel to go viral but don’t know where to start or what type of content you should build? Well, as a TikTok Agency, we have met lots of successful influencers and businesses on TikTok and discussed with them how they can get millions of followers. The secret is to choose a TikTok niche and follow it! So, what are the best TikTok niches that are easy to enter? 

The Best 15 TikTok Niches Anyone Can Do

#1. Cooking and Recipes

Ever wonder why so many cooking and recipe videos go viral on TikTok? It’s because everyone loves food! Think about it: who doesn’t get excited over discovering a new delicious recipe or a quick kitchen hack? Whether you’re a seasoned chef or a newbie in the kitchen, cooking content is universally appealing. 

People are always on the lookout for meal inspirations, diet tips, or just fun food experiments. With TikTok’s short video format, you can showcase a mouth-watering dish or a clever cooking trick in under a minute, making it super easy for viewers to watch and share.

cooking and recipe best tiktok niche

Suggested Hashtags:

  • #Cooking (10.1M posts)
  • #TikTokFood (3.9M posts)
  • #Recipe (3.8M posts)
  • #Homecooking (1.2M posts)

What Kind of Content Works Best?

  • Quick and Easy Recipes: Share 30-second clips of easy-to-make dishes, like 5-ingredient pasta or 10-minute desserts.
  • Cooking Hacks: Show tips like how to peel garlic quickly, how to keep herbs fresh longer, or how to make perfect poached eggs.
  • Food Challenges: Create fun challenges like cooking a meal with a limited budget or using only pantry staples.
  • Behind the Scenes: Give a peek into your kitchen setup, cooking fails, or a day in the life of a food blogger.
  • Diet-Specific Recipes: Cater to specific diets like vegan, keto, or gluten-free with delicious and creative recipes.
  • Cultural Cuisine: Explore and share recipes from different cultures, showcasing unique ingredients and cooking methods.

How Much Can You Earn?

The cooking and recipes niche isn’t just fun—it’s also lucrative! Here’s how:

  • Brand Sponsorships: Food and kitchen product companies may pay $500-$5,000 per sponsored post for smaller accounts (10K-100K followers). Have a bigger following? You could earn $10,000 or more per post!
  • Affiliate Marketing: Promote kitchen gadgets, ingredients, and cookbooks and earn 5-15% commission. Top affiliates in this niche can make $500-$2,000 per month, depending on the volume and value of sales generated.
  • Collaborations: Partner with other influencers or brands for joint campaigns, which can bring in $1,000-$15,000 per collaboration, depending on the scope, audience size, and engagement level.

By tapping into the universal love for food, you can create content that not only entertains but also builds a loyal following. So, if you’re aiming for massive viral potential and lucrative opportunities, why not give best TikTok niche – cooking and recipes a shot?

#2. Pet Videos

Well, who can resist the adorable antics of a playful kitten or the goofy charm of a clumsy puppy? These videos appeal to a broad audience, from animal lovers to those needing a quick smile during a busy day. Plus, pets are universally loved, making this niche perfect for anyone looking to grow their TikTok presence.

So, don’t underestimate the viral potential of their everyday cuteness. Let’s grab your phone and capture those funny moments immediately –  you might just become the next big influencer in this best TikTok niche!

pet video niche

Suggested Hashtags:

  • #Pets (16.4M posts)
  • #PetsofTikTok (9.4M posts
  •  #dogsoftiktok (34M posts)
  • #Cat (47.4M posts)
  • #Doglover (9.4M posts)
  • #Puppy (17.8M posts)

What Kind of Content Works Best?

  • Daily Routine: Show a day in the life of your pet. Capture their morning stretches, playtime, meals, and bedtime routines.
  • Training Tips: Share short clips of you training your pet with tips and tricks for teaching new commands or behaviors.
  • Funny Moments: Compile a series of amusing or unexpected moments featuring your pet, like trying to fit into a small space or reacting to a new toy.
  • Pet Hacks: Share useful hacks that make pet care more accessible, such as DIY toys or grooming tips.
  • Reaction Videos: Capture your pet’s reactions to various situations, like seeing themselves in the mirror, hearing a strange noise, or meeting a new animal.
  • Before and After: Show the transformation of your pet before and after a grooming session or bath.
  • Pet Challenges: Participate in prevalent TikTok challenges and trends with your pet as the star.
  • Rescue Stories: Share heartwarming stories about how you rescued your pet and their journey to a happy home.

How Much Can You Earn?

  • Brand Partnerships: Pet food companies, treat manufacturers, toy brands, pet apparel companies, and even veterinary services can be potential partners. Micro-influencers (10k-50k followers) can earn $100-$500 per post, while larger accounts can command $1,000+ per video.
  • TikTok Creator Fund: Varies based on views, location, and engagement. Generally, creators can expect $0.02-$0.04 per 1,000 views. For example, a video with 1 million views could earn you approximately $20 to $40. 
  • Affiliate Marketing: Partner with pet brands you love and promote their products in your videos using affiliate links. Each sale generated through your links can earn you a commission, typically ranging from 5% to 20% of the sale price.

#3. DIY and Crafting

The magic of the DIY and crafting niche is that it’s fun, accessible, and ripe for going viral. Can you relate? Have you ever spent hours scrolling through TikTok, mesmerized by those quick and creative DIY projects? Suddenly you’re itching to grab some glue and glitter and unleash your inner crafter.

This niche truly welcomes everyone.  Whether you’re a seasoned artisan or a complete beginner with a hot glue gun and a dream, there’s a crafting corner of TikTok waiting for you. 

 DIY and Crafting best tiktok niche

Suggested Hashtags:

  • #DIY (22.7M posts)
  • #Crafts (2.6M posts)
  • #Handmade (14.1M posts)
  • #Decor (3.1M posts)

What Kind of Content Works Best?

  • Step-by-Step Tutorials: Break down complex projects into simple, easy-to-follow steps. Show your audience how to create anything from homemade candles to custom wall art.
  • Quick Tips and Hacks: Share short videos featuring handy tips and tricks that make crafting easier, like organizing supplies or using everyday items in creative ways.
  • Before and After Transformations: Showcase the dramatic difference between the start and end of a project, such as furniture makeovers or room renovations.
  • Behind-the-Scenes: Give a glimpse into your crafting process, showing the planning, materials, and sometimes the bloopers.
  • Craft Organization Hacks: Help viewers conquer their craft supply chaos with clever storage and organization tips.

How Much Can You Earn?

  • Merchandise Sales: Create and sell your own line of crafting kits, tools, or branded merchandise. With a dedicated fanbase, merchandise sales can significantly boost your earnings.
  • Workshops and Courses: Offer paid online workshops or courses teaching various crafting techniques. Depending on the course’s complexity and duration, you can charge anywhere from $20 to $200 per participant.
  • Sponsored Posts: Partner with brands that sell crafting supplies, tools, or home decor products. Sponsored posts can earn you between $200 to $1,500, depending on your follower count and engagement.

#4. Life Hacks

Have you ever noticed how the people around you seem to be running around like crazy in the hustle and bustle of their lives? That is why the life hacks niche on TikTok is all about these ingenious solutions that simplify everyday tasks.

Whether you’re a pro at finding clever shortcuts or just love sharing useful tips, the Life Hacks – best TikTok Niche niche offers endless opportunities to engage with a wide audience and make their lives a little bit easier.

best tiktok niche life hacks

Suggested Hashtags:

  • #LifeHacks (3.3M posts)
  • #TipsAndTricks (1.6M posts)
  • #Useful (1M posts)
  • Hacks (1.3M posts)

What Kind of Content Works Best?

  • Money-Saving Hacks: Offer tips on saving money on groceries, travel, or everyday expenses.
  • Life Skill Hacks: Teach viewers how to tie a tie, fix a leaky faucet, or master a simple DIY project.
  • Household Tips: Provide hacks for cleaning, organizing, and maintaining a home efficiently, like using vinegar for cleaning or repurposing old items for storage.
  • Parenting Hacks: Share creative solutions for busy parents, such as quick meal ideas, educational activities for kids, or organizing family schedules.
  • Office and Work-from-Home Hacks: Offer tips for setting up an efficient home office, improving focus and productivity, or organizing digital files and emails.

How Much Can You Earn?

  • TikTok Creator Fund: Once you meet the platform’s requirements, you can earn money directly from TikTok based on your video views. Estimates suggest creators can make anywhere from $0.01 to $0.03 per view, but this can fluctuate.
  • Selling E-books or Online Courses: Compile your best life hacks into an e-book or create an online course to share your expertise in more detail.
  • Brand Ambassadorships: Form long-term partnerships with brands related to your niche. Ambassadorships usually include monthly payments and free products, with potential earnings ranging from $500 to $5,000 per month.

#5. Gaming

The gaming community is massive and passionate, making it a hotbed for viral content on TikTok. Plus, with the gaming community being so active and supportive, your chances of going viral are sky-high. There are tons of ways to share your experiences, funny fails, and epic wins with the world. So, dust off your controller, hit record, and see if you can’t be the next gaming superstar on TikTok!

gaming best tiktok niche

Suggested Hashtags:

  • #GamingOnTikTok (11.1M posts)
  • #Videogames (6.2M posts)
  • #GamingSetup (1.3M posts)
  • #Playtogether (969.6K posts).

What Kind of Content Works Best?

  • Struggles We All Face: Compile relatable moments that every gamer experiences, like grinding for hours, connection issues, or rage-quitting after a frustrating loss.
  • Gameplay Highlights: Share exciting or funny moments from your gaming sessions. Capture epic wins, fails, or unexpected events that showcase your gaming skills and personality.
  • Tips and Tricks: Offer valuable advice and strategies for popular games. This can include beginner tips, advanced tactics, or hidden secrets that help players improve their gameplay.
  • Game Reviews and Recommendations: Create short reviews or recommendations for new and trending games. Highlight the key features, pros, and cons, and share your personal experience.
  • Tutorials and How-Tos: Provide step-by-step tutorials for challenging game levels, missions, or achievements. Break down complex tasks into easy-to-follow instructions.
  • Live Streaming Snippets: Share clips from your live streams on platforms like Twitch or YouTube. Highlight interesting interactions with viewers, intense gameplay moments, or humorous incidents.
  • Gaming Challenges: Participate in or create your own gaming challenges. Encourage your followers to join and share their attempts, fostering a sense of community and engagement.

>>> Read more: TikTok Game Ads: A Winning Strategy for Boosting Downloads

How Much Can You Earn?

  • Sponsored Posts: Collaborate with gaming brands, including game developers, peripheral manufacturers, and energy drink companies. You can earn between $200 to $2,000 per sponsored post.
  • Live Stream Donations and Subscriptions: If you also live stream on platforms like Twitch or YouTube, you can receive donations and subscriptions from your followers. Streamers often earn between $3 to $5 per subscriber per month, plus additional revenue from donations.
  • Workshops and Coaching: Offer paid online workshops or one-on-one coaching sessions for players looking to improve their skills. Depending on the complexity and duration, you can charge between $20 to $200 per session.

My Game Room has a SECRET ROOM… and now that SECRET ROOM has an awesome LIGHT! 🎮💡#gamingsetup #gamer #ps5 #rgb #setup #gameroom #lumary #lumarysmart #lumarysmartlight #RGBAI #linearlight #homedecor #tech #lights Thank you, @Lumary , for sending us their new Smart RGBAI Linear Light!! It’s perfect for our backrrom that we use as a hidden work and gym setup. There’s a top and bottom light that can be controlled independently via remote or APP, so the effects are really cool! You know where to look! /gifted product

♬ What You Won’t Do for Love – Bobby Caldwell

#6. Educational Content

Are you a guru in your field, brimming with knowledge you’re eager to share with the world? So, the best TikTok niche – education is for you! With just a smartphone and your expertise, you can become a guiding light for anyone seeking to transform TikTok into a learning tool.

educational content best tiktok niche

Suggested Hashtags:

  • #LearnOnTikTok (35.9M posts)
  • #Education (4.2M posts)
  • #Knowledge (2M posts)
  • #Learnwithtiktok (585.1K posts)
  • #tiktokteacher (502.3K posts).

What Kind of Content Works Best?

  • How-Tos and Tutorials: Provide step-by-step guides on how to do something, from solving math problems to learning a new language.
  • Study Tips and Hacks: Offer valuable advice and strategies for effective studying, time management, and exam preparation.
  • Book Summaries and Reviews: Summarize and review educational books, sharing key takeaways and your personal insights.
  • Q&A Sessions: Host live Q&A sessions where viewers can submit questions on a specific topic you’ll answer in an engaging way.
  • Duet Learning: Partner with other educators on TikTok to create duet videos where you each present a different aspect of the same topic.

How Much Can You Earn?

  • Memberships: Create a membership program where followers can pay a monthly fee for exclusive content, personalized tutoring, or advanced lessons. Membership fees can range from $5 to $50 per month.
  • E-books and Guides: Write and sell e-books or guides on specific educational topics. These can be detailed resources that expand on your TikTok content. Prices for e-books typically range from $5 to $30, depending on the depth of the material.
  • Affiliate Partnerships with Online Learning Platforms: Partner with platforms like Udemy, Skillshare, or Coursera to promote their courses. Commissions range from 10% to 50% per sale. Referring 500 sales of a $50 course can bring in $2,500 to $12,500.

#7. Technology and Gadgets

In this day and age, who doesn’t love keeping up with the latest tech trends, ogling over the newest must-have gadgets? This niche is an absolute goldmine when it comes to going viral on TikTok. Why, you ask? Well, let me tell you – the sheer excitement and curiosity around new tech is enough to have people scrolling endlessly, double-tapping, and sharing like there’s no tomorrow.

So, if you’re looking to tap into a niche that’s engaging, easy to create content for, and prime for going viral, the ‘Technology and Gadgets’ route might just be your golden ticket. 

Technology and Gadgets best tiktok niche

Suggested Hashtags:

  • #Tech (2.7M posts)
  • #Technology (1.8M posts)
  • #Gadgets (602.8K posts)

What Kind of Content Works Best?

  • Unboxings: Share the excitement of unboxing the latest gadgets and tech products, showcasing their features and first impressions.
  • Tech Reviews: Provide in-depth reviews of gadgets, highlighting their pros, cons, and overall performance.
  • Gadget Comparisons: Compare different gadgets and technologies, explaining their differences and helping viewers choose the best option for their needs.
  • Tech Hacks: Share creative hacks for enhancing the functionality of gadgets, such as improving battery life or optimizing device performance.
  • Live Demos: Host live demonstrations of new gadgets, answering viewer questions and showcasing real-time usage.

How Much Can You Earn?

  • App and Software Partnerships: Partner with app and software developers to promote their products on TikTok. These partnerships can include commissions, flat fees, or a combination of both. Depending on the partnership, you can earn $500 to $5,000 per promotion.
  • Affiliate Marketing: Promote tech products, such as smartphones, laptops, and accessories, through affiliate links in your bio or video descriptions. Because these products are often high-value, you can earn from $25,000 to $50,000 per month.

Takes less than an hour to learn to fly it, yet driving lessons…😂 #hexa #drone #technology #sbmedia #fyp

♬ original sound – supercarblondie – supercarblondie

#8. Animation and Digital Art

On a platform built on visual storytelling, this niche is a natural fit. Furthermore, people love seeing artistic processes and the final results, which can be both inspiring and entertaining. Whether you’re an animator or a digital artist, the Animation and Digital Art niche offers endless opportunities to engage with a creative audience and share your passion.

Animation and Digital Art best tiktok niche

Suggested Hashtags:

  • #Art (73.4M posts)
  • #Animation (7.6M posts)
  • #DigitalArt (8.7M posts).

What Kind of Content Works Best?

  • Speedpaints and Time-lapses: Show the creation process of your artwork from start to finish in a fast-paced, visually engaging format.
  • Animation Shorts: Create short, engaging animated clips that tell a story or convey a message.
  • Drawing Tutorials: Provide step-by-step tutorials on how to draw various subjects, from characters to landscapes.
  • Fan Art: Create fan art of popular characters from movies, games, or other media, tapping into existing fanbases.
  • Art Giveaways: Organize art giveaways to engage your audience and reward your followers.

How Much Can You Earn?

  • Art Licensing: License your artwork for use in products, advertisements, or media. Licensing deals can range from $100 to $1,000 or more, depending on the usage and scope.
  • Brand partnerships and sponsorships: Animation and digital art creators with highly engaged audiences can command $5,000 to $15,000 per branded video, depending on their follower count and average view rates.
  • Sell digital downloads: You can custom brushes, illustration templates, or even full-fledged online courses, earning anywhere from $10 to $100 per sale. Scaling this up with a loyal fanbase can result in an additional $3,000 to $8,000 per month in revenue.

New animation masterclass 🔥 In this masterclass, we will go through all the steps of creating this campfire animation in Procreate from drawing the firewood to adding the last touch to the final animation 💫 All that you need is iPad and Procreate app. The brushes and the color palette are included in the masterclass 🎨 If you preoprder the masterclass now, you will get 50% discount. Link is on my website 🙌 #procreate #animation

♬ Fire – Kasabian

#9. Product Reviews

The product Reviews niche is the goldmine of content that’s captivating audiences and raking in views. Think about it, who doesn’t love learning about the latest must-have gadgets, beauty must-haves, or game-changing home goods? Exactly! Product reviews tap into a universal human interest, making this niche a perfect fit for TikTokers of all backgrounds.

Product Reviews tiktok niche

Suggested Hashtags:

  • #Amazonfinds (3.2M posts)
  • #ProductReview (285.1K posts)
  • #Unboxing (10.3M posts).

What Kind of Content Works Best?

  • Top 10 Lists: Create lists of the top products in a specific category, such as the best smartphones, beauty products, or kitchen gadgets.
  • Audience Requests: Review products your audience requests, showing that you value their input and engagement.
  • First Impression Reviews: Unbox a new product and share your initial thoughts on its appearance, packaging, and overall feel.

How Much Can You Earn?

  • TikTok Creator Fund: Product review creators with over 100,000 followers can earn an average of $0.03 to $0.05 per 1,000 views. For those hitting the 1 million monthly views mark, that translates to $3,000 to $5,000 per month in Creator Fund payouts alone.
  • Brand sponsorships and partnership: When you own highly engaged audiences can command $10,000 to $20,000 per branded video.

#10. Book Recommendations and Reviews

People are always on the hunt for their next great read. Are you an avid reader looking to share your literary passions with the world? Or perhaps you’re simply someone who loves discovering new books and can’t wait to tell everyone about them? If so, the “Book Recommendations and Reviews” niche on TikTok might just be your ticket to social media stardom.

Book Recommendations best tiktok niche

Suggested Hashtags:

  • #BookTok (34.1M posts)
  • #Reading (3.7M posts)
  • #BookReview (654.3K posts)

What Kind of Content Works Best?

  • ShortBook Highlights: Think of 60-second clips that tease the plot, share your thoughts on the characters, or highlight your favorite quotes.
  • Book Hauls: Show off your recent book purchases or library finds, sharing your excitement about what you plan to read next.
  • Author Spotlights: Highlight the works of specific authors, discussing their writing style, notable books, and why you recommend them.
  • Book vs. Movie: Compare books to their movie adaptations, discussing differences, strengths, and weaknesses.

How Much Can You Earn?

  • Brand Collaborations: Partnering with publishing houses or book retailers for sponsored content can be quite lucrative. Larger accounts (millions of followers) might command $2,000 to $5,000 per sponsored video, while smaller accounts (hundreds of thousands of followers) with strong engagement could see $500 to $1,000 per video.
  • Affiliate Marketing: Commissions typically range from 5% to 10% of the book’s price. For example, referring 1,000 sales of a $20 book could generate between $1,000 and $2,000 in commissions.

#11. Nature and Scenery

This is one niche that’s practically built for viral fame. Everyone will get lost in the breathtaking beauty of the great outdoors. Creating this kind of content on TikTok couldn’t be easier. All you need is a camera, a keen eye for natural wonder, and a bit of creativity. Your viewers will be pressing that share button faster than you can say “wanderlust!”

best tiktok niche Nature and Scenery

Suggested Hashtags:

  • #Nature (30.8M posts)
  • #Landscape (2.3M posts)
  • #Naturelover (2.5M posts
  • #Scenery (2M posts)

What Kind of Content Works Best?

  • Time-Lapse Videos: Capture the beauty of nature in motion with time-lapse videos. Whether it’s a sunrise, sunset, or blooming flowers, these videos show nature’s processes in a captivating way.
  • Scenic Walks: Take your viewers on a journey with scenic walks through forests, parks, mountains, or beaches. Pair these clips with relaxing music or natural sounds to enhance the experience.
  • Wildlife Encounters: Share your encounters with wildlife, whether it’s a curious squirrel, a majestic deer, or colorful birds. These videos highlight the diversity and beauty of animal life in natural habitats.
  • Nature Sounds: Create videos that focus on the sounds of nature, like rustling leaves, flowing water, bird songs, or the gentle hum of insects. These soothing sounds can be incredibly relaxing and are perfect for ASMR content.

How Much Can You Earn?

  • TikTok Creator Fund: As part of the TikTok Creator Fund, you can earn approximately $0.02 to $0.04 per 1,000 views. If your nature videos collectively receive 1 to 5 million views per month, you could earn between $20 to $1,000 monthly.
  • Photography Sales: Selling high-quality prints or digital copies of your nature photographs can be a lucrative side business. Pricing prints at $20 to $100 and selling 50 to 200 prints per month could bring in $1,000 to $20,000.

#12. Fitness and Workout Routines

In today’s world, everyone is on a mission to get healthier, stronger, and fitter. Millions of people are constantly seeking out new workout ideas, exercise challenges, and fitness inspiration. And where do they turn? None other than the almighty TikTok. So, if you’re passionate about fitness, why not share your journey and tips? You might just inspire others and become the next fitness sensation on TikTok!

Fitness and Workout Routines best tiktok niche

Suggested Hashtags:

  • #Fitness (38.1M posts)
  • #Workout (32.2M posts)
  • #Health (100B views)
  • #GymTok (21.9M posts)

What Kind of Content Works Best?

  • Healthy Meal Prep Hacks: Showcase quick and easy meal prep ideas that are perfect for fueling your workouts and maintaining a healthy lifestyle.
  • Quick Workouts: Provide short and effective workout routines that viewers can follow along with at home. These can be anything from 5-minute ab workouts to 10-minute full-body circuits, perfect for people with busy schedules.
  • Exercise Demonstrations: Create videos that demonstrate how to perform specific exercises with proper form. This helps educate your audience and ensures they’re doing the exercises safely and effectively.
  • Transformation Stories: Share your personal fitness journey or feature transformation stories from your followers. These inspirational videos can motivate others to start their fitness journeys.

How Much Can You Earn?

  • TikTok Creator Fund: Accounts with 100,000+ followers in the fitness niche can typically earn around $0.04 to $0.06 per 1,000 video views. For creators consistently racking up 1-2 million monthly views, that translates to $4,000 to $12,000 per month.
  • Affiliate Marketing: Partnering with fitness clothing companies, supplement retailers, or healthy meal delivery services allows you to earn $2,500 to $5,000 per month.

My Pilates Body Transformation. Unexpected results! #pilates #couplegoals #fitness

♬ original sound – FU LOVE – FU LOVE

#13. ASMR

The ASMR (Autonomous Sensory Meridian Response) niche is a fantastic way to go viral and it’s suitable for just about everyone.

asmr tiktok niche

Suggested Hashtags:

  • #ASMR (30.2M posts)
  • #Satisfying (19.1M posts)
  • #Relax (9.7M posts)
  • #Asmrsounds (3.5M posts)
  • #Calm (1.7M posts).

What Kind of Content Works Best?

  • Whispering and Soft Speaking: Whispering and soft speaking are fundamental ASMR triggers that create a calming and intimate experience. These sounds can elicit a strong ASMR response, helping viewers relax and fall asleep.
  • Tapping and Scratching: Tapping and scratching sounds are common ASMR triggers that produce rhythmic, soothing noises. These sounds can be made with various objects, providing a variety of auditory stimuli.
  • Eating Sounds (Mukbang): Eating sounds, also known as Mukbang, can trigger ASMR for many people. The sounds of chewing, sipping, and crunching can be very satisfying and relaxing.

How Much Can You Earn?

  • TikTok Creator Fund: TikTok pays creators based on the number of views and engagement their videos receive. The average payment is estimated at $0.02 to $0.04 per 1,000 views. If an ASMR video gets 1 million views, you could earn between $20 to $40 from the TikTok Creator Fund.
  • Affiliate Marketing: If you promote a $50 sleep aid product and earn a 10% commission, each sale would generate $5. If 200 followers make a purchase, you’d earn $1,000.
  • Selling Merchandise: Many ASMR creators sell branded merchandise such as sleep masks, relaxation products, or personalized items. Profit margins vary based on production costs and pricing.

#14. Travel and Adventure

You know, the Travel and Adventure niche on TikTok is seriously having a moment right now. I mean, what’s not to love? Who doesn’t get a little thrill from watching someone explore a breathtaking destination or try their hand at an adrenaline-pumping activity? It’s the kind of content that just begs to be shared – and TikTok users can’t seem to get enough of it.

Travel and Adventure best tiktok niche

Suggested Hashtags:

  • #Travel (46.5M posts)
  • #Adventure (5.7M posts)
  • #TikToktravel (16.2M posts)

What Kind of Content Works Best?

  • Travel Tips and Hacks: Offer valuable travel tips and hacks that can make trips easier and more enjoyable. This can include packing tips, budget travel advice, or how to find the best local spots.
  • Day in the Life: Create “day in the life” videos that showcase a typical day in a beautiful or exotic location. Highlight the food, activities, and unique aspects of the destination.
  • Adventure Activities: Document your participation in adventure activities such as hiking, surfing, skydiving, or scuba diving. These high-energy videos can be thrilling and inspiring for viewers.
  • Travel Vlogs: Combine storytelling with travel by creating vlogs that document your journey. Share your thoughts, experiences, and tips along the way to engage your audience on a personal level.
  • Time-Lapses and Hyperlapses: Use time-lapse and hyperlapse techniques to condense longer scenes into short, captivating clips. This is perfect for showcasing busy markets, changing landscapes, or beautiful sunsets.

How Much Can You Earn?

  • Branded post: Top travel and adventure influencers in this tier (50.000 – 100,000 followers) can command anywhere from $5,000 to $20,000 per post.
  • Merchandise Sales: Selling travel-themed merchandise, such as branded apparel, travel accessories, or custom travel guides, can be highly profitable. With a dedicated fanbase, merchandise sales can generate $1,000 to $10,000 monthly, depending on the popularity and pricing of your products.

🇯🇵 More details in our travel blog 🔗 in bio. Best Tokyo night photo spots: 1. Omoide Yokocho 2. Shinjuku Cat Cafe 3. Shiinamachi station Izakaya 4. Kabukicho rd Shinjuku 5. Central rd Shinjuku 6. Shibuya crossing 7. Shibuya Sky 8. Roppongi 9. Asakusa Temple 10. Yodabashi Shinjuku #Tokyo #Japan #japantrip #japantok #japantravel #japanaesthetic #tokyonightview #nightaesthetic #shibuya #shinjuku #traveltok #traveltiktok

♬ Slowed Resonance – Slowed music

#15. Minimalist Living

Minimalist Living content is inherently relatable and accessible. Whether you’re sharing tips on sustainable fashion, minimalist home tours, or the art of conscious consumerism, your audience is primed and ready to engage.

Minimalist Living best tiktok niche

Suggested Hashtags:

  • #Minimalism (145.5K posts)
  • #Declutter (132.9K posts)
  • #SimpleLiving (67.8K posts)

What Kind of Content Works Best?

  • Minimalist Challenges: Participate in or create minimalist challenges, such as the 30-Day Minimalism Game or a week-long digital detox. Encourage your followers to join in and share their progress.
  • Daily Routines: Share your daily routines that incorporate minimalist principles. This could include a morning routine, a cleaning routine, or a self-care routine focused on simplicity.
  • Minimalist Meals: Provide recipes and meal prep ideas that emphasize simplicity and minimal ingredients. Show how to create healthy, minimalist meals that are easy to prepare.
  • Sustainable Living: Combine minimalism with sustainability by sharing tips on reducing waste, choosing eco-friendly products, and living a more environmentally conscious lifestyle.

How Much Can You Earn?

  • TikTok Creator Fund: As part of the TikTok Creator Fund, you can earn approximately $0.02 to $0.04 per 1,000 views. If your minimalist videos collectively receive 1 to 5 million views per month, you could earn between $20 to $1,000 monthly.
  • Affiliate Marketing: Promoting products through affiliate links, such as minimalist decor, eco-friendly products, or organizational tools, can provide a steady income.You can earn $2,500 to $5,000 per month.

How to Choose Best TikTok Niche for You

By considering factors—saturation, audience size, ease of content creation, and production costs—you can strategically choose a TikTok niche that aligns with your strengths and resources, setting yourself up for long-term success on the platform.

How to Choose Best TikTok Niche for You

Consider Your Interests and Skills

When choosing a TikTok niche, start by reflecting on your personal interests and passions. Selecting a niche that aligns with your interests ensures that you’ll enjoy creating content and stay motivated over the long term.

Additionally, think about areas where you have some level of expertise or are willing to invest time in learning and growing. Your enthusiasm and knowledge will shine through in your content, making it more engaging for your audience.

Saturation of Niche

Understanding the competition helps you strategize and find opportunities for your content to shine. Choosing a niche with lower saturation can significantly boost your chances of standing out.

For example, while the dance niche is highly saturated with creators like Charli D’Amelio, less crowded niches like eco-friendly living or niche hobbies can offer more visibility and engagement.

Saturation of Niche

Audience Potential

A larger audience means more potential followers and higher engagement rates. For instance, niches like beauty and fashion attract millions of active users daily, providing a broad audience for your content.

Audience Potential

However, a very large audience can also mean more competition. To navigate this, consider smaller sub-niches within these categories. For example, you could focus on cruelty-free beauty products or minimalist fashion instead of general beauty.

Audience Potential

Choosing a niche with a sizable yet manageable audience ensures your content has the potential to reach and engage more people without getting lost in a sea of creators.

Pro Tip: Tools like TikTok’s analytics and trend reports can provide valuable insights into audience size and behavior.

Easy to Make Content

Choosing a niche that matches your skills and available resources will help you maintain consistency and quality. Creating consistently easy content to produce is essential for maintaining your presence on TikTok.

Niches like daily vlogs or simple challenges can be managed with minimal equipment and effort, ensuring you can post regularly. For example, TikTok Addison Rae often shares quick and engaging dance routines filmed with her smartphone, allowing her to maintain a steady stream of content without significant production costs or time investment.

On the other hand, niches that demand high production value, such as cinematic travel videos or detailed DIY tutorials, may require more time, effort, and resources.

7 Keynotes to Succeed in Your TikTok Niche

Success on TikTok requires more than just choosing the right niche; it also involves strategic actions and consistent efforts. Here’s what you should do and why each step is important:

#1. Be Consistent

Consistency is key to building a loyal following. Regular posts keep your content fresh in your audience’s minds, engage your audience, and attract new followers, especially when you choose the best time to post on TikTok (with your customers). Furthermore, it also helps the TikTok algorithm recognize your account as active, potentially boosting your visibility.

best time to post on tiktok

#2. Engage with Your Audience

Engagement builds a community around your content. When you respond to comments and interact with your followers, you create a personal connection that encourages loyalty and repeat views.

Engage with Your Audience

#3. Use Hashtags Strategically

Hashtags help categorize your content and make it discoverable to users interested in similar topics. Using popular and niche-specific hashtags can boost your content’s reach.

For example, if you’re in the fitness niche, using hashtags like #FitnessTips, #WorkoutRoutine, or #GymTok can help attract viewers who are searching for related content.

>>> Explore more: Understand & Connect with Customers in Niche TikTok Communities

use Hashtags Strategically

#4. Run TikTok Ads Campaign

Running TikTok ads can significantly increase your reach and visibility. TikTok ads help you target specific demographics, behaviors, and interests, ensuring your content reaches the most relevant viewers.

>>> Explore more: TikTok Ads targeting options: What beginners need to know?

Moreover, TikTok provides different TikTok ad types, such as In-Feed ads, Branded Hashtag Challenges, TopView ads, Dynamic showcase ads, etc.

However, some ad types (such as Dynamic showcase ads, Top feed ads, etc.) are only available as one of the six allowlisting features of the TikTok Agency account. So, to use these ad types please get in touch with TikTok partner – Mega Digital for an Ad Agency account.

#5. Collaborate with KOL/KOC/Influences

Collaborations can help you tap into another creator’s audience, introducing your content to new viewers who may not have found you otherwise. It’s a mutually beneficial strategy that can quickly expand your reach. For instance, collaborating with a creator in a related niche can bring a fresh perspective to your content and attract followers from their audience to yours.


LET’S COLLABORATE WITH NARA! Open Hunt Micro Influencers to get FREE Upcoming Collection👀 ANYONE CAN JOIN! No minimum followers 😉 How to join: • Follow our Instagram @nara.thebrand & Tiktok @narathebrand • Like & Share this post to your story • Drop your Instagram / Tiktok username in the comment Are you the person that we are looking for? Let us notice you! Good luck #NaraLadies 🤍 #freeendorsement #freesamples #kolhunting #freecollab

♬ Strangers – Kenya Grace

#6. Analyze Your Performance

Analyzing performance metrics such as views, likes, comments, and shares helps you identify which types of content resonate most with your audience. You can find this data on TikTok Analytics which allows you to refine your strategy and focus on producing content that engages your viewers.

For example, you can see two types of videos of @just_eliias. The tutorial video gets more engagement than vlogs, so he can prioritize creating more tutorials.

Analyze Your Performance best tiktok niche

#7. Stay Updated with Trends

TikTok thrives on trends, and incorporating them can significantly boost your visibility. Moreover, participating in TikTok trends also shows that you are active and in tune with what’s happening on the platform, which can attract more viewers to your content.


Nữ hoàng muộn màng 🥹 I was too busy to make this #Asoka Makeup Trend. But everyone always mention it and expect me to do it a lot. So I decide to implement and on air. Thanks for waiting and supporting me 🎀 Hope you guys like it ♥️ So much love for my team @Ty Lê @Phép Xư Thích Talk @Lại Minh Quyền @Nhân vật trong phim @Nguyễn Chí Thành

♬ original sound – jharna bhagwani – jharna bhagwani

Pro Tip: Tools like TikTok’s Discover page can help you stay informed about the latest trends.

Why Choosing the Best TikTok Niche Is Crucial?

Picking the best TikTok niche can transform your content strategy. Picture your engagement rates soaring and your follower count climbing steadily—sounds fantastic, right? Here’s why zeroing in on a niche is so important:

Boost Engagement

Boost Engagement

When you focus on a specific niche, you naturally attract and keep a dedicated audience. Your content will resonate with this group, making them more likely to like, comment, and share your videos. This kind of interaction boosts your overall engagement, which means TikTok’s algorithm will favor your videos more.

Grow Your Followers

Grow Your Followers

Content that targets a particular niche is more likely to convert casual viewers into loyal followers. If your audience knows they can count on you for content they love, they’ll be more inclined to hit that follow button and stay tuned for your future posts.

Algorithm Love

Algorithm Love

TikTok’s algorithm tends to favor accounts with a clear content focus. By consistently posting about a specific topic, the algorithm gets a better sense of your content and shows it to users who are already interested in similar topics. This can lead to a significant boost in views and followers.

Build Your Brand

Build Your Brand

Having a niche helps you create a strong brand identity. It makes your content’s purpose clear and helps your audience understand what you’re all about. This clarity makes your channel more memorable and sets you apart from the crowd.

>>> Explore more: Using TikTok Brand Guidelines for Boosting Your Brand Identity

Monetization Opportunities

Monetization Opportunities

Brands and advertisers often seek out influencers who are experts in specific niches. By establishing yourself as a go-to person in your niche, you increase your chances of landing lucrative brand deals and sponsorships.

>>> Read more: TikTok Series Monetization: Way to Turn Hobby into Income

Create a Community

Create a Community

Focusing on a niche allows you to build a community of like-minded individuals. This community can offer valuable feedback, support, and collaboration opportunities, making your TikTok journey even more rewarding.

Avoiding Pitfalls

Avoiding Pitfalls

Choosing a niche isn’t just about finding your focus—it’s also about avoiding some common mistakes. Without a clear focus, your content can become too varied and inconsistent. This makes it hard for viewers to get a sense of what your channel is about, leading to lower engagement and fewer loyal followers.

A lack of niche can dilute your message and brand identity, making it harder for you to stand out and for viewers to remember you in the crowded TikTok space. Additionally, the TikTok algorithm might struggle to categorize and promote your content effectively if it’s all over the place, resulting in less exposure and slower growth.

Final word

Discovering the best TikTok niche involves exploring various popular niches, understanding your audience, and aligning your content with your interests and skills. You can carve out a successful space on TikTok by focusing on engagement, trends, creativity, and monetization. Remember, the key to success is consistency, engagement, and continuously refining your strategy based on performance data.

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