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11 TikTok Tricks to Boost Engagement in 2024

TikTok is running faster and faster every day, and if you’re still relying on luck for your videos to go viral, it’s time to reconsider. With these 11 TikTok tricks, you can position your content for success and maximize its visibility. By optimizing your videos according to the TikTok algorithm’s preferences, you can improve their ranking and increase your chances of being evaluated favorably. From creating engaging content to leveraging trending hashtags and strategic posting, these tips will help you unlock the full potential of your video content on TikTok.

#1 TikTok SEO

An article applied TikTok SEO will look like this
An article applied TikTok SEO will look like this

TikTok SEO plays a significant role in expanding your reach on the platform. While the algorithm takes the lead in content discovery, implementing effective SEO strategies can amplify your chances of reaching a wider audience. Consider these essential elements of TikTok SEO:

  • Keywords: Optimize your video titles and descriptions with relevant keywords to improve discoverability.
  • Hashtags: Utilize popular and relevant hashtags to increase the visibility of your content and attract targeted viewers.
  • Video Descriptions: Craft informative and engaging descriptions that provide context and encourage viewers to engage with your video.
  • Captions: Add captions to your videos to enhance accessibility and make your content more inclusive.
  • Engagement and Interactions: Respond to comments, engage with other creators, and encourage interactions to boost your video’s visibility and reach.
  • Consistency and Frequency: Regularly upload quality content to maintain a consistent presence and increase your chances of being recommended to users.
  • Collaborations and Duets: Collaborate with other creators or participate in duets to expand your reach and tap into their audience.

By incorporating these TikTok SEO methods, you can optimize your content for better visibility and increase your chances of connecting with a larger and more engaged audience.

#2  Start with a strong hook

TikTok moves fast, so you have to move fast too. The first TikTok trick for you is to grab the viewer’s attention in the first 3-5 seconds, if failed, you will lose them to whoever is next on the endless scroll. 

For example, the video tutorial below shows the text “Why makes PowerPoint slides like this? When you can do this in 30 seconds?” right from the start. The title grabs the viewer’s attention and introduces the subject in just 5 seconds. It gives you curiosity and a reason to stay and see what the tutorial is about. 

@classpoint.io

They’re teaching you this PowerPoint design hack the WRONG way ❌ Here’s a shortcut! 😜🫢 #powerpoint #design #tutorial #hack #presentation #animation #studytok #edutok #teachersoftiktok #foryou #foryoupage

♬ DARARI – ︎ ondu

#3 Make a Connection with Your Audience

The TikTok algorithm values user interaction, so encouraging viewers to share their thoughts and comments is crucial for increasing your video’s visibility. Don’t wait for viewers to initiate the conversation; actively generate more comments yourself. Engaging with the comments you receive on your TikTok not only benefits the algorithm but also fosters a genuine connection with your audience. 

In 2023, one of the top TikTok tips and tricks is to conclude each video by prompting viewers to comment. A simple phrase like “Leave a comment if you have any questions” can work wonders. Alternatively, you can create captivating content that sparks curiosity, enticing viewers to ask questions in return.

Let’s see this case of TikTok tricks: With 2.4 million followers, TikToker @kyliekillzzzz has a lot of comments, and she could easily ignore them. But she replies often, increasing her engagement and also making her fans feel loved. In addition, the audience’s comments have many great ideas for new content. 

@kyliekillzzzz

Reply to @roleybork comment if you have any questions 🙂

♬ original sound – Kylie Larsen

#4 Keep videos short, condensed, and snappy

To maximize engagement on TikTok, use short and snappy videos to capture the attention of the demanding audience. Utilize TikTok tricks, swift transitions, and clever video-editing tricks can make your content stand out and encourage viewers to watch and rewatch. Focus on optimizing watch time and completion rates, as these metrics signal to the algorithm that your video is valuable, potentially leading to increased visibility and viral success.

There are a ton of sounds available in the TikTok Sound Library. All the sounds in the library are available to all users. But did you know using a trending sound increases the visibility of your videos and the chances of you appearing on the For You page in TikTok? It’s one of the best TikTok tricks. 

There is research showing 88% of TikTok users found sound is essential for the TikTok experience.  So if you want to find success on the growing social platform, engaging with trending sounds is the ticket.

Trends always get everyone’s attention. And, of course, joining trends will also give you the opportunity to go viral. 

Who said TikTok is all about audio trends? There’s a whole world of challenges and game-based trends waiting to inject some fun into your content. And guess what? Voice filters are taking over TikTok! People are getting creative and combining voice filters with other trends for a double dose of awesomeness. Get ready to join the voice filter party and unleash your inner comedian! Double the trends, double the laughter!

#7 Use hashtags

Maximizing your TikTok reach with trending hashtags is one of the best TikTok tricks. These hashtags connect your content to relevant viewers and help TikTok understand your video style. 

For example, the video below of Canva is about keyword elements, so they use the hashtags #WhatsTrending #canvakeywordelements #keywordelements #canvatok #canva. Canva makes a lot of content related to its product, and they use hashtags to make that content more SEO-friendly.

@canva

Some exciting Canva keyword elements (part 1) for this month’s #WhatsTrending#canvakeywordelements #keywordelements #canvatok #canva

♬ original sound – SendAFriend ✨

Hashtags act as your content’s GPS, guiding it to the right audience who can’t resist your captivating TikTok creations. Get on board the hashtag train and unlock endless possibilities for your TikTok success.

#8 Chill and have fun

A part of the coolest of the platform is that you can create any kind of content you like. A lot of TikTok users just want to scroll through and have an entertaining time, and it’s okay to show some vulnerability.

Creator @notolsennchris, the master of charm and relatable humor, has amassed a staggering 9 million followers. Beyond his viral triumphs, he shines through collaborations with celebrities and exclusive events. However, his content isn’t just about flaunting achievements. He hilariously dedicates an entire TikTok account to self-mockery, adding an extra dose of charm and relatability to his persona. He’s the perfect blend of wit, humility, and entertainment.

@notolsennchris

Most of u wont understand this but for some of u it will make perfect sense

♬ original sound – not chris olsen

#9 Using the word “How To”

“How To” content on TikTok is a valuable format for sharing tutorials and providing useful information to viewers. It’s a subtle way to showcase expertise in your niche and keep your brand, products, or services in the spotlight. 

For example, as a kickboxing trainer, TikToker @krekanto can create videos featuring: kickboxing techniques, physical fitness, technical instruction, safety, and injury prevention with a call to action sentence at the end of the video like “Check out this example to see how it’s done!”

@krekanto

Die beste Methode meiner Meinung nach. Ist nicht die einzige! 👍🏽🥊 #fy #fyp #krekanto #kickboxing

♬ Devil Eyes – Hippie Sabotage

#10 Find your subculture

This is the last trick, but it is the most important TikTok trick you must know. In the vast world of social media, one common piece of advice stands out: Discovering your niche and building a community around it is crucial for developing your personal brand, whether you’re using TikTok for business or pure enjoyment.

The more specialized your subculture, the more targeted your audience becomes, so don’t hesitate to go all-in on a specific focus. 

#11 Post at the right time

In TikTok tricks, there are optimal times to post on TikTok; these times are based on when most people are going to be actively scrolling. That time varies depending on the day of the week. For example, 9:00 p.m. is a great time to post on Monday, but not on Saturday.

Hence, it’s crucial to align with your audience’s schedule, ensuring your content reaches them when they’re most active and receptive.

Final Word

So, here you go! With these TikTok tricks, your next video is bound to be a smashing success. But hold up a second: no amount of TikTok tricks can replace good ol’ unique and creative content! Let your personality shine through, get those creative juices flowing, and leverage our top 11 TikTok Video Ideas to captivate your audience article to give your content an ultimate chance to soar to extraordinary heights.

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Author

Phuong Linh Linh
Phuong Linh Linh
TikTok Advertising Specialist

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