If you have heard about TikTok Agency Account somewhere, have you ever wondered what it is? Why do advertisers or businesses need this type of account? Then, this blog is born for you. Let’s walk through everything you need to know about this account!
What is a TikTok Agency Account?
The TikTok Agency Account is a business account provided by TikTok for its official partners. The most significant difference between this type of account and an individual one is the advertising ability. While TikTok individual accounts have limits in the targeting options, payment methods, ad formats, etc., an agency account doesn’t.
Who should use a TikTok agency account?
TikTok agency accounts are ideal for businesses, brands, and individuals looking to take their presence on the platform to the next level. Here are some examples of who should use a TikTok agency account:
- Customers from certain countries (e.g., Pakistan, Iraq, Morocco, etc.) are limited to setting up and using TikTok Ads accounts.
- MMOs, drop shippers, or SMEs who want to target the worldwide market.
- Advertisers have difficulty with TikTok account issues like suspension, delivery status, payment issues, etc.
- Customers want to optimize performance ads with beta features and optimize retargeting campaigns.
- Or just a brand wants to scale the ads with insurance to protect the budget and ad accounts.
Features of TikTok Agency Account
TikTok agency accounts offer advanced tools and features that enhance ad optimization and campaign management, providing businesses with a competitive edge in digital marketing. Let’s explore these key features and how they can benefit your advertising strategy.
Campaign Budget Optimization (CBO)
Using a “Campaign Budget Optimization“ feature, you may manage your spending at the campaign level rather than the ad group level. Instead of setting up each ad group separately, you can use this feature to apply a single set of budget optimizations to all ad groups that are a part of your campaign.
- Set a campaign budget with flexibility in how that budget is spent across ad sets.
- Get the most results possible from your campaign at the lowest cost.
- Simplify campaign setup and reduce the number of budgets you must manually manage.
Display Card
Display card allows advertisers to upload a customized card design, or a generated card design. Advertisers can also extract key elements from the creative and landing page based on a vertical template solution, to better show additional info about the ads to further engage with users.
- Showcase your product & brand information with customized visuals.
- Communicate special offers, such as discounts and incentives, during significant events and the shopping season.
- Accentuate your brand’s appeal using characters, key game scenes, registrations, app features, etc.
Video Shopping Ads
Video Shopping Ads are a dynamic and engaging ad format on TikTok that combines the visual appeal of video content with the direct purchasing capability of shopping ads.
- Seamless shopping experience: With Video Shopping Ads, users can view the product details and make a purchase without leaving the TikTok app, reducing friction and increasing the likelihood of conversion.
- Improve user engagement: TikTok’s algorithm helps these ads reach users who are most likely to be interested in the products, enhancing the overall effectiveness.
For example, you’re launching a new line of summer dresses on TikTok and using Video Shopping Ads. You create a captivating video showcasing models wearing the dresses at various summer events. As users watch, they can see product details and prices overlaid on the video, and with a single tap, they can purchase the dresses without leaving the app.
Customers file
In general, on TikTok Ads Manager, you can upload your own Customer File to create a Custom Audience. Morover, TikTok offers the ability to upload Customer Files using Mobile Ad Identifier (MAID) and accepts both Apple Identifier for Advertisers (IDFA) and Google Advertising ID (GAID).
Deep Link To Marketplace
A deep link is a URL that directs users to a specific page on a website or mobile application, such as a form, a product page, or another significant page that the advertiser selects. Deep Links are also used in TikTok app advertising to redirect consumers who have already downloaded the advertiser’s app directly to a specific piece of content there.
So basically, when users click “Shop Now” in your ad, a deep link takes them directly to the shoe collection inside the app, making it super easy for them to find and buy the shoes they saw in the ad. It’s like a shortcut to the good stuff!
- Shorten the journey of TikTok users to eCommerce sites.
- Improve customer retention and engagement.
- Boost marketing: Target customers and upsell, help improve ROAS.
Purchase Intent
Purchase Intent Targeting is a new targeting capability that leverages offsite and onsite user behavior to indicate purchase intent better. This feature leverages ‘in-market audiences’ who are users actively researching or purchasing one specific product or service category. Purchase Intent Targeting also makes identifying and targeting customers most likely to purchase.
- Optimize purchase conversions: Easily target users who are at the end of the buying funnel and most likely to convert.
- Optimize spending by reducing setup and optimization costs: It requires less manual optimization since it targets the most relevant audiences from the start and provides greater accuracy to help increase overall ROAS.
- Reach customers with the right message at the right time: Tailor your marketing based on where customers are in their journey and also present the right message at the right moment to those most likely to purchase your products and services.
Audience Expansion for Whitelist Accounts
The Audience Expansion feature, available for whitelist TikTok agency accounts, allows advertisers to reach a broader but still relevant audience without compromising targeting precision. This tool automatically expands the audience base beyond the initial targeting settings while keeping it aligned with the campaign goals.
- Enhanced Reach: Extend your ads to users with similar interests and behaviors to your target audience, maximizing exposure.
- Smart Optimization: Leverage TikTok’s algorithm to find users likely to engage or convert, ensuring budget efficiency.
- Improved Performance: Boost CTR and conversion rates by tapping into high-potential audiences that might be missed with standard targeting.
For example, if you’re running ads targeting fitness enthusiasts aged 18–24, the Audience Expansion feature can help reach users who frequently interact with fitness content but don’t exactly fit the initial criteria, expanding your reach without losing relevance.
How to open a TikTok agency account?
If you don’t meet the necessary criteria, it’s not possible to create a TikTok agency account on your own. Don’t waste time on online guides that promise to show you how to create an agency account without fulfilling these requirements.
For non-agency users, the most effective approach is to collaborate with a trusted agency. Here are the steps to open a TikTok agency account:
- Step 1: Initial Contact
Begin by reaching out to a trusted agency and requesting a TikTok agency account.
- Step 2: Submit Business Information
Provide the necessary business details, such as official documents, your advertising website, and your budget.
- Step 3: Account Creation
Once your information is verified, you’ll receive an agency account. You can then easily fund your account using the payment methods provided by the agency.
How much does a TikTok Ads agency charge for an account?
The cost of hiring a TikTok agency can vary based on several factors, including the range of services offered, the agency’s reputation and expertise, and your business’s specific needs.
Typically, agencies charge a percentage of your ad spend as their management fee, which usually ranges from 5% to 10% or more. This is common with standard agency accounts. For premium accounts, the fee is around 12%, but the quality of service is notably higher. Additionally, it’s often possible to negotiate to secure the best possible rate.
What is the difference between a Personal and an Agency Account?
In addition to supporting special features, agency accounts have more outstanding advantages than personal accounts.
| Features | Regular Account | Agency Account |
|---|---|---|
| Eligibility | Access for all users and quickly set up accounts. | Only available to approved clients of agencies. |
| Access to Advanced Features | Limited access to features such as custom audiences and in-depth analytics. | Full access to advanced features and tools |
| Issues Support | File appeals on Customer Support and wait 24-48 hours for feedback. | Immediate support from the agency and get priority from TikTok. |
| Streamlined Account Management | Limited ability to manage multiple accounts. | Ability to manage multiple accounts from a single dashboard. |
| Target range | Limited in the ad setups. | Can target up to 55 countries. |
| Payment method | Only accept credit card payments | Accept a variety of payment options. |
| Creative Support | Self-optimized ad campaigns. | Agency support to run ad campaigns. |
Great news for advertisers facing common challenges with TikTok ads, such as suspensions or underperforming campaigns!
Mega Digital provides comprehensive support to all clients utilizing our TikTok Agency account. One exclusive advantage we offer is the ability to reallocate balances between accounts in case of suspensions. This feature ensures that if one account encounters a suspension issue, the remaining balance can be moved to another account, maintaining your advertising efforts seamlessly.
Final Word
A TikTok agency account is a powerful tool that can help businesses, brands, and individuals establish a more robust platform presence and achieve their marketing or advertising goals more effectively. With advanced features, expert support, streamlined account management, and access to the platform’s in-house creative team, a TikTok agency account is ideal for those looking to take their presence on the platform to the next level.
If you want to stand out from the crowd, contact Mega Digital today to learn more about our TikTok agency account services. We look forward to helping you achieve your goals on this exciting and dynamic platform.
