If you have heard about TikTok Agency Account somewhere, have you ever wondered what it is? Why do advertisers or businesses need this type of account? Then, this blog is born for you. Let’s walk through everything you need to know about this account!
Quick Summary
A TikTok Agency Account is an ad account for businesses managed by TikTok-certified partners, offering advanced tools and features. This type of account is ideal for advertisers facing limits, ad suspensions, or targeting restrictions.
- Key benefits: Boost results with smarter budgeting, reach high-intent audiences, scale without losing relevance, increase engagement with stronger creatives, and stay protected with faster support and flexible account control.
- How to get one: Apply through a trusted agency by submitting your business details.
- Agency fees: Typically 5-12% of ad spend, depending on the service tier and support level.
- Personal Account vs Agency Account: Agency accounts offer broader reach, more targeting options, better support, and budget safety in case of suspensions.
What is a TikTok Agency Account?
The TikTok Agency Account is a business account provided by TikTok for its official partners. The most significant difference between this type of account and an individual one is the advertising ability. While TikTok individual accounts have limits in the targeting options, payment methods, ad formats, etc., an agency account doesn’t.
Who should use a TikTok agency account?
TikTok agency accounts are ideal for businesses, brands, and individuals looking to take their presence on the platform to the next level. Here are some examples of who should use a TikTok agency account:
- Customers from certain countries (e.g., Pakistan, Iraq, Morocco, etc.) are limited to setting up and using TikTok Ads accounts.
- MMOs, drop shippers, or SMEs who want to target the worldwide market.
- Advertisers have difficulty with TikTok account issues like suspension, delivery status, payment issues, etc.
- Customers want to optimize performance ads with beta features and optimize retargeting campaigns.
- Or just a brand wants to scale the ads with insurance to protect the budget and ad accounts.
Key benefits of using a TikTok Agency Ad Account
TikTok Agency Accounts unlock advanced tools and exclusive support that regular ad accounts don’t offer. Below are the key benefits that help agencies run more efficient, scalable, and conversion-driven campaigns.
1. Optimize ad performance efficiently
TikTok Agency Accounts provide access to TikTok Promotion features and Campaign Budget Optimization (CBO), a tool that allows you to set one campaign-level budget instead of managing budgets for each ad group. This enables TikTok’s algorithm to automatically allocate spending where it performs best, helping agencies save time and improve overall campaign efficiency.
2. Target high-intent and custom audiences
With a TikTok Agency Account, advertisers can use advanced targeting features such as Purchase Intent Targeting and Customer File uploads. These tools allow you to reach users actively considering a purchase or re-engage your existing customers, offering far more precision than what is available in personal ad accounts.
3. Run eCommerce campaigns directly within TikTok
With a TikTok Agency Account, advertisers can unlock powerful shopping features like Video Shopping Ads and Deep Link to Marketplace. These tools create a frictionless buying journey by enabling in-app browsing and instant redirection to specific product pages, something only accessible to accounts with advanced permissions like agency accounts.
4. Expand reach while maintaining relevance
Audience Expansion, a whitelist-only feature for TikTok Agency Accounts, helps advertisers reach new but highly relevant audiences. By identifying users with behaviors similar to those of your core audience, this tool supports scalable growth while keeping your targeting strategy focused.
5. Enhance engagement with advanced creative tools
Agency accounts unlock access to the Display Card feature, which allows you to highlight product details, offers, or calls-to-action directly within the ad. This added layer of visual information captures user attention more effectively and increases interaction, especially during promotional periods.
6. Access faster support and better account flexibility
TikTok Agency Accounts come with direct support from both TikTok and your agency partner, ensuring quicker resolutions when issues arise. You also gain access to operational advantages such as the ability to reallocate ad balances between accounts if one is suspended, helping maintain campaign continuity.
How to open a TikTok agency account?
If you don’t meet the necessary criteria, it’s not possible to create a TikTok agency account on your own. Don’t waste time on online guides that promise to show you how to create an agency account without fulfilling these requirements.
For non-agency users, the most effective approach is to collaborate with a trusted agency. Here are the steps to open a TikTok agency account:
- Step 1: Initial Contact
Begin by reaching out to a trusted agency and requesting a TikTok agency account.
- Step 2: Submit Business Information
Provide the necessary business details, such as official documents, your advertising website, and your budget.
- Step 3: Account Creation
Once your information is verified, you’ll receive an agency account. You can then easily fund your account using the payment methods provided by the agency.
How much does a TikTok Ads agency charge for an account?
Typically, agencies charge a percentage of your ad spend as their management fee, which usually ranges from 5% to 10% or more. This is common with standard agency accounts. For premium accounts, the fee is around 12%, but the quality of service is notably higher.
However, the cost of hiring a TikTok agency can vary based on several factors, including the range of services offered, the agency’s reputation and expertise, and your business’s specific needs.
- Scope & Services: Includes ad management, content creation, community management, influencer partnerships.
- Ad Spend Level: Higher budgets often reduce the percentage fee; 10–20% fee is common for ad management
- Agency Expertise & Location: Highly reputed or local agencies often charge more.
- Billing Model: Options include hourly, retainer, package tiers, or performance-based fees
Therefore, it’s often possible to negotiate to secure the best possible rate.
What is the difference between a Personal and an Agency Account?
In addition to supporting special features, agency accounts have more outstanding advantages than personal accounts.
| Features | Regular Account | Agency Account |
|---|---|---|
| Eligibility | Access for all users and quickly set up accounts. | Only available to approved clients of agencies. |
| Access to Advanced Features | Limited access to features such as custom audiences and in-depth analytics. | Full access to advanced features and tools |
| Issues Support | File appeals on Customer Support and wait 24-48 hours for feedback. | Immediate support from the agency and get priority from TikTok. |
| Streamlined Account Management | Limited ability to manage multiple accounts. | Ability to manage multiple accounts from a single dashboard. |
| Target range | Limited in the ad setups. | Can target up to 55 countries. |
| Payment method | Only accept credit card payments | Accept a variety of payment options. |
| Creative Support | Self-optimized ad campaigns. | Agency support to run ad campaigns. |
Great news for advertisers facing common challenges with TikTok ads, such as suspensions or underperforming campaigns!
Mega Digital provides comprehensive support to all clients utilizing our TikTok Agency account. One exclusive advantage we offer is the ability to reallocate balances between accounts in case of suspensions. This feature ensures that if one account encounters a suspension issue, the remaining balance can be moved to another account, maintaining your advertising efforts seamlessly.
How to choose the right TikTok agency to get Agency Accounts?
If you’re looking to get full agency TikTok ad account, the right partner should not only handle ad operations but also ensure account stability and support long-term performance. Below are key criteria to help you evaluate and compare agencies effectively.
| Category | Criteria | What to Look For |
|---|---|---|
| Must-haves | Experience with TikTok Agency Accounts | The agency should offer TikTok Agency Accounts and show past client examples showing how they’ve used these accounts to drive performance. |
| Proof of TikTok Trusted Partner Status | The agency should be able to prove its trusted partnership with TikTok, such as a TikTok Business Center listing, official onboarding link, partner badge, or confirmation of access to agency-level tools and support. | |
| Clear Setup Process | The agency should clearly outline how they onboard clients, request necessary documents, and activate the account, ideally with a free trial or onboarding support. | |
| Transparent Pricing & Fees | Expect clear breakdowns of management fees, ad spend minimums, and included services (e.g., account rental only vs. full campaign management). | |
| Good-to-haves | Flexible Payment & Support Options | Offers multiple payment methods beyond credit card (e.g., invoice, wire) and quick response times for account issues or ad disapprovals. |
| Bonus | Access to Beta Tools or Creative Support | Agencies with early access to TikTok’s new ad formats, or in-house support for native-style video ads, offer an extra edge in scaling performance. |
>>> Read more: What is TikTok Pixel & How to Set It Up for Ad Optimization
Final Word
A TikTok agency account is a powerful tool that can help businesses, brands, and individuals establish a more robust platform presence and achieve their marketing or advertising goals more effectively. With advanced features, expert support, streamlined account management, and access to the platform’s in-house creative team, a TikTok agency account is ideal for those looking to take their presence on the platform to the next level.
If you want to stand out from the crowd, contact Mega Digital today to learn more about our TikTok agency account services. We look forward to helping you achieve your goals on this exciting and dynamic platform.
