Are you a realtor trying to be the best agent of the year? Using TikTok for Real Estate can help you reach thousands of potential clients and watch your bookings rocket. In this blog post, I will clarify all about TikTok for real estate, showing deal ad types and best practices to help you use this powerful tool and boost your sales unprecedentedly.
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Why Should Real Estate Agents Use TikTok for Marketing?
If you are a realtor who wants to boost your home sales, TikTok will be your new key to success. In this section, I will explain why you should use TikTok for real estate marketing to increase revenue.
Expand Your Reach
With over 1.04 billion monthly active users, TikTok gives you access to a huge and varied audience, whether they are first-time homebuyers, young professionals, or seasoned investors. You can show your properties using trending challenges and popular hashtags to attract more eyes to your clips and get new followers who are really interested in what you’re offering.
For example, if you want to sell a house in Los Angeles, you can post a house tour video on TikTok and use popular real estate hashtags like #HouseTour or #DreamHome to attract potential buyers from across the country.
Make Your Story Visual
Real estate is all about visuals, and TikTok is made for that. Whether you’re giving a quick room tour, showing off the before-and-after transformation, or highlighting your neighborhood atmosphere, TikTok lets you showcase properties through short, engaging videos in a creative way that photos just can’t. According to research, listings with videos attract 300% more traffic and receive 403% more inquiries than those without videos.
Showcase Property Highlights
TikTok’s short video format is absolutely ideal for quickly showing off the best features of a property. You can create eye-catching clips that focus on what makes a home special, like a beautiful backyard, a modern kitchen, or a cozy living room. With the right music, captions, and editing, you can make your home stand out and get viewers excited to learn more.
Attract Qualified Buyers
TikTok is also a platform where users actively look for inspiration and information. You can use TikTok to position yourself as an industry expert by sharing valuable insights, tips, and market updates related to real estate. This not only helps build trust with your audience but also attracts qualified buyers who are serious about making a purchase.
Best TikTok Ad Types for Real Estate Agents
As a real estate agent, choosing the right TikTok ad types can significantly impact your ability to reach potential clients and showcase properties effectively. Here are two TikTok ad types best for real estate marketing along with explanations of why they are ideal:
TikTok In-Feed Ads
TikTok In-Feed Ads are a great choice for real estate marketing because they allow you to showcase properties in a way that feels natural to viewers. These ads appear just like regular TikTok videos, so people are more likely to watch and engage with them. For real estate agents, this means your property tours and highlights can reach a large, active audience who are already used to interacting with video content. The visual nature of these ads makes it easier to show off a property’s best features and capture the interest of potential buyers.
For example, you could create a TikTok In-Feed Ad featuring a quick tour of a new home, highlighting key aspects like the kitchen, backyard, and master bedroom. Paired with a catchy tune and engaging captions, this ad would stand out in users’ feeds, making them more likely to stop, watch, and even share the video, increasing visibility and interest in the property.
Lead Generation Ads
I’ve used TikTok Lead Generation Ads to promote real estate, and they worked really well. These ads are great because they let you quickly collect contact information from potential buyers right within the app. It’s simple: you create an ad that shows off a property’s best features, and interested viewers can easily fill out a form to get more details or schedule a visit. This makes it easy to connect with people who are genuinely interested, turning them into solid leads.
I once ran a Lead Generation Ad for a new housing development, highlighting key features like modern kitchens and spacious layouts. The ad included a quick form for viewers to request more information, which made it easy for them to take the next step.
Branded Hashtag Challenges
When I used TikTok Branded Hashtag Challenges for real estate, the results were great in terms of getting people excited and involved. This type of ad is perfect for creating a buzz around a property because it encourages users to share their own videos with a specific hashtag, which can help your content go viral. However, compared to Lead Generation Ads, it has some downsides. While Branded Hashtag Challenges are excellent for increasing visibility and engagement, they don’t directly capture leads like Lead Generation Ads do.
How Much Should Real Estate Agents Spend for TikTok Ads?
For a brand-new agent on TikTok, it’s advisable to begin with a modest budget of between $300 and $500 for a two-week campaign. This amount allows agents to test different ad types and creatives without committing significant financial resources, helping them measure audience engagement and refine their strategies.
To achieve optimized results, it’s advisable to evaluate the performance of your campaigns and gradually increase spending to $800 to $2,000 monthly, depending on the ad types and campaign performance; this will help ensure maximum effectiveness.
When compared to industry standards, TikTok ads are totally cost-effective. Traditional media frequently costs thousands of dollars for a single campaign, making it too expensive for many real estate agents. TikTok advertising, on the other hand, offers an affordable option that allows agents to begin with a little budget while still achieving considerable returns on investment. TikTok’s low cost, along with its quickly rising user base, make it a promising option for successfully reaching out to potential clients.
Best Practices to Promote TikTok for Real Estate Agents
To maximize the effectiveness of your TikTok Ads, it’s essential to follow strategies made specifically for Real Estate Agents. Below are some of the best practices to help you create engaging ads that attract potential clients.
Determine Your Ideal Customers
If you want to sell your properties on TikTok, you need to know your ideal customers. Understanding who you’re targeting allows you to create content that matches their specific needs and preferences. For example, when your focus is on luxury properties, your content should reflect a sense of exclusivity and elegance, appealing to high-net-worth individuals.
Showcase Properties with Engaging Content
Once you have a clear picture of your audience, it’s time to focus on showcasing your real estate with engaging and visually appealing content. Try making short, dynamic clips that highlight unique features, like a stunning kitchen or a beautifully landscaped yard, which can quickly capture attention and use TikTok’s editing tools to add music, effects, or text overlays that make your videos stand out.
Another effective way to engage potential customers is by integrating behind-the-scenes video into your TikTok strategy. You can give your followers the impression that they’re getting an insider’s look at the real estate process by sharing a brief video of you setting up a property for a house tour, going to a closing, or anything else related to your day-to-day work as a realtor, etc.
Collaborate with Other TikTok Creators and Realtors
Collaborating with other TikTok creators and realtors can introduce your listings to a broader audience and tap into new markets. Having a local influencer feature one of your properties in their video can generate interest from their followers, potentially leading to new leads. Similarly, collaborating with other realtors to create joint content, such as a virtual tour of a neighborhood will provide value to viewers while expanding your network.
Use a Mix Of Organic and Paid Posts
Organic content, like sharing tips for first-time homebuyers or showcasing a new listing, helps build an organic connection with your followers. Paid ads, on the other hand, can strengthen your visibility and drive targeted traffic to your listings.
To effectively use this combination, consider TikTok’s In-Feed Ads to promote your particularly attractive property, ensuring it appears in the feeds of users who match your target buyer profile.
Top 3 TikTok Accounts for Real Estate You Must Follow
If you want to be successful in real estate marketing on TikTok, following industry leaders who have mastered the platform can provide vital insights and motivation. Here are three top TikTok accounts that are successful in real estate:
Glennda Baker – @glenndabaker
Glennda Baker is one of the most famous real estate agents in Atlanta with years of experience. She also dominates TikTok with her videos of her wearing ever-present star sweaters and talking off-camera getting 874.5K followers and 16.8M likes on this platform.
Her TikTok page combines fun, entertaining clips about her previous clients and finished deals with useful and motivating content for agents, buyers, and sellers. However, her success is mostly due to her authenticity on the platform and her ability to communicate with her community.
Tatiana Londono – @tatlondono
Tatiana Londono – founder and CEO of Londono Realty Group Inc., – is a famous real estate coach and investor. With 2.8 million followers, she is one of the real estate industry’s top TikTok influencers.
So, what is the secret of her success? She is mastered at capturing the viewer’s attention with catchy hooks and filming her topic in an energetic style. In her videos, she guides millennials on how to buy a home, how to invest in real estate, and what potential exists when pursuing a real estate career.
Daniel Heider – @heider_realestate
Daniel Heider, a leading luxury real estate agent under 30 in the Washington metropolitan area, has been the top producer for three years.
Although TikTok may not be the first platform you’d think of for marketing luxury real estate, Daniel’s impressive follower count shows there’s significant interest. As he points out, social media has connected him with clients globally, including a $12 million listing gained through TikTok.
His videos strike the perfect balance, offering just enough insight into luxury home interiors to satisfy interest while keeping viewers engaged. Often, Daniel doesn’t even appear on camera. He lets the breathtaking properties and skillful editing work.
>>> Read more: TikTok for Financial Services: What You Need to Know in 2024
Conclusion
Using TikTok for real estate can significantly boost your agent by reaching targeted audiences effectively. Whether you’re focusing on selling luxury homes or standard properties, TikTok allows you to showcase your best work to the right people at the right time to attract more clients and boost your sales.
