More agents are turning to TikTok. Some realtors report that up to 25% of their deals now begin on TikTok, according to Axios. If you’re searching for how to leverage this platform’s wide audience and generate real estate leads, this blog post about TikTok for real estate will walk you through exactly how to do it.
Below is a quick breakdown of what you’ll learn in this guide.
Quick Summary
TikTok for real estate is a powerful tool for agents to showcase properties and connect with potential buyers through short videos.
- Why use it: Reach a wider audience, generate leads, and build credibility with visual and educational content.
- How to get started: Set up a business account, define your niche, plan valuable content, and track what works.
- Best practices: Be authentic, grab attention fast, highlight lifestyle, add captions, and post consistently with purpose.
What Is TikTok for Real Estate?
TikTok for real estate refers to the use of short-form video content on the TikTok platform to market properties, build brand awareness, and connect with potential buyers, renters, or investors. According to the National Association of Realtors’ 2024 Technology Survey, 15% of U.S. real estate professionals now use TikTok in their business toolkit.
These real estate agents and agencies often use TikTok to show virtual tours, highlight neighborhood features, explain real estate tips, or even share humorous takes on agent life.
Why Use TikTok for Real Estate?
TikTok is gaining serious traction among real estate professionals. Here are the top reasons why it’s worth your attention!
1. Reach a Wider Audience
With over 1.58 billion monthly active users globally in 2025 and a majority aged 18–34, prime home-buying years, TikTok offers agents a powerful way to expand their reach. Its algorithm also boosts localized content, making it easier for realtors to get discovered by nearby prospects without needing a large following.
2. Generate Leads
By showcasing your listings, client testimonials, or neighborhood tours, you can attract high-intent viewers who are actively looking to buy or rent. Adding strong calls to action (CTAs) and linking your contact info or website in your bio helps convert views into actual inquiries or appointments.
Meanwhile, Chicago agent Kati Catalogna told Axios that “a quarter of her deals now begin with TikTok”, underscoring how vital the platform has become for lead generation.
3. Promote Visual Storytelling
Real estate is all about visuals, and TikTok brings homes to life through short, compelling videos. You can highlight property features, share transformation stories, or create mini-tours that engage users far more effectively than static photos or text-heavy posts.
4. Educational Content
Establish yourself as a trusted expert by sharing quick tips on buying, selling, investing, or home maintenance. Breaking down complex processes into bite-sized, relatable videos builds credibility and keeps your audience coming back for more.
How to Start Using TikTok for Real Estate?
Getting started on TikTok for real estate agents may seem overwhelming, but with the right steps, real estate agents can quickly build a strong presence. Below is a step-by-step guide to help you set up your account, define your niche, plan content, and start posting with purpose:
1. Create a Business Account
Setting up a TikTok Business Account is the first step to accessing analytics, ad tools, and other features that help grow your real estate presence professionally.
Here’s how to do it:
- Open the TikTok app, go to your profile and tap the ☰ menu (Settings and privacy).
- Select Manage account → Switch to Business Account, and TikTok will prompt you to choose a category.
- Scroll through the category list and you will find “Real Estate” among the options. Tap it to apply.
- Add your business details: professional photo or logo, a clear bio (e.g., “NYC realtor helping first‑time buyers”), and include a clickable website link – a feature available to Business Accounts.
2. Identify Your Niche and Target Audience
The real estate industry is broad, so you need to clarify who you’re speaking to. This helps you attract the right followers and create content that resonates.
Ask yourself:
- Are you focusing on first-time homebuyers, renters, luxury buyers, real estate investors, or out-of-town relocators?
- Are you targeting a specific location (e.g., Miami condos, Austin rentals) or a lifestyle (e.g., family homes, city living)?
For example, if you’re targeting young renters in LA, post apartment tours, rent-saving tips, and local neighborhood highlights. Use hashtags like #LAapartments or #RentingTips.
3. Plan Your Video Content Strategy
Before filming, build a content plan that blends your business goals with what TikTok users enjoy: value-driven, authentic, and entertaining videos.
Structure your content around 3-4 pillars like:
- Listing showcases: Quick walkthroughs of homes, apartments, or properties.
- Educational content: Explain mortgage terms, escrow, or how to make an offer.
- Behind the scenes: Day-in-the-life as a realtor, staging tips, client meetings.
- Local highlights: Coffee shops, parks, or schools near your listings.
Remember to keep videos under 60 seconds for higher completion rates and add on-screen text for clarity.
4. Film and Edit with a Mobile-Friendly Style
TikTok is a vertical video platform, so always shoot in a 9:16 aspect ratio. Keep the natural light because it works best for home tours or walkthroughs. Your clips must be short and focusing on key property features or intriguing angles to hook viewers quickly.
5. Use Captions, Hashtags, and CTAs Effectively
Your TikTok caption is where you spark curiosity and add keywords that help the TikTok algorithm understand your content. However, you should avoid overly salesy language. Instead, ask questions or tease the video’s content (e.g., “Guess how much this apartment costs in NYC?”).
Remember to add hashtags to help with discoverability. At the end of your video or in your caption, include a clear call-to-action such as “DM me for the full tour” or “Click the link in bio for more listings”.
>>> Read more: 110 Best TikTok Hashtags to Boost Views and Go Viral [2025]
6. Engage with Your Viewers
Responding to comments or answering questions via video replies will keep your profile active and boost your visibility. TikTok rewards interaction so even quick replies like “Thanks for watching!” can increase your reach.
You can also use TikTok’s Q&A feature to address common questions from buyers, such as “How much do I need to put down?” or “Is it a good time to buy?”
7. Track Performance and Improve Over Time
Once you’ve posted consistently, check your analytics to see what’s working. Head to your Business Suite to monitor views, watch time, and audience demographics. Look for patterns like what type of content gets the most saves or shares? Which day or time performs best? Let the data guide your future posts.
Best Practices to Succeed with TikTok for Real Estate
To turn views into real estate leads, you should post your content smartly. But how? Below are key best practices to help you stand out on real estate TikTok, from staying authentic to posting consistently:
1. Keep It Authentic, Not Overly Polished
TikTok users value realness over perfection. So you don’t need drone shots or professional voiceovers to make an impact. Show up as yourself, whether you’re giving a home tour, explaining market updates, or sharing behind-the-scenes moments from your day.
Don’t be afraid to show your face, speak casually, or even laugh at small on-camera mistakes. They humanize your brand.
2. Hook Viewers in the First 3 Seconds
The first three seconds of your video determine whether someone keeps watching or scrolls away. Start with a strong hook: ask a surprising question, show the most eye-catching part of a property, or tease an unexpected fact.
For example, try opening with “This 3-bedroom costs less than your car!” or “Here’s what $800K gets you in Houston”. Avoid slow intros or long talking heads. Just jump straight into value to grab attention fast.
3. Show More Than Just the Property
While beautiful listings can grab attention, what truly builds connection is the story behind the space. Use TikTok to highlight:
- Lifestyle that comes with the home: local coffee shops, walking trails, schools, or weekend markets nearby.
- Real client journeys: a young couple finding their first home, a family upgrading for more space, or someone relocating to a new city.
These stories humanize your content and help potential buyers imagine themselves in the space.
4. Add Texts for Silent Viewing
Many TikTok users scroll with the sound off, especially during work or in public spaces. Hence, captions are key to making your videos accessible and engaging. You should use on-screen text to highlight your main points, introduce properties, or explain tips as you speak. This ensures viewers can still follow your message without needing audio.
Besides, TikTok’s built-in auto-caption feature can it easy for you to add texts with the exact timing.
5. Post Consistently, But Prioritize Quality
TikTok rewards creators who post regularly, so you should post 2-4 times per week. Make sure the content aligns with your brand and serves your audience, like showcasing listings, answering FAQs, or offering market insights.
You could create around 5-10 pieces of content in advance, but only publish what you’d be proud to show a potential client.
Top 5 TikTok Accounts for Real Estate To Follow
If you’re looking for inspiration, learning from successful creators is a great place to start. Here are 5 standout TikTok real estate accounts to follow:
1. @heider_realestate – Luxury Real Estate
Daniel M. Heider brings ultra-luxury real estate to life with property tours that feel more like high-end commercials than casual TikToks. With over 3.7 million followers and 58M+ likes, his account proves there’s a massive appetite for aspirational, visually immersive content.
He often showcases multi-million dollar estates with slick transitions, dramatic music, and professional production quality.
Key takeaway: High production value paired with strong storytelling can turn real estate into entertainment.
2. @tatlondono – Real Talk for Agents & Aspiring Investors
Tat Londono blends real estate coaching with sharp advice on sales, mindset, and building wealth through property with 2.8 million followers. The account resonates especially with women in real estate and beginners trying to break into the industry. Her videos often use humor and trending sounds to make tips relatable and easy to remember.
Key takeaway: Niche expertise combined with a bold personality and motivational tone can build trust.
3. @zacharyloft – Gen Z Real Estate
Zachary Foust’s account stands out for a younger audience because he can mix market commentary with content that simplifies home buying. He’s a licensed agent who uses memes, trending audio, and duets to stay culturally relevant while still offering value. His 1.7 million followers engage with his authentic tone and sharp takes on affordability, inflation, and real estate myths.
Key takeaway: Blending humor and education helps demystify real estate and build credibility with first-time buyers and younger investors.
4. @seanlovesrealestate – Highly Educational
Sean Pan creates clean videos that focus on real estate investing strategies, interest rates, and property breakdowns. His delivery is both funny and informative, appealing to professionals and aspiring investors alike. With over 1.4 million followers, he turns niche knowledge into digestible content by using charts, whiteboard sketches, and clear analogies.
Key takeaway: Structured explanations with visuals can turn complex topics into shareable videos.
5. @rentnewyork – NYC Apartment Tours
Levi Pinson specializes in NYC apartment content. His account focuses on rental tours and cost breakdowns that give viewers a real sense of what their money buys in the city. This content is ideal for young renters, students, or remote workers. With over 1 million followers, he’s carved a niche in urban rental content.
Key takeaway: Hyper-local content with fast edits and clear value (like price + location) performs well in crowded markets.
>>> Read more: 12 Ideas to Go Viral with TikTok for Restaurants in 2025
Frequently Asked Questions About TikTok for Real Estate
Yes. TikTok is becoming a powerful platform for real estate marketing. With its short-form, visual format and high user engagement, agents can showcase listings, share tips, and build personal brands. It’s especially effective for reaching younger buyers, renters, and investors.
Start by choosing a clear focus, like a home tour, a buying tip, or a local spotlight. Use vertical video (9:16), natural lighting, and keep it under 60 seconds for better performance. Add on-screen text or captions, include trending sounds when appropriate, and hook viewers within the first 3 seconds. End with a call-to-action like “DM for more info” or “Link in bio for full listing.”
It depends on your audience. TikTok is best for visibility, brand building, and reaching Gen Z/Millennials. Instagram is ideal for visuals and relationship building. Facebook works well for local communities and older demographics. LinkedIn is great for networking with other professionals. Many top agents use TikTok and Instagram together for maximum impact.
Use a mix of broad and niche hashtags to boost discoverability. Avoid using only generic tags like #fyp. Focus on keywords that match your content and target audience. Examples include:
#realestate
#realtor
#hometour
#househunting
#firsttimehomebuyer
#[YourCity]realestate (e.g., #DallasRealEstate)
#propertytour
#realestatetips
#openhouse
Wrap Up
TikTok is now a powerful tool for real estate professionals to build visibility, generate leads, and connect with the next generation of buyers. By following the right steps, posting consistently, and learning from top-performing accounts, you can turn views into real value.
So if you haven’t already, it’s time to grab your phone, hit record, and start turning scrolls into sales!
