Whether you are planning to sell on TikTok but have yet to decide the type of product, or you’ve already been launching a business on this platform, knowing which product is trending is still fundamental. However, amongst thousands of products and videos on TikTok, how can you determine which ones receive the most attention? In this blog, I will guide you on how to find trending products on TikTok.
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Features of TikTok trending products
You can definitely tell that trending products on TikTok are the ones that are most searched by TikTok users and frequently appear on the For You page for a short period. The most evident aspect of TikTok’s trending TikTok products is that they have high purchases, fast consumption, and become popular quickly.
Each industry has its trending products like t-shirts in the clothing sector, lipsticks for cosmetics, or mobile phones for technology.
Hot trending TikTok products often have the following characteristics:
- Wide coverage
- Quick distribution
- Easy to generate crowd effect
- Only exists for a certain period and needs to be checked regularly
- Fast sales and high profit
How to find trending products on TikTok (real-time)?
From experiences boosting sales on TikTok for some clients, Mega Digital realizes that there are two effective methods to discover a trending product, which are:
- The manual methods include using research tools, following influencers, etc.
- A more approachable method with Top Products.
The manual methods
One of the key benefits of manual methods is that they are simple and easy to perform. However, the results are not 100% accurate but just approximate since you won’t have any metrics or statistics to define. Here are some manual methods you can apply:
- Explore TikTok Discovery Tab
- Follow influencers’ channels
- Find trending products on other e-commerce platforms
- Analyze trending products through ad creatives
Explore trending products at The Discovery Tab
TikTok has an algorithm that pushes the most viewed products to the top, tracks user activity, and recommends relevant videos. Therefore, just tap on the Discovery tab to see a collection of trending videos, hashtags, and audio, which will assist you in identifying the well-received products at that time.
Top trending products on TikTok will help business owners save time, catch up with trends, and have an excellent approach to their business.
Follow channels of KOLs, KOCs, and influencers
Typically, brands will book influencers to promote their products that have the potential to go viral. So, keeping track of KOCs and KOLs also assists sellers in learning about the industry and products in high demand, allowing them to check for hot trending products. At this stage, what does the seller need to do? Sellers should follow industry-related hashtags to find a KOC specializing in PR-related products, making identifying the most popular dropshipping items on TikTok easier.
Find trending products on other e-commerce platforms
Use search engines and similar e-commerce sites such as Shopee, Lazada, Taobao, TMall 1688, and so on. Many customers use these e-commerce sites to purchase, so check into these platforms to learn what current users seek. Products with the most purchases and searches usually appear first; sellers can research to learn about the hot trending products in that category.
Analyze trending products through ad creatives
Leverage powerful adspy tools like BigSpy to filter TikTok ad creatives with high engagement and visibility. These ads often promote trending products in the market. By analyzing key selling points and product features within these ads, especially those repeatedly highlighted across multiple campaigns, you can identify the characteristics that reflect current consumer needs and interests.
Using TikTok Top Products
What is Top Products?
Top Products is the new feature integrated into the TikTok Creative Center that spotlights hot items to assist advertisers in determining which products to promote in their creatives. Browse commonly featured and top-converting products in specific regions/countries and categories, as well as real-world ad samples featuring the product.
Users can now see a list of trending products on the Top Products dashboard with total indicators and information. Top Products also lists some of the most efficient videos advertising those products, which helps advertisers reduce the searching and analyzing process.
As you can see, TikTok’s new automatic Top Product feature has benefited businesses in various ways. To be more specific, users can:
- Gradually access the entire list of parameters for trending products in just a few easy steps.
- Easily check product performance analyses with total indicators like CTR, CVR, and CPA. Further analysis can search for coverage in different regions.
- See real ad examples that feature the product. At the bottom of the page, Top Products shows videos relating to the same subject of trending products, allowing advertisers to receive new ideas and update their creatives quickly.
How to use “Top Products”
Let Mega Digital show you how to find winning products on TikTok with Top Products:
- Click Top Products in the top navigation in the Creative Center.
- Log in to the Creative Center by clicking the Login button at the top right-hand corner of the page. You will only see limited results under Top Products if you are not logged in.
- Filter your search by Region, Category, and Time frame – any selections will be saved when you log in again.
- Toggle between Subcategory- and Product-level view by clicking the header in the first column.
- Sort Product ranking by clicking the arrows next to any metric.
- Click Details next to any product to find more information about the product’s performance trends, audience insights, and related videos.
- On the “Details” page, click Performance Analytics to compare performance over time. Click up to 2 metrics to see their trend line in the graph below over the time frame selected.
- See the relevant advertisements that highlight the product underneath the graph.
- To find out more about the “Age range” and “Related interests” of those who are interested in the product, click Audience Insights on the “Details” page as well.
Tips to sell trending products on TikTok Shop
Selling trending products on TikTok Shop requires a strategic approach to captivate your audience and drive sales. Here are some effective tips to help you achieve success:
Identify hot products by seasons
Consumer preferences shift with changing seasons. For instance, people tend to buy more summer apparel and outdoor gear during warmer months and switch to winter clothing and indoor products during colder seasons. Recognizing these variations helps tailor your product offerings to meet customers’ specific needs and desires during each season.
Offer limited-time deals
Different seasons are accompanied by various holidays and events. Leveraging products associated with these occasions can lead to increased sales. For instance, promoting gift items and decor during the holiday season can drive higher demand and engagement.
Create a sense of urgency by offering limited-time discounts or special offers on trending products. Highlight these deals in your videos to entice viewers to buy.
Run TikTok ads
Utilize TikTok’s advertising platform to target specific demographics or interests. Create attractive ads that showcase the trending products and encourage viewers to make a purchase.
Brands and sellers can make use of TikTok Shop bundles like TikTok Carousel ads, TikTok Dynamic Showcase Ads, TikTok Video Shopping Ads, etc.
However, some TikTok Ad Types need access to an Agency account, so don’t hesitate to own one with our help.
Successful e-commerce brands with trending TikTok products
In reality, several examples of e-commerce businesses have successfully used trending products on TikTok to increase sales and brand awareness.
Fashion Nova
Fashion Nova, an online fashion retailer, has leveraged TikTok’s trends to increase sales. The company has collaborated with popular TikTok creators and influencers to showcase its products creatively and engagingly. Fashion Nova’s TikTok account has amassed over 4 million followers and has helped the brand become one of the top-selling e-commerce retailers in the US.
Shein
Shein is another online fashion retailer that has found success on TikTok. The company has a strong presence on the platform, with over 8 million followers on its TikTok account. Shein has used trending products on TikTok to showcase its latest fashion offerings and has collaborated with popular TikTok creators and influencers to increase its brand awareness and sales.
PopSockets
PopSockets is an e-commerce business that sells phone grips and other accessories. The company has used TikTok to showcase its products while leveraging trending songs and challenges to increase engagement. PopSockets’ TikTok account has amassed over 2 million followers and helped the brand enhance its revenue.
Overall, these e-commerce businesses have successfully used trending products on TikTok to increase engagement, brand awareness, and sales. By leveraging the platform’s viral nature and user-generated content, these companies have been able to stay ahead of the competition and tap into the latest trends.
Wrap-up
Knowing how to find trending products on TikTok is vital in moderating sales and a fundamental skill that supports you a lot in doing other TikTok Marketing activities. Sales season is fast approaching, so make sure that you are at the forefront of the competition with the most trending products.
