Are you stuck on what to sell on TikTok? As an online seller looking to grow a business, you must find it tricky to find the right selling product. Don’t worry! This blog will guide you through how to find trending products on TikTok, ways to use TikTok Top Products and tips to boost your sales in 2025!
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Top product categories to sell on TikTok
Before knowing how to find TikTok trends products on TikTok, it’s essential to understand which product categories perform best. Here are the top categories that can help you maximize your sales.
1. Beauty & Personal care
Beauty and personal care remain a top-selling category on TikTok Shop. According to Similarweb & Statista, a staggering 85% of TikTok Shop sales are in the Beauty & Personal Care category. Skincare, makeup, and body care products thrive due to viral trends, influencer recommendations, and engaging tutorials.
Perfumes are the top product in this category, leading the market, with #PerfumeTok amassing 6.4 billion views, reflecting high consumer interest. Other best-selling products include serums, essences, lipsticks, lip glosses, moisturizers, mists, body creams, and lotions.
2. Fashion & Accessories
Fashion is one of the most important categories on TikTok.
In 2024, women’s clothing and underwear alone contributed about 12.56% to the Gross Merchandise Value (GMV) of the platform, which translates into sales worth approximately $1.39 billion.
The men’s outfits and underwear segments also gained a sizable share, with sales of about $893.54 million.
3. Home & Decor
Thanks to the rise of DIY and home improvement content, home and decor have become a TikTok trending products category. Communities like #HomeDecor, #HomeReno, and #DIYHome are the go-to hubs where creators of all skill levels share room makeovers, organization tips, and aesthetic upgrades.
Among the home and decor products, LED strip lights stand out with 46 million impressions since customizable lighting effects are TikTok users’ favorites. Other popular products in this category include star projectors, smart lighting solutions, and cereal dispensers, which appeal to those looking to add convenience and style to their homes.
4. Electronics & Gadgets
According to Aftership research, electronics and gadgets account for 3.48% of total sales on TikTok. Earphones, headphones, and smartphone accessories are the most popular products in this category.
They have been strong performers since many users look for affordable and innovative tech products. Reviews, unboxings, and demonstration videos play a huge role in driving interest and conversions.
5. Fitness & Sports
Since many users seek easy-to-use fitness equipment to stay active at home or enhance their gym routines, this category is becoming more popular. Best-selling products include resistance bands, yoga mats, and dumbbells.
Besides, many sellers are using content like workout challenges, exercise tutorials, and product recommendations to grow customers’ interest in fitness products. Among these, leggings stand out with a high conversion rate of 7.69%.
How to find trending products on TikTok in real-time?
From experiences boosting sales on TikTok for some clients, Mega Digital realizes that there are two effective methods to discover a trending product, which are:
- The manual methods include using research tools, following influencers, etc.
- A more approachable method with Top Products.
The manual methods
One of the key benefits of manual methods is that they are simple and easy to perform. However, the results are not 100% accurate but just approximate since you won’t have any metrics or statistics to define. Here are some manual methods you can apply:
- Explore TikTok Discovery Tab
- Follow influencers’ channels
- Find trending products on other e-commerce platforms
- Analyze trending products through ad creatives
Explore trending products at The Discovery Tab
TikTok algorithm pushes the most viewed products to the top, tracks user activity, and recommends relevant videos. Therefore, just tap on the Discovery tab to see a collection of trending videos, hashtags, and audio, which will assist you in identifying the well-received products at that time.
Follow channels of KOLs, KOCs, and influencers
Typically, brands will book influencers to promote their products that have the potential to go viral. So, keeping track of KOCs and KOLs also assists sellers in learning about the industry and products in high demand, allowing them to check for hot trending products.
At this stage, what does the seller need to do? Sellers should follow industry-related hashtags to find a KOC specializing in PR-related products, making identifying the most popular dropshipping items on TikTok easier.
Find trending products on other e-commerce platforms
Use search engines and similar e-commerce sites such as Shopee, Lazada, Taobao, TMall 1688, and so on. Many customers use these e-commerce sites to purchase, so check into these platforms to learn what current users seek. Products with the most purchases and searches usually appear first; sellers can research to learn about the hot trending products in that category.
Analyze trending products through ad creatives
Leverage powerful adspy tools like BigSpy to filter TikTok ad creatives with high engagement and visibility. These ads often promote trending products in the market. By analyzing key selling points and product features within these ads, especially those repeatedly highlighted across multiple campaigns, you can identify the characteristics that reflect current consumer needs and interests.
How to find trending products on TikTok with TikTok Top Products
What is Top Products?
Top Products is a TikTok Creative Center feature that spotlights hot items to assist advertisers in determining which products to promote in their creatives. Browse commonly featured and top-converting products in specific regions/countries and categories, as well as real-world ad samples featuring the product.
Users can now see a list of trending products on the Top Products dashboard with total indicators and information. Top Products also lists some of the most efficient video ads, which are great references for advertisers.
As you can see, TikTok’s new automatic Top Product feature has benefited businesses in various ways. To be more specific, users can:
- Gradually access the entire list of parameters for trending products in just a few easy steps.
- Easily check product performance analyses with total indicators like CTR, CVR, and CPA. Further analysis can search for coverage in different regions.
- See real ad examples that feature the product. At the bottom of the page, Top Products shows videos relating to the same subject of trending products, allowing advertisers to receive new ideas and update their creatives quickly.
How to use “Top Products”
Let Mega Digital show you how to find winning products on TikTok with Top Products:
- Click Top Products in the top navigation in the Creative Center.
- Log in to the Creative Center by clicking the Login button at the top right-hand corner of the page. You will only see limited results under Top Products if you are not logged in.
- Filter your search by Region, Category, and Time frame – any selections will be saved when you log in again.
- Toggle between Subcategory- and Product-level view by clicking the header in the first column.
- Sort Product ranking by clicking the arrows next to any metric.
- Click Details next to any product to find more information about the product’s performance trends, audience insights, and related videos.
- On the “Details” page, click Performance Analytics to compare performance over time. Click up to 2 metrics to see their trend line in the graph below over the time frame selected.
- See the relevant advertisements that highlight the product underneath the graph.
- To find out more about the “Age range” and “Related interests” of those who are interested in the product, click Audience Insights on the “Details” page as well.
Tips to sell trending products on TikTok Shop
Selling TikTok Shop trending products requires a strategic approach to captivate your audience and drive sales. Here are some effective tips to help you achieve success:
Identify hot products by seasons
Consumer preferences shift with changing seasons. For instance, people tend to buy more summer apparel and outdoor gear during warmer months and switch to winter clothing and indoor products during colder seasons. Recognizing these variations helps tailor your product offerings to meet customers’ specific needs and desires during each season.
Offer limited-time deals
Different seasons are accompanied by various holidays and events. Leveraging products associated with these occasions can lead to increased sales. For instance, promoting gift items and decor during the holiday season can drive higher demand and engagement.
Create a sense of urgency by offering limited-time discounts or special offers on trending products. Highlight these deals in your videos to entice viewers to buy.
Run TikTok ads
Utilize TikTok’s advertising platform to target specific demographics or interests. Create attractive ads that showcase the trending products and encourage viewers to make a purchase.
Brands and sellers can make use of TikTok Shop bundles like TikTok Carousel ads, TikTok Dynamic Showcase Ads, TikTok Video Shopping Ads, etc.
However, some TikTok Ad Types need access to an Agency account, so don’t hesitate to own one with our help.
Wrap-up
Knowing how to find trending products on TikTok is vital in moderating sales and a fundamental skill that supports you a lot in doing other TikTok Marketing activities. Sales season is fast approaching, so make sure that you are at the forefront of the competition with the most trending products.
