New to Google Ads agency account? Let’s find out what it is and why you need one. Start maximizing your online presence and drive success with an agency account. If you need help finding the right agency, read this article to learn valuable tips on selecting the perfect partner for your advertising needs. Explore right away with Mega Digital!
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What is a Google Ads agency account?
Google Ads agency account is a special account that allows marketing and advertising agencies to manage multiple Google Ads accounts in one place. It provides only for top Google Partners (like us – Mega Digital) with the ability to handle campaigns for multiple clients or manage various campaigns for a single client.
Overall, agency accounts enhance efficiency, collaboration, and campaign management, resulting in improved results and client satisfaction.
Google Ads Agency Account features
A professional Google advertising company can help you get the most out of your ad budget, save you time, and improve the results of your campaigns. They have the know-how and resources to achieve meaningful outcomes with Google Ads while you can focus on other essential aspects of your business. Mega Digital will show you 3 of the most valuable advantages of an agency account:
Handle multiple client accounts
A Google Ads Agency Account enables efficient management of multiple client accounts from a single platform, saving time and simplifying processes. By creating dedicated sub-accounts within the My Client Center (MCC), agencies can enhance productivity and organization, ensuring proper attention to each client’s campaigns. The MCC sub-accounts clearly separate client campaigns, facilitating tracking and organization, particularly for agencies with diverse clients.
Access to advanced features & tools
Using an agency account grants access to advanced tools and features, giving agencies a competitive edge in campaign optimization. This includes Google’s API for task automation and third-party integration. It allows for efficient campaign management, freeing up time for other priorities. Agencies may also enjoy early access to beta features, providing a competitive advantage and the opportunity to provide feedback before public release.
Withdraw unspend balance
If your account gets suspended, instead of waiting 20-40 days for a refund, using an Google Ads Agency Account can quickly support you in appealing to the Google team or withdrawing your remaining budget.
You won’t have to wait for a long time, and you can continue running your campaigns. This is especially crucial when your account gets suspended right in the middle of peak sales season.
The difference between an individual ad account and an agency account
The main difference between an individual ad account and an agency account is the level of access and control.
|Self-served Google ad account
|Google Ad Agency Account
|Limited payment threshold
|Agency’s payment methods
|Suspended without a clearly reason
|Agency’s guarantee for un-suspendable accounts
|Refund process takes 20-40 days
|Refund or allocate the remaining budget based on agency policy
|Self-optimized ad campaigns
|Optimize campaign with agency experts and Google exclusive insights
|Hardly to get Google’s support
|Directly support from Google Partner
|Tax based on region
Overall, while an individual ad account is suitable for managing one’s own advertising efforts, an agency account is specifically tailored for agencies or advertisers handling multiple client accounts, providing enhanced management capabilities and efficiency.
How to open a Google Ads agency account?
Here’s the step-by-step process for opening a Google Ads agency account:
Step 1: Initial Contact
Start by contacting a Google Partner, like Mega Digital, and request for Google Ads agency accounts.
Step 2: Submit Business Information
Provide business information, including business papers, advertising website, and budget.
Step 3: Account Creation
After your information is verified, you will receive an agency account. You can easily top up your account through the agency payment methods.
How much does Google Ads agency charge for an account?
The cost of hiring a Google Ads agency account can vary depending on several factors, such as the scope of services, the agency’s reputation and expertise, and the specific needs of your business. Typically, agencies charge a percentage of your ad spend as their management fee, ranging from 5% to 10% or more. Discussing and negotiating the pricing structure with the agency is essential to ensure transparency and align it with your budget and expected results.
How to choose the proper Google Partner to collaborate with?
Today, there are numerous Google Partner agencies worldwide. As a result, it can be challenging for marketing agencies or advertisers to determine which one to collaborate with. So, what are the criteria for selecting the right Google Ads Agency to create an account?
Reviews, testimonials, and case studies
Read about others’ experiences with the agency to gauge their suitability for your business. Look for reviews, testimonials, and case studies about each Google Ads agency you’re considering.
Consider the agency’s longevity, whether they have industry experience, and the specific campaigns you want to run.
Ensure the agency provides your Google Ads campaigns with the necessary services. Additionally, consider working with a full-service digital marketing agency that offers additional services like search engine optimization (SEO) and conversion rate optimization (CRO) for a comprehensive digital marketing strategy.
Look for agencies that leverage modern technology and data to develop strategies, execute campaigns, and provide comprehensive reporting.
Choose agencies that are transparent about pricing and provide regular, easily understandable campaign reports.
In conclusion, we hope this blog has helped you find the right agency to create an account with. Besides, as an official Google Partner and a member of the Google Leadership Circle in SEA, we offer Google Advertising Services with a package for account creation. For more information, please visit our service page!