Mega Digital Logo

What Is a Google Ads Agency Account? How to Open One?

New to Google Ads agency account? Let’s find out what it is and why you need one. An agency account offers numerous benefits, far beyond those of a regular account. In this article, I will outline everything you need to know about this account type, and most importantly, how to open a Google Ads agency account.

Explore right away with Mega Digital!

What is a Google Ads Agency Account?

What is a Google Ads Agency Account?

Google Ads agency account is a exclusive account that allows marketing and advertising agencies to manage multiple Google Ads accounts in one place. This is the type of account that Google provides exclusively to Google Partners (like us – Mega Digital) for managing their clients.

To put it simply, users should use an agency account because it skips verification steps and offers more stability since Google has verified the agency. This is why businesses highly desire to obtain an agency account.

A professional Google advertising company can help you get the most out of your ad budget, save you time, and improve the results of your campaigns. They have the know-how and resources to achieve meaningful outcomes with Google Ads while you can focus on other essential aspects of your business. Mega Digital will show you 3 of the most valuable advantages of an agency account:

Centralized Management

The primary advantage of an agency account lies in its capability to streamline management across various accounts. This removes the inconvenience of logging in and out of separate accounts, facilitating the oversight of all campaigns from a single location. Agencies can effortlessly switch between accounts, track comprehensive performance metrics, and adapt strategies in real-time.

Account Features

Access to exclusive tools

Using an agency account grants access to advanced tools and features, offering exclusive benefits like heatmaps and industry-specific data from the agency, which help clients optimize their campaigns.

Additionally, Google’s API allows for task automation and integration with third-party tools, streamlining campaign management and freeing up time for other priorities. Agencies also benefit from early access to beta features, providing them with a competitive edge and the opportunity to give feedback before these features are publicly released.

Withdrawal time is faster

If your account gets suspended, instead of waiting 20-40 days for a refund, using an Google Ads Agency Account can quickly support you in appealing to the Google team or withdrawing your remaining budget.

You won’t have to wait for a long time, and you can continue running your campaigns. This is especially crucial when your account gets suspended right in the middle of peak sales season.

The difference between an individual ad account and an agency account

The difference of an individual ad account

The main difference between an individual ad account and an agency account is the level of access and control.

Self-served Google ad accountGoogle Ad Agency Account
Limited payment thresholdAgency’s payment methods
Suspended without a clearly reasonAgency’s guarantee for un-suspendable accounts
Refund process takes 20-40 daysRefund or allocate the remaining budget based on agency policy
Self-optimized ad campaignsOptimize campaign with agency experts and Google exclusive insights
Hardly to get Google’s supportDirectly support from Google Partner
Tax based on regionAgency’s pricing

Overall, while an individual ad account is suitable for managing one’s own advertising efforts, an agency account is more stable and offers superior features and convenience.

How to open a Google Ads agency account?

How to open a Google Ads agency account?

You cannot create a Google Ads agency account on your own if you do not meet the required criteria. Therefore, do not waste your time following online guides that claim to show you how to create an agency account without meeting these requirements.

So, for non-agency users, the best method by far is collaborating with Google Partners. Below are the steps to open a Google Ads agency account:

Step 1: Initial Contact

Start by contacting a Google Partner, and request for Google Ads agency accounts.

Step 2: Submit Business Information

Provide business information, including business papers, advertising website, and budget.

Step 3: Account Creation

After your information is verified, you will receive an agency account. You can easily top up your account through the agency payment methods.

What makes the premium partner account different?

You’re probably wondering why premium. Let me show you:

As mentioned above, top Google Partner agencies can receive data directly from Google. However, as of now, Mega Digital is the only agency in Asia granted access to exclusive Google tools, such as Google Market Explorer, which allows for real-time data viewing. These benefits are extremely advantageous for Mega Digital’s clients. Therefore, while a premium Google Ads account is not affordable, it provides clients with the best competitive advantages.

Step 1: Initial Contact

How much does Google Ads agency charge for an account?

The cost of hiring a Google Ads agency account can vary depending on several factors, such as the scope of services, the agency’s reputation and expertise, and the specific needs of your business.

Typically, agencies charge a percentage of your ad spend as their management fee, ranging from 5% to 10% or more. This is the case with standard agency accounts. With premium accounts, the fee is around 12%, but the quality of service is significantly superior. Furthermore, you can always negotiate to get the best possible rate.

How to choose the proper Google Partner to collaborate with?

Today, there are numerous Google Partner agencies worldwide. As a result, it can be challenging for marketing agencies or advertisers to determine which one to collaborate with. So, what are the criteria for selecting the right Google Ads Agency to create an account?

Choosing the right Google Ads agency tips

Reviews, testimonials, and case studies

Read about others’ experiences with the agency to gauge their suitability for your business. Look for reviews, testimonials, and case studies about each Google Ads agency you’re considering.


Consider the agency’s longevity, whether they have industry experience, and the specific campaigns you want to run.

Services offered

Ensure the agency provides your Google Ads campaigns with the necessary services. Additionally, consider working with a full-service digital marketing agency that offers additional services like search engine optimization (SEO) and conversion rate optimization (CRO) for a comprehensive digital marketing strategy.


Look for agencies that leverage modern technology and data to develop strategies, execute campaigns, and provide comprehensive reporting.


Choose agencies that are transparent about pricing and provide regular, easily understandable campaign reports.

Final words

In conclusion, we hope this blog has helped you find the right agency to create an account with. Besides, as an official Google Premier Partner and a member of the Google Leadership Circle in SEA, we offer Google Advertising Services with a package for account creation. For more information, please visit our service page!

4.4/5 - (9 votes)


Ngoc Nguyen
Ngoc Nguyen
Specialize in analyzing the benefits of Google ads for sellers and offer optimized solutions for your Google advertising or marketing campaigns.


Random Picks