TikTok Smart Performance Campaigns: Driving Success with Data

Are you tired of spending countless hours manually managing your TikTok advertising campaigns? Do you struggle to achieve optimal marketing results despite your efforts? With TikTok Smart Performance Campaigns, you can say goodbye to manual input and hello to maximum results with minimal effort. Discover how TikTok Smart Performance Campaigns can boost your advertising campaign and revolutionize your TikTok marketing strategy.

What is TikTok Smart Performance Campaign (TikTok SPC)?

TikTok Smart Performance Campaign is an innovative automation solution designed to optimize your delivery outcomes with minimal manual effort. By selecting the TikTok SPC option on the Campaign page of your TikTok Ads Manager, the system generates multiple creatives and bids for auctions, resulting in enhanced campaign performance. This will help you experience more powerful results while reducing the need for manual input. 

What are the benefits of the TikTok Smart Performance Campaign?

TikTok SPC’s best benefit is eliminating the requirement for manual work in your traditional campaign management, requiring minimal input from you. Furthermore, there are still other benefits such as: 

  • Streamlined Campaign Management: Smart Performance Campaign eliminates the need for manual work typically involved in traditional campaign management, requiring minimal input from you.
  • Increased Availability: TikTok’s Android traffic supports all campaign types, with more platforms expected to be added soon, expanding your reach and potential audience.
  • Time Savings: Smart Performance Campaigns significantly reduce the time required for campaign setup compared to traditional methods. The system automatically creates multiple creatives and bids for each auction, finding the optimal combination to achieve your business goals. Performance reports provide insights and inspiration for future videos.
  • Enhanced Performance: During early testing, Smart Performance Campaigns consistently outperformed traditional campaigns, delivering superior results up to 80% of the time, even with identical optimization targets.
Benefits of the TikTok Smart Performance Campaign

In South Africa, TikTok has conducted early tests with remarkable outcomes. Bolt stands out as one of the pioneering adopters demonstrating impressive results:

  • Over 80% of Smart Performance Campaigns outperform manually set-up campaigns
  • Experienced a 27% reduction in CPA
  • A 40% increase in purchase actions during a 14-day A/B test campaign

The TikTok Smart Performance Campaign will help you save time, generates multiple creatives and bids, and provides performance reports for continuous improvement. It’s perfect for advertisers new to TikTok, seeking optimized performance, or launching gaming titles. 

Who should use the TikTok Smart Performance Campaign?

Whether you want to increase brand awareness, generate leads, or drive conversions, TikTok Smart Performance Campaign can optimize your ads for the best results. Mega Digital has identified the following types of advertisers who can benefit from this campaign the most:

  • New to TikTok: Perfect for advertisers who want to test their general performance on TikTok with minimal time and effort required.
  • Enterprise or SMB advertisers without campaign management resources: Ideal for businesses that lack hands-on campaign management capabilities but still want to run successful campaigns on TikTok.
  • Performance-oriented advertisers: Tailored for advertisers who prioritize achieving optimal performance and want to further optimize their marketing efforts on TikTok.
  • Gaming advertisers launching new titles: Specifically designed to support gaming advertisers in successfully launching and promoting their new titles on the TikTok platform.

One more thing, not every feature is available in TikTok SPC, this board will show you the availability of the TikTok Smart Performance Campaign.

Availability of the TikTok Smart Performance Campaign.

Comparison of Input Requirements: Regular Campaign vs Smart Performance Campaign Setup

Comparison of Regular Campaign vs Smart Performance Campaign Setup

In a regular campaign setup, manual input, and continuous monitoring are required for selecting creatives, setting bids, and optimizing the campaign. This process can be time consuming and requires more effort from the advertiser. On the other hand, the SPC setup minimizes the need for manual input, automating the creation of creatives and handling bidding through the system. Optimization is also automated, saving time and reducing potential errors. Advertisers can focus on strategic decision-making rather than getting involved in every detail of the campaign.

Input Requirements Regular Campaign Setup Smart Performance Campaign Setup
Manual input Required Minimal
Creatives Manual selection Automated creation
Bidding Manual setting
  • Manual bid management
  • Advertiser controls bid adjustments
  • Bidding strategy and optimization are manual
Automated bidding
  • Using machine learning
  • The system adjusts bids based on performance data
  • Optimization based on advertiser’s goals

Manual monitoring

  • Manual optimization of targeting, bidding, and creatives
  • Advertiser analyzes and adjusts campaign performance
  • Requires ongoing monitoring and adjustments

Automated optimization

  • Using machine learning
  • The system continuously adjusts targeting, bidding, and creatives
  • Optimization based on performance data and advertiser goals
Management Hands-on management Streamlined and efficient setup
Involvement Greater involvement Focus on strategic decisions

How to get started with TikTok SPC?

Step to set up a TikTok Smart Performance Campaign

Getting started with TikTok SPC is simple. Advertisers only need to provide a marketing objective, budget, country, and creative assets by following these steps:

  • Access TikTok Ads Manager: Log in to your TikTok Ads Manager account.
  • Create a New Campaign: Click on the “Create” button and select “Campaign” to start creating a new campaign.
  • Choose Campaign Objective: Select the appropriate campaign objective that aligns with your marketing goals, such as:
    • App Installs
    • In-app Events
    • Conversions
  • Select Smart Performance Campaign: Within the campaign setup, choose the “Smart Performance Campaign” option from the available TikTok campaign types.
  • Set Targeting and Budget: Define your targeting criteria, including locations, demographics, interests, and budgets for your campaign.
  • Provide Creative Assets: Upload your creative assets, including images, videos, ad copies, and any other required elements.
  • Set Bids and Budget Strategy: Configure your bidding and budgeting strategy based on your campaign goals and budget allocation.
  • Review and Launch: Review all the campaign settings and make any necessary adjustments. Once you’re satisfied, click on the “Launch” button to start running your Smart Performance Campaign.

Step-by-Step Guide: Setting Up an SPC Campaign

With automation and optimization features, we implemented SPC for a fashion client, and the results were remarkable. We experienced a substantial increase in customer engagement on TikTok with:

  • Up to 40% higher engagement rates compared to traditional campaigns. 
  • Increasing an impressive 60% in website traffic. 

One of the key advantages of TikTok SPC is its automatic optimization capabilities. By leveraging this feature, we observed the system’s ability to optimize crucial elements of the advertising campaign, such as product names, descriptions, images, and videos. This led to enhanced campaign performance while minimizing the need for manual intervention.

Based on our extensive research and real-world results, Mega Digital highly recommends businesses begin with a smaller test budget to gauge the effectiveness of the SPC and then start to increase if the campaign shows positive results. 

You can have experts’ advice on how TikTok ads work or let them handle your case at ease with a complete package of advertising functions right here!

FAQs for the TikTok Smart Performance Campaign

Why does TikTok Smart Performance Campaign outperform manual campaigns?

Smart Performance Campaign leverages semi-automation capabilities and enhanced creative combination to increase ad liquidity and overall performance.

What is the difference between Smart Performance Campaign and ACO or CBO?

ACO and CBO are semi-automation solutions that contribute to the design of a Smart Performance Campaign.

How should I select my optimization target when using a Smart Performance Campaign?

Choose the most relevant goal aligned with your main KPI on TikTok, such as Value-based Optimization for measuring ROAS or Mobile App Install for app installation volume.

How do I evaluate the performance of a TikTok SPC?

Access campaign metrics from the campaign management list, and utilize the metric breakdown by video and text.

Can I target 18+ users only for specific regions?

Yes, during the Smart Performance Campaign setup, you can choose to exclude users under the age of 18.

Does TikTok Smart Performance Campaign support location and language targeting?

Yes, TikTok Smart Performance Campaign allows setting up Location and Language targeting, as well as creating Custom Audiences for exclusion purposes. 

Tips: If you want to target a global audience, a TikTok agency ad account will be a better choice. Because these accounts can help you reach more than 55 countries around the world.

Final word

The TikTok Smart Performance Campaign is a powerful solution that enhances advertising. It saves time, improves campaign performance, and requires minimal manual input thanks to its advanced automation capabilities. Similar to Google, we recognize the value of Smart Performance Campaigns in driving better results for our clients and leveraging the increasing popularity of TikTok as a marketing platform. Experience the benefits firsthand and discover how to optimize TikTok Ads with us.

5/5 - (2 votes)


Phuong Linh Linh
Phuong Linh Linh
TikTok Advertising Specialist


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