If you’re new to Google Ads and want to get inspiration for your first ad campaigns, or just looking to enhance your current strategies, you’ve come to the right place. In this article, I will dissect some of the most outstanding Google Ads examples across various industries and offer valuable insights to help you create winning ads of your own.
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Top 13 Google Ads Examples to Learn From
Let’s dive into some examples of Google Ads to understand how they work and how you can leverage them for your business.
1. Copper
Copper is a customer relationship management (CRM) software company that is purpose-built for Google from the ground up. The company set up a responsive search ad campaign to cater to different user groups.
When users searched for “CRM for agencies”, they could see this ad from Copper:
The corresponding landing page is tailored specifically for the agency audience:
And this is what the ad and corresponding landing page look like when “real estate CRM” is searched:
Why it worked:
- The Google ad example personalizes the message to their customer segment, features compelling offers, and demonstrates social proof.
- It creates a seamless path to purchase by tying together the pre- and post-click phases. This was achieved by building a compelling landing page experience that convinced customers to stay, learn, and eventually convert.
2. Upwork
Upwork is an American-based platform used by companies to hire freelancers. As a marketplace for talents all around the world, they have two target audiences: Businesses that need freelancers and freelancers who need work. Here we’re looking at their Google ads example of search ad type aimed at businesses.
Why it worked:
- It’s highly relevant to the search, which helps with the Google Ads Quality Score.
- It builds trust by providing information about the huge number of businesses that have used the platform (“Trusted by 5M+ Businesses”).
- It solves the searcher’s problem very fast (“3 Average Days to Hire”).
3. Etsy
This Google ad example by Etsy features a headline that effectively targets the search keyword “gifts for your wife” and cleverly incorporates an enticing selling point, “gifts as unique as they are.” The ad copy further strengthens the headline by emphasizing ‘thoughtful, remarkable gifts’ that they’ll love, while also supporting small businesses.
To facilitate easy navigation, the ad includes quick links to popular categories like home decor and personalized gifts.
Why it worked:
- Effective use of trigger words in both the headline and ad text.
- Extensions are used to emphasize popular shopping departments for a smoother shopping experience.
- The ad copy is concise and impactful, clearly outlining the site’s benefits.
4. MongoDB Atlanta
MongoDB Atlanta’s example of a Google Display ad started with a simple and aspirational message, “Dream it. Build it. Deploy it. Let’s build the next big thing”, which is specifically geared towards developers. It had a bright green box that featured its promise: “Get your ideas to market faster”.
Why it worked:
- The ad conveys its message using concise phrases, making it easy for viewers to grasp the key points quickly.
- Focus is placed on the benefits of using MongoDB Atlas, such as getting ideas to market faster and building with the industry’s first developer data platform.
- The ad includes a clear call-to-action by inviting users to “Try MongoDB Atlas for free” and “Visit Site”.
5. GWI
GlobalWebIndex (GWI) is a market research company providing audience profiling data to the global marketing industry. This Discovery ad example by GWI, shown on YouTube feed, included a catchy headline, a brief description, and a cover in a bright magenta color that is visually attractive.
Why it worked:
- The ad features captivating visuals (high contrast color pattern with a girl using a speaker) to make users more interested in the offer.
- The ad is subtle and blends seamlessly within the user’s content feed.
6. Paper Culture
Paper Culture is a company that specializes in eco-friendly and personalized stationery and paper products. To showcase their products and offers to a wider customer base, Paper Culture turned to Google Shopping ads as a complement to their existing Google Ads campaign.
Why it worked:
- A diverse range of high-quality images of the product helps Paper Culture showcase their distinctive product designs.
- Highlighting the price drop is the key to making the ad more intriguing for potential customers.
- The ad leverages precise targeting like targeting specific geographic locations, creating audience segments, and incorporating additional relevant keywords into their product titles.
7. FIGS
FIGS has set up several Shopping ad campaigns, each focusing on a particular product or category. Below is an example of “Women – Scrubs” product line:
Why it worked:
- The product images, prices, business names, and reviews are all visible to potential customers.
- Clear product title formula captures all of the product’s details, without keyword stuffing and making it unreadable.
8. HoneyBooks
Looking for an interesting Google Ads description example? Look no further than this ad!
HoneyBook, an all-in-one client management platform created for independent business owners, chose to use Performace Max ad, bidding on the brand name of its competitor, FreshBooks. This strategy allowed HoneyBook to appear in search results when users searched for FreshBooks, thereby increasing its visibility to potential customers who were already interested in similar services.
Why it worked:
- They acknowledged that they were bidding on competitors’ keywords, which showed off their brand personality and removed any potential negative perception.
- The ad utilizes sitelinks, an automated Google Ads extension that displays links deeper into the site, not just to the main landing page. This took up more space in the search results and allowed HoneyBook to share more about its brand.
9. Allianz Spain
Allianz is a global insurance company with over 86 million customers worldwide. One of its primary offerings is Allianz’s car insurance. This is the service this Google Ad aims to sell.
The ad is short, and straight to the point. It also has the service’s star rating to showcase the credibility of the service.
Why it worked:
- The ad leverages Google Ads’ seller ratings to establish credibility, demonstrating that Allianz has received numerous positive reviews.
- The ad’s headline addresses a common issue: the lengthy sign-up process. Instead, Allianz offers a quick solution with a “quote in two minutes”.
- The happy family presented in this ad’s image helps make Allianz appear personable.
10. Industrious Office
Industrious Office is a company that provides flexible workspace solutions for businesses of all sizes.
If you’re on the hunt for an office space, Industrious’ eye-catching ad is sure to grab your attention. The example of Google Ads features an aesthetically pleasing thumbnail image that, even at a glance, validates their claim of offering ‘Beautiful Workplace Solutions’.
Why it worked:
- The ad showcases the company’s flexible service offerings with concise points such as ‘Month to Month Terms’ and options for both private and open offices.
- It addresses potential concerns by mentioning essential amenities like meeting rooms, printing, and office supplies.
- It also utilizes ad extensions, providing quick links to specific locations and their Access Memberships option, further enhancing its appeal and effectiveness.
11. Central Penn College
Central Penn College used a skippable in-stream ad on YouTube. The advantage of this ad type is that the advertiser only pays if a user watches at least 30 seconds of the ad or interacts with the ad, such as clicking on a call-to-action.
Why it worked:
- The ad highlighted what it’s like to attend their college, with a focus on the support students receive from the college. This approach likely resonated with potential students looking for an educational institution that offers strong student support.
- Central Penn optimizes their advertising strategy by utilizing their in-stream skippable ad in conjunction with their display ad on the same webpage. By doing so, Central Penn effectively doubles their brand visibility, thereby increasing the likelihood of their ad being seen by potential students.
12. TUI
While Christmas doesn’t tend to be a busy time for customers buying holidays, TUI, a global tourism platform, wants to use its festive ad to “build emotional resonance”. Therefore, a brand new Christmas campaign by TUI has been born.
With this campaign, the brand is not trying to drive sales in a period where customers are less inclined to make holiday purchases. Instead, it primes customers to book the holiday with TUI down the line.
Why it worked:
- The ad depicted a fun and imaginative scenario where Santa’s elves go on vacation after Christmas. This unique concept captured viewers’ attention and made the ad memorable.
- The ad helped to increase brand awareness for TUI. The entertaining content encouraged viewers to share the ad, further increasing its reach.
- TUI utilized a combination of YouTube ad formats including Masthead and TrueView ads. This allowed them to maximize their reach and engagement with their target audience.
13. Adobe
In their YouTube ad, Adobe shows off the product and its features. This product-led approach helps to educate and attract viewers to explore its platform. To make to product more appealing to the viewers, instead of having a human speaking to the camera, the ad features a person obliviously using its tool and loving it.
Why it worked:
- This ad not only tells you about the features and benefits but walks you through the steps of how to convert your documents into a PDF seamlessly with its software.
- Adobe’s ad does a lot in 15 seconds, which is perfect for those with short attention spans and patience.
- Adobe knows everyone loves free stuff, which is why its offer in the end is to give its platform a test run for free.
Phew, that’s a lot of great Google Ads examples that I want all of you to know. Before setting up your own campaigns, bear in mind that effective Google advertising requires strategic planning, a deep understanding of the platform, and continuous optimization.
If you’re inspired by these examples and want to leverage the power of Google Ads for your business, consider using a professional managament service from a trusted digital marketing agency, like Mega Digital. At Mega Digital, a team of experts will handle everything from keyword research to campaign optimization, allowing you to focus on what you do best – running your business.
Key Takeaways from These Examples to Make Your Google Ads Stand Out
The examples we’ve discussed provide valuable insights into creating effective Google Ads. Here are some key takeaways:
Understand your audience
Before you start creating your ads, it’s crucial to understand who your audience is. What are their needs and interests? What problems are they facing and trying to solve? The more insight you have about your audience, the more effectively you can customize your ads to resonate with them.
Use relevant keywords
Keywords are the backbone of your Google Ads. They dictate when and where your ads will be displayed. Ensure to utilize keywords that are pertinent to your product or service and that are relevant to your product or service and that your audience is likely to use when searching.
Write compelling ad copy
Your ad copy is your only chance to persuade users to click on your ad, especially in the digital space where a lot of brands are fighting for their attention. Make sure your copy is clear, compelling, and includes a strong call-to-action. Highlight what makes your offering unique and why users should choose you over your competitors.
Leverage ad extensions
Ad extensions allow you to include additional information in your ads, such as your business’s location or phone number. These extensions not only make your ads more informative but also increase their visibility on the search results page.
Optimize for mobile
More and more searches are being conducted on mobile devices. Ensure your ads and landing pages are optimized for mobile to provide a seamless user experience, regardless of the device they’re using.
Test and refine
The key to a successful Google Ads campaign is continuous testing and refinement. Experiment with different keywords, ad copy, and bidding strategies. Analyze the results and use the insights to optimize your campaign.
Track your results
Use Google Ads’ built-in analytics tools to track the performance of your ads. Keep monitoring key metrics like click-through rate (CTR), conversion rate, and cost per conversion. This data will help you understand what’s working and where and where improvements can be made.
Wrap-up
Hopefully, by following my dissections on these best Google Ads examples above, advertisers can learn some tips to create effective ad campaigns that reach your target audience and drive conversions. Remember to include your main and sub keywords in your ad copy, use clear CTAs, and keep your message concise and relevant.
