Top 10 TikTok Ad examples and tips for brands to steal in 2024

TikTok Ads has become one of the most powerful tools for brands and businesses to achieve advertising goals and raise customer awareness in the last three years. So, what are considered good TikTok ads? Check out this list with the best TikTok Ad examples to learn from and optimize to meet your advertising needs. 

Let’s check our list of best TikTok Ads creatives right here in this article!

Best Examples of TikTok Ads

We’re gonna give you the top TikTok performing ad examples according to 5 main types of TikTok Ads:

• In-feed Ads
• Top View Ads (Brand Takeover)
• Top Feed Ads
• Branded Effects
• Branded Hashtag Challenges

#1 Mistol

In the spring cleaning season, Mistol aimed to elevate brand visibility and drive sales in local points of sale and hypermarkets, leveraging a 50% discount promotion on Mistol tablets. TikTok emerged as the ideal platform to engage with its target audience in Spain, providing a vast reach and connection across various demographics.

This campaign stands out as one of the examples of inspirational TikTok Ads, the sponsored in-feed ads drew: 

• +200% increase in the sell-out of Mistol Dishwasher Tablets.
• 175% increase in market share in the category
• Recorded a +46% increase in click-through rate compared to more basic product videos and plenty of positive feedback in the comment section.

Mistol’s triumph stemmed from its captivating videos, utilization of diverse content styles, and strategic use of In-Feed Ads, driving remarkable success for the Spanish cleaning brand. Within a span of slightly over two months, Mistol’s campaign resonated with 1.8 million users on TikTok, captivating audiences with engaging and entertaining advertisements that spotlighted the product’s distinctive features.

#2 Smyth Jewelers

@smythjewelers 2021 engagement ? trends with @martinflyer ♬ Sunny Day – Ted Fresco

Smyth Jewelers is a long-time jewelry brand that turned to TikTok to reach new and younger audiences. Although they had grown their organic social media presence to around 19k followers, they wanted to increase visibility for their wedding and engagement rings on TikTok. With this type of content, they executed In-Feed traffic campaigns to reach and drive new viewers to their TikTok profile while spending only $40 per day.

Smyth Jewelers utilized geo-targeting TikTok ad options to reach relevant people in Maryland and DC with this campaign while also personalizing their video series as much as possible to encourage viewer involvement. Their campaign received:

• 800,000 views
• 35 cents per CPM x 2 cents per like

#3 Mercedes Benz

Mercedes-marketing Benz’s team understood that to reach Gen Z and Millenials, they had to get them moving with a unique campaign. They launched high-quality Brand Takeover advertisements and In-Feed advertising that utilized user-generated content to promote their #MBStarChallenge Hashtag Challenge (which had its own branded effect).

This approach is a great example of top performing TikTok ads, as it successfully captured the attention of their target audience and encouraged widespread participation.

The campaign became viral, resulting in:

• Over 185,000 videos uploaded by 73,000 people 
• 180 million video views 

Their brand takeover CTR was 17.5%. It also did wonders for their reputation. Post-campaign research revealed a 66.3 percent increase in ad memory, an 18.2 percent rise in brand favorability, and 30,000 new followers. Page visits surpassed one million in both the UK and German campaigns.

#4 Guess

Guess intended to use TikTok to raise awareness during the back-to-school shopping season to promote its Fall Denim Fit range. Using it with Bebe Rexa’s “I’m a mess”, Guess also released four influencer-performed videos for Brand Takeover Ads to demonstrate their notion and quickly went viral.

TikTok reports that their campaign and Brand Takeovers had 10.5 million views.

• Engagement rate of 14.3 percent
• An extra 12,000 followers
• CTRs of 16.5 percent for their Brand Takeovers

#5 V Energy

One of the best examples of TikTok TopView ads was created by energy drink company V Energy as part of a bigger campaign to promote TikTok’s first New Year’s Eve live event, which incorporated numerous TikTok ad formats.

Creators were challenged to create their own V Energy trick shot, and the resultant influencer material was transformed into a TopView ad that aired throughout January. The show became Australia’s second most-watched live broadcast ever, resulting in:

• 5,000 followers in just one day after the TopView commercial went live

#6 Marc Jacobs

Marc Jacobs used creatives on TopView to promote their branded hashtag challenge #PerfectAsIAm, which increased attention and interaction in the coveted For You feed and increased visits to the official challenge website. This is a prime example of TikTok top performing ads, effectively leveraging the platform’s key features to drive engagement and traffic.

In the first half of 2020, the #PerfectAsIAm Branded Hashtag Challenge outperformed TikTok beauty averages in video views, engagements, and engagement rates. The #PerfectAsIAm challenge resulted in:

10.1 billion video views worldwide as of March 2021

#7 American Eagle – #InMyAEJeans

@justmaiko straight flexin’ #InMyAEJeans ? @americaneagle #AEPartner #AEContest ♬ #InMyAEJeans – Tropkillaz

American Eagle is one of the world’s largest lifestyle clothing brands. Their #InMyAEJeans campaign for the Back to School Branded Hashtag Challenge is a perfect example of clever TikTok ideas put to use in a dancing ad. Influencer Addison Rae created the challenge, and it quickly took off.

The campaign was a smashing success, owing mostly to the opportunity to appear in a Duet with Addison Rae, with:

• Over 432,000 TikTok creators uploaded dance videos
• 3.7 billion views since its release

#8 FC Barcelona x OPPO – #GoForItChallenge

@fcbarcelona Meet Piqué? Wait what? ?#GoForItChallenge #shotonOPPO ♬ GoForIt – FC Barcelona

FC Barcelona, one of the world’s largest football clubs, collaborated with OPPO, a Chinese smartphone maker, for their #GoForIt campaign. Using split screens, they published a unique music track and asked users to share key events from the club’s history.

The campaign was a huge success, garnering: 

• 676,000 views
• Almost 200,000 videos 
• Over 70,000 individuals contributed

#9 Ristorante Pizza by Dr. Oetker

@droetker_pizza Super simpel! Hast du Pinsa-Pommes schon mal probiert? ? #FoodHack #PinsaPommes #DrOetkerPizza ♬ Famous piano songs for comedy and cooking programs – moshimo sound design

The Ristorante’s ad encouraged consumers to uncover their #PizzaPersonalities by participating in a Hashtag Challenge with Branded Effect. The Branded Effect cycled through several personality types, including “basic but with a twist,” “cheesier than dad jokes,” and “sassy but classy,” before settling on a personality type for the user. 

Simultaneously, the Branded Effect served up a similar Ristorante Pizza flavor, encouraging consumers to enjoy the ideal pizza depending on their personality type. The engaging and exciting branded effect encouraged users to co-create and participate with the brand while also assisting in resolving date-night quandaries by providing users with a simple answer for a romantic evening at home. This campaign got excellent outcomes with:

• 719 videos from 673 using the Branded Effect
• 1.4 million video views within six days

#10 Oxy Vietnam

@oxyvietnam Gia nhập biệt đội Marvel với màn hóa thân cực ngầu tại thử thách #OxyMarvel ♬ The Marvelous Avenger Hollywood Trailer – Oxy Marvel

One significant example of TikTok ads in Vietnam is when Oxy collaborated with Marvel to create an exciting Branded Effect for HTC. Creators demonstrated their favorite superheroes (Iron Man, Captain America, or The Hulk) with a hand gesture and then scrubbed up for their big performance. Moreover, the skincare firm also sought the help of six local celebrities, including Isaac, Viet My, and ST Son Thanh, to kick off the Hashtag Challenge. Over 96,000 TikTok creators posed as their favorite Marvel hero in the full-screen, sound-on experience.

• 284.4 million video views for branded effect
• Reach of 28.2 million

So, those were 10 TikTok ad examples that demonstrate effective strategies to engage viewers and boost conversions in your campaigns.

How to Create High-Converting TikTok Ad Creatives?

If you want to promote your business or products on TikTok, you need to create high-converting ad creatives that will grab your audience’s attention and encourage them to take action.

1. Captivate audience within seconds: The first few seconds are of utmost importance. Commence with captivating pictures or any other relevant Appable inc. message that can assist in gaining attention from the target audience immediately.
2. Display the product quickly: Try to present your product or service in the opening couple of frames as the purpose of presenting something else is to present what you’re presenting.
3. Make use of the available infectious sound and music: Incorporate sound or music that is trending and suited for your brand for effective engagement.
4. User-generated content (UGC) style: Because of this, advertisements that have the look and feel of traditional ads do worse as compared to those that look like commonplace user generated content.
5. Include strong call to action (CTA): Add a clear CTA which motivates the user to perform the forth coming action, be it visiting the site, buying the product or subscribing.

To discover more about maximizing your TikTok advertising strategy, download our ebook now! It’s your key to creating high-converting ad creatives and achieving success on TikTok.

Final Word

Overall, creating high-converting ads will need lots of effort and creativity. Besides, we hope this article has helped you design an effective marketing campaign on this platform based on the TikTok ad examples above.

However, if you need assistance creating your TikTok ad campaign, don’t hesitate to contact us at Mega Digital. As an official partner of TikTok, we are committed to helping you achieve success on the platform. Let’s work together to make highly engaged ads on TikTok!