Want to earn money from brand deals or run influencer campaigns on TikTok but don’t know where to start? TikTok Creator Marketplace is the platform that connects brands and creators for high-performing collaborations. Let’s explore how it works and tips to make money on this platform with Mega Digital!
Quick Summary
TikTok Creator Marketplace (TTCM) is the official platform for creator–brand partnerships, now part of TikTok One. From TTCM, creators gain access to brand deals with more control and brands can discover niche-aligned creators and manage influencer campaigns efficiently.
- How to Join: Creators must be 18+, have 10K+ followers, post regularly, and meet engagement thresholds. The process involves checking eligibility, setting up a profile, and accessing in-app opportunities.
- Main Features: TTCM offers creator discovery filters, campaign briefs, performance tracking, secure payments, and open collaboration tools.
- Earnings: Flexible pricing, CPM deals, higher than Creator Fund
- Tips for Collaboration: Brands should set clear expectations, respect creative freedom, and communicate consistently.
What is Creator Marketplace TikTok?
TikTok Creator Marketplace (TTCM) is TikTok’s official platform for brands and creators to collaborate. It helps brands discover creators, manage partnerships, and track campaign performance, all within a trusted, data-backed environment.
Now part of TikTok One, TTCM offers key features like creator search filters, audience insights, campaign briefs, performance analytics, secure payments, and tools like Open Application and Creative Challenge.
To meet TikTok Creator Marketplace requirements, you must be:
- be 18+
- have at least 10,000 followers
- post 3+ videos in the past 28 days
- and gain over 100,000 likes in that period.
Benefits of joining TikTok Creator Marketplace
TikTok Creator Marketplace (TTCM) offers powerful advantages for both creators and brands looking to grow on the platform.
For creators: TTCM provides direct access to brand deals. Compared to other monetization options like TikTok LIVE gifts or rewarded video ads in branded apps, TTCM gives creators more control over pricing, partnerships, and creative output. It allows them to earn through brand collaborations without relying solely on in-app features or ad-based revenue.
For brands: TTCM simplifies influencer marketing. It offers smart creator discovery, detailed performance metrics, secure payment tools, and campaign management, all backed by TikTok’s data. Brands can run localized or global campaigns with creators who align perfectly with their goals.
How to join TikTok Creator Marketplace (TTCM)?
If the benefits of TTCM sound like the right fit for your growth, the next step is to get started. Below are the key steps to join TikTok Creator Marketplace:
Step 1: Meet the eligibility requirements
To join TTCM, you must:
- Be 18 years or older (19+ in South Korea)
- Have at least 10,000 followers
- Post 3 or more videos in the past 28 days
- Reach at least 1,000 views or 100,000 likes during that period (varies by region)
- Maintain a good-standing TikTok account with no major violations
Step 2: Access the Creator Marketplace in TikTok
Open your TikTok app, then go to:
Profile → Menu (☰) → TikTok Studio → Monetization → Creator Marketplace
From there, tap “Check eligibility” and proceed if you’re qualified.
Step 3: Complete your profile setup
Add essential information like:
- Bio and content categories
- Contact details
- Pricing (optional)
- Other linked platforms (if any)
TikTok will review your submission before unlocking full access.
Step 4: Start exploring brand opportunities
Once approved, you’ll gain access to campaign invites, open applications, and Creative Challenge listings. You can also track performance and manage earnings directly in the app.
How much does the TikTok Creator Marketplace pay?
If you’re wondering about income potential on TTCM, this section breaks down how payments work and what creators typically earn. You’ll learn why payouts vary, how deal structures are negotiated, and what rates to expect based on reach and engagement in the table below:
| Creator Type | Follower Range | Estimated Pay Per Post | View-Based Deal (CPM) |
| Nano | 10K-50K | $200 – $500 | $5 – $7 per 1,000 views |
| Micro | 50K-100K | $500 – $1,000+ | $5 – $7 per 1,000 views |
| Mid-Tier | 100K-500K | $1,000 – $5,000+ | $5 – $7 per 1,000 views |
| Macro & Mega | 500K+ | $5,000 – $20,000+ | $5 – $7 per 1,000 views |
| Creator Rewards Fund | Any size | $0.40 – $1.00 per 1,000 views | (platform payout, lower) |
What you can do on TikTok Creator Marketplace
Creator Marketplace on TikTok isn’t just a matchmaking tool. It’s a complete workspace for managing creator-brand collaborations. Below are the core features that help you discover creators, manage campaigns, and track performance with ease.
1. Discover and filter creators
Within TikTok Creator Marketplace (TTCM), brands access a robust creator discovery engine, powered by TikTok’s in‑platform search and filtering system. Experience shows that this filtering suite helps brands efficiently shortlist creators who align closely with campaign goals, beyond just large follower numbers.
You can filter creators by:
- Niche or category (e.g., beauty, tech, fitness)
- Follower count and engagement rate
- Location and audience demographics (age, gender, region)
- Recent video performance (views and trends)
2. View creator insights
Before starting a campaign, TTCM gives brands access to verified creator analytics. This data ensures you choose creators who not only match your audience but also deliver real results. Key insights include average views and engagement rate, audience demographics and recent branded content.
3. Manage campaigns in one place
Since TTCM centralizes the campaign workflow, all collaboration stays organized within the platform, from the first invite to final content delivery. Thus, there will be no more scattered messages or missed deadlines.
You can:
- Send briefs and invite creators
- Review and approve content
- Track timelines and deliverables
4. Enable open collaboration
TTCM allows brands to open up their campaigns to a wider pool of creators through two flexible options:
- Open Application: Post public briefs so interested creators can apply directly.
- Creative Challenge: Invite creators to submit ad-style videos for a chance to be selected and rewarded.
These tools help brands tap into fresh talent, collect diverse creative ideas, and discover high-potential creators beyond their shortlist.
5. Track results and ROI
TTCM provides built-in analytics to help brands measure the effectiveness of each collaboration in real time. You can monitor content performance, engagement rate, and creator performance. These insights help brands evaluate ROI, optimize future campaigns, and confidently make data-backed decisions.
Tips to work with creators on TikTok Creator Marketplace
Working with creators effectively is key to running a successful campaign on TikTok Creator Marketplace. Below are practical tips to help you build strong collaborations:
1. Set clear expectations from the start
Setting expectations early helps avoid confusion and rework later. A clear brief should outline what the brand wants to achieve, what kind of content is expected, key messages to include, and any must-avoid themes. This gives creators the structure they need while still allowing space for creative input.
2. Respect creative freedom
Creators know what works best for their audience, so it’s important to let them adapt your message to their style. Instead of scripting every word, focus on communicating your goals and brand values. When creators feel trusted, the result is content that’s more natural and better received by viewers.
3. Communicate consistently and promptly
Smooth collaborations rely on good communication. Replying on time, giving timely feedback, and confirming deliverables help maintain momentum and show professionalism. When brands reply promptly to questions or draft submissions, campaigns typically run 25% faster. Even quick check-ins like “Received your draft, reviewing now” make a difference in building trust.
4. Give feedback, not orders
Constructive feedback strengthens collaboration. Rather than demanding changes, explain to creators why something needs tweaking and suggest how it could be improved. For instance, if a scene doesn’t align with your tone, ask if they can explore a lighter or more on-brand version while keeping their personality intact.
5. Outline legal and payment terms early
Clarifying content rights, usage terms, and payment schedules from the beginning prevents misunderstandings. Let creators know how long you’ll use the content, where it will appear, and when they’ll be paid. Specify what you’ll do with the content (e.g. “we’ll run it as an ad on our IG page for 90 days”) and when payment will be released (“within 7 days of posting”). A written agreement or simple checklist can help both sides stay aligned.
6. Build long-term relationships, not one-off deals
When you work with creators more than once, they become more familiar with your brand and can deliver stronger content over time. According to Vogue Business, over 50% of brands in 2025 are shifting to long-term partnerships rather than one-off posts. Hence, consider inviting high-performing creators back for future campaigns, offering them early access to new products, or turning them into long-term ambassadors.
Wrap Up
TikTok Creator Marketplace plays a vital role in making real connections and innovative collaboration. It changes the ways companies reach their target audiences by partnering with multiple creators. Let’s jump into the TikTok Creator Marketplace and have some fun exploring!
If you want another way to monetize on TikTok, continue to check out our blog post on Creator One – a new earning options for TikTok creators!
>>> Read more: TikTok Series Monetization: Way to Turn Hobby into Income
