Why is your TikTok ad account suspended? How to resolve it?

Getting your TikTok ad account suspended is something inevitable and can happen to any channel while running ad campaigns. Therefore, it is important to understand and adhere to TikTok Ads policy in order to avoid this problem. If your TikTok ad account gets suspended, then let’s find out why and how to get you out of this situation in this article!

Why is your TikTok ad account suspended?

TikTok policies
Source: Internet

If your TikTok ad account has been suspended, it’s usually because of a repeated offense. At this time, TikTok Ads Manager will pop up the notification “your account has been suspended” or your advertising status shows “suspended,” which signifies that all your running ads will be paused, regardless of how they are performing.

There are a few reasons that can lead to the suspended stage:

  • Ads policy violations
  • Users’ reports
  • Brand Piracy
  • Landing page issues
  • Charging issue

1. Ads Policy Violations

Usually, TikTok ad accounts are suspended due to policy violations about: 

  • Products or services 
  • Ad creatives
Content violation
Source: TikTok

TikTok has strict regulations on the types of products appearing on this platform. So, advertisers and businesses need to keep a few things in mind to avoid getting banned by violating these TikTok policies.

Prohibited products or services:

  • Animals and animal parts
  • Adult sexual products, services, and entertainment 
  • Casinos and gambling games 
  • Cigarettes and tobacco products 
  • Counterfeiting and intellectual property violation
  • Drugs and paraphernalia 
  • Police/military supplies and equipment 
  • Political issue
  • Unacceptable Business Practices like unwarranted claims, forgery, identity theft,…
  • Inappropriate Businesses, Products, or Services like abortion, funeral, hazardous chemical products, pre-natal sex determination,…
  • Weaponry and weapon items

The first time you try to advertise a prohibited product or service, TikTok may simply send you a notice and your account will be flagged. However, on subsequent violations, your ad campaign will not be approved, ads will be blocked and your account will be banned.

Ad creative violations

Common mistakes that many advertisers and businesses make to cause content violations:

  • Spelling, language, and ad Text related errors
  • Sensitive images 
  • Before-After state comparison 
  • Exaggerating product use/features
  • Using images/logos/video that violates trademark & copyright policies
  • Blurry, unclear images
  • Cut out text that leads to misinformation
  • Information error 
  • Landing Page error
  • Error using hashtags in Spark Ads 
  • Malicious behaviors or intent in ad creation

If there are malicious behaviors or intent suspected during ad creation, TikTok can also suspend your account right away. Depending on the severity and frequency of the violations, your ad account may be flagged, partially restricted, or disabled. Check out our TikTok Ad Review checklist to avoid getting ad accounts suspended.

2. Users’ reports

When users report your account, you will first be shadowbanned before TikTok suspends it. This usually happens when viewers find your content offensive or inappropriate.

3. Brand Piracy

TikTok Ads suspend
Source: TikTok

Brand piracy when advertising on TikTok is defined as your content infringing on another brand image. Specifically, containing images of logos, labels, text content, or landing pages containing the names of famous foreign brands in the market (Adidas, Nike, Puma,….)

4. Landing page issue

Advertisers tamper with or change the landing page, which is not consistent with the content or violates TikTok policies after the ads start to deliver.

TikTok often strictly censors landing pages (Landing Pages) during the advertising campaign. If the landing page you choose to advertise on violates one of the following errors:

  • Non-functional landing page:

The landing page is out of date, under construction, has incomplete content, is not mobile-friendly for the user, or automatically downloads documents to users’ phones, etc.

  • Landing page containing prohibited content:

Including restricted/prohibited products, words and images violated TikTok’s policies.

  • Lack information:

Information like company name, company address, types of business licenses, display local currency prices, terms, and conditions, delivery information, privacy policy, etc.

  • Landing pages are subject to the Privacy Policy:

Landing Pages that collect sensitive personal information will not be approved by TikTok. This information includes personal identification, financial insurance, network identity, biometrics, and medical health.

If you violate the advertising policy for the TikTok Ads landing page, the first time your account will be flagged before getting suspended.

5. Payment issue

Your credit card has an abnormal charge on your account. Or your account has an outstanding balance that has not been paid for a long time – for most markets, this begins at 90 days past due. 

The only solution to this problem is to Add enough ad balance to get the account back.

What happened when your TikTok Ad Account was suspended?

  • All advertising associated with the suspended ad account will be removed. After the account suspension is lifted, these adverts can be reactivated.
  • Suspended ad accounts are unable to change their account information.
  • Suspended accounts cannot be used to create new ad accounts, contribute money to existing ad accounts, or withdraw money from the suspended account.

How to unsuspend a TikTok Ad account?

TikTok banned account
Source: Internet

There are two ways to unsuspend your TikTok ads account, which are:

  • Submit a support ticket to the TikTok Customer Support System
  • Contact with Mega Digital – TikTok Marketing Partner

With TikTok Suspension Appeal

TikTok offers a customer support system that businesses can contact if their advertising account has been suspended. TikTok advertisers can appeal the suspension, and TikTok staff will either reconsider the decision or ask to make modifications so that the ads comply with TikTok ad policy. 

  • Step 1: Access TikTok Ad Manager.
  • Step 2: On the upper right side of the Dashboard, click on Question Mark and select Customer Support.
  • Step 3: Click on Account Review to see the options.
TikTok Suspension Appeal
Source: TikTok Ads Manager
  • Step 4: Click on the Ads Account Suspension Appeal 
TikTok banned account
Source: TikTok Ads Manager
  • Step 5: Fill in the required information and then Submit to appeal your suspension. Typically, the user will receive a response to the appeal within a few business days.

You should submit the appeal ticket as soon as possible because appeals filed 180 days after the account has been suspended are usually not evaluated by TikTok. The time limit for appealing the suspension may be extended in certain exceptional circumstances.

Submit appeal ticket
Source: TikTok Ads Manager

Note

TikTok advises users not to register new advertising accounts because when the ticket is opened to appeal, the account suspension is not resolved. The process of assessing the appeal against suspension will be impacted if you create a new account.

With TikTok Ad Agency Account

Use TikTok Agency account to avoid suspension problem

To avoid having your TikTok ads account suspended next time is to use an agency account distributed by TikTok partner – Mega Digital. Our experts will not only help you to:

  • Get your account back faster while working directly with TikTok Support System.
  • Reallocate funds from your suspended account to the active one.

Therefore, this is the best approach for marketers to continue operating advertisements without having to resume their suspension.

If this mistake persists on your ad agency account again, it will be easier for Mega Digital to contact the TikTok support team directly and get your account back within 12 to 24 hours. 

Final word

It’s important that the advertiser reviews the TikTok terms and conditions before starting campaigns to avoid getting the TikTok ad account suspended or banned. With the two solutions above, we hope you will know how to deal with your TikTok Ads Account suspended issues.

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