Why are my TikTok Ads not Approved? Agency tips to get approval

Ad rejection can be a frustrating and costly experience, especially if you’re not sure why your ads are being rejected. Don’t worry, every problem has solutions! Checking why you TikTok ads not approved and getting multiple expert tips to solve right in this article with Mega Digital!

Reasons Why Your TikTok Ads not approved

Source: TikTok Ads Manager

Why are your TikTok Ads not approved? TikTok’s advertising policies are strict, and ads can be rejected for a variety of reasons. Here are some of the most common reasons why your TikTok ads are not approved:

  • Inappropriate content or imagery
  • Copyright infringement
  • Misleading claims or information
  • Low-quality ads
  • Ad creative inconsistency
  • Restricted or prohibited products/services

Inappropriate content or imagery

TikTok has strict guidelines when it comes to inappropriate or offensive content. The most common examples of inappropriate content that could lead to ad rejection include explicit language, sexual content, and violence. For instance, if you are advertising a beauty product, you cannot use sexualized or suggestive images in your ad. Similarly, if you are promoting a violent video game, you cannot show graphic depictions of violence. 

How to solve:

The review process can lead up to 24 hours; therefore, it is important that advertisers should check out Ad review checklist before making creatives. You can also visit the TikTok Creative Center to get ideas and examples of how a high-functioning ad works.

TikTok respects all intellectual property rights in order to create a safe environment for users. In this segment, you should avoid using any elements in your ad or landing page that do not have the required authority including brands, hashtags, copyrighted media, models, and copies,… For example, if you employ a popular song in your advertisement without first getting a license, your ad would most certainly be rejected.

How to solve:

To resolve this issue, ensure that you have received the necessary licenses or permits to use any copyrighted material in your advertisement. Or upload your authorization documents under the Account Settings under Business Verification if you have proper authorization.

Misleading claims or information

One of the main reasons why your TikTok ads are rejected is using misleading claims or information in your ads. If an ad contains false or misleading claims, it may be rejected during the review process or even removed after it has been published. Remember not to make exaggerated promises about a product or service, misrepresent the benefits of a product or service, or make false statements about the effectiveness or safety of a product,… For instance, an ad that claims a certain supplement can cure a disease or achieve unrealistic weight loss goals without any evidence or scientific backing would likely be considered misleading and be rejected by TikTok.

The ad makes exaggerated, overstated, or misleading claims about product performance.
Source: TikTok For Business

How to solve:

Advertisers must ensure that all claims made in their ads are accurate and that they have evidence to back up these claims. Failing to do so can result in not only the rejection or removal of the ad but also damage to the advertiser’s reputation. It is essential that advertisers take the time to review and verify all claims made in their TikTok ads before submitting them for approval.

Low-quality ads

Low-quality ads can also have a significant impact on the approval of TikTok ads. TikTok’s ad guidelines require that all ads meet certain quality standards, including high-resolution images or videos, clear and readable text, and appropriate audio quality. Ads that are low-quality, blurry, or have poor sound quality can be distracting and make the ad difficult to understand, which can negatively impact the user experience. 

How to solve:

Advertisers must ensure that their ads are of high quality and meet TikTok’s ad guidelines in order to be approved. This includes investing in high-quality visuals, clear and concise messaging, and professional audio to create a visually appealing and engaging ad that resonates with the target audience. By creating high-quality ads, advertisers can improve the chances of approval and maximize the effectiveness of their TikTok ad campaigns.

Ad creative inconsistency

Ad creative inconsistency leading to ad rejection.
Source: TikTok Ads Manager

It is vital to make sure that the messaging and images of a TikTok ad correspond with the overall brand image and tone. Inconsistency in ad creative occurs when the ad content does not match the landing page or website to which the user is directed after clicking on the ad. This can lead to a poor user experience and unfavorable feedback, both of which can have an impact on the ad’s performance and approval.

For example, if a TikTok ad promotes a sale on a specific product, but the landing page or website that the user is directed to does not feature that product or offer the sale, it can result in confusion and frustration for the user.

How to solve:

Advertisers should ensure that the messaging and images in the ad are compatible with the landing page or website and that they appropriately reflect the product or service being promoted, to avoid ad creative inconsistency. Marketers should also make sure that the landing page or website is easy to use and has a concise and simple call to action.

Restricted or prohibited products/services

Restricted or prohibited products/services leading to ads rejection.
Source: TikTok Ads Manager

‘TikTok ads not approved’ is also a problem for ad creatives including or promoting restricted products. It’s important to understand that advertising certain types of products or services may not be allowed on the platform, such as tobacco, drugs, weapons, and adult content. 

If your ad promotes any of these products or services, it is likely to be rejected, banned, or can even lead to the issues of your TikTok ad account suspended. In addition to these specific categories, TikTok also has a list of restricted industries, such as finance and healthcare, that require additional verification before ads can be approved.

How to solve:

As an advertiser, it’s crucial to study TikTok ad review checklist before creating and submitting any ads to ensure that your ads comply with their guidelines and regulations.

Tips to prevent and resolve TikTok ads’ rejection

Tips to prevent and resolve TikTok ads’ rejection

If you find yourself on the wrong side of ad approval, Mega Digital gonna give you some tips to get through the problem of ‘TikTok ads not approved’:

  • Review and modify your ad content
  • Refine your targeting
  • Check your ad format and specifications
  • Submit appeals and contact TikTok support
  • Use TikTok Agency account

Review and modify your ad content

It is crucial to review and modify your ad content to ensure it complies with TikTok’s policies and guidelines. Start by carefully reviewing your ad content and checking for any potential policy violations or inaccuracies. You can then make the necessary changes to address these issues, such as removing prohibited content or rephrasing misleading claims. Additionally, consider testing different ad formats, creative elements, and targeting options to optimize your ad performance and improve your chances of approval.

Mega Digital’s advice: Do not target multiple countries in the same ad group. Policy varies between countries, so an ad may be approved in one country but rejected in another.

Refine your targeting

Make sure you’re targeting the right audience based on their demographics, interests, behaviors, and location. You can also exclude certain groups of people who are less likely to be interested in your product or service. Refining your targeting can increase the relevance of your ad, which can lead to higher engagement and conversion rates. Use TikTok’s audience insights to get a better understanding of your target audience and adjust your targeting accordingly. Additionally, you can use lookalike audiences to find new users who are similar to your existing customers. 

Check your ad format and specifications

Check your ad format and specifications
Source: TikTok Ads Manager

To increase your chances of getting your TikTok ads approved, it’s crucial to make sure your ad format and specifications meet the platform’s requirements. Start by checking the ad format you’re using – whether it’s a video ad or an image ad – and ensure it meets the TikTok ad formats and specs.

Submit appeals and contact TikTok support

Submit appeals and contact TikTok support to reexamine
Source: TikTok Ads Manager

Don’t quit just because your TikTok ad was rejected. You can file an appeal to have your ad examined by TikTok’s team again. Make sure to include specifics about your ad and explain why you think it should be accepted. You can also contact TikTok support for help and clarification on the ad guidelines. Keep in mind that a response may take some time, so be patient.

Use TikTok Agency account

TikTok Agency account is a powerful tool that can help advertisers manage and optimize their TikTok ad campaigns more effectively. As only TikTok official partners like Mega Digital have the priority to distribute this account, they will also help you resolve any issues with ad approval. They can provide you with personalized recommendations and best practices to ensure your ads comply with TikTok’s guidelines and policies. By utilizing the Agency account, you can have better control over your ad campaigns and increase your chances of getting your ads approved on TikTok.

Handle TikTok Ads not approved like a pro!

Mega Digital's solution for TikTok ads not approved

One of our soon-to-be customers was struggling to get their TikTok ads approved. They had tried modifying their ad content, refining their targeting, and checking their ad format and specifications, but still faced rejections. Frustrated with the situation, they decided to reach out to us for assistance.

We reviewed their ad content and identified several issues that were causing the rejections. One of the most striking ones is inconsistency in ad language while targeting global customers, which has happened to many of our global customers. Handling TikTok issues is not an easy task. Let us walk you through and show you the magic of TikTok Agency account!

Final word

Getting the problem of TikTok ads not approved is a challenging case that can happen to newbies or even experienced advertisers. It requires careful attention to detail and a thorough understanding of TikTok. Therefore, remember to always be transparent, accurate, and consistent in your ad content, and never try to deceive or mislead your audience.

If this issue still persists, the optimal solution is to connect with TikTok agencies – Mega Digital for the use of TikTok ad agency account and their support! And of course, learning from the best can help you optimize your ad creatives. So, check out some of the most high-performing TikTok campaigns now!

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Hanh Le Nguyen
Hanh Le Nguyen
Advertising & Marketing Specialist


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