As the festive season approaches, everyone is eager for the most awaited shopping event of the year, Black Friday. Notably, TikTok is one of the best and most effective platforms for driving Black Friday campaigns, with its capability to reach and engage audiences like no other. Check out these 9 marketing tips to make the most of your Black Friday on TikTok promotions for your brand!
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Why is TikTok important for Black Friday Sales?
The diversity and relevancy of the content available on TikTok are major factors in its popularity among teenagers and young adults. 42% of TikTok users say they use the app to find new things, and 30% keep up with the newest products and trends.
As a result, TikTok serves as a fantastic marketing tool for both large and small companies looking to launch new products and services or promote special deals like Black Friday.
- User base: More than 60% of TikTok users are from Generation Z, making it ideal for Black Friday marketing as they are quick to discover new products.
- Discounts appeal: 61% of Gen Z say discounts and coupons motivate them to try new products.
- High engagement: 88% of TikTok users shopped during Black Friday 2021 and planned to spend more the following year.
- Easy sharing: TikTok enables users to share their favorite purchases easily, boosting User-Generated Content (UGC) and building trust.
- Revenue potential: Successfully marketing to TikTok’s original audience can lead to a significant increase in sales.
For the above-mentioned reasons, TikTok is the perfect fit for your brands to start promoting deals and coupons for this Black Friday Sale Season.
9 tips to stay on top with Black Friday on TikTok
So, how to get started with the Black Friday campaign on TikTok? What do you think you should do first? Thankfully, TikTok has many functions optimized for selling and marketing products on its platform. You can check out some of our tips for TikTok marketing and best ad examples to operate on TikTok all year around. Or get all these 9 tips to boost your TikTok sales in the Black Friday season!
#1 Use the Black Friday hashtag
Hashtag is one of the most influential factors that work so well on TikTok. It is somewhat like the Google Search system, which shows users the content if they actively search or follow relevant hashtags on TikTok. Therefore, containing Black Friday’s hashtags in the caption will get your videos to high-quality users who have engaged with a specific objective in mind.
The key to do right now is choosing the ideal hashtag. Make sure your hashtag includes fitting terms and is simple to find. You can combine both short-tail and long-tail keywords to target as many customers as possible.
Example: Use #BlackFridayDeals (1.2B views) to promote products to viewers who are interested in purchasing deals. And utilizing the 60.2 million viewers of #makeupdeals to cater to users who enjoy shopping for cosmetics.
Mega Digital suggests some specific hashtags that have large followings and are perfect for sales on Black Friday:
#2 Make your product visible with TikTok SEO
Optimizing your content for search is a game-changer, especially when it comes to maximizing your Black Friday campaign’s impact. With the recent introduction of TikTok Shop in the US market, the platform has evolved into a significant hub for holiday shopping.
Use TikTok’s search elements by adding pertinent keywords, current hashtags and interesting descriptions to your videos. These should also correspond to the spirit of your Black Friday deals so that your items can be well positioned and easily found.
With the extra e-commerce features TikTok offers, knowing how to optimize one’s content for TikTok SEO can elevate the visibility of one’s brand significantly thereby increasing traffic and conversion especially during this period filled with shopping activities.
More tips and tricks to boost your marketing move for the Black Friday sales on TikTok are soon to follow!
>>> Read more: 15+ Black Friday Marketing Ideas To Boost Your Sales in 2024
#3 Opt for niche products catering to target audience
As you gear up for Black Friday on TikTok, precision is key. Tailoring your product selection to resonate with your specific target audience can significantly elevate your campaign’s success. Niche products designed for a particular demographic or interest group can capture attention more effectively.
Consider the preferences, needs, and interests of your target audience. Align your Black Friday offerings with these insights to curate a selection of products that truly appeal to them.
Understanding your audience and presenting them with trending products can lead to higher engagement, conversions, and a successful Black Friday marketing spree on TikTok.
#4 Offer privileged purchase options and discount vouchers
TikTok campaigns for Black Friday are a terrific way to gift your audiences with discounts and coupons. You may boost that perceived value by establishing exclusivity for your TikTok audience. Give special early access to deals to your TikTok audience as a reward for completing challenges or doing additional tasks.
Include a discount code in your video and caption, such as “TikTok20%Off”. Tracking this can help you determine where your sales are coming from and also interact with your users.
Example: Walmart with the #DealDropDance
The #DealDropDance hashtag challenge has raised enthusiasm for Walmart’s Black Friday special offers. For a chance to win a $100 Walmart gift card, users were encouraged to post a video using the hashtag #DealDropDance, which generated over 2B hits in less than a week, while the content received more than 700M total impressions.
>>> Read more: How to Go Viral on TikTok: 17 tips to get a Million views
#5 Make use of UGC for Black Friday
User generated content (UGC) is very active on tiktok since 92% of the customers tend to look for other people’s reviews and 87% of the brands focus on UGC to promote authentic engagement. UGC has a great potential for black Friday and thus UGC contests and giveaways should be promoted particularly in influencer partnerships.
Always remember the playful spirit of Tik Tok by incorporating content types that draw sticks such as shopping hauls, tips & tricks, Q&A among others. For instance, haul videos reassure the audience about their purchases to a certain degree.
@the_xebec GIVEAWAY: New Challenge. The Comments with no replies will be entered into our giveaway to win a free Tri-Screen! Closes 11/18 #giveaway #blackfriday ♬ THATS WHAT I WANT – Lil Nas X
Participation and sales can be encouraged through giveaways with exciting items. With the support of platforms such as Tik Tok Pulse and Tik Tok Creative Challenge, brands are also able to interact with their audience in a more engaging way.
#6 Stay updated and catch the trends
Black Friday in 2023 is nowhere similar to 2024’s Black Friday; therefore, it is necessary that you make new and updated content tailored only for this season. Catching TikTok trends is a superb method to guarantee that your content is always fresh. TikTok has a Discovery section that includes all the happening trends with hashtags and sounds. Use popular hashtags, include popular sounds in your TikTok video, or even create your own original sound to stay unique.
#7 Work with KOC/KOL/influencers
Working with influencers can help you to track down both UGC content and going viral objectives. TikTok influencers always have a loyal fanbase ready to buy the products that they recommend. And they also know exactly what to do to make it out on the trending sections.
For instance, brands can cooperate with influencers to make a shopping list including all items and deals for audiences interacting with the video.
This campaign’s key factor is choosing the most suitable influencer. You can make use of TikTok Creator Marketplace and remember to choose the influencers that connect with the audience in your niche to target the most out of them.
Example: To promote its Black Friday sale, Ulta Beauty hired TikTok star @mikaylanogueira, who has 14.6 million followers, to produce make-up content like tutorials and product demos.
#8 Utilize the built-in shopping features of TikTok
TikTok’s long-awaited in-app purchasing function has now been smoothly linked with Shopify, allowing users to purchase items featured in the videos they watch. This feature facilitates the process of turning interest into conversion. E-commerce sellers are all aware that the fewer barriers buyers face before making a purchase, the more likely it is to turn to sales.
Even if your Black Friday sale offers a great deal, there’s a potential that many consumers won’t hesitate to skip it because they’re not yet ready to leave TikTok. This Shopify integration is major news since it allows all those users to access your deals while still on TikTok. In addition to labeling products in videos, brands can design a small storefront where users can make purchases.
Or make it more seamless, let’s use TikTok Shop! Sync your Shopify catalog effortlessly, and utilize TikTok shopping ad bundles to promote your product range to diverse potential customers effortlessly.
#9 Get worldwide with TikTok Ads
For reaching a global audience, TikTok dropshipping ads are essential. Promote a game or shopping app with In-Feed Ads to blend into users’ feeds, boosting app downloads.
For Black Friday deals, use TopView Ads to capture full attention upon opening TikTok. Showcase multiple products with TikTok Catalog Listing Ads, and enhance your ads with add-ons like countdowns and promotions for extra impact.
Upgrading to a TikTok Ad Agency account is invaluable for Black Friday, offering businesses expanded reach and diverse ad formats. With tools like In-Feed Ads, TopView Ads, and Catalog Listing Ads, it provides everything needed to enhance marketing and drive success during peak shopping seasons.
Top 5 TikTok Trends for Black Friday 2024
TikTok is fast-paced, making pre-planning content a bit of a headache. Missing the timing of a trend can be pretty obvious and awkward. For swiftly rising trends, the key is to hop on them promptly. As you spend more time on the platform, you’ll grasp which short-lived trends have staying power.
If you’re not yet a TikTok expert, no worries. We’ve compiled proven formulas that consistently work. These trends revolve around crafting a hook that grabs users’ attention and halts their scrolling.
Black Friday Hauls
Craft a video of a shopping spree, either online or in your physical stores. Transition to showcasing the haul of new goodies. Detail the discounts, bundles, and special offers.
Hashtags to consider: #blackfridaydeals #blackfriday2024 #haul #christmashaul #shoppinghaul
Must-Know Deals
Curate a video spotlighting your brand’s enticing deals. For an extra touch of authenticity, highlight complementary offers from your collaborative partners. Let’s build that sense of community! And don’t forget to make your ads appealing with TikTok interactive add-ons for superior placement for promotions.
Hashtags to consider: #blackfriday2024 #blackfridaydeals #christmasgiftideas #giftguide2024
Unboxing Adventures
Especially effective if it’s “oddly satisfying” or ASMR-inspired. Mention that the product was snagged during a Black Friday deal.
Hashtags to consider: #unboxing #blackfriday2024 #ASMR
Get Ready With Me (GRWM)
Make Black Friday a part of your “Get Ready With Me” routine with a “GRWM: Black Friday edition.” Display your array of Black Friday deals, mixing them with non-sale items or going all-out on sale items. Whether it’s clothing, makeup, beauty, or accessories—flex your creativity!
Hashtags to consider: #outfit #winter (or relevant season) #grwm
Join Me on a Shopping Spree
For brick-and-mortar stores, give viewers a virtual shopping experience. Begin with a time-lapse of your journey from the street to your store. Slow down as you explore and pick up products and deals. Showcase the process of adding items to your basket while highlighting in-store attractions.
Hashtags to consider: #comeshopwithme #mallshopping #shoppingaddict
FAQs
What’s the best way to announce Black Friday sales?
Utilize email marketing to reach your existing customer base, employ social media marketing with engaging visuals and videos to capture a wider audience, collaborate with influencers for added visibility, run targeted paid ad campaigns, and optimize your website with Black Friday keywords for improved SEO.
Additionally, consider pre-sale events, limited-time offers, and push notifications to create a sense of exclusivity and urgency. Engage with customer feedback, measure campaign performance, and tailor your strategies for maximum impact. A cohesive and well-executed multi-channel approach will drive anticipation and engagement for your Black Friday promotions.
When should I start promoting Black Friday sales?
Emailing beforehand, especially if you’re launching early deals in September or October. Prepare your audience mentally and set the buying mood in advance. However, the emails right before Black Friday are pivotal. Sustain the momentum through Small Business Saturday and Cyber Monday by sending promotional emails.
Black Friday TikTok is easy!
TikTok is a fantastic platform for engaging with users and igniting their passion for your brand. Black Friday and TikTok are the ideal combinations to gain attention and entice customers with fantastic discounts. Doing this lets you break through the clutter during this hectic time and establish a genuine connection—for Cyber Monday and beyond.
Don’t miss the opportunity to save time and promote your products quickly for your mega sales this year. Contact Mega Digital now!
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