As the festive season approaches, everyone is eager for the most awaited shopping event of the year, Black Friday. Notably, TikTok is one of the best and most effective platforms for driving Black Friday campaigns, with its capability to reach and engage audiences like no other. Check out these 11 marketing tips to make the most of your Black Friday on TikTok promotions for your brand!
Quick summary:
- TikTok helps brands reach Black Friday shoppers through engaging content and product discovery.
- Hashtags, TikTok SEO, exclusive deals, and creator collaborations can boost visibility and engagement.
- TikTok Ads, LIVE shopping, and retargeting help turn shopper interest into sales.
- Gift guides, product reviews, shopping hauls, and GRWM videos are key content trends to watch in 2026.
Why is TikTok important for Black Friday Sales?
TikTok’s diverse and engaging content makes it a popular place to discover new products, follow trends, and find Black Friday deals. This makes the platform a valuable marketing channel for businesses looking to attract shoppers and boost sales.
The numbers speak for themselves. Based on TikTok’s 2025 Black Friday – Cyber Monday results and UK Black Friday report, here’s why brands should pay attention to TikTok during Black Friday:
- User base: Nearly 50% more US shoppers made purchases on TikTok Shop during Black Friday – Cyber Monday 2025 compared to 2024, showing its growing appeal among online shoppers.
- Discount appeal: Searches for “TikTok Shop Black Friday” in the UK jumped by 404% during Black Friday weekend 2025, reflecting shoppers’ growing interest in seasonal offers.
- High engagement: Over 1.6 billion views were recorded across more than 760,000 livestream sessions during the 2025 Black Friday – Cyber Monday campaign, highlighting the popularity of LIVE shopping.
- Easy sharing: Nearly 10 million shoppable videos were posted by TikTok Shop affiliate creators during the 2025 campaign, giving brands more opportunities to showcase their products and spread the word.
- Revenue potential: TikTok Shop generated over $500 million in US sales during the four-day Black Friday – Cyber Monday weekend in 2025, showing how product discovery on TikTok can turn into real purchases.
11 Tips to Boost Your Black Friday Sales on TikTok in 2026
So, how can you make the most of Black Friday on TikTok? With its creative tools, shopping features, and advertising solutions, TikTok offers plenty of ways to attract customers and drive sales. Besides our tips for TikTok marketing, here are 11 practical strategies to help your business stand out this Black Friday!
#1 Use relevant Black Friday hashtags
Hashtags help TikTok understand your content and connect it with users interested in similar topics. For Black Friday, consider combining popular hashtags like #BlackFridayDeals and #BlackFridaySale with more specific ones related to your products.
For example, a cosmetics brand could use #BlackFridayMakeup or #MakeupDeals to reach beauty shoppers. Check TikTok Creative Center for trending hashtags in your target market, but prioritize relevance over popularity.
#2 Optimize your content for TikTok SEO
Many shoppers use TikTok Search to discover products, compare options, and find attractive deals. That’s why optimizing your videos for relevant keywords can help potential customers find your Black Friday offers.
Include keywords naturally in your captions, on-screen text, and spoken content. For TikTok Shop sellers, you can also use the Search terms and Product highlights fields, where available, to improve the relevance of your product listings.
For instance, instead of using a generic caption like “Best deals are here”, try “Black Friday skincare deals under $30” to make your content more relevant to specific shopping searches.
#3 Promote products your audience wants
Not every product needs to be part of your Black Friday promotion. Focus on items that match your audience’s interests, seasonal demand, and shopping preferences.
You can use TikTok Shop’s Product Opportunities to discover trending products, popular keywords, and promising categories in supported markets. For example, a beauty store could prioritize affordable skincare gift sets rather than discounting its entire catalog.
#4 Offer exclusive Black Friday deals
Black Friday is the perfect time to reward TikTok shoppers with special discounts and exclusive offers. You could introduce early-access deals, limited-time vouchers, or extra discounts available only through your TikTok promotions.
For TikTok Shop sellers, consider offering coupons during livestreams or selected shopping events. You can also share a unique promotional code in your videos to encourage purchases and track the response to your campaign.
#5 Leverage UGC for Black Friday
User-generated content (UGC) can make your Black Friday promotions feel more authentic. Encourage customers to share unboxing videos, shopping hauls, product reviews, or their favorite purchases.
For example, a fashion store could invite customers to post Black Friday outfit hauls featuring its products. With their permission, you can repost these videos or turn suitable content into Spark Ads to reach more potential buyers.
#6 Keep up with Black Friday trends
TikTok trends change quickly, so your Black Friday content should feel fresh and relevant. Look for popular video formats, hashtags, and sounds that fit your products.
Try adapting trending formats into deal reveals, gift recommendations, or product demonstrations. You can also use TikTok Symphony Creative Studio to generate video ideas, scripts, and creative variations for your Black Friday promotions.
Remember to keep the focus on your products rather than following trends that don’t match your audience.
#7 Collaborate with TikTok creators
Working with KOCs, KOLs, and influencers is a great way to introduce your Black Friday deals to new audiences. Creators can produce product reviews, tutorials, or shopping guides that make your promotions more relatable.
The key is choosing creators whose followers match your target market. You can use TikTok Creator Marketplace, now integrated into TikTok One, to discover suitable creators and manage collaborations.
For TikTok Shop sellers, affiliate partnerships are another option to encourage creators to promote eligible products through shoppable content.
#8 Host Black Friday LIVE shopping events
Livestream shopping gives you the opportunity to showcase products, answer questions, and offer special deals in real time.
For example, BossUp Cosmetics hosted a marathon TikTok Shop LIVE during Black Friday 2024, combining beauty demonstrations and limited-time shopping offers to engage viewers.
You can organize similar events around bestselling products, invite creators to join, and offer LIVE-exclusive vouchers or flash deals to encourage purchases.
#9 Make shopping easier with TikTok Shop
Even the best Black Friday deals can lose potential customers if the purchasing process is too complicated. TikTok Shop helps eligible businesses connect product discovery with in-app shopping.
You can add product links to your videos so viewers can explore featured items without searching for them separately. Organize your Shop storefront, update product listings, and highlight discounted products to make your Black Friday offers easier to find.
#10 Retarget interested Black Friday shoppers
Many customers browse Black Friday deals without purchasing immediately. Why not remind them about the products they’ve already shown interest in?
For website campaigns, TikTok Pixel and Events API can help you track actions like product views, add-to-cart events, and purchases. You can then build Website Traffic Custom Audiences to reconnect with potential buyers through relevant retargeting ads, subject to audience eligibility and privacy requirements.
#11 Boost sales with TikTok Ads
TikTok Ads can help your Black Friday promotions reach more potential buyers beyond your existing followers. Consider using Spark Ads to promote successful organic videos or creator content, while Smart+ campaigns can help optimize eligible website sales campaigns.
For example, Clinique used TikTok Smart+ Catalog Ads during the Black Friday-to-Christmas shopping period to showcase relevant products and improve campaign efficiency.
If you sell through TikTok Shop, explore GMV Max, which automates campaign optimization for product and LIVE shopping ads. Choose the solution that matches your sales destination, whether it’s your website or TikTok Shop.
Top 5 TikTok Trends for Black Friday 2026
TikTok trends come and go, but some video formats never seem to get old. Here are five creative ways to showcase your Black Friday deals, catch shoppers’ attention, and inspire purchases in 2026.
Black Friday wishlists and gift guides
What’s on your Black Friday wishlist? Show viewers the products you’ve been eyeing or put together a gift guide featuring your favorite deals.
Try creating videos like “5 Black Friday Gifts Under $30” or “My Black Friday Wishlist for 2026”. Group products by budget, interests, or who they’re for. A quick look at each item, its price, and why it’s worth buying can help viewers find exactly what they need.
Hashtags to consider: #blackfriday2026 #holidaygiftideas #wishlist #giftguide
Honest reviews and product tests
A big discount doesn’t always mean a great deal. Why not help shoppers figure out which Black Friday offers are actually worth their money?
Create a “Worth It or Skip It?” video where you test products, compare similar options, or check whether the sale prices are genuinely attractive. Show what you like, point out any drawbacks, and give viewers a reason to trust your recommendations.
Hashtags to consider: #blackfridaydeals #honestreview #productreview #unboxing
Black Friday hauls with savings breakdowns
Who doesn’t love a good Black Friday haul? Take viewers through your shopping finds, from must-have beauty products to fashion pieces and home essentials.
But here’s a fun twist: reveal how much you actually saved! Show the original and discounted prices, highlight your best bargains, and finish with your favorite purchase. You can even share which items weren’t worth the hype.
Hashtags to consider: #blackfridayhaul #shoppinghaul #blackfriday2026 #blackfridayfinds
Get Ready With Me (GRWM)
Give your usual GRWM video a Black Friday makeover! Take viewers along as you get ready for a shopping trip or put together a holiday look using products from your Black Friday sale.
Whether you’re doing your makeup, picking an outfit, or trying new accessories, work the deals naturally into your routine. Show how each product looks or works, and let viewers know where they can find it.
Hashtags to consider: #grwm #blackfriday2026 #holidaymakeup #winteroutfit
LIVE Shop With Me and deal hunting
Turn your Black Friday shopping spree into a LIVE event and let your followers join the fun! Showcase your best deals, try products on camera, and answer questions as they come in.
Keep viewers interested with surprise product reveals, quick comparisons, and limited-time offers. You can also let your audience vote on what to see next. Just make sure to announce your LIVE ahead of time so shoppers know when to tune in.
Hashtags to consider: #blackfridaylive #liveshopping #tiktokshop #blackfridaydeals
Read more: Black Friday Facebook Ads: Strategies That Convert in 2026
Black Friday TikTok is easy!
TikTok is a fantastic platform for engaging with users and igniting their passion for your brand. Black Friday and TikTok are the ideal combinations to gain attention and entice customers with fantastic discounts. Doing this lets you break through the clutter during this hectic time and establish a genuine connection—for Cyber Monday and beyond.
Don’t miss the opportunity to save time and promote your products quickly for your mega sales this year. Contact Mega Digital now!
