[News] TikTok Now Allows Ad Redirection to Messaging Apps

Khang Lê

Digital Marketing Expert @ Mega Digital

  • February 8, 2023
  • 1 minute reading
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Exclusive news for Mega Digital’s Clients! TikTok has updated their Instant page template called “Consultancy Advertising”.

This new update focused on intangible products or services that required consultancy before purchasing. Sellers can now set up the conversation as a type of conversion.

For details:

If you want to use this option, please select Instant Page Contact Template named “Consultancy Advertising”.

Messaging Platforms have been connected to TikTok Ads
Source: TikTok

Customers can start conversation via:

  • Phone Call
  • Messaging Platforms (such as LINE, WhatsApp, etc.)

All the options above now have linked to Instant Page. After clicking the contact button, visitors’ mobile interface with be redirected to the Offsite App.

Result after After/Beta-testing:

TikTok has tested this feature for a small number of sellers in Thailand. After two testing phases, the record has shown:

  • The Loading Speed of Instant pages has increased 12 times faster.
  • The Conversion rate (CVR) increased by more than 39% compared to others.
  • The Cost-per-acquisition (CPA) was reduced by under 60%.

Any other questions please contact your consultants for more information.

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Disclaimer: This feature available only on Instant Page

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Meet the Author
Khang Lê
Digital Marketing Expert @ Mega Digital
With 7 years of experience in the dynamic digital marketing arena and an MBA under his belt, Khang Lê is a driving force at Mega Digital. Embracing our brand’s commitment to innovation and data-driven excellence, he delivers cutting-edge industry insights and in-depth market analysis. Khang’s strategic vision empowers businesses to navigate the digital landscape with clarity, setting a transformative path for effective marketing strategies and sustainable growth.
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