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The Do’s and Don’ts for Facebook Ads Circumventing Systems

Understanding the Facebook Ads Circumventing Systems is super important. It’s like following the rules to play a game. If ads don’t follow the rules, they might get taken down, or even worse make your ad account suspended. That’s why it’s crucial to pay attention to these rules. In this guide, we’ll break down the Facebook Ads Circumventing Systems, making it simpler for anyone diving into the realm of online advertising.

What do Circumventing Systems mean in Facebook Ads?

“Circumventing Systems” in Facebook Ads means trying to find ways to trick or bypass the rules that Facebook has set for advertising. It’s like trying to do something that Facebook doesn’t allow, using sneaky methods to get around their rules. For example, it could be trying to show ads that have something Facebook doesn’t permit or trying to make ads look okay when they’re actually against the rules.

How to know when Facebook Ads are flagged as Circumventing Systems

Facebook typically notifies advertisers about policy violations or ad disapprovals but does not explicitly inform them when their ads get flagged for circumventing systems. However, they may not disclose any specific details regarding circumventing systems.

If you suspect that your ads might be flagged for circumventing systems, look for common signs of policy violations, such as:

  • Frequent ad disapprovals
  • Account restrictions
  • Abrupt changes in ad performance without clear reasons

Monitoring ad metrics and keeping an eye on notifications within the Ads Manager for disapproval notices can help detect potential issues. 

Consequences Relating to Facebook Ads Circumventing Systems

Violating Facebook’s ad policies by circumventing systems can result in various consequences, including:

Facebook ad rejected

When Facebook rejects an ad, it significantly impacts the ad campaign’s performance and the advertiser’s overall marketing efforts, such as: 

  • Seeing a loss in potential reach and engagement.
  • Disrupting the ad’s ability to generate leads, conversions, or brand visibility.
  • Resulting in wasted resources.
  • Leading to penalties such as reduced ad delivery, account restrictions, or a damaged brand reputation.

Addressing rejected ads demands additional time and resources for revisions and resubmissions, impacting the efficiency of the advertising strategy and requiring meticulous adherence to Facebook’s policies to prevent future rejections.

Facebook ad rejected

>>> Learn more: 6 causes & 3 agency’s tips to solve Facebook Ad Rejected

Facebook ad account suspended

Like Facebook ad rejection, a suspended Facebook ad account severely disrupts an advertiser’s marketing activities in many aspects. Re-establishing a suspended account requires a thorough review and compliance with Facebook’s policies and guidelines, demanding time and effort to rectify the issues that led to the suspension. The loss of access to the advertising platform can significantly impact the brand’s online presence, potentially harming customer trust and brand credibility.

Facebook ad account suspended

>>> Learn more: Facebook Ad Account Disabled: Why it arose & How to Recover

Circumventing System Policy in Facebook Ads

Circumventing System Policy aims to maintain fairness, integrity, and transparency within the advertising ecosystem on Facebook. Advertisers are not allowed to use deceptive practices or try to find loopholes in the system to get their ads approved or to achieve better performance artificially.

Specifically, the policy prohibits actions such as:

  • Trying to mislead Facebook’s ad review process by concealing prohibited content or violating ad guidelines.
  • Using tactics to boost engagement or manipulate ad delivery and performance metrics artificially.
  • Attempting to trick Facebook’s algorithms or systems into gaining an unfair advantage or bypassing ad review standards.

Adhering to Facebook’s Circumventing Systems policy is essential for:

  • Maintaining a fair and trustworthy advertising environment.
  • Ensuring that advertisers follow ethical practices when promoting their products or services.

Violations in Facebook Ads Circumventing Systems

Here are some common Facebook ads circumventing systems that you don’t want to be involved with:

Cloaking 

Cloaking in Facebook ads refers to a deceptive tactic where different content or URLs are presented to Facebook’s ad review team during the approval process compared to what regular users see after the ad gets approved. 

This method aims to deceive the review process by displaying content that complies with Facebook’s policies and guidelines but leads users to non-compliant or unrelated content once the ad is live. This action breaks Facebook’s rules because it confuses the review process and users. It creates a difference between what the reviewers see and what real users experience after the ad’s approval.

Cloaking

Altering Ad Texts

By replacing certain characters with visually similar symbols or by introducing non-standard characters, advertisers seek to conceal potentially restricted content, leading to an attempt to bypass ad review mechanisms. However, this practice violates platform policies as it aims to deceive the system, compromising transparency and undermining the integrity of the advertising platform.

This involves deliberately misspelling the names of brands or celebrities to attract clicks, deceiving Facebook users into believing they’re interacting with a particular company, brand, or celebrity when it’s a different entity altogether.

Obscure images in ads

“Obscure images in ads” refers to the practice of intentionally using unclear or indistinct images in advertisements, making it difficult for viewers to perceive or understand the image’s content. This tactic involves presenting visuals that lack clarity, definition, or focus, often making it challenging for viewers to discern the ad’s advertised product, message, or purpose.

The intent behind using such obscured images might be to create curiosity or intrigue, but it can result in confusion or misinterpretation among the audience. However, deliberately employing unclear visuals in ads might violate advertising standards by compromising transparency and failing to convey the intended message effectively to the audience.

Repeated Policy Violations

Attempts to create a new account are often made to bypass the consequences imposed on the previous accounts, which might have been penalized for breaching the platform’s policies or guidelines. However, creating new accounts to circumvent penalties can further violate platform rules and may lead to additional restrictions or actions by the platform to maintain fair and ethical advertising practices.

What to do in case of Facebook Ads Circumventing System Violations?

Don’t panic if you encounter Facebook ads circumventing system suspension! Consider following these steps to resolve it. 

Review your ads and website

To address circumventing system violations in Facebook ads, it’s crucial to thoroughly review both your ad content and the linked website. Here are a few things you should keep in mind: 

  • Carefully examine the ad copy, imagery, and targeting to ensure compliance with Facebook’s Advertising Policies and Community Standards.
  • Conduct a review of your website or landing page linked in the ad: Ensure that the website content aligns with the ad and accurately represents the promoted product or service without employing deceptive tactics.
  • Address any discrepancies or misleading information present.

Seek expert’s support

As the process of sending an appeal to Facebook regarding ad disapprovals or account restrictions can be time-consuming, seeking expert support can streamline and fasten this process. With their knowledge and familiarity with the platform’s policies, expert assistance can save time, mitigate potential errors, and increase the likelihood of a favorable outcome.

Mega Digital’s advertising experts have followed and run uncountable campaigns since Facebook allowed advertising features till now. Thus, this experience has allowed us to give our customers the best advice, support for ad reviewing, and ad setting up for outstanding performance. 

Make changes if necessary

Upon reviewing your ads and website, it is crucial to address any identified issues to rectify potential circumventing system violations. If you detect any discrepancies or policy violations, take immediate action to amend the content or features causing the non-compliance.

A step-by-step to submit an appeal to Facebook

If you’ve made the necessary changes, send an appeal to Facebook to review either your ads or your ad account again. Here are the steps you can take to submit a request:

Step 1: Go to the Ads Manager 

Find the specific ad or account that was disapproved or restricted.

Step 1: Go to the Ads Manager

Step 2: Select the Appeal Option

Look for the “Request Review” or “Appeal” option.

Step 2: Select the Appeal Option
Step 2: Select the Appeal Option

Step 3: Provide Details

When prompted, explain why you believe the decision was incorrect or clarify the changes you’ve made to comply with Facebook’s policies. Be concise and provide relevant details to support your appeal.

Step 3: Provide Details

Step 4: Submit Request

Once you’ve filled in the necessary information, submit the appeal request.

Proactive Measures for Facebook Ads Circumventing System

  • Familiarize yourself with Facebook’s Advertising Policies and Community Standards to ensure compliance.
  • Stay updated on policy revisions or platform updates that might affect ad compliance, and adapt your strategies accordingly.
  • Create clear, accurate, and transparent ad content that aligns with the promoted product or service.
  • Avoid using cloaking, obscure images, or other deceptive methods to mislead users or bypass ad review systems.
  • Ensure that the landing pages linked in your ads provide relevant and truthful information without deceptive tactics.
  • Regularly review ads and associated websites to confirm adherence to policies, making adjustments when necessary.

Final Words

In mastering the complexities of Facebook Ads Circumventing Systems, knowledge and attentiveness are key. To navigate these challenges effectively and ensure compliance with Facebook’s policies, partnering with a trusted agency is crucial. Ready to elevate your advertising strategy? Connect with Mega Digital today to optimize your Facebook ad campaigns with Facebook Advertising Service.

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Author

My Nguyen
My Nguyen
Facebook Ads Specialist with an ambition for finding solutions to leverage your advertising campaigns on the platform

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