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What is Google Ads ROI: Ways To Calculate and Improve Your ROI

Google Ads ROI measures profitability by comparing the revenue generated to the campaign’s cost. By monitoring and optimizing your Google Ads campaigns, you can ensure that your ad spend drives your business’s growth. Mega Digital will show you what is ROI and the right strategies to achieve higher ROI and maximize your investment in Google Ads.

What is Google Ads ROI?

What is Google Ads ROI?

ROI, or return on investment, measures how much money you made from your advertising in relation to what you spent. Your return on investment (ROI), which is determined by your marketing objectives, enables you to assess the effect of your Google Ads campaigns on your company.

In other words, optimizing your website and Google Ads can boost your ROI. Even if the procedures to achieve this aim may be complicated, there are several ways that can assist you in making the most of Google Ads campaigns and properly evaluating the outcomes.

Tracking Google Ads ROI benefits

Every user should track ROI in Google Ads. The real impact of your ads on your company can be determined by looking at ROI rather than other measures like impressions and clicks. Measuring your ROI enables you to determine whether your campaigns are profitable and how much they aid in accomplishing your organization’s objectives.

Tracking Google Ads ROI benefits

Measure campaign effectiveness

Knowing your campaigns’ success is one of the most apparent advantages of ROI tracking. You can determine how many leads or sales your ads are generating by tracking conversions, and you can use this information to assess the effectiveness of your campaigns. This can aid in your decision-making regarding the allocation of your advertising budget and the focus of your campaigns.

Improve campaigns

ROI can also be used to improve your Google Ads campaign. You can devote more of your cash to an advertisement if, for example, you notice that it is producing an unusually high ROI. You can either quit running an ad if it is not producing a strong ROI or make it better by applying the knowledge you’ve gained from your more profitable advertising.

Make data-driven decisions

Finally, this is one of the most significant advantages of ROI tracking. You can use concrete statistics to guide your advertising plan rather than depending on intuition or educated guesses. By measuring and optimizing your Google Ads ROI, you can make more informed decisions about allocating your budget, prioritizing your campaigns, and improving your marketing strategies to achieve better results.

Make data-driven decisions

Measuring your Google Ads ROI is important because it helps you understand your advertising investment’s profitability and whether it’s worth investing in your campaigns. To ensure that your advertising budget generates a positive return on investment and drives growth for your business, keeping track of and improving your ROI by regularly monitoring and optimizing your campaigns is essential.

Google Ads' average ROI

Since it requires businesses to disclose their expenditures and income from Google Ads, determining the average ROI might take a lot of work.

The industry, the advertising technique employed, the campaign’s objectives, and other elements can significantly affect these figures. However, Google has provided a rough estimate of how much money businesses make from its ad network. According to Google, what is the average ROI of Google Ads?

According to the firm, businesses typically generate $2 for every $1 they spend, for a ROI of 100%. Google calculated this estimate using cost-per-click (CPC) activity from a sizable sample of its advertisers.

How to calculate Google Ads ROI

Subtract the cost of a campaign from the revenue generated as a result of the campaign to determine your Google Ads ROI. Then, divide that result by your expenditure. Here’s what the ROI calculation looks like:

ROI = (Revenue – Costs) / Costs

How to calculate Google Ads ROI


You’re promoting a $400 item valued at $200. Thanks to your Google Ads campaign, you sold five of them, bringing the total sales to $1,000. The manufacturing of the goods costs $200. You would enter these numbers into the ROI formula in the following manner if your advertising budget were $400:

ROI = ($1000 – ($200+$400)) / ($200+$400) = ($1000 – $600) / $600 = $400 / $600 = 0.6, or 60%

To convert 0.6 to a percentage, multiply it by 100. Since your ROI in the example was 60%, every dollar you invested resulted in a profit of $1.60.

The figures you use in your calculations will rely on the objectives of your campaign and the particular expenses your company faces. Tracking conversions—the activities you want website visitors to take after clicking on your ads—will help you determine how much money you make from your campaigns.

Remember, Google Ads costs will also vary based on your industry and the objectives of your campaign.

At Mega Digital, we offer comprehensive Google Shopping advertising services that help businesses with our expert team and proven strategies. Contact us today to learn more about our advertising services and how we can assist you in achieving better ROI for your Google Ads campaigns.

Methods to increase ROI on Google Ads

Methods to increase ROI on Google Ads

Mega Digital presents to you the following tactics to raise the ROI (Return on Investment) of your Google Ads campaigns:

Optimize keywords

Ensure your advertising focuses on the appropriate keywords important to your company and has a good conversion rate. To find high-performing keywords, use keyword research tools. Then, continuously track keyword performance and modify your keyword strategy as necessary.

Improve ad quality

Create compelling, timely, and call-to-action-rich ad copy of the highest ad quality For further details about your company, use ad extensions like site links, callouts, and structured snippets.

Optimize landing pages

Ensure your Google Ads landing pages are pertinent to your advertisements and include a strong call to action. To determine which landing page design and messaging performs the best, do A/B testing.

Employ targeted bidding strategies

Use Google Ads’ automated bidding strategies, such as target CPA or ROAS, to optimize your bids and increase your ROI. To attain your intended ROI, these bidding strategies leverage machine learning to adapt your bids based on performance.

Employ targeted bidding strategies

Track and refine campaigns regularly

To ensure the effectiveness of your advertising efforts, monitor the results and make any necessary adjustments accordingly. Review your ad wording, landing pages, targeting, and bidding techniques frequently to find opportunities for enhancement and optimize for greater return on investment.

You can increase your Google Ads ROI and make sure that your advertising expenditures are producing a good return on investment by putting these techniques into practice and routinely tracking the effectiveness of your campaigns.

Is ROI and ROAS the same?

Is ROI and ROAS the same?

ROI and ROAS are both essential metrics to measure the effectiveness and profitability of a Google Ads campaign. However, they are not directly comparable.

Here is a comparison table to illustrate the differences between ROI and ROAS:

ROI (Return on Investment)A measure of profitability that compares the amount of money gained or lost on an investment relative to the amount of money invested.ROI = (Revenue – Cost) / Cost
ROAS (Return on Ad Spend)A measure of the effectiveness of advertising spending that calculates the revenue generated relative to the amount spent on advertising.ROAS = Revenue / Advertising Spend

As you can see from the table, the key difference between ROI and ROAS is in their definition and calculation. ROI takes into account all revenue and costs associated with an investment. ROAS only considers the revenue generated by advertising spend. They serve different purposes and should be used together to understand the campaign’s performance better.

To learn more about other important Google Ads metrics for a successful campaign, check out our articles on the topic:

>>> Read more: Most Important Google Ads Metrics You Need to Track Daily

Final words

In conclusion, Google Ads ROI is a critical metric that businesses must measure and optimize to ensure their advertising spend generates a positive return on investment.

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Ngoc Nguyen
Ngoc Nguyen
Specialize in analyzing the benefits of Google ads for sellers and offer optimized solutions for your Google advertising or marketing campaigns.


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