Struggling to go viral on TikTok despite using tons of hashtags? You’re not alone. With so many options out there, it’s hard to know which ones actually work. This post cuts through the noise with 110 of the best TikTok hashtags to help you boost views, reach the right audience, and grow faster in every niche! Let’s get started!
What are TikTok hashtags?
TikTok hashtags are words or key phrases, starting with the hashtag (#) symbol and used to categorize content on the platform so users can discover content they like.
TikTok hashtags work similarly to hashtags on other social media platforms, such as Instagram and Twitter. Users can use hashtags to make their posts more discoverable to other users. Hashtags allow users to join in on trending or relevant conversations by using the right ones.
For example, if someone searches for #BookTok on TikTok, they will only get book-related content if the hashtag is included in the video description.
Why Are TikTok Hashtags Important?
TikTok’s algorithm relies heavily on content signals, one of the strongest being hashtags. Using the right hashtags helps the system categorize your video and push it to users who’ve shown interest in similar content.
- Boost visibility: Hashtags increase your chances of landing on the “For You” page by signaling relevance to trending or niche topics.
- Increase engagement: When your video reaches the right audience, it’s more likely to get watched, liked, shared, or saved. These actions will then further boost your video’s reach.
- Create a community: Repeated use of specific hashtags attracts a consistent viewer base, helping you foster loyalty and interaction around shared interests.
For instance, BUXOM Cosmetics has successfully created a community around the hashtag #BuxomBabe. Both influencers and beauty fans have utilized the hashtag in their TikTok videos, resulting in 123.1 million views.
110 Best TikTok Hashtags for Every Content Niche in 2025
Are you curious about how to uncover hot hashtags? For inspiration, we’ve compiled a list of some of the most popular hashtags in 2025 across many sectors:
- General hashtags
- Hashtags for Fashion & Beauty
- Hashtags for Fitness & Health
- Hashtags for Food & Cooking
- Hashtags for Education
- Hashtags for Music & Dance
- Hashtags for Comedy
- Hashtags for Travel
- Hashtags for Tech & Software
- Hashtags for Business
General/Trending TikTok hashtags
General hashtags are versatile and optimized for the TikTok algorithm. Hence, creators across all industries can adopt these tags to tap into larger audiences. Here’s a list of 20 best TikTok hashtags that are non-niche-specific and commonly used to boost visibility in any content type:
- #fyp
- #foryou
- #foryoupage
- #viral
- #trending
- #tiktok
- #tiktokviral
- #explore
- #funny
- #love
- #meme
- #justforfun
- #just4fun
- #relatable
- #tiktoktrend
- #duet
- #stitch
- #learnontiktok
- #tiktokdaily
- #dailycontent
TikTok Hashtags for Fashion & Beauty
If you’re in the fashion or beauty space on TikTok, the right hashtags can help your content reach trend-savvy audiences who love style, skincare, and transformations. Below are 10 popular hashtags to boost discoverability in this niche. You use a mix of these to tap into trending aesthetics, beauty hacks, and loyal niche communities:
- #FashionTok
- #BeautyTok
- #OOTD (Outfit of the Day)
- #GRWM (Get Ready With Me)
- #SkincareRoutine
- #MakeupTutorial
- #HairTok
- #StyleInspo
- #CleanGirlAesthetic
- #TikTokFashion
TikTok Hashtags for Fitness & Health
Want to inspire, educate, or motivate on TikTok through fitness and health content? These tags are perfect for everything from quick workouts and meal prep ideas to fitness challenges and motivational content:
- #FitnessTok
- #GymTok
- #FitLife
- #WorkoutRoutine
- #HomeWorkout
- #HealthyLifestyle
- #FitnessMotivation
- #NutritionTips
- #GetFit
- #TikTokFitness
TikTok Hashtags for Food & Cooking
Bringing your recipes to TikTok? Don’t forget to tag your videos with these. These hashtags will help your content reach food lovers and home chefs across the platform:
- #FoodTok
- #CookingTok
- #HomeCooking
- #EasyRecipes
- #RecipeIdeas
- #Tasty
- #Foodie
- #FoodLovers
- #CookWithMe
- #WhatsForDinner
TikTok Hashtags for Education
Educational content continues to gain momentum on TikTok, with creators using smart hashtags to reach knowledge-hungry audiences. Below are 10 effective hashtags that are ideal for bite-sized lessons, facts, or study hacks:
- #LearnOnTikTok
- #EduTok
- #StudyTok
- #DidYouKnow
- #FunFacts
- #TeacherTok
- #TikTokEducation
- #KnowledgeIsPower
- #StudyTips
- #MindBlown
TikTok Hashtags for Music & Dance
Trying to get your music or dance content seen on TikTok? Tap into TikTok’s hottest trends with these hashtags to boost your reach and catch the attention of music lovers:
- #MusicTok
- #DanceTok
- #TikTokDance
- #ViralDance
- #NewMusic
- #DanceChallenge
- #CoverSong
- #MusicianLife
- #SingingTok
- #Choreography
TikTok Hashtags for Comedy
TikTok is a go-to platform for laughs and relatable humor that spreads fast. These hashtags help creators tap into TikTok’s lighthearted side and connect with audiences looking for quick, shareable entertainment. These are the 10 trending hashtags to boost your comedy content:
- #ComedyTok
- #FunnyVideos
- #TikTokComedy
- #Relatable
- #MemeTok
- #LOL
- #SketchComedy
- #ComedySkits
- #JustForLaughs
- #Humor
TikTok Hashtags for Travel
Travel content sparks wanderlust and adventure on TikTok, making it a perfect niche for visual storytelling. These trending TikTok hashtags will help you showcase destinations, tips, and memorable moments:
- #TravelTok
- #Wanderlust
- #TravelVlog
- #AdventureTime
- #ExploreTheWorld
- #VacationMode
- #HiddenGems
- #BucketList
- #NatureTok
- #TravelGoals
TikTok Hashtags for Tech & Software
Tech and software content on TikTok is gaining momentum, especially with creators simplifying complex topics or sharing quick digital tips. You can use these 10 tags for app demos, tutorials, reviews, or tech explainer videos:
- #TechTok
- #SoftwareTips
- #TechReview
- #CodingLife
- #AppTok
- #AItools
- #ProductivityHacks
- #DigitalTools
- #TechNews
- #LearnTech
TikTok Hashtags for Business
Business content on TikTok is booming, especially as more entrepreneurs and professionals turn to the platform to share insights, tips, and success stories. Here are 10 hashtags to help boost visibility for your business-related videos:
- #BizTips
- #BusinessTok
- #EntrepreneurTok
- #StartupTips
- #SmallBusiness
- #OnlineBusiness
- #BusinessTips
- #MarketingTok
- #SideHustle
- #HustleCulture
>> Learn more: 170+ TikTok Captions to Help Your Content Go Viral in 2025
How to find the best TikTok hashtags to go viral?
TikTok is all about creative and engaging content. However, without the right hashtags, your videos may not be getting the views they deserve.
So, how can you find the best hashtags to use for your content?
1. Use TikTok’s Search Function
TikTok’s search bar automatically suggests hashtags as you type, using an auto-fill feature. When you enter a keyword, TikTok shows a list of related hashtags below the search bar, each with its total posts. These suggestions help you identify what’s currently trending or widely searched.
For example, when you enter a keyword like “skincare,” TikTok will instantly display #skincare, #skincareRoutine, or #skincareTips. Then, you can choose the hashtags that closely match your skincare products and have high view counts.
2. Search on the TikTok Creative Center
TikTok Creative Center is an amazing place to explore the top hashtags because it categorizes them into industry-specific groups, making it easier for creators to find the most relevant and effective ones for their videos. Additionally, the TikTok Creative Center offers insights and analytics on each hashtag, including related videos and trending creators who use the hashtag.
There are some steps to search for the best TikTok Hashtags on TikTok Creative Center:
- Step 1: Go to the TikTok Creative Center website.
- Step 2: Click on the Trends tab. Choose Hashtags from the top-down menu.
- Step 3: In this site, you can select the region you want to find the trending hashtag from the list. The filter above the list also allows you to find hashtags based on industry and time posted.
- Step 4: After filtering results, you will get the list of the most trending TikTok hashtags in your region. If you want more to get additional information, click See analytics next to each hashtag.
3. Analyze Competitor or Viral Content
Instead of relying on generic trending hashtags, take a closer look at viral videos or successful creators in your niche to uncover more specific tags. Search for keywords related to your topic, tap on relevant hashtags, and scroll through the top-performing videos under each one.
Pay attention to the less obvious hashtags these creators use, like #SkinBarrierTips, #DeskSetupInspo, or #SlowLivingRoutine often carry strong engagement without being overused.
4. Leverage Analytics Tools
Instead of guessing, you can rely on analytics tools that track TikTok trends in real time to find the best hashtags to use on TikTok. These tools often show how fast a hashtag is growing, how it performs over time, and what kind of content ranks under it.
- TrendTok Analytics: AI-powered app that predicts trending hashtags early, with personalized alerts based on niche and location.
- Exolyt: Ideal for competitor analysis and influencer benchmarking with deep performance tracking of accounts, hashtags, and videos
- Tokboard: Tracks top-performing TikTok content and hashtags in real time, with leaderboards across countries and categories.
- Hashtagify: Tracks hashtag popularity and related tags with real-time data.
- Hootsuite TikTok Hashtag Generator: Suggests hashtags based on your video or keyword.
- All Hashtag: Generates relevant hashtag sets and shows popularity score.
Tips For Using Hashtags on TikTok
Using the right hashtags on TikTok can make all the difference in reaching your target audience and boosting engagement. Here are 5 practical tips to help you maximize the impact of your TikTok hashtags and get your content seen by more viewers.
1. Combine Popular with Niche Hashtags
While popular and trending hashtags can be effective in reaching a broad audience, they are frequently oversaturated with competition, making it challenging to attract attention unless you already have a sizable following.
Thus, blending general hashtags like #foryou or #tiktok with more specific ones such as #BudgetSkincare or #SmallBusinessTips helps you reach both mass audiences and engaged niche communities.
2. Create Branded Hashtag Challenges
While anyone can create a hashtag challenge in the hopes of it going viral, the Branded Hashtag Challenge is a paid version that offers more.
The ideal scenario is for your hashtag to be used by fans and followers naturally, allowing you to gather user-generated content. Or, you can try to make branded hashtag challenges to boost your brand’s voice and engage your audience in fresh ways.
3. Consider The Maximum Number of Hashtags
TikTok does allow you to use as many hashtags as you want. Your TikTok caption can be up to 2,200 characters long, allowing ample space for hashtags.
However, more hashtags don’t guarantee virality. Overloading your video with hashtags can reduce its reach, as TikTok’s algorithm may deprioritize content that appears spammy.
We recommend using 3-5 relevant hashtags to leave room for a descriptive or entertaining caption of your videos.
4. Utilize Hashtags for The Holidays
Incorporating the popular hashtags for holidays like #Christmas, #Festive, and #Halloween in your campaign will enhance your brand’s reach and appeal to a broader audience. This showcases your brand’s alignment with the holiday spirit and can attract more viewers. By embracing the joyful aspect of TikTok, it’s possible to improve brand sentiment and increase awareness.
Here is an example of adding #Christmas in the caption for their Christmas Marketing strategy and acquiring 10.2 million likes on TikTok:
Wrap Up
Using these 110 best TikTok hashtags is an effective strategy to enhance your reach, amplify engagement, and engage with new audiences on the app. Hopefully with the popular hashtags list above, you can tap into the latest trends, showcase your brand, and gain visibility in your niche.
>> Learn more: TikTok Tips and Tricks to Boost Engagement in 2025
