TikTok hashtags effectively help content creators reach their target audience, while also allowing viewers to discover content that interests them. So, what are the best hashtags to use in your content? And how to find and use them efficiently? Let’s find out the answers in this article.
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What are TikTok hashtags?
TikTok hashtags are words or key phrases, starting with the hashtag (#) symbol and used to categorize content on the platform so users can discover content they like.
TikTok hashtags work similarly to hashtags on other social media platforms, such as Instagram and Twitter. Users can use hashtags to make their posts more discoverable to other users. Hashtags allow users to join in on trending or relevant conversations by using the right ones.
For example, if someone searches for #BookTok on TikTok, they will only get book-related content if the hashtag is included in the video description.
Benefits of Using TikTok Hashtags
Hashtags are a powerful tool for boosting visibility and engagement on TikTok, especially for brands looking to reach new audiences and drive engagement. Here are four key benefits of incorporating hashtags into your TikTok strategy:
Boost visibility
TikTok hashtags can increase the visibility of your content to the targeted audience. When you include hashtags in your video captions, your content can reach people who are searching for or following those specific hashtags.
Increase engagement
Hashtags also help categorize and connect your content to a particular topic or theme. As a result, TikTok users who are fond of that topic might engage with your videos by commenting or sharing with others.
Create a community
If you’re promoting a brand or product, using branded hashtags is a great idea to increase brand awareness and create a sense of community. With these hashtags, you can not only build a solid group of followers who enjoy sharing related content to your business but also have an opportunity to create challenges and make videos using the brand-specific hashtag.
For instance, BUXOM Cosmetics has successfully created a community around the hashtag #BuxomBabe. Both influencers and beauty fans have utilized the hashtag in their TikTok videos, resulting in 123.1 million views.
Analyze your competitors’ performance
Popular industry-specific hashtags let you find competitors you might not be aware of by searching and adding them to your video captions. Other companies in the same field as you might use these hashtags, so you can click on these to research for competitor analysis with data like likes, shares, comments, and content funnel.
Top Trending Tiktok Hashtags in 2024
Are you curious about how to uncover hot hashtags on TikTok? For inspiration, we’ve compiled a list of some of the most popular hashtags in 2024 across many sectors.
50 Popular TikTok Hashtags in General
10 TikTok Hashtags for B2B
10 TikTok Hashtags for Fitness and Healthcare
10 TikTok Hashtags for Fashion and Beauty
10 TikTok Hashtags for Food and Beverage
10 TikTok Hashtags for Technology and Software
10 TikTok Hashtags for Travel
10 TikTok Hashtags for Animals
Note: Keep an eye on the Discover page to see what is trending on TikTok before you create the video because TikTok hashtag trends change frequently.
How to find the best TikTok hashtags to go viral?
TikTok is all about creative and engaging content. However, without the right hashtags, your videos may not be getting the views they deserve.
So, how can you find the best hashtags to use for your content?
Search on the TikTok Creative Center
TikTok Creative Center is an amazing place to explore the top TikTok Hashtags because it categorizes hashtags into industry-specific groups, making it easier for creators to find the most relevant and effective ones for their videos. Additionally, the TikTok Creative Center offers insights and analytics on each hashtag, including related videos and trending creators who use the hashtag.
There are some steps to search for the best TikTok Hashtags on TikTok Creative Center:
- Step 1: Go to the TikTok Creative Center website.
- Step 2: Click on the Trends tab and choose Hashtags.
- Step 3: Type or select the region you want to find the trending hashtag from the list.
- Step 4: Filter results by the industry and time posted.
- Step 5: Click See analytics to get additional information about each hashtag.
Research competitor hashtags
Look at what hashtags your competitors use in their content and see if they are relevant to your brand. This way not only inspires you to get an idea of what hashtags are popular in your industry or subculture but also helps you avoid the bad performance hashtags.
Analyze your own content
See which of the hashtags you have previously used in your content that has produced the most views and interaction. Consequently, you can identify the most suited hashtags for your brand and content.
5 Tips for Using TikTok Hashtags
Using the right hashtags on TikTok can make all the difference in reaching your target audience and boosting engagement. Here are 5 practical tips to help you maximize the impact of your TikTok hashtags and get your content seen by more viewers.
Combine the popular hashtags with the niche ones
Mixing widespread and specialized hashtags is the key to optimizing your hashtag reach. As mentioned before, this tip will assist you in approaching both wide and specific audiences.
While popular and trending hashtags can be effective in reaching a broad audience, they are frequently oversaturated with competition, making it challenging to attract attention unless you already have a sizable following.
To overcome this challenge, you should use niche hashtags that appeal to viewers who are already interested in your content. Furthermore, they are typically less competitive and help users discover your videos easier.
Create branded hashtag challenges
While anyone can create a hashtag challenge in the hopes of it going viral, the Branded Hashtag Challenge is a paid version that offers more.
The ideal scenario is for your hashtag to be used by fans and followers naturally, allowing you to gather user-generated content. Or, you can try to make branded hashtag challenges to boost your brand’s voice and engage your audience in fresh ways.
Consider the maximum number of hashtags
TikTok does allow you to use as many hashtags as you want. In fact, your TikTok caption can be up to 2,200 characters long, allowing ample space for hashtags.
However, more hashtags don’t guarantee virality. Overloading your video with hashtags can reduce its reach, as TikTok’s algorithm may deprioritize content that appears spammy.
We recommend using 3-5 relevant hashtags to leave room for a descriptive or entertaining caption of your videos.
Add relevant hashtags in the comments
Adding extra hashtags in the comments is a little tip if you reach the character limit in the caption. These are not prioritized by the TikTok algorithm as highly as those in the caption. However, it is still a means of enhancing your video search findings.
Utilize hashtags for the holidays
Incorporating the popular hashtags for holidays like #Christmas, #Festive, and #Halloween in your campaign will enhance your brand’s reach and appeal to a broader audience. This showcases your brand’s alignment with the holiday spirit and can attract more viewers. By embracing the joyful aspect of TikTok, it’s possible to improve brand sentiment and increase awareness.
Here is an example of adding #Christmas in the caption for their Christmas Marketing strategy and acquiring 10.2 million likes on TikTok:
Wrap-up
Using TikTok hashtags is an effective strategy to enhance your reach, amplify engagement, and engage with new audiences on the app. Hopefully with the popular hashtags list above, you can tap into the latest trends, showcase your brand, and gain visibility in your niche.
