Case Study

This case study highlights how an emerging dropshipping brand (name undisclosed) leveraged TikTok’s organic potential and Spark Ads to drive scalable growth. Focused on selling football jerseys, the client aimed to move beyond traditional advertising and establish a credible, community-driven brand presence.

With a strategic shift from direct sales tactics to brand building, the client achieved:

• Over 2 million organic views

• 35K real followers within 2 months

• A 28% reduction in CPA compared to paid-only campaigns

Through the right mix of authentic content and ad amplification, the brand transitioned from short-term conversions to long-term growth and audience engagement on TikTok.

Kyna English, an online English learning platform operating in Vietnam and Southeast Asia, faced challenges in attracting high-quality leads due to limited ad formats and content variety. With a focus on growth, the platform struggled to reach its target audience effectively.

Therefore, Mega Digital stepped in, conducting a thorough market analysis and implementing optimized ad strategies tailored to their needs. By introducing creative solutions and expanding content variety, Mega Digital successfully helped Kyna English improve lead quality while maintaining an efficient CPA, positioning the platform for sustained growth in the region.

Lend Wallets, a US-based financial entity, partnered with Mega Digital to explore TikTok as a new advertising platform. With hands-on experience in executing TikTok ads campaigns, Mega Digital has helped address their concerns about maintaining lead quality and quantity on a completely new platform.

The collaboration focused on generating high-quality leads and leveraging the client’s expertise in creative production across multiple platforms.