Introduction

Dries Bollen: Boost Orders Fast with Smart+ Ad Strategies

Dries Bollen, a football jersey dropshipper, struggled with high ad costs, low CTR, and unstable conversions using manual TikTok Ads. After switching to Smart+ Web Campaigns with Pixel integration, creative testing, and AI automation, he achieved 4,539 orders in one campaign, a 6.89 ROAS, and much lower CPM, CPC, and CPA - proving Smart+ far more effective than manual ad management.

Overview

By adopting Smart+ Web Campaigns, Dries Bollen – a dropshipper specializing in football jerseys, transformed their TikTok advertising strategy. Previously reliant on manual campaigns, rising ad costs, low CTR, and unstable conversions held back growth. With AI-powered automation optimizing in real-time, budgets were allocated more effectively, and account risks were reduced, leading to a significant performance boost.

Customer's info

About Dries Bollen

Dries Bollen is a dropshipping brand specializing in football jerseys. The brand initially relied on manual TikTok Ads, launching multiple campaigns by hand, testing creatives without automation, and optimizing based on experience. The main objective was to drive a high volume of orders at a sustainable cost, but manual methods soon led to rising ad expenses, low CTR, and inconsistent conversions.

Objectives

What's Dries Bollen Expecting from Us

Boost Conversions: The brand aimed to generate more jersey orders by running optimized TikTok ad campaigns.
Improve Ad Efficiency: Reduce rising advertising costs (CPA, CPC, CPM) while ensuring scalability and stable performance.
Stabilize Conversions: Achieve more consistent CTR and conversion rates instead of relying on manual optimizations.
Minimize Risks: Lower the chance of account suspension when advertising products with football club logos.

Challenges

The current situation of Dries Bollen

Rising Ad Costs: CPC and CPM kept increasing without driving a proportional growth in orders.
Lack of Real-Time Optimization: Manual campaign management required constant monitoring, leading to wasted budget.
Creative Fatigue: Ads quickly lost effectiveness without an automated system to prioritize high-performing creatives.
Account Suspension Risk: Despite not violating policies, ads featuring football club logos were often flagged, creating instability in campaign operations.

Solutions

A Multifaceted Strategy to Scale efficienty

Mega Solutions redefined the brand’s advertising approach by integrating Smart+ automation with data-driven optimization to maximize orders and ensure sustainable growth.

Set Up Tracking Integrated TikTok Pixel and Events API to ensure accurate data collection and attribution.

Creative Testing Launched 4–6 initial video creatives, then refreshed regularly to prevent ad fatigue.

Smart+ Automation Leveraged AI-powered automation to scale high-performing ads and pause underperforming ones in real time.

Data-Driven Optimization Applied Attribution Analytics to measure results and guide budget allocation effectively.

Risk Reduction Minimized account suspension risks by consolidating campaigns under Smart+ instead of multiple manual setups.

Smart+ Web Campaigns transformed ad performance, driving thousands of orders at lower costs with higher ROAS.

Results

The brand achieved 4,539 orders, a 6.89 ROAS, and reduced CPA to just $9.36 by leveraging Smart+ Web Campaigns with AI-driven automation and real-time optimization.

What Clients Are Saying

Customer experience is our top priority

Working with Mega Solutions felt like lifting a huge weight off our shoulders. We no longer had to stress over pausing ads, fixing tracking, or watching our budget disappear overnight. The Smart+ approach gave us stability and confidence and most importantly, it helped us focus on growing the brand instead of fighting with ads every day

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