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Level up TikTok ad creatives: 10 tips to boost engagement

As an advertiser who wants to make an impact and start converting on this platform, one key element is creating captivating promotional content. However, in a sea of creativity like TikTok, how can you stand out and attract potential customers? If you’re frustrated with this issue, then you’ve come to the right place! Check out our top 10 tips to scale up your TikTok ad creatives!

Experiment with different ad types

TikTok provides advertisers with more than 11 distinctive ad types based on bidding strategies or campaign objectives like traffic, views, and conversion,… Each ad type has unique advantages and disadvantages, and choosing the right one depends on your campaign goals, budget, and target audience. In general, In-Feed Ads are ideal for driving traffic and conversions, TopView Ads are great for building brand awareness, Brand Takeover Ads are ideal for maximum exposure, Branded Hashtag Challenges are perfect for user-generated content and engagement, and Branded Effects are great for increasing brand engagement and user interaction.

Read More: Exploring the Power of TikTok Creative Challenge

Ebook - Explore 11 TikTok Ad Types

Use the right specs for your ads

Using the correct formats and specifications for your ads is crucial for ensuring they are displayed correctly and effectively on TikTok. There are some of the standard conditions for all videos on TikTok like:

  • Video dimensions: TikTok recommends a vertical aspect ratio of 9:16 for videos, with a resolution of 720×1280 pixels.
  • Video duration: In-feed video ads can be between 5 and 60 seconds long, while TopView ads can be up to 60 seconds long.
  • File size: Video file sizes should not exceed 500 MB.
  • Video format: TikTok supports various video formats, including MP4 and MOV.
  • Sound: All ads should include sound, as TikTok is a highly audio-focused platform.
  • Captions: Adding captions to your ads can help ensure they are accessible to a wider audience.

However, as we’ve already mentioned, each ad type has its specifications and requirements that advertisers must comply with to get ads approved. So, before creating content or choosing a layout for your video, make sure to check TikTok ad formats and specs for better results.

TikTok ad specs
Source: Internet

Engage audiences with creative content

TikTok ad creatives should usually only last 9-15 seconds and should not exceed 30 seconds. Therefore, it is extremely difficult to attract viewers.

There are a few topics that you can learn to build the most interesting promotional video content. Real-life situations or humorous and empathetic conversations would be more effective. Or your TikTok ad creatives can be built around sharing tips or tutorials that are also very accessible to users.

Here are some tips for creating effective ad creative on TikTok:

  • Be out-of-the-box: TikTok users value authenticity, so aim to create genuine and relatable content. You can choose between many Tiktok ad creative ideas to make your ads memorable.
  • Use trending sounds and hashtags: Incorporating popular sounds and hashtags into your ad content can help to increase its visibility and appeal to users.
  • Be visually engaging: Use bright colors, dynamic camera angles, and visually interesting content to grab viewers’ attention.
  • Keep it short and sweet: TikTok users have short attention spans, so keep your ads brief and to the point.
  • Include a clear call-to-action: Be sure to include a clear call-to-action in your ads, such as asking users to visit your website or follow your account.
@rarebeauty Yo mirando mi colección de Rare Beauty✨ #rarebeauty #rarebeautyblush #liquidblush #softpinch #grwm #rarebeautyhaul #aesthetic ” href=”” rel=”noopener”>♬ Tsk – BTS ended kpop >

Make an impact on the first 3 seconds

TikTok recommends that brands should aim to convey their message within the first 3 seconds of a promotional video as it is crucial to attracting viewers’ attention quickly. According to TikTok, 67% of the most successful TikTok ad creatives feature the brand message in the opening 3 seconds. This means that the first few seconds of your video can make or break its success in attracting and retaining an audience.

To optimize your video’s chances of success, it’s important to keep in mind TikTok’s algorithm, which rewards videos that are watched in full by the initial viewers. This means that if the first group of viewers watches the video until the end, it’s more likely to be distributed to a broader audience.

To make the most of the first 3 seconds, it’s recommended that brands introduce their product or message in a clear and concise way. Creating an immediate impact and grabbing the viewer’s attention with creative visuals and compelling music is essential. By doing this, you’re more likely to encourage viewers to keep watching and engage with your brand.

Don’t forget sounds & effects

TikTok is a platform that thrives on trends, and music and effects are a big part of that. With one of these elements, it is likely that a video will gain traction and trend on the platform. 

To stay current on the latest trends, check out the Explore section on TikTok, which showcases popular videos and sounds. In particular, using tracks with a tempo of around 120 BPM effectively attracts and engages viewers. These songs tend to increase positivity and create an emotional connection with the audience.

Aside from music, using effects in TikTok ad creatives can also be particularly effective. Visual effects not only make videos look more engaging, but they can also increase awareness among users because they can easily use the effect and push it to the trend. It is important to prioritize using songs and effects appropriate to your video’s context. So, check out TikTok Creative Center for trending music and challenges to incorporate into your ads!

Try user-generated content

The advice for brands is to focus on creating TikTok videos rather than conventional ads. This approach emphasizes the need for creativity and authenticity in TikTok ad creatives while also prioritizing content that resonates with the target audience. Given the entertainment-driven nature of TikTok, it’s crucial to strike a balance between these two factors to maximize the impact of your ads. One effective strategy is to incorporate a mix of UGC and high-quality footage in order to create visually appealing and engaging content that is also relatable to users. 

As such, it’s important for brands to focus on creating TikTok videos that capture the attention of users and provide something of value to them, whether it’s information, humor, inspiration, or any other emotion.

Emphasize with text overlay

Using text overlay in videos is a helpful way to emphasize important information without interrupting the viewer’s enjoyment of the content. This is particularly useful when there is a lot of messaging, numbers, or text that needs to be conveyed in the video. By incorporating text overlay, key information can be highlighted to ensure that viewers remember the content more effectively. It’s important to note that the text overlay should load within the first 7 seconds of the video to provide viewers with the necessary context. This approach can improve the overall impact of the video and help to keep viewers engaged and informed.

Present with influencers and KOCs/KOLs

Influencer marketing has become essential to social media advertising, and TikTok is no exception. TikTok influencers, also known as KOLs or KOCs, have the potential to expand the reach of a brand’s promotional videos to a larger audience. 

While it may cost more to work with an influencer, it can be an effective way to reach a specific target market. Selecting an influencer whose image and audience align with the brand’s values and target audience is crucial. This can help ensure that the influencer’s endorsement is authentic and resonates with viewers, thereby increasing the likelihood of engagement and conversion. 

Influencers with a large following can help improve the campaign’s visibility while partnering with micro-influencers can provide a more targeted and niche audience. Overall, incorporating influencers into TikTok advertising campaigns can be an effective way to increase reach and engagement, as long as the influencer is carefully chosen and the partnership is well-executed.


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♬ original sound – Dunkin’

Level up with TikTok Agency account

TikTok Agency accounts offer several features and benefits for businesses looking to advertise on the platform. With a TikTok Agency account, businesses can access various tools to help them create and manage their advertising campaigns more efficiently. 

One of the main benefits of a TikTok Agency account is the ability to manage multiple ad accounts in one place, which can save time and streamline the advertising process. Additionally, TikTok Agency accounts offer access to a variety of campaign management features, including budget management, audience targeting, and ad optimization tools.

Therefore, for a more effective ad campaign that suits your objectives, try to do it with a TikTok Ad Agency account. With its full ad types and exclusive targeting options, you can level up your TikTok ad creatives in no time!

Include a clear CTA

CTA, or call-to-action, is a crucial element in any TikTok advertising campaign. It’s a prompt that encourages viewers to take a specific action, such as visiting a website, downloading an app, or making a purchase. Including a CTA in TikTok ads is essential because it tells viewers what they need to do after watching the ad, and it can help to drive conversions and sales.

It’s important to keep the CTA simple and clear, so viewers know exactly what action they should take. The CTA should be aligned with the campaign goal and should be relevant to the ad content. 

>>> Read More: TikTok Call to Action: Plans for Highest CTR and 25 Best Samples

Final Word

TikTok is not just a social media platform for entertainment, but it also presents a remarkable opportunity for businesses to expand their reach and connect with potential customers. With the ten tips we’ve shared, you can create TikTok ad creatives that are both captivating and effective.

However, if you are looking to take your TikTok ads to the next level and achieve outstanding results, our TikTok Advertising service is the solution you’ve been searching for! So, don’t miss out on this chance to elevate your brand on TikTok and reach millions of potential customers.

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Hanh Le Nguyen
Hanh Le Nguyen
Advertising & Marketing Specialist


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