TikTok, the popular short-form video platform, has introduced a tool called ‘Keyword Insights,’ created specifically for advertisers. This feature provides valuable data to help advertisers enhance their ad copy and target their audience more accurately. Let’s explore the powerful features of TikTok Keyword Insights with Mega Digital!
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What is the TikTok Keyword Insights tool?
TikTok’s Keyword Insights tool is like a smart content assistant for strategy building. It identifies frequently searched keyword groups, organizes them into related categories (based on region, industry, and more), and provides filtering options to simplify research.
This tool helps marketers:
- Spark creative inspiration
- Craft targeted content
- Enhance scripts, descriptions, hashtags, captions, and overlays
- Explore methods to clearly convey your business’s unique value
- Identify the most effective keywords and phrases driving conversions in your industry.
The outcome? Supercharged ad success and a confident reach to your audience. At the core, TikTok Keyword Insights is a TikTok keyword research tool for digital marketers and advertisers, providing valuable insights into high-performing keywords and the best TikTok trends in TikTok ads.
*Note: You can only use Keyword Insights on the Desktop version of TikTok Creative Center. The data comes from TikTok ads and doesn’t include organic posts.
How does the “TikTok Keyword Insights” work?
The user-friendly interface showcases a list of frequently employed phrases and keywords in TikTok ads. A glance reveals trending words, usage frequency, average CTR of respective ads, and more insights.
Users can easily navigate the list and apply filters for the last 7, 30, or 120 days to refine their research.
To sort keyword rankings in the table view, simply click the arrows next to any metric.
The ‘Details’ section beside each phrase or keyword reveals deeper insights about the selected term, including information on how the phrases were used, whether in text or voice overs, as well as impressions, clicks, and engagement rates.
The data allows for a comprehensive analysis of TikTok’s language landscape, tracking the prevalent words on the platform. By combining advert visibility with contextual keyword use, advertisers can gain a thorough understanding of ad performance and success.
What benefits does TikTok Keyword Insights offer?
After being put to the test by various brands, this new feature has showcased its prowess in boosting ads. Now, let’s delve into the specifics: how exactly does it influence TikTok advertisers and digital marketers?
Efficient Time Management
Thanks to Keyword Insights, you can bid farewell to time-consuming research. This tool takes charge of the analysis, delivering practical, digestible, and pertinent information right to you.
Independent and additional research becomes unnecessary, allowing you to channel your saved time into genuinely applying the gathered data to your ads and content.
Elevated Audience Understanding and Targeting
With Keyword Insights, digital marketers can better understand their audience and avoid targeting mistakes. This tool helps them focus on what works best, improving engagement by using top-performing elements on the platform.
While TikTok Keyword Insights offers guidance, it’s up to the advertisers to develop innovative strategies incorporating trending phrases and words.
Boosted Ad Relevance for Greater Engagement and Reach
TikTok advertisers can now create more relevant ads, leading to greater success and stronger campaign impact. This boost in ad relevance drives higher engagement and a broader reach, making their efforts more effective overall.
How to use TikTok Keyword Insight effectively?
Imagine your TikTok content taking center stage in search results, like a spotlight illuminating your brand. You hold the wand to make this happen by weaving keywords seamlessly into every corner of your TikTok universe.
Here’s a special tip: sprinkle keywords like stardust, letting TikTok scan your voiceovers, captions, hashtags, and even your bio.
But wait, there’s more! We’re about to unfold three enchanting strategies to make those keywords work their magic.
Put keywords in your scripts
Your video script is the secret incantation for the TikTok algorithm.
First, ensure your script’s essence dances with the keywords you wish to conjure. Let your video’s content and voice be in harmony with those keywords.
Then, put these words into your video. So that, when users search for the keywords you’ve seamlessly integrated, they’ll discover your content.
Make relevant TikTok keywords visible often
Boost your visibility by incorporating pertinent TikTok keywords strategically. In essence, the objective of integrating your keyword is to maintain the relevance and prominence of your content or advertisement within your users’ feeds.
Should you wish to further delve into enhancing your visibility, you can delve into the intricacies of TikTok SEO to gain a more comprehensive perspective.
Tips: Choose appropriate keywords from the provided suggestions that match your content. TikTok conveniently populates the search bar with trending keywords linked to your search.
For instance, if you input the keyword “cheese” the search might display variations like “cheese + a/b/c” – that is the relevant keyword you are looking for!
Captivating Captions and Hashtags
Captions and hashtags are like the breadcrumbs guiding users to your captivating content. Make sure your captions and keywords tell the story of your videos.
The right keywords are essential for boosting your video’s visibility in TikTok’s search results. They can also help you find trending hashtags, giving your video a better chance to stand out.
Final words
Although the TikTok Keyword Insights tool provides valuable audience information and guidance for effective outreach, it’s not a standalone solution for achieving your digital marketing objectives. To truly succeed, you need to blend the insights gained from this tool with compelling content and a genuine strategy. This combination works to optimize engagement and broaden your reach. Check out “12 Best Brands on TikTok: Discover the Strategy to be Successful” for more ideas!
