Good news for crypto brands! There’s a cool beta program on TikTok that removes the old restrictions. Mega Digital is here to guide you through TikTok coin crypto and explain the new beta program. We’ll also share easy tips for promoting crypto on TikTok and tell you about ad types that work for your brand. Plus, we have a bonus for you: a list of 15 favored crypto hashtags and the top 5 TikTok crypto influencers you should follow. Let’s get started and explore the possibilities!
What is TikTok Crypto?
TikTok crypto refers to the community of TikTok users who create and share content about cryptocurrency—digital money powered by blockchain technology. It includes creators, hashtags, trends, and challenges related to crypto on the platform.
While TikTok has strict rules on crypto-related ads and sponsored content, there’s good news: a beta program for crypto advertisers is currently being tested in the US and Canada. If expanded, it could simplify how crypto brands advertise and operate on TikTok.
What types of Crypto ads are allowed and prohibited on TikTok?
In July 2021, TikTok banned all cryptocurrency and financial services content. But now, with its new beta program in the US and Canada, all registered crypto companies are approved by regulatory bodies to run ads promoting cryptocurrency to all TikTok users over 18.
The current approved regulatory bodies are:
- US: Financial Crimes Enforcement Network (FinCEN)
- Canada: Financial Transactions and Reports Analysis Centre of Canada (FINTRAC)
These registered entities are allowed to create ads on TikTok to promote their services and discuss cryptocurrency investments. Given the novelty and volatility of this currency, there is a cautious approach to such promotions. So what should we do here if other countries, except the US and Canada, want to promote their cryptocurrency? Let’s build organic content based on the following table.
| Allowed on TikTok | Prohibited on TikTok |
|---|---|
| – Educational content – Explain blockchain and cryptocurrency concepts. |
– Direct promotion of specific crypto assets. |
| – Industry news and updates – Discuss developments in the crypto space. |
– Financial advice or recommendations. |
| – General discussion and analysis – Foster open dialogue about the industry. |
– Claims of guaranteed returns or “get rich quick” schemes. |
| – Promoting NFTs – Share info about NFT projects without promoting individual purchases. |
– Content suggesting market manipulation or pump-and-dump schemes. |
| – Testimonials or endorsements from celebrities or influencers. |
Although TikTok’s PR spokesperson mentions that these crypto companies can still share organic content about cryptocurrency on their TikTok feeds, they currently cannot run paid advertisements. TikTok is exploring the possibility of modifying its platform to enable these companies to run paid ads in the future. Until then, let’s learn how to promote cryptocurrency on TikTok with our tips and experiences!
Mega Digital’s tips to promote cryptocurrency on TikTok
Using hashtags to promote cryptocurrency on TikTok can be a bit tricky due to the platform’s restrictions. Even though hashtags can help you reach a broader audience, there are certain terms related to crypto that TikTok straight-up bans and others fall into a grey area, potentially limiting how many people see your content.
Here’s a simple guide on using hashtags for promoting crypto on TikTok:
Do:
- Use general finance and investing hashtags: #finance, #investing, #financialfreedom, #stockmarket, #investingtips.
- Focus on blockchain technology: #blockchain, #web3, #dapps, #defi, #smartcontracts.
- Employ educational hashtags: #learncrypto, #cryptobasics, #bitcoin101, #cryptoexplained, #whatisblockchain.
- Create your niche hashtags: #yourbrandnamecrypto, #cryptocommunity, #yourspecifichashtag.
- Combine relevant hashtags: #finance #crypto #investing #learncrypto.
Don’t:
- Include terms implying financial advice: #getrichquick, #moon, #lamborghini, #financialadvice.
- Use hashtags associated with scams or pump-and-dump schemes: #cryptosignals, #10xgains, #easymoney, etc.
Here are 15 TikTok crypto hashtags that achieved billions of views:
Quick note:
- TikTok’s algorithms change, so stay updated on banned or restricted hashtags.
- Don’t rely only on hashtags for reach; create high-quality, engaging content.
- Transparency and responsible crypto education are vital for building trust and avoiding breaking platform rules.
Follow 5 best TikTok crypto influencers
TikTok crypto influencers often have deep knowledge and expertise in the cryptocurrency space. Also, top influencers in the crypto community on TikTok have gained credibility and trust among their followers. And here is your top 5 best TikTok crypto influencers you should follow:
Crypto Market Reviews (@cryptoprojects)
- Follower: 1.3M
- Like: 16.5M
- Link: https://www.tiktok.com/@cryptoprojects/video/7049814931645943042
If you’re heavily invested in crypto and want to stay informed, relying on a trustworthy source is crucial. @cryptoprojects is run by an experienced trader and investor who offers detailed coverage and valuable insights into both existing and new crypto projects.
On TikTok, @cryptoprojects discusses various tokens and coins like Grimace Coin, Talent Coin, PeaSwap, Litedex, and provides updates on the Leviathan Protocol and Y-5Finance. If you’re keen on earning while engaging with crypto, check out his video on Idle Cyber.
Cryptokang (@cryptokang.reborn)
- Follower: 384K
- Like: 3M
- Link: https://www.tiktok.com/@cryptokang.reborn/video/7046086937580522757
Cryptokang, known for his awesome Instagram presence, is now making waves on TikTok, gaining many new followers. His videos on cryptocurrencies are some of the most liked on the platform.
If you’re thinking about diversifying your crypto portfolio, don’t miss his videos on the latest tokens and protocols. He also covers less-known tokens, making watching his videos like unwrapping a surprise egg—full of interesting info you might not have heard before.
What sets @cryptokang.reborn apart? Besides his crypto insights, he brings a lot of humor. Whether he’s discussing serious investments or something unrelated to crypto, his wit will have you laughing out loud.
CRYPTO / NFT (@crypto.review)
- Follower: 860k
- Like: 9.5M
- Link: https://www.tiktok.com/@crypto.review/video/7049095990300642565
CRYPTO / NFT on TikTok quickly showcases the newest crypto and NFT projects in straightforward videos. Remember that it’s a promotional channel, so use the recommendations cautiously.
Wendy O (@cryptowendyo)
- Follower: 268K
- Like: 3.1M
- Link: https://www.tiktok.com/@cryptowendyo/video/6950451051963174150
Wendy O simplifies cryptocurrency for you. As a digital marketing strategist, she’s skilled at breaking down complex topics for the crypto crowd. Check out her content on Bitcoin, trading insights, and technical analyses. Stay updated with daily crypto and NFT news – because understanding crypto shouldn’t be complicated!
Crypto Cita (@cryptocita)
- Follower: 752K
- Like: 14.2M
- https://www.tiktok.com/@cryptocita/video/7134737905821519110
Crypto Cita, aka Alina Pak, makes crypto fun and easy to grasp. She shares funny and insightful takes on crypto mining, trading, and the basics of cryptocurrency. Whether you’re new to crypto or an experienced investor, her videos have engaging content and clever advice on investing and the latest industry trends.
List out countries where you can advertise cryptocurrency on TikTok
Crypto advertising on TikTok is regulated by both platform policies and local laws. A beta program in the US and Canada may ease restrictions for registered crypto advertisers with approved regulatory status. However, eligibility depends on where your TikTok for Business account is registered, and not all placements are supported globally.
Since rules can vary by region and campaign goal, it’s best to consult TikTok’s support or a trusted agency partner like Mega Digital. We help you navigate ad policies, optimize performance, and avoid issues like ad rejections or account freezes.
Below is our latest update on countries that generally allow crypto-related promotions:
Generally Allowed:
- United States: Educational content about blockchain is okay, but promoting specific coins or trading platforms is not.
- United Kingdom: Similar to the US, teaching about crypto principles is fine, but directly promoting specific currencies or investments is not allowed.
- Canada: Educational content is fine, but promoting projects or investments needs caution and specific licenses.
- Australia: Teaching about cryptocurrency is generally okay, but there are rules for promoting investments.
Partially Restricted:
- European Union: Rules vary across EU countries. Some allow educational content with disclaimers, while others don’t allow promoting crypto to regular investors.
- Singapore: Promoting crypto investments needs strict licensing. Educational content and blockchain discussions are allowed with caution.
- China: Cryptocurrency advertising is strictly banned in China.
Generally Prohibited:
- Vietnam: All forms of crypto advertising are banned.
- Iran: Cryptocurrency transactions and ads are illegal.
- Egypt: Promoting crypto is legally unclear and might face regulatory action.
Remember:
- This is a partial list, and rules can change fast. Always research specific restrictions in the country you’re targeting.
- Focus on educational content about blockchain technology and avoid directly promoting specific assets or giving investment advice.
- Consult legal and financial experts to ensure your advertising follows regulations and minimizes risks.
- For safe crypto promotion on TikTok, be transparent, educate your audience, and comply with changing rules. Avoid anything risky or misleading.
Map your marketing plan before rolling out
Running ads for cryptocurrency on TikTok can be a challenging but rewarding strategy to reach new and engaged audiences. However, you need to be aware of the policies and regulations that apply to crypto advertising on TikTok and the best practices and tips to create effective and engaging crypto ads. Here are some suggestions for running ads for cryptocurrency on TikTok:
Stay informed:
- Check TikTok’s latest policies and guidelines to ensure transparent and honest promotion.
- Comply with local laws regarding crypto advertising in your target markets.
- Reach out to TikTok’s support team or your account manager for guidance.
Explore Beta program:
- TikTok is testing a beta program to simplify crypto advertising for registered companies.
- Apply if eligible through your TikTok for Business account or account manager.
Leverage influencers:
- Collaborate with crypto influencers to create engaging content and drive traffic.
- Use tools like GrowthChain or TikTok Creator Marketplace to connect with relevant influencers.
- Ensure influencers disclose partnerships according to TikTok’s policy.
Educational content:
- Provide valuable information about cryptocurrency to cater to TikTok’s learning-oriented audience.
- Utilize hashtags like #TikTokcrypto, #Cryptoeducation, or #Cryptotips.
Entertaining approach:
- Make your crypto content fun and appealing with humor, music, filters, effects, or challenges.
- Participate in viral trends or create your own hashtag challenges for increased engagement.
Final words
TikTok crypto is an extremely attractive field for viewers on TikTok. TikTok crypto is not just for fun – it can be a place to get information, learn, be entertained, and even get inspired about cryptocurrency. It’s also a way for people who like cryptocurrency to connect with others and maybe even find new investors. But don’t forget always to check TikTok’s policy and guidelines. Don’t hesitate to learn even more about marketing your crypto brand! Contact Mega Digital today for the best support!
