Want to promote your cryptocurrency brand on TikTok in 2025 but unsure what’s allowed? TikTok crypto advertising in 2025 is still possible, but it comes with strict rules and creative workarounds.
In this guide, we’ll explain TikTok’s latest crypto ad policies, what types of content are permitted, and which countries allow crypto promotion. You’ll also discover the most trusted crypto influencers on TikTok and the best strategies for growing your crypto brand through educational content, hashtag optimization, and compliant ad formats. Let’s check it out!
What is TikTok Crypto?
TikTok crypto refers to the community of TikTok users who create and share content about cryptocurrency, digital money powered by blockchain technology. It includes creators, hashtags, trends, and challenges related to crypto on the platform.
While TikTok has strict rules on crypto-related ads and sponsored content, there’s good news: a beta program for crypto advertisers is currently being tested in the US and Canada. If expanded, it could simplify how crypto brands advertise and operate on TikTok.
What types of Crypto ads are allowed and prohibited on TikTok?
In July 2021, TikTok banned all cryptocurrency and financial services content. But now, with its new beta program in the US and Canada, all registered crypto companies are approved by regulatory bodies to run ads promoting cryptocurrency to all TikTok users over 18.
The current approved regulatory bodies are:
- US: Financial Crimes Enforcement Network (FinCEN)
- Canada: Financial Transactions and Reports Analysis Centre of Canada (FINTRAC)
These registered entities are allowed to create ads on TikTok to promote their services and discuss cryptocurrency investments. Given the novelty and volatility of this currency, there is a cautious approach to such promotions. So what should we do here if other countries, except the US and Canada, want to promote their cryptocurrency? Let’s build organic content based on the following table.
| Allowed on TikTok | Prohibited on TikTok |
|---|---|
| – Educational content – Explain blockchain and cryptocurrency concepts. |
– Direct promotion of specific crypto assets. |
| – Industry news and updates – Discuss developments in the crypto space. |
– Financial advice or recommendations. |
| – General discussion and analysis – Foster open dialogue about the industry. |
– Claims of guaranteed returns or “get rich quick” schemes. |
| – Promoting NFTs – Share info about NFT projects without promoting individual purchases. |
– Content suggesting market manipulation or pump-and-dump schemes. |
| – Testimonials or endorsements from celebrities or influencers. |
Although TikTok’s PR spokesperson mentions that these crypto companies can still share organic content about cryptocurrency on their TikTok feeds, they currently cannot run paid advertisements. TikTok is exploring the possibility of modifying its platform to enable these companies to run paid ads in the future. Until then, let’s learn how to promote cryptocurrency on TikTok with our tips and experiences!
Countries Permitting Crypto Advertising on TikTok
As of 2025, TikTok allows cryptocurrency-related advertising in selected countries, but the platform enforces strict rules based on local financial regulations and TikTok’s internal ad policies. Here’s a detailed breakdown of countries where crypto ads are permitted or restricted:
Countries Where Crypto Ads Are Generally Permitted (with Conditions)
These countries allow some form of cryptocurrency advertising on TikTok, typically requiring advertisers to comply with licensing rules, promote responsibly, and avoid misleading investment content.
- United States: TikTok allows educational content about blockchain and crypto, but prohibits direct promotion of individual cryptocurrencies or trading platforms. Advertisers must avoid making investment promises.
- Canada: Similar to the U.S., educational crypto content is allowed. Ads that promote trading services or investment opportunities must comply with national financial authority guidelines.
- Australia: TikTok permits blockchain and crypto education, provided advertisers do not offer direct financial advice or promote investment platforms without proper registration.
- Bahrain: Cryptocurrency ads, including those promoting trading platforms, are allowed if the advertiser is licensed by local authorities. All crypto-related ads must target users aged 18 and above.
- United Arab Emirates, Saudi Arabia, Qatar, Oman, South Africa, Sri Lanka, Bangladesh: TikTok permits ads related to cryptocurrencies and virtual financial assets, but only if the advertiser holds a valid trade license for virtual financial businesses and targets audiences 18+.
Countries with Partial Restrictions
In these regions, TikTok permits only limited crypto-related content, usually limited to educational topics or brand awareness campaigns. Full promotional advertising is restricted or regulated.
- European Union (e.g., Belgium, Portugal, Poland, Romania): Rules vary by country. Some allow educational content and awareness campaigns with clear disclaimers, while others prohibit targeting general consumers with investment-related ads.
- Singapore: Crypto advertising is heavily regulated. While TikTok allows blockchain education content, promoting tokens or trading platforms requires licensing from the Monetary Authority of Singapore (MAS).
- Indonesia: NFT-related advertising is permitted under strict conditions. Advertisers must obtain approvals from regulatory bodies like BAPPEBTI and the Ministry of Communication and Information Technology (MoCIT).
Countries Where Crypto Ads Are Prohibited
In the following countries, TikTok fully bans cryptocurrency-related advertising due to national regulations or platform compliance standards.
- Vietnam: Crypto-related content and advertising are completely banned on TikTok under local government restrictions.
- Iran: Cryptocurrency transactions and promotions are prohibited by law, and TikTok enforces this through a strict ad policy ban.
- Egypt: TikTok restricts all forms of crypto promotion, and local authorities have issued warnings against digital currency advertising, making it a high-risk market for crypto campaigns.
>>> Read more: TikTok eCommerce: How to Get Customers & Sell More on TikTok
Top TikTok Crypto Influencers to Follow in 2025
TikTok crypto influencers often have deep knowledge and expertise in the cryptocurrency space. Also, top influencers in the crypto community on TikTok have gained credibility and trust among their followers. And here is your top 5 best TikTok crypto influencers you should follow:
Crypto Market Reviews (@cryptoprojects)
- Follower: 1.3M
- Like: 16.5M
If you’re heavily invested in crypto and want to stay informed, relying on a trustworthy source is crucial. @cryptoprojects is run by an experienced trader and investor who offers detailed coverage and valuable insights into both existing and new crypto projects.
On TikTok, @cryptoprojects discusses various tokens and coins like Grimace Coin, Talent Coin, PeaSwap, Litedex, and provides updates on the Leviathan Protocol and Y-5Finance. If you’re keen on earning while engaging with crypto, check out his video on Idle Cyber.
Cryptokang (@cryptokang.reborn)
- Follower: 384K
- Like: 3M
Cryptokang, known for his awesome Instagram presence, is now making waves on TikTok, gaining many new followers. His videos on cryptocurrencies are some of the most liked on the platform.
If you’re thinking about diversifying your crypto portfolio, don’t miss his videos on the latest tokens and protocols. He also covers lesser-known tokens, making watching his videos like unwrapping a surprise egg, full of interesting info you might not have heard before.
What sets @cryptokang.reborn apart? Besides his crypto insights, he brings a lot of humor. Whether he’s discussing serious investments or something unrelated to crypto, his wit will have you laughing out loud.
CRYPTO / NFT (@crypto.review)
- Follower: 860k
- Like: 9.5M
CRYPTO / NFT on TikTok quickly showcases the newest crypto and NFT projects in straightforward videos. Remember that it’s a promotional channel, so use the recommendations cautiously.
Wendy O (@cryptowendyo)
- Follower: 268K
- Like: 3.1M
Wendy O simplifies cryptocurrency for you. As a digital marketing strategist, she’s skilled at breaking down complex topics for the crypto crowd. Check out her content on Bitcoin, trading insights, and technical analyses. Stay updated with daily crypto and NFT news – because understanding crypto shouldn’t be complicated!
Crypto Cita (@cryptocita)
- Follower: 752K
- Like: 14.2M
Crypto Cita, aka Alina Pak, makes crypto fun and easy to grasp. She shares funny and insightful takes on crypto mining, trading, and the basics of cryptocurrency. Whether you’re new to crypto or an experienced investor, her videos have engaging content and clever advice on investing and the latest industry trends.
>>> Read more: TikTok for Financial Services: What You Need to Know in 2025
Effective Strategies for Promoting Cryptocurrency on TikTok
Running ads for cryptocurrency on TikTok can be a challenging but rewarding strategy to reach new and engaged audiences. However, you need to be aware of the policies and regulations that apply to crypto advertising on TikTok and the best practices and tips to create effective and engaging crypto ads. Here are some suggestions for running ads for cryptocurrency on TikTok:
Stay informed:
- Check TikTok’s latest policies and guidelines to ensure transparent and honest promotion.
- Comply with local laws regarding crypto advertising in your target markets.
- Reach out to TikTok’s support team or your account manager for guidance.
Explore Beta program:
- TikTok is testing a beta program to simplify crypto advertising for registered companies.
- Apply if eligible through your TikTok for Business account or account manager.
Leverage influencers:
- Collaborate with crypto influencers to create engaging content and drive traffic.
- Use tools like GrowthChain or TikTok Creator Marketplace to connect with relevant influencers.
- Ensure influencers disclose partnerships according to TikTok’s policy.
Use relevant hashtag:
- Use general finance and investing hashtags: #finance, #investing, #financialfreedom, #stockmarket, #investingtips.
- Focus on blockchain technology: #blockchain, #web3, #dapps, #defi, #smartcontracts.
- Employ educational hashtags: #learncrypto, #cryptobasics, #bitcoin101, #cryptoexplained, #whatisblockchain.
- Create your niche hashtags: #yourbrandnamecrypto, #cryptocommunity, #yourspecifichashtag.
- Combine relevant hashtags: #finance #crypto #investing #learncrypto.
Educational content:
- Provide valuable information about cryptocurrency to cater to TikTok’s learning-oriented audience.
- Utilize hashtags like #TikTokcrypto, #Cryptoeducation, or #Cryptotips.
Entertaining approach:
- Make your crypto content fun and appealing with humor, music, filters, effects, or challenges.
- Participate in viral trends or create your own hashtag challenges for increased engagement.
Final words
TikTok crypto is an extremely attractive field for viewers on TikTok. TikTok crypto is not just for fun – it can be a place to get information, learn, be entertained, and even get inspired about cryptocurrency. It’s also a way for people who like cryptocurrency to connect with others and maybe even find new investors. But don’t forget to always check TikTok’s policy and guidelines. Don’t hesitate to learn even more about marketing your crypto brand! Contact Mega Digital today for the best support!
