TikTok has emerged as the leading short-form video platform globally, boasting a staggering 2.6 billion downloads and 1 billion monthly active users. The platform serves as a dynamic outlet for Generation Z and Millennials to unleash their creativity while simultaneously presenting a valuable advertising and marketing opportunity. In our previous blog, we discussed TikTok Ads, and today, we will dig into how to promote TikTok videos from the basics.
How to promote on TikTok for beginners?
There are 4 basic ways that you can use to promote your business on TikTok, which are:
- Ads campaigns
- Influencers
- Promotion tool
- Spark Ads
Ads Campaigns
Source: Tiktok
Setting up an Ad campaign on TikTok is quite simple if you have experience advertising on other platforms. TikTok Ads can be categorized into 3 types based on their positions in the app:
- Brand Takeover: When customers first open the app
- Top-view Ads: In the For You feed (FYP), as the opening video
- In-Feed Ads: In the For You feed, among other regular videos
Note: Ads will not appear in the Following tab.
Work with TikTok influencers
One of the most popular ways to promote TikTok videos is through its ever-growing network of influencers, especially when combined with Spark Ads (more about how to promote TikTok videos with Spark Ads is in the section below).
Source: Tiktok
You can get in touch with influencers to have them publish a sponsored video using this kind of advertising. Depending on your target and budget, you can work with either nano-influencers with up to 10,000 followers or massively popular creators with millions of followers.
TikTok provides a platform where creators can list themselves for hire. Take a look at TikTok Creator Marketplace for more detail.
Promotion tool and Spark Ads
The Promote tool and Spark Ads both focused on exploiting organic content, which is already published on TikTok and generated by you or other producers.
You can promote these types of videos if you want them to reach more people who are interested in your business.
How to promote TikTok videos for business?
Use the TikTok Promote Tool
You can use the Promote Tool in TikTok to promote your TikTok video in front of more people as it would otherwise. Here are some of the ways you can access the Promote tool:
From your Creator tools:
- In your TikTok app, click Profile in the bottom right of your profile.
- Choose the 3-line icon in the top right of your settings.
- Choose Creator tools, then click Promote.
From your available TikTok videos:
- From that video, tap the icon setting (three-line) on the right.
- Choose Promote.
On a Business Account (from the Business Suite):
- From your profile, tap the 3-line icon in the top right.
- Then tap the Business suite.
- Tap Promote.
Promote your videos
Basic setup
Once inside the Promote tool, you can now set up your Promote video.
- On your Promotions page, tap the video you would like to promote. Note: Only public videos can be promoted
- Choose an objective for promoting your video, then select Next at the bottom. You can choose from:
- More video views: This will help get more people to watch your video.
- More website visits: This will lead more people to your website.
- More followers: This will help get more people to follow your profile.
- If you choose More website visits, you’ll enter your website URL and choose an action button for your website (for example: Learn More, Shop Now, or Sign Up). Then tap Save.
- Tap the circle next to the audience you’d like to reach, then tap Next. You can choose from the following:
- Automatic: This means TikTok will auto-select the targeted audience for you.
- Custom: You can target the right demographic of your audiences (such as genders, age ranges, and interests) that you’d like to reach.
- Enter your budget and time frame, then choose Next.
- Recharge your coins (iPhone) or Add your payment information (Android).
- Choose Start promotion.
Advanced Setup
When promoting a TikTok video following this method, you now have the option of targeting one of the following goals:
- Video views
- Website Traffic
- Followers
After that, you choose your target demographic and budget, and you’re ready to go. Once the promotion is active, you use the included analytics toolkit to keep track of the following data:
- The status of your video (review, active, paused, or rejected).
- The amount you’ve spent and how long the promotion has lasted.
- The number of video views.
- The number of link clicks (in case you want to promote your website).
- The number of engagements, including shares, comments, and likes.
- The percentage of age range and gender.
Promote TikTok Videos using Spark Ads
Spark Ads are a unique ad format that allows you to promote videos created by other TikTok users. These ads appear in the For You feed but feel more natural compared to standard in-feed ads, making them a powerful tool for organic promotion.
When combined with influencer marketing, Spark Ads can significantly boost your reach and credibility. Since the ad appears on the influencer’s feed, viewers perceive it as a trusted source. This format also offers better performance, with TikTok reporting a 30% higher conversion rate and a 142% increase in engagement compared to regular ads.
Additionally, Spark Ads provide detailed tracking metrics, such as paid clicks, likes, shares, and comments, helping you optimize your campaigns.
How to promote TikTok videos using Spark Ads (Step by step)
The first step is to obtain permission from the creator. While the number of views and interactions will count towards the original video, creators will not receive any monetary credit through the Creator Fund. Still, increasing engagement will benefit creators above all else in the long term, so getting them to agree shouldn’t be that difficult.
Source: Tiktok
The creator must go to the video in question, go to Ad settings, activate Ad authorization, and provide the generated code to grant your authorization.
Once you’ve got it, you’ll need to do the following:
- In TikTok Ads Manager, create a campaign.
- Choose Spark Ads format.
- Select Posts from Library under Upload creatives.
- Copy the generated code.
- Add a call to action and a landing page if you want to.
- Select Submit.
The effective way to promote TikTok videos and grow your business
If you want to see any results from your TikTok marketing efforts, you’ll need to design a unique campaign that is geared towards this platform and its users – simply copying and pasting your strategy from other platforms won’t work. Here’s the checklist for you should be going through:
- Determining the targeted audiences
- Developing a content strategy
- Creating videos that TikTok users will like
- Engaging with your audience
- Monitoring your ad campaigns
- Promoting your own or other creator’s videos
- Make use of TikTok’s algorithm
Social media managers must stay updated on trends, create relatable content, and track analytics, all while managing multiple platforms like Instagram, Twitter, and Facebook.
While TikTok videos and ads may seem simple, relying on a basic approach can waste time and money. To succeed on TikTok, businesses need the expertise of a specialized social media agency.
>>> Read more: How to Change Region on TikTok: A Step-by-step Guide in 2025
Optimize your ad and budget with Mega Digital
Mega Digital – a TikTok-partnered marketing agency, has years of expertise in creating effective TikTok ad campaigns that have helped businesses expand quickly and significantly.
Our expert team, including strategists, analysts, and video producers, is dedicated to creating top-tier social media content and strategies. We optimize campaigns and track performance to ensure maximum results. Simply share your goals with us, and we’ll handle everything, from video promotion to fine-tuning the smallest details for success on TikTok.
Want to discover more about how we manage TikTok advertising and get free advice to promote TikTok videos and your campaigns? Connect with Mega Digital’s experts by clicking the button below.
