Using Google Ads for Etsy shop can be a game-changer to boost sales. In this blog post, you will learn how to effectively use Google Ads for Etsy shop, including strategies for keyword research, creating compelling ads, and optimizing your campaigns for the best results.
Table of Contents
Do Google Ads Work For Etsy?
Yes, you can use Google Ads for your Etsy shop, and Etsy does allow it.
For Etsy store owners, using Google Ads can significantly boost visibility by showcasing your brand to potential customers right when they’re searching for products similar to yours. This targeted approach means you’re presenting your products to interested buyers at the optimal moment for making a purchase.
Moreover, Google Ads offers excellent targeting options that allow you to precisely define your ideal audience, ensuring your ads reach the right people. These are the primary advantages of using Google Ads. Additionally, you can benefit from the platform’s budgetary controls, the variety of ad formats available, and the extensive traffic and search volume Google provides.
Benefits of Using Google Ads for Promoting Etsy Shop
Using Google Ads to promote your Etsy shop offers several significant benefits. Here are the key advantages:
Promoting Unique Handmade Products
Google Ads increases the visibility of your unique handmade products on Etsy, reaching a broader audience actively searching for rare and special items.
Targeting Customer Preferences
With precise targeting options, Google Ads lets you reach consumers interested in handmade, vintage, or custom products, ensuring your ads are seen by potential buyers who appreciate your offerings.
Increasing Product Views
Google Shopping Ads display your Etsy products with images, prices, and details directly in search results, attracting more attention and driving more traffic to your listings.
Seamless Integration with Etsy Listings
Google Ads can link directly to your Etsy product listings, streamlining the shopping experience and increasing conversion rates by making it easier for customers to find and purchase your products.
Boosting Etsy Shop Credibility
Professionally crafted Google Ads enhance your Etsy shop’s credibility, attracting more buyers by signaling that your store is legitimate and trustworthy, which can lead to higher sales.
How Much Does It Cost to Run Google Ads for Etsy Shop?
Promoting your Etsy shop on Google can vary in cost, but a good starting point is a daily budget of around $10-$15 to gather initial data without overspending. The average cost per click (CPC) for Etsy-related products typically ranges from $0.20 to $1.00, depending on keyword competition.
Using automated bidding strategies like Target CPA can help optimize your spending, aiming for conversions at a set cost. If you set a daily budget of $10, you can expect to spend about $300 per month. However, this amount can be adjusted based on your goals and the performance of your ads.
For instance, one of my customers, a shop selling handmade candles, started with a $10 daily budget and increased to $20 per day, resulting in a 30% sales boost within 3 months.
Top Keywords and CPC for Promoting Your Etsy Shop on Google
Based on thorough research and analysis of competitive keywords, here are the estimated cost per click (CPC) figures for promoting your Etsy shop on Google Ads. These figures have been compiled from multiple reliable sources to provide an accurate and trustworthy overview.
| Keyword | Estimated CPC |
|---|---|
| Handmade Jewelry | $0.50 – $0.80 |
| Custom Wedding Gifts | $0.60 – $1.00 |
| Personalized Gifts | $0.70 – $1.10 |
| Vintage Clothing | $0.40 – $0.70 |
| Organic Skincare | $0.80 – $1.20 |
| Handmade Candles | $0.50 – $0.90 |
| Unique Home Decor | $0.60 – $1.00 |
| Artisan Soap | $0.40 – $0.70 |
| Custom Art Prints | $0.50 – $0.85 |
| Handmade Leather Goods | $0.60 – $1.00 |
Types of Google Ads for Etsy Shops
I’ve tried various ad types to promote my Etsy store, and these are the most effective formats. Also, I’ve carefully categorized which types work best for specific purposes:
1. Search Ads (Most Recommended for High Intent)
- Text-based ads that appear on Google search results when users search for keywords related to your products.
- Ideal for targeting specific product searches to drive highly relevant traffic to your Etsy listings, making them effective for conversions.
2. Shopping Ads (Best for Conversion)
- Visual ads that display product images, prices, and details directly in Google search results.
- Perfect for showcasing individual Etsy products, attracting attention with visual appeal, and leading directly to product pages, which can significantly boost conversion rates.
3. Display Ads (Great for Brand Awareness)
- Image-based ads that appear on websites within Google’s Display Network.
- Useful for reaching a broader audience and increasing brand awareness for your Etsy shop, though not as conversion-focused as Search or Shopping Ads.
4. Remarketing Ads (Highly Effective for Re-engagement)
- Ads that target users who have previously visited your Etsy shop or interacted with your products.
- Effective for re-engaging interested customers and encouraging them to return and make a purchase, thus improving conversion rates.
How to Promote Your Etsy Shop on Google?
As a Google Ads expert with extensive experience running campaigns for various clients, here’s a detailed step-by-step guide to effectively promote your Etsy shop on Google:
Step 1: Conduct Keyword Research
- Use Tools: Use Google Keyword Planner to find high-volume, low-competition keywords.
- Identify Keywords: Focus on keywords your potential customers are using. For example, “handmade silver earrings” or “unique gemstone necklaces”.
- Group Keywords: Organize keywords into ad groups for better targeting and relevance.
- Example: If you sell handmade candles, you might target keywords like “organic soy candles” or “hand-poured candles”.
Step 2: Create Shopping Ads
- Set Up Merchant Center: Link your Etsy shop to Google Merchant Center to upload your product feed.
- Optimize Product Data: Ensure your product titles, descriptions, and images are detailed and attractive.
- Run Shopping Campaigns: Create Shopping Ads campaigns to display product images, prices, and details directly in search results.
>>> Read more: How to Set Up & Optimize Google Shopping Feed in Merchant Center
Step 3: Use Dynamic Search Ads (Optional)
- Enable DSAs: Set up Dynamic Search Ads to automatically generate ads based on your Etsy shop’s content.
- Target Broadly: Capture additional search queries that regular keyword campaigns might miss.
Step 4: Leverage Remarketing Ads (Optional)
- Create Remarketing Lists: Segment users who visited your shop but did not purchase.
- Tailor Ads: Design ads specifically for these past visitors to re-engage them.
Step 5: Set a Realistic Budget and Bid Strategy
- Start Modestly: Begin with a daily budget of $10 to gather initial data without overspending.
- Use Automated Bidding: Implement Target CPA (e.g., $20) to let Google Ads adjust bids for optimal conversions.
- Monitor and Adjust Bids: Increase bids for high-performing keywords and reduce or pause bids for underperforming ones.
- Set Bid Modifiers: Adjust bids based on device, location, and time (e.g., +20% for mobile if mobile users convert more).
- Use Enhanced CPC (eCPC): Allow Google Ads to adjust manual bids to maximize conversions.
Step 6: Monitor and Adjust Campaigns Regularly
- Track Performance: Use Google Ads analytics to monitor CTR, conversion rate, and cost per conversion.
- Make Data-Driven Adjustments: Refine keywords, ad copy, and bid strategies based on performance data.
Case Study: Boosting Sales for an Etsy Shop Using Google Ads
Here’s a detailed case study showcasing the effectiveness of Google Ads in driving sales and traffic for an Etsy shop, Artisanal Candles & More, which specializes in handmade candles, soaps, and home decor.
Client Background
- Client name: Artisanal Candles & More
- Industry: Handmade Crafts
- Objective: Increase traffic and sales for an Etsy shop specializing in handmade candles, soaps, and home decor.
Strategy
To increase visibility and sales, we implemented a focused Google Ads campaign:
1. Keyword Research:
- Targeted keywords like “handmade candles”, “organic soaps”, and “unique home decor”.
- Used Google Keyword Planner for high-volume, low-competition keywords.
2. Shopping Ads:
- Highlighted products with optimized images and detailed descriptions.
- Resulted in a 35% increase in click-through rates (CTR).
3. Dynamic Search Ads (DSAs):
- Covered a broad range of search queries.
- Boosted overall traffic by 20%.
4. Remarketing Campaigns:
Re-engaged previous visitors, leading to a 25% increase in conversions.
5. Budget and Bidding:
- Started with a $20 daily budget.
- Used Target CPA for automated bidding, maintaining an average CPC of $0.75.
Results
- Increased Traffic: 45% increase in traffic.
- Higher Conversion Rates: Improved by 30%.
- Revenue Growth: Monthly sales increased by 40%.
- Cost-Effective: Achieved a ROAS of 7.5.
- Total Revenue: $15,000
- Ad Spend: $2,000
Wrap up
Promoting your Etsy shop with Google Ads can significantly enhance your business by increasing visibility, driving targeted traffic, and boosting sales. Careful planning, budget management, and continuous optimization are key to achieving outstanding results. With these strategies, Google Ads can become a powerful tool to help your Etsy shop thrive in a competitive market.
