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TikTok Advertising

Case Study

Kyna English

Kyna English, an online English learning platform for both kids and adults, faced challenges in attracting high-quality leads due to limited ad formats and content variety. Through market analysis, optimized ad strategies, and creative solutions, Mega Digital helped Kyna English significantly improve lead quality while maintaining an efficient CPA.

about the customer
Kyna English is an online learning platform offering flexible English courses for kids and adults. Focused on high-quality education, Kyna aims to make language learning accessible and engaging for all ages. To reach more students, they needed a targeted strategy with optimized cost to attract qualified leads interested in their courses.
Objectives

Objectives

  • Increase Lead Quality: Kyna English aimed to generate high-quality leads by engaging potential students through optimized ad strategies.
  • Enhance Audience Reach: The goal was to expand their reach and connect with a larger, more targeted audience for their online courses.
  • Boost Engagement: Kyna focused on increasing ad engagement, ensuring users fully understood the value of their courses before submitting leads.
  • Optimize Conversions: By refining their campaign strategy, Kyna aimed to improve lead conversions, turning more prospects into enrolled students.

Challenges

Challenges

  • Difficulty in Generating High-Quality Leads: Kyna English struggled to attract high-quality leads due to the limited variety of ad creatives, using only about 10 types. This lack of diversity made it challenging to engage different audience segments effectively.
  • Limited Audience Reach: With reliance solely on Instant Forms, Kyna English missed opportunities to connect with a broader, more targeted audience, which restricted their ability to expand their reach and attract potential students for their online courses.
  • Low Ad Engagement: Many users were not engaging fully with the ads, with most viewers dropping off or submitting their information within the first 12-15 seconds, which means the existing creatives did not effectively communicate the value of the courses, limiting user engagement.
  • High Drop-Off Rates Impacting Conversion: The existing ad creatives were not compelling enough to hold users’ attention, resulting in a high drop-off rate and affected lead conversions, as potential students disengaged before fully understanding the course offerings.

Kyna english
Mega Digital's Solutions

a multifaceted strategy to scale efficiently

Mega Digital team conducted an in-depth analysis of both the market and Kyna’s existing ad setup, identifying opportunities for improvement.

Market and Customer Behavior Analysis: Mega Digital conducted an in-depth analysis of the market and Kyna’s current setup, identifying key opportunities to optimize ad strategies and improve lead quality.

Diverse Creative Approach: Introduced engaging and diverse ad creatives, including entertainment-oriented videos, provocative hooks, and relatable use-case scenarios to better capture audience attention.

Optimized Landing Page Strategy: Added a new landing page with full course information to increase transparency, build trust, and improve lead quality by offering a more engaging user experience.

Pixel Optimization: Implemented optimized pixel tracking across Kyna’s website, allowing TikTok’s machine learning algorithm to collect more data and improve ad targeting.

Cross-Platform Customer Data Integration: Integrated customer data across platforms to track user journeys more effectively, refining the ad targeting process and improving lead quality.

our results

Kyna English and the Outstanding Results

Most ads have CPM, Impressions, Clicks, and CTR metrics in the top 25% – 75% in the industry of Language Learning & Study Abroad.
Our result media
milestones

THE RESULTS WILL TELL THE STORY!

$ 0
CPM
$ 0
CPA
0 x
ROAS
what your customers saying
What customers saying

We are privileged to have had the opportunity to collaborate with the Mega Digital team. Their youthful energy, expertise, and professionalism are truly commendable. What sets them apart is their attentive and insightful approach to understanding clients’ needs, enabling them to deliver optimal, cost-effective solutions. Mega also provides us with valuable opportunities to stay current with the latest knowledge and skills through sharing sessions and training programs led by top digital platforms. Thanks to their support, we have achieved remarkable improvements within a short timeframe.

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