New to Google Ads agency account? Let’s find out what it is and why you need one. An agency account offers numerous benefits, far beyond those of a regular account. In this article, I will outline everything you need to know about this account type, and most importantly, how to open a Google Ads agency account.
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Table of Contents
What is a Google Ads Agency Account?
Google Ads agency account is a exclusive account that allows marketing and advertising agencies to manage multiple Google Ads accounts in one place. This is the type of account that Google provides exclusively to Google Partners (like us – Mega Digital) for managing their clients.
To put it simply, users should use an agency account because it skips verification steps and offers more stability since Google has verified the agency. This is why businesses highly desire to obtain an agency account.
Google Ads Agency Account Features
A professional Google advertising company can help you get the most out of your ad budget, save you time, and improve the results of your campaigns. They have the know-how and resources to achieve meaningful outcomes with Google Ads while you can focus on other essential aspects of your business. Mega Digital will show you 3 of the most valuable advantages of an agency account:
Centralized Management
The primary advantage of an agency account lies in its capability to streamline management across various accounts. This removes the inconvenience of logging in and out of separate accounts, facilitating the oversight of all campaigns from a single location. Agencies can effortlessly switch between accounts, track comprehensive performance metrics, and adapt strategies in real-time.
Access to exclusive tools
Using an agency account grants access to advanced tools and features, offering exclusive benefits like heatmaps and industry-specific data from the agency, which help clients optimize their campaigns.
Additionally, Google’s API allows for task automation and integration with third-party tools, streamlining campaign management and freeing up time for other priorities. Agencies also benefit from early access to beta features, providing them with a competitive edge and the opportunity to give feedback before these features are publicly released.
Withdrawal time is faster
If your account gets suspended, instead of waiting 20-40 days for a refund, using an Google Ads Agency Account can quickly support you in appealing to the Google team or withdrawing your remaining budget.
You won’t have to wait for a long time, and you can continue running your campaigns. This is especially crucial when your account gets suspended right in the middle of peak sales season.
The difference between an individual ad account and an agency account
The main difference between an individual ad account and an agency account is the level of access and control.
| Self-served Google ad account | Google Ad Agency Account |
|---|---|
| Limited payment threshold | Agency’s payment methods |
| Suspended without a clearly reason | Agency’s guarantee for un-suspendable accounts |
| Refund process takes 20-40 days | Refund or allocate the remaining budget based on agency policy |
| Self-optimized ad campaigns | Optimize campaign with agency experts and Google exclusive insights |
| Hardly to get Google’s support | Directly support from Google Partner |
| Tax based on region | Agency’s pricing |
Overall, while an individual ad account is suitable for managing one’s own advertising efforts, an agency account is more stable and offers superior features and convenience.
How to open a Google Ads agency account?
You cannot create a Google Ads agency account on your own if you do not meet the required criteria. Therefore, do not waste your time following online guides that claim to show you how to create an agency account without meeting these requirements.
So, for non-agency users, the best method by far is collaborating with Google Partners. Below are the steps to open a Google Ads agency account:
Step 1: Initial Contact
Start by contacting a Google Partner, and request for Google Ads agency accounts.
Step 2: Submit Business Information
Provide business information, including business papers, advertising website, and budget.
Step 3: Account Creation
After your information is verified, you will receive an agency account. You can easily top up your account through the agency payment methods.
What makes the premium partner account different?
You’re probably wondering why premium. Let me show you:
As mentioned above, top Google Partner agencies can receive data directly from Google. However, as of now, Mega Digital is the only agency in Asia granted access to exclusive Google tools, such as Google Market Explorer, which allows for real-time data viewing. These benefits are extremely advantageous for Mega Digital’s clients. Therefore, while a premium Google Ads account is not affordable, it provides clients with the best competitive advantages.
How much does Google Ads agency charge for an account?
The cost of hiring a Google Ads agency account can vary depending on several factors, such as the scope of services, the agency’s reputation and expertise, and the specific needs of your business.
Typically, agencies charge a percentage of your ad spend as their management fee, ranging from 5% to 10% or more. This is the case with standard agency accounts. With premium accounts, the fee is around 12%, but the quality of service is significantly superior. Furthermore, you can always negotiate to get the best possible rate.
How to choose the proper Google Partner to collaborate with?
Today, there are numerous Google Partner agencies worldwide. As a result, it can be challenging for marketing agencies or advertisers to determine which one to collaborate with. So, what are the criteria for selecting the right Google Ads Agency to create an account?
Reviews, testimonials, and case studies
Read about others’ experiences with the agency to gauge their suitability for your business. Look for reviews, testimonials, and case studies about each Google Ads agency you’re considering.
Experience
Consider the agency’s longevity, whether they have industry experience, and the specific campaigns you want to run.
Services offered
Ensure the agency provides your Google Ads campaigns with the necessary services. Additionally, consider working with a full-service digital marketing agency that offers additional services like search engine optimization (SEO) and conversion rate optimization (CRO) for a comprehensive digital marketing strategy.
Technology
Look for agencies that leverage modern technology and data to develop strategies, execute campaigns, and provide comprehensive reporting.
Transparency
Choose agencies that are transparent about pricing and provide regular, easily understandable campaign reports.
Final words
In conclusion, we hope this blog has helped you find the right agency to create an account with. Besides, as an official Google Premier Partner and a member of the Google Leadership Circle in SEA, we offer Google Advertising Services with a package for account creation. For more information, please visit our service page!
