Google is stepping up its game in the travel advertising space with the expansion of Travel Feeds for Search Ads. This powerful new update allows hotel advertisers to deliver more detailed, eye-catching information directly within search results—making it easier than ever to capture travelers’ attention and drive bookings.
What’s New for Hotel Advertisers?
With the expanded Travel Feeds, hotel advertisers can now showcase key details that make their properties stand out, including:
- Hotel descriptions
- Real-time pricing
- Booking dates
- Customer ratings
- Beautiful property images
This update brings a new level of depth to Google Search Ads by seamlessly pulling data from the Hotel Center and automatically enriching ads with critical information. This means advertisers can provide a richer, more engaging experience for potential travelers with just a few clicks.
As Google explains, “When you link your Hotel Center to Google Ads, Google will automatically enrich existing Search ad formats with prices, images, and more to help drive better performance.”
More Design Options and Better Ad Performance
Google is offering multiple design options for ads, ensuring they’re not only informative but also visually appealing. The price and landing page data are sourced automatically from your Hotel Center feed, giving you control while ensuring relevance and creativity.
According to Google’s internal data, advertisers using the full range of these enhanced formats have seen up to a 20% boost in click-through rates. While results will vary by campaign, this shows the powerful potential of using Travel Feeds to improve ad performance.
How to Get Started: Easy Integration with Hotel Center
Implementing this new feature is simple. If you’re already using Google’s Hotel Center, your current feed data can now be linked to your Google Ads account, automatically enhancing your Search Ads. Key steps include:
- Linking your Hotel Center feed to Google Ads
- Setting feed-sharing controls at the account or campaign level
- Creating subsets of properties if needed
To track performance, you can use URL parameters to monitor clicks and conversions directly from your travel ads.
Availability and What’s Next for Travel Feeds
Right now, Travel Feeds in Search Ads are available in 21 countries and support 12 languages, with plans to roll out additional features soon. Google has hinted that it’s not stopping at hotels—Travel Feeds will eventually expand to other sectors like attractions, car rentals, and events, meaning even more travel advertisers will benefit from this enhanced ad experience.
For hotel advertisers looking to make an immediate impact, now’s the time to connect your Hotel Center with Google Ads and start leveraging the full potential of Travel Feeds.
Stay ahead of the competition with Google’s latest innovations, and transform how you reach your audience in the highly competitive travel space.
