Searching “how to see who favorited your TikTok”? You’re likely hoping for more than just a number. Whether you’re curious about who’s engaging or trying to understand your audience, this guide breaks down what TikTok shows and how to use Favorites to improve your content! Let’s get started!
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What Does It Mean When Someone Favorites Your TikTok?
When someone taps the Favorite icon on your TikTok video, it’s a signal that your content meant something to them. But why exactly would someone favor your video? Here are 4 common reasons:
1. They Want To Rewatch It
The most straightforward reason: your video is worth a second look. People tend to revisit videos they couldn’t fully absorb the first time.
Hence, you may notice that videos in the form of routines, step-by-step guides, recipes, or study tips often get lots of favorites.
2. They Saved It To Share
Sometimes, people favorite a video to share it later, either in a private message, during a conversation, or even by reposting the idea in their own way. If your content is funny, insightful, or incredibly useful – like a dance challenge with friends, a clever hack, or a hot take – viewers might hit favorite just to make sure they don’t lose it before they get a chance to pass it on.
3. Your Content Struck An Emotional Chord
Favorites often represent a deeper emotional connection. Maybe your story reminded them of something personal, or maybe your words gave them comfort or motivation.
Videos that touch on self-growth, struggles, or personal reflections often get favorited by viewers who want to hold on to that feeling a little longer.
4. Your Content Felt Relatable
When someone feels like your video reflects a situation they’ve been in or something they deal with regularly, they’re more likely to favorite it.
For example, a video with the caption “When you send a risky text and wait for the reply” can instantly connect with viewers who’ve experienced the same anxiety.
How to Check If Someone Favored Your Video?
Can you see who favorited your video on TikTok? The answer is Yes, but TikTok doesn’t show a full list of usernames. However, there are ways to check when someone adds your video to their Favorites, at least through notifications. Here’s how to find that information:
Step 1: Open the TikTok app and tap on the Inbox icon in the bottom right corner of your screen.
Step 2: In your Inbox, go to the Activity section to view recent engagement on your content.
Step 3: Tap on the Likes and Favorites notification filter. This will narrow your feed to only show interactions related to likes and saves, helping you spot when someone has favorited your video without digging through comments or tags.
From here, you can scroll through the list to see which videos have been favorited.
Alternatively, you can view the total number of Favorites on a specific video by tapping the bookmark icon while watching your post. This won’t show who favorited it, but it gives you the number of favorites.
How to Increase the Number of Favorites for Your Video?
Getting someone to favorite your TikTok is different from getting a like or a view. It means your video offers something worth coming back to. If you want more people to hit that Favorite button, here are 6 content tips that work especially well:
1. Give Step-by-Step Tutorials They’ll Need Again
Tutorials that solve a problem, teach a trick, or guide someone through a process are gold favorites. If your tutorial has multiple steps or takes time to apply, viewers are more likely to favorite it so they can revisit it when they’re ready to follow along.
Think of dance tutorials, skincare routines, editing tricks, and how to pose for photos – anything people can’t do right away but want to try later.
2. Offer “Rare” or “Hidden” Knowledge
People love to favorite content that feels exclusive or hard to find. Sharing lesser-known tips, industry tricks, or tools most people haven’t heard of taps into that “I need to save this before I forget” feeling.
For example, content like “A free AI tool no one’s talking about” naturally encourages people to favorite it because they might not find it again.
3. Create ‘Listicle-Style’ Videos
Organized content like “Top 5”, “Must-try”, or “3 things you didn’t know about…” is easy to digest and perfect for Favorites. These types of videos act like mini cheat sheets. Viewers often save them to refer back to later, especially when the list includes apps, habits, product recommendations, or steps for self-improvement.
3. Start a Series With a Strong “Part 1”
If your content is part of a longer journey, a compelling first part can drive Favorites fast. Viewers often save Part 1 so they can easily come back when the next video drops, especially if they’re invested in what happens next.
This strategy works well when you reveal just the beginning of something valuable, prompting people to save now and follow up later.
Try content like:
- Challenges: “100 days of glowing skin – Day 1”
- Transformations: “Building a passive income stream from $0! Here’s how I start.”
- Tutorial series: “Step 1 to designing your first website. I’ll walk you through the rest in Part 2.”
4. Create Emotional or Inspirational Anchors
People often favor videos that speak to how they feel. Whether it’s a message of encouragement, a quiet reminder to slow down, or a motivational line that hits at the right moment, emotional content becomes something viewers want to come back to.
Make the moments feel personal, like a short clip sharing the past failure in startup. “It’s okay, you’re not falling behind” might get saved by someone who needs to hear that again later.
5. Post More Evergreen Content
Trendy content often gets attention in the moment but loses relevance quickly. In contrast, evergreen videos like study techniques, habit-building tips, or self-care routines stay useful over time and are more likely to be favorited.
While a meme based on a current event, for instance, might get quick laughs, a video explaining “how to build a daily routine that sticks” offers long-term value that viewers want to save and revisit.
How to Use Favorites to Improve Your TikTok Strategy
Favorites aren’t just a sign of appreciation. If you track which videos consistently get favorited, you can refine your content strategy to create more of what resonates deeply. Here’s how to make favorites work for your long-term growth:
1. Spot Your “Collectible” Content
One way to spot “collectible” content is to go back through your videos and compare those with high favorite-to-view ratios. Some videos may not go viral, but they quietly rack up favorites.
For example, if you’re making career content, a video like “How to answer: ‘Tell me about yourself’ in interviews” might get far more favorites than a time-lapse video of your workday. Why? Because it provides a concrete resource for a viewer to practice before their job interview.
Ask yourself:
- Would someone want to keep this for a future situation (like an interview, exam, or work challenge)?
- Does this video solve a recurring problem or give a step-by-step process?
- Could someone build a personal folder around this type of content?
The videos that check these boxes are your collectibles.
2. Find the Why Behind the Favorite
Don’t stop at the numbers, but ask yourself why certain videos are getting favorited. Is it because they’re practical? Emotional? Aspirational? Knowing the reason helps you recreate the right kind of value.
For instance, a video offering journaling prompts may be favorited for its usefulness, while a quiet “slow morning routine” video might be saved for the editing idea.
3. Turn Favorite-Worthy Content into a Series
If one video gets a high number of favorites, there’s a good chance your audience wants more. Expand on it by creating a series around the same theme or format.
A video titled “3 quick finance tips” that gains traction can easily become a weekly series and give your followers a reason to keep saving each part.
4. Encourage Favorite Folders
Many users now organize their favorites into custom folders, and you can guide them straight into one. Use TikTok captions, voiceovers, or on-screen text to prompt them subtly, like:
- “Add this to your self-care folder” or
- “Put this in your ‘TikTok tips’ collection.”
These little nudges increase the chance that your video becomes part of a viewer’s go-to library.
5. Use Favorites to Define Your Niche
When a certain type of content consistently gets favorited, whether it’s money-saving hacks, career advice, or personal growth tips, that’s a clear sign of where your strength lies. Lean into that category. It’s not just what people enjoy watching but what they feel is worth saving. That’s the kind of niche that builds loyal followers and long-term growth.
>>> Read more: 15+ Best TikTok Niches in 2025 Will Get You Viral Easily
Wrap Up
If you came here wondering how to see who favorited your TikTok, the answer is yes, and you can learn a lot from the favorite count itself.
By identifying your most favorited videos, understanding what makes them save-worthy, and using that insight to refine your content strategy, you’ll start creating content that truly sticks!
>>> Read more: How to Get Followers on TikTok? Top 20+ Tips to Grow Fast!
