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Facebook Reels Ads: What Makes It Effective for Businesses?

Not long after introducing Reels, Facebook has once again demonstrated its commitment to enhancing the advertising experience by introducing ads on Reels Facebook. This move marks a significant step forward in leveraging the popularity of short-form video content to facilitate meaningful connections between brands and their target audience. So, what should you know about Facebook Reels Ads, and how can businesses use this ad type?

What is Ads on Reels Facebook?

What is Ads on Reels Facebook

Facebook Reels ads refer to paid advertising placements within the Reels feature on the Facebook platform. Reels is a short-form video feature that allows users to create and share engaging video content with their followers, similar to platforms like TikTok. With the introduction of ads on Reels Facebook, businesses and advertisers can place their promotional content directly within the Reels feed, reaching a wide audience of users as they scroll through short, entertaining videos. These ads can appear seamlessly alongside organic Reels content, providing advertisers with a valuable opportunity to capture the attention of users and drive brand awareness, engagement, and conversions.

Why Should Brands Use Facebook Reels Ads?

Why Should Brands Use Facebook Reels Ads?

As one of the latest Facebook ad types, Reels Ads offer many beneficial functions for advertisers and business owners to leverage their campaigns and reach potential customers on different placements.

  • Reach a Wider Audience: Reels have gained immense popularity among Facebook users, allowing brands to connect with a vast and diverse audience. By leveraging Reels Ads, brands can extend their reach and tap into new demographics and market segments.
  • Engage with Short-form Content: Short-form video content has become increasingly popular on social media platforms. With Reels Ads, brands can engage their audience through captivating, bite-sized videos tailored to grab attention and drive interaction.
  • Stay Relevant and Trendy: Keeping up with the latest trends is crucial for brands to remain relevant in the ever-evolving digital landscape. By incorporating Reels Ads into their advertising strategy, brands can demonstrate adaptability and stay ahead of the curve.
  • Drive Brand Awareness: Reels Ads offer a creative and immersive way for brands to showcase their products, services, and brand personality. By creating visually appealing and entertaining content, brands can effectively raise awareness and leave a lasting impression on their audience.
  • Encourage User Interaction: Reels Ads encourage user interaction through features like likes, comments, shares, and follows. Brands can leverage these engagement opportunities to foster deeper connections with their audience and build a community around their brand.
  • Enhance Brand Visibility: With Reels Ads, brands can appear prominently in users’ feeds, increasing their visibility and exposure. This visibility can lead to higher brand recall and recognition among Facebook users.

How can Brands Use Ads on Reels Facebook?

Facebook Reels Ads offer brands a powerful platform to reach, engage, and connect with their target audience in a fun and dynamic way. I recommend some of the most engaging forms that brands can use reels ads to interact with ideal customers:

  • Creative Storytelling: Use Reels Ads to tell compelling stories about your brand, products, or services. Create engaging narratives that resonate with your target audience and showcase the unique aspects of your brand in a visually appealing format.
  • Product Demonstrations: Demonstrate the features and benefits of your products or services. Showcase how your offerings can solve customer problems or enhance their lives, using short and captivating videos to highlight key selling points.
  • Behind-the-Scenes Content: Offer a glimpse behind the scenes of your brand’s operations, events, or team members. Give customers an inside look at what makes your company unique.
  • User-Generated Content: Encourage user-generated content by inviting customers to create and share Reels featuring your products or brand. Repurpose these user-generated Reels as ads to showcase authentic testimonials and foster a sense of community around your brand.
  • Promotions and Discounts: Use Reels Ads to promote special offers, discounts, or limited-time promotions. Create eye-catching visuals and compelling call-to-action to encourage viewers to take advantage of your promotional offers.
  • Educational Content: Share valuable tips, tutorials, or how-to guides related to your industry or products.
  • Collaborations and Influencer Partnerships: Partner with influencers or other brands to co-create Reels content and reach a wider audience. Collaborative Reels Ads can help increase brand visibility and credibility while tapping into the influencer’s existing fanbase.

Types of Reels Ads on Facebook

Types of Reels Ads on Facebook

There are 2 advertisement formats that advertisers can set up on Facebook Reels: overlay banner and post-loop ads.

  • Overlay banner ads appear as a banner displayed at the bottom of the Reels video content, providing a subtle yet effective way to promote products or services without disrupting the viewing experience. Within overlay banner on Reels, there are 2 distinct forms:
    • Single-image ads appear as static banners at the bottom of Facebook Reels after the Reel has started.
    • Image carousel ads are a carousel of images that can include anywhere between 2-10 images and render at the bottom of Facebook Reels content.
  • Post-loop ads are displayed within the Reels feed for 4 seconds or longer and are skippable. They appear seamlessly between organic Reels and after a reel has looped. 

Each type of Reels Ad offers brands unique opportunities to engage with their audience and achieve their advertising goals on Facebook. By leveraging these various formats strategically, brands can effectively reach and connect with their target audience in a dynamic and engaging way.

Facebook Reels Ads Specs and Additional Requirements

Ensure your creative aligns with Facebook ads’ policies and specifications to create the best effect possible. Remember, adhering to these guidelines will enhance the visibility and engagement of your Reels Ads, ultimately driving better results for your advertising campaigns.

  • Duration: Your video can be up to 60 seconds long. It should be in a fullscreen, vertical format.
  • Format: It should be in .mp4 or MOV format
  • Video resolution: Uploaded Reels will be capped at 720p after upload, but it is recommended that you upload at least 1080P or 4k if available
  • Sounds: We recommend that your video ad creative uses music or sound to fit the Reels placement better. Use royalty-free music from Facebook Sound Collection or original audio/ voiceovers instead.
  • File size: max of 4GB
  • Dimension size: 9:16 aspect ratio

How to Set Up Ads on Facebook Reels?

Setting up ad campaigns on Facebook is simple. You just need to own an ad account, whether it’s a self-served or a Facebook ad agency account. Then, follow these steps below to start creating your own Facebook Reels Ads:

  • Step 1: Access Ads Manager and click on the “Create” button to start a new campaign.
  • Step 2: Customize campaign factors that align with your goals like: 
    • Campaign Objectives: Traffic, Leads, Reach, Engagement, App Installs, Video views, etc.
    • Target Options: Demographics, Locations, Interests, Behaviors, and other relevant criteria.

>>> Read more: Mastering Facebook Ad Targeting with These 6 Useful Strategies

Facebook Reels ads objectives
  • Step 3: Under the Facebook Ad Placements section, select “Reels” as the placement option for your ads.
Choose Facebook Reels ads placement
  • Step 4: Upload your ad creative, ensuring it meets the specifications outlined for Reels ads (e.g., vertical format, recommended resolution, duration, etc.).
  • Step 5: Continue to fill out your budget and schedule for ads, including daily or lifetime budget options and campaign duration.

Review your ad settings, targeting options, and creative content to ensure everything is set up correctly. Once satisfied, click “Publish” to launch your Reels ad campaign.

Best Practices for Running Facebook Reels Ads

For those who want to test out Reel ads on Facebook and make it work, ACTUALLY work! I think these tips below gonna help you to achieve the advertising result you want. Let’s check it out!

  • Capture Attention Quickly: Start your Reels ad with an attention-grabbing hook to captivate viewers within the first few seconds.
  • Keep it Short and Sweet: Reels content is short-form by nature, so ensure your ad is concise and to the point, conveying your message effectively in a limited time frame.
  • Optimize for Mobile Viewing: Since most Facebook users access the platform on mobile devices, ensure your Reels ad is optimized for mobile viewing with clear visuals and legible text.
  • Create Engaging Content: Use dynamic visuals, compelling storytelling, and engaging calls-to-action to encourage viewer interaction and drive engagement.
  • Leverage Trending Topics and Challenges: Incorporate popular trends, challenges, or hashtags into your Reels ad content to capitalize on current cultural moments and increase relevance and virality.
  • Engage with User-Generated Content: Encourage user-generated content by inviting viewers to create and share their own Reels featuring your brand or products. Engage with user-generated content to foster a sense of community and authenticity around your brand.

By following these best practices, brands can effectively leverage Facebook Reels ads to reach and engage with their target audience, drive brand awareness, and achieve their marketing objectives on the platform.

Best Reels Ads example – IKEA Home Stories

IKEA is a perfect example of how Facebook Reels Ads can make it work. In this campaign, IKEA leveraged Reels to showcase real-life home transformations using their products. Each Reel featured a different home makeover story, highlighting how IKEA products were used to create functional and stylish living spaces.

Best Reels Ads example - IKEA Home Stories

What makes it work:

By showcasing real homes and real people, IKEA was able to connect with viewers on a personal level, inspiring them with practical ideas for home improvement. Reels allowed IKEA to tell these stories in a visually engaging and easily consumable format, capturing viewers’ attention as they scrolled through their feeds.

Additionally, IKEA encouraged user engagement by inviting viewers to share their own home stories using the campaign hashtag. This generated user-generated content and fostered a sense of community among IKEA customers.

“IKEA Home Stories” campaign demonstrated the power of Reels Ads to drive brand awareness, inspire creativity, and foster meaningful connections with consumers on Facebook. By leveraging Reels’s storytelling capabilities, IKEA could showcase its products in a relatable and aspirational way, ultimately driving engagement and boosting brand affinity.

>>> Read more: 18 Outstanding Facebook Ad Examples (and Why it Worked) 

Facebook Video Ads vs Reels Ads: What’s Better?

Both Facebook video ads and Reels ads offer unique advantages depending on the specific goals and target audience of a marketing campaign.

FeatureFacebook Video AdsReels Ads
Content LengthLonger-form content, typically up to several minutesShort-form content, limited to a maximum of 60 seconds
Placement OptionsCan be displayed in various placements across Facebook, including News Feed, Stories, and morePrimarily featured in the Reels feed, providing full-screen, immersive viewing experience
Audience EngagementOffers opportunities for detailed storytelling and brand messagingIdeal for capturing short attention spans and delivering quick, visually compelling content
Interaction OpportunitiesUsers can engage with comments, likes, shares, and moreUsers can engage with likes, comments, shares, and reactions
Creative FlexibilityOffers flexibility in terms of content format and styleEmphasizes creativity and visual appeal with short, impactful content
Targeting OptionsAllows for precise audience targeting based on demographics, interests, behaviors, and moreProvides targeting options similar to other Facebook placements, with potential for additional engagement based on Reels trends and challenges

Some campaigns may benefit from the longer format and wider reach of Facebook video ads, while others may find greater success with the short-form, visually striking format of Reels ads. Brands should take into consideration of ads costs, desired placements, and business goals so that you can maximize the advertising efforts and achieve the highest results possible.

Final Words

By leveraging the short-form, visually compelling format of Reels, businesses can capture users’ attention and inspire action in just a matter of seconds. As Reels continue to gain popularity and evolve on Facebook, embracing Facebook Reels Ads can be a valuable addition to any brand’s digital marketing strategy, helping to drive meaningful results and foster deeper connections with their audience.

Want to upscale your Facebook Advertising performance? Connect with Mega Digital for insightful strategies, expert guidance, and tailored solutions to elevate your Reels ads and maximize your brand’s impact on Facebook.

5/5 - (3 votes)


Hanh Le Nguyen
Hanh Le Nguyen
Advertising & Marketing Specialist


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