If you own a hotel and want to attract more bookings, you need to understand that your potential guests are scrolling through Facebook multiple times a day. With the right strategies, you can capture their attention and stand out from the competition. In this post, I’ll explain how to use Facebook ads for hotels to help you attract new guests and encourage repeat stays.
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Why should you use Facebook Ads for hotels?
Facebook ads are an excellent way for hotels to reach potential guests, drive direct bookings, and promote special offers, for the following reasons:
Reach a broad audience
Facebook has around 3.065 billion monthly active users, making it an ideal platform to reach travelers worldwide.
Whether you’re targeting local visitors or international tourists, Facebook’s vast user base ensures you’re reaching a diverse audience. This wide reach makes it possible to attract guests from various regions, enhancing the visibility of your hotel.
People also use Facebook to research accommodation, read reviews, and even make bookings. So, make sure to get in front of them when they’re actively searching for a place to stay.
Advanced targeting options
Facebook’s advanced targeting capabilities let you narrow down your audience to travelers who are most likely to book.
You can filter by demographics, interests, behaviors, and even travel intent, ensuring your ads reach people planning trips or looking for accommodations.
Showcase your property visually
For hotels specifically, showing a vibrant visual experience can create a strong impact and attract potential guests.
With the variety of Facebook ads to choose from, you can highlight your hotel’s amenities, rooms, and nearby attractions. It will be easier for guests to imagine staying at your hotel.
This approach not only increases engagement but also helps build a stronger emotional connection with viewers.
Drive direct bookings
Facebook ads can drive traffic directly to your booking page, helping you reduce dependency on third-party platforms and avoid high commission fees.
This direct booking strategy gives hotels more control over pricing, availability, and guest experience.
Best Facebook ad types for hotel advertising
Choosing the right ad type is crucial to effectively showcase your hotel’s features and drive bookings. Here are the best Facebook ad types for hotels and why they work:
Image ads
Facebook image ads are simple, easy to create, yet so impactful. They’re perfect for highlighting your hotel’s best features, such as room interiors, amenities, or scenic views.
High-quality visuals grab attention quickly, making them ideal for building awareness and sparking interest.
Video ads
If you want to create an engaging narrative that captivates potential guests, Facebook video ads are your go-to solution. With video ads, you can weave a compelling story around your hotel, from showcasing the stunning views, highlighting the warmth of your service, to taking guests on a virtual journey through your property.
The viewers can visualize their stay, and evoke a sense of desire and anticipation, making them more likely to book with you.
Collection ads
Imagine you can create a collection book of your art and showcase it online, allowing potential guests to flip through each chapter effortlessly. That’s the power of Facebook collection ads.
They let you showcase multiple offerings like rooms, dining options, or packages in a single ad, making it easy for users to explore and book directly from their mobile devices.
Carousel ads
Facebook carousel ads let you display multiple images or videos in a single ad, each with its own link. Use this format to highlight various aspects of your hotel, such as rooms, amenities, and nearby attractions.
As guests browse through different options, they get a comprehensive view of what your hotel has to offer, from luxurious room choices to dining experiences, encouraging them to book immediately.
Facebook ads benchmarks for hotels
Understanding key Facebook ads benchmarks helps hotels evaluate their campaign performance and make informed adjustments.
These benchmarks indicate that Facebook ads are highly cost-effective for hotels, with a low CPC of $0.48 and a strong CTR of 1.76%.
The impressive ROAS of 8.34 shows that hotels can generate substantial revenue from their ad spend, making Facebook a valuable channel for driving bookings and maximizing profitability.
>>> Read more: Facebook Ads Benchmarks for 19 Industries: What Experts Say?
How much do Facebook ads cost for hotels?
For small hotels, a daily budget of $10 – $30 can effectively drive local reach and engagement. This translates to roughly $300 – $900 per month, allowing these hotels to focus on key placements like Facebook Feed and Instagram Stories.
Bigger hotels, on the other hand, often allocate $100 – $500 daily, or $3,000 – $15,000 monthly.
This higher budget accommodates broader targeting, multiple ad formats, and premium placements.
It also enables them to experiment with dynamic ads and remarketing strategies to attract guests from various regions and boost bookings during peak seasons.
Facebook Ads for hotels strategies to follow
Here are seven effective and actionable tips tailored specifically for hotels to increase direct bookings and attract more guests.
Promote seasonal packages and local experiences
Create ads that feature special seasonal packages like a winter escape or a summer beach getaway. Pair them with local experiences such as wine tastings, guided tours, or cultural events to attract travelers seeking a complete experience.
These unique offerings can help your hotel stand out and increase booking rates.
Advertise special events and functions
Positioning your hotel as a top choice for event planners can help fill up bookings during off-peak seasons.
You can achieve that by promoting your hotel’s event facilities to attract bookings for weddings, corporate meetings, or private parties. Highlight the flexibility of your event spaces, catering options, and dedicated event planning services.
Highlight dining and in-house restaurant offers
Run ads that feature your hotel’s unique dining options, whether it’s a gourmet restaurant, rooftop bar, or weekend brunch. Use mouthwatering images of signature dishes or drinks to entice both locals and hotel guests.
This not only drives foot traffic but also adds value to your hotel’s overall experience.
Run limited-time offers
Creating a sense of urgency will always drive more direct bookings, helping to reduce dependency on third-party platforms. This statement applies to every industry, and hotel is no exception.
Promote limited-time deals like how Veneto did in this ad to encourage immediate bookings. Highlight the exclusivity of these offers by using phrases like “limited availability” or “book now and save.”
Create Lookalike audiences to reach more customers
In case you’ve already run a Facebook ad and it performed well, you can try using the Lookalike audiences feature. Facebook creates the ideal target audience for your ad based on the characteristics of your current guests, showing your ad to those who are highly likely to book your hotels.
If you have customers that follow your business page or are a part of your rewards program, you can upload this as the source audience that Facebook uses to find similar customers.
Partner with a digital advertising expert
Implementing these strategies above can feel overwhelming, especially if you’re new to Facebook ads. That’s where you should seek help from a professional digital marketing agency, like Mega Digital.
With our experience in managing ads for businesses of all sizes, we can support your hotel in setting up targeted campaigns, optimizing ad budgets, and driving more direct bookings.
Wrap-up
If you want a cost-effective way to promote your hotel and captivate guests, Facebook ads should be part of your strategy. These ads not only keep your current guests engaged but also help you connect with new audiences who may be looking for accommodations. I hope that this guide inspires you to take advantage of Facebook ads and unlock your hotel’s full potential.
