Social media is a vital key for any business because of its massive reach to the audience. Nowadays, with a broad user base and charming promotion methods, TikTok is becoming the finest platform for selling products. Especially merchants can use these benefits to start operating dropshipping on TikTok. So, do you want to learn more about TikTok dropshipping? Find out right in this article!
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TikTok Dropshipping Insights and Trends in 2024
Some of the major figures on TikTok activities for the year 2023 are:
- Worldwide users: The number of active users globally is over 1 billion, making TikTok the third most popular social networking site after Facebook and Instagram in terms of active users on a monthly basis.
- Expansion Rate: It has a growth rate of approximately double that of Snapchat and 2.5 times that of Instagram, suggesting a healthy growth trend that will be sustained thereafter.
- Forecasts: In the year 2025, it is expected that the number of users on TikTok will still be large, and this guarantees that the users doing dropshipping will continue to have a wide reach.
Why should you use TikTok for dropshipping?
Generally speaking, dropshipping is a business concept where you offer in-demand goods without having to buy inventory in advance. You commit yourself to finding top products from various sources that will benefit your store’s sales.
1. Viral Potential
TikTok’s algorithm boosts engaging content, allowing small brands to go viral through trends and challenges, quickly reaching a large audience. A single well-timed video can generate massive exposure, significantly increasing product visibility in a short period.
2. Young, Global Shoppers
TikTok’s Gen Z and Millennial users, known for impulsive buying, are spread globally, making it ideal for dropshipping worldwide. With over 1 billion active users across various countries, TikTok allows dropshippers to tap into diverse markets effortlessly.
3. Powerful Ad Tools
TikTok’s ad platform and TikTok Shop allow dropshippers to run effective ads and offer in-app purchases, streamlining sales across borders. The platform’s advanced targeting ensures you reach the right audience, maximizing conversion potential for your dropshipping business.
How to Dropship with TikTok?
1. Dropship with TikTok Shop
TikTok Shop allows you to list and sell products directly on TikTok, which is ideal for dropshipping. Customers can browse, select, and purchase your products within the app without needing to visit an external website.
To enable this, apply for TikTok Shop through a Business Account. Once set up, you can connect your dropshipping products to TikTok Shop and start listing them.
This is the most direct method for dropshipping on TikTok, providing an in-app shopping experience that minimizes friction and keeps customers engaged.
2. Dropship with TikTok Affiliate Marketing
Partner with influencers who can promote your dropshipping products using affiliate links or special discount codes. Influencers create content showcasing your products, which their followers can buy through provided links.
Find influencers in your niche on TikTok’s Creator Marketplace or reach out directly. Many influencers in fashion, tech, or lifestyle niches are effective in driving dropshipping sales.
This approach allows you to leverage the influencer’s existing following and credibility, which is particularly helpful for niche dropshipping products.
3. Dropship with Shopify Integration
Shopify allows you to directly integrate with TikTok, creating a TikTok Shopping Tab on your profile. This lets you showcase products from your Shopify store directly on TikTok, so users can browse and buy without leaving the app.
Install the TikTok Sales Channel app on Shopify, sync your products, and set up a shopping tab on your TikTok profile. You can then tag products in posts, which link back to your Shopify store for a seamless checkout experience.
This integration connects Shopify and TikTok directly, simplifying order management while driving traffic to your store.
How to set up TikTok Dropshipping Store with Shopify?
Although there are many e-commerce sites, Mega Digital chose Shopify to use as an example of how to set up TikTok dropshipping!
Before beginning to dropship on TikTok, you will need to integrate your TikTok account with a Shopify store by following these steps. By integrating Shopify with TikTok, you can make use of TikTok’s amazing user engagement capabilities.
With Shopify’s product link, drop shippers can tag products in every organic TikTok post. The TikTok community has the option of making purchases straight from a seller’s storefront or even by clicking on a tagged item in a short video on the platform, which will link them to the seller’s website where they complete their purchase.
Step 1: Install TikTok on the Shopify account
If you haven’t got a Shopify account, it’s time for you to sign up and add products to your account. After that, you start by downloading the TikTok app from the Shopify App Store.
Step 2: Connect your TikTok account to your Shopify
The TikTok channel will show up on the left sidebar of your Shopify Admin Dashboard once the installation process is complete. You then link your TikTok For Business account from there in order to create your TikTok Shop.
You will be able to manage the Tik Tok Business Account from the Tik Tok Business Dashboard once you have successfully connected to your store. Here, you can select your audience, make an engaging video ad, access your ad management toolbar to get insights reporting, and more.
How to advertise your dropshipping products on TikTok?
You can start creating videos to sell items right away. However, Mega Digital suggests new merchants build up their audience first with the following TikTok marketing strategies.
Use TikTok Ads for dropshipping
Like Facebook, TikTok provides a user-friendly platform where you can spend time on everything related to targeting, ad design, insight reports, and ad management tools. With high user purchasing demand, TikTok has offered merchants, retailers, and advertisers many types of TikTok Ads for e-commerce. This will undoubtedly help you to level up your brand and attract more potential customers for your channel.
>>> Learn more: TikTok Ads for Dropshipping: A Game-Changer for E-commerce
Make use of TikTok influencers
Influencers on TikTok are users who have a significant fan base. They can show your products to their followers and, in some cases, “encourage” them to make purchases because of the influencers’ authority and reach. Influencers can create UGC (user-generated content) to attract their audience, which is always the optimum advertising method, especially with review content.
Merchants can start working with influencers in just three simple steps:
- Find influencers in your niche
This phase is crucial. Mega Digital suggests that rather than choosing influencers based on their level of popularity, you should consider how well they complement the items and who their target audience is. You can browse and learn more about influencers on TikTok Creator Marketplace.
- Let influencers do their jobs
They will know how to attract their fanbase and what content they like. For example, the most common ways are reviewing products, demonstrating how they work, and showing the behind-the-scenes. The objective is to encourage as many of their followers to click the link and visit your website as possible.
- Boost sales
If everything goes according to plan, your product will be well received by the influencer’s audience, some of whom even made purchases.
Don’t miss out on the TikTok Agency account for every ad type and function usage.
Advertise with organic content
The 3rd strategy for marketing your products on TikTok is publishing your content on the channel. In this way, you can even turn into a TikTok influencer!
You may grow your audience by continuously posting material about your markets and goods. As time passes, you can maintain their interest by holding events like contests and prizes!
Final Word
It took a lot of information to go over every TikTok advertising approach. Don’t panic if you are still undecided about which approach is ideal for your TikTok dropshipping. Let’s use the season sale to test all methods to see which is right for you. Or simpler, check out Mega Digital’s e-book How to win big during the sales seasons and start boosting your sales now!
