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Top 5 Search Feed Providers: How to Choose the Right One?

Navigating the world of search feed providers can be overwhelming, but choosing the right one is crucial for your search arbitrage strategy. These platforms help websites display relevant ads and search results, effectively monetizing site traffic. In this blog, we’ll highlight the top 5 search feed providers and offer tips on selecting the best one for your needs.

What Are Search Feed Providers?

Search feed providers are companies that help websites show search results or ads generated from their platforms. By delivering content that matches what users are looking for, these providers help website owners make money from their site traffic. This not only improves the user experience but also boosts the chances of ad clicks, driving more revenue for the site owners.

5 Best Search Feed Providers for Search Arbitrage 

If you are new to search arbitrage and having a hard time determining which search arbitrage companies to choose from, you’ve come to the right place!

Here, I have gathered a list of the top 5 popular search arbitrage feed providers, along with a breakdown of their pros and cons. Let’s delve into it and find out how you can choose the best search feed provider for your campaign.

Disclaimer: The information about the search feed providers in this article was updated in June 2024 and may be subject to change. It is advised that you visit their websites or contact them directly for the most up-to-date details.


System1 search feed provider

Standing out as a leader in the search arbitrage industry, System1 utilizes sophisticated machine-learning algorithms to optimize web traffic monetization. Its Responsive Acquisition Marketing Platform (RAMP) is particularly noteworthy. It enables traffic acquisition at scale.

Among the feed providers for search arbitrage companies, System1 has built a strong reputation for its precision and efficiency in driving high-quality traffic and maximizing revenue per click (RPC).

  • Founded: 2013
  • Employees: 201-500
  • HQ: United States
  • Total website visits (in the past 30 days): 154.7K
  • Reach: 120M+ monthly visitors


  • Best For: This search feed provider is ideal for arbitrageurs seeking high-intent users.
  • Advanced Machine Learning: System1 uses advanced machine learning algorithms to optimize the monetization of web traffic, ensuring that the traffic is high-quality and well-targeted, which leads to higher conversion rates and revenue per click.
  • High Conversion Rates: The platform’s precision targeting ensures that ads are shown to users who are more likely to convert, increasing overall campaign effectiveness.
  • User-Friendly Interface: System1 is designed to be intuitive, making it easier for users to navigate and manage their campaigns.
  • Excellent Customer Support: Robust customer support helps users troubleshoot issues and optimize their campaigns quickly and efficiently.


  • Higher Cost: The advanced features and high-quality traffic come at a higher cost compared to some competitors.
  • Learning Curve: New users might find the platform complex initially due to its advanced features.
  • Limited Free Options: System1 does not offer a free trial or freemium version, which makes it harder for users to test the platform before committing.

Estimated Pay Off (EPC): $1.80 – $2.50


Tonic search feed provider

Ranking next to System1 is Tonic, a platform that helps users monetize their traffic globally with access to over 1,000 offers. While specific details on the number of monthly visitors Tonic can reach aren’t explicitly mentioned on their site, their extensive global traffic opportunities suggest significant potential.

They emphasize high conversion rates by double-checking user interest and ensuring traffic quality. Various traffic types are supported with Tonic, including native, social, search, display, and direct website traffic, making it a versatile tool for various arbitrage strategies.

  • Founded: Undisclosed
  • Employees: 11-50
  • HQ: Germany
  • Total website visits (in the past 30 days): 58.8K
  • Reach: Undisclosed


  • Best For: Tonic is best suited for marketers looking for affordable and diverse traffic sources, particularly those new to search arbitrage.
  • Diverse Traffic Sources: Tonic supports various traffic types, including native, social, search, display, and direct website traffic, allowing marketers to experiment with different strategies.
  • Competitive Pricing: More affordable than many competitors, Tonic’s pricing models make it accessible for smaller budgets.
  • Ease of Use: The platform is straightforward and user-friendly, enabling quick setup and management of campaigns.
  • Decent Conversion Rates: Emphasizes high conversion rates by double-checking user interest and ensuring traffic quality.


  • Variable Traffic Quality: The quality of traffic can vary, requiring careful monitoring and optimization to ensure effective results.
  • Limited Advanced Features: While user-friendly, it may lack some of the advanced features of more expensive providers.
  • Support and Resources: The level of customer support and available resources might not be as robust as those offered by leading competitors.

Estimated Pay Off (EPC): $0.90 – $1.50


Sedo search feed provider

Though having operated for longer than Tonic and System1, Sedo is more well-known in the domain industry. However, it has extended its expertise to search arbitrage. With an extensive marketplace and effective monetization solutions, this search feed provider is a valuable resource for search arbitrageurs looking to maximize their ROI.

Whether you are looking to monetize unused domains or buy and sell valuable domain names, Sedo provides the tools and resources needed to succeed in the competitive world of search arbitrage.

  • Founded: 1999
  • Employees: 51-200
  • HQ: Cologne, Boston
  • Total website visits (in the past 30 days): 2.2M
  • Reach: Millions of users globally


  • Best For: Sedo is best for arbitrageurs seeking high-quality, niche traffic and those involved in domain investments.
  • Extensive Domain Marketplace: One of the largest and most active domain marketplaces globally, providing a wide range of domains.
  • High-Quality Traffic: Sedo focuses on niche and targeted domain traffic, ensuring higher conversion rates.
  • Comprehensive Analytics: Offers detailed analytics to help optimize campaigns and track performance metrics.
  • Established Reputation: Sedo is a trusted name in the domain industry, providing assurance of reliability and quality.


  • Higher Cost: Premium traffic and services often come at a higher price, which might not be suitable for all budgets.
  • Rather Complex Interface: The platform can be complex for new users, requiring a learning curve to navigate its extensive features and tools effectively.
  • Brokerage Fees: Sedo’s brokerage services, while professional, involve additional fees that can cut into overall profitability.

Estimated Pay Off (EPC): $1.20 – $2.00 (Previously Bodis) (Previously Bodis), previously known as Bodis, is a versatile platform offering a range of monetization solutions. It’s particularly well-regarded for its user-friendly interface, reliable customer support, and effective traffic monetization strategies.

  • Founded: 2007 (Bodis)
  • Employees: 11-50
  • HQ: Undisclosed
  • Total website visits (in the past 30 days): 104.7K
  • Reach: Millions of unique users


  • Best For: is ideal for arbitrageurs looking for a versatile and easy-to-integrate solution for their traffic monetization needs.
  • Easy Integration: Simple integration with existing systems via API, S2S (server-to-server), and tracking pixel integrations.
  • User-Friendly Interface: Designed to be accessible and easy to use.
  • Near Real-Time Reporting: The reporting system is updated every 15 minutes, allowing for educated campaign management based upon performance.
  • Responsive Account Support: Account management that allows for efficient and effective cooperation.


  • Variable Traffic Quality: Similar to Tonic, the quality of traffic can vary, which necessitates careful management to maintain high conversion rates.
  • Moderate Pricing: While not the cheapest option, offers good value, but this might still be a consideration for those with tighter budgets.

Estimated Pay Off (EPC): $1.00 – $1.80

Domain Active

Domain Active

Domain Active, a specialized provider focusing on high-quality domain traffic, works with the top advertisers and networks within the digital media industry. Arbitrageurs can utilize its platform and full suite of optimization solutions to monetize their websites, traffic and domain portfolios.

  • Founded: Undisclosed
  • Employees: 11-50
  • HQ: Undisclosed
  • Total website visits (in the past 30 days): 1.7M
  • Reach: 100+ million monthly visitors


  • Best For: Domain Active is best for marketers and domain investors looking for high-quality, premium traffic.
  • High-Quality Traffic: Focuses on premium domain traffic, with close monitoring on traffic and the quality of it to ensure both the user and advertiser have the best experience and results possible.
  • Effective Monetization: Powers the monetization for the largest Native, Search, Social and Display networks in the industry.
  • Detailed Reporting: Offers comprehensive analytics and reporting tools.


  • Higher Cost: Premium services come at a higher price, which might not be suitable for all types of traffic or smaller budgets.
  • Niche Focus: The platform’s focus on premium domain traffic might not be suitable for all types of traffic, limiting its versatility.
  • Limited Brand Recognition: Compared to more established platforms like Sedo, Domain Active might not have the same level of brand recognition and trust.

Estimated Pay Off (EPC): $1.40 – $2.50

A Quick Comparison of the Top Search Arbitrage Feed Providers

Below is a table summarizing all the details you need to compare the most reliable search feed providers for your search arbitrage campaign.

User Experience

User ExperienceSystem1TonicSedoAds.comDomain Active
User-Friendliness of the InterfaceVery intuitive, minimal learning curveRequires some familiarizationGenerally straightforward, requires minimal learningSimple and directEasy to navigate
Customization OptionsExtensive, highly detailed optionsAdvanced, multiple layers of customizationSufficient for most needs, specific to domainsBasic, sufficient for standard useVersatile, meets varied needs
Integration ComplexityQuick and easy to integrateModerate, needs some setup effortComplex, best for experienced usersStandard, typical setup processManageable, straightforward
Support and DocumentationHighly comprehensive, detailed guidesResponsive, helpful documentationAdequate, user guides availableGood support, useful resourcesThorough, well-documented
Overall User ExperienceHighly user-friendly, well-reviewedPositive feedback, reliable performanceWell-regarded by domain ownersBalanced, satisfactory for most usersConsistently good, reliable

Monetization Potential

Monetization PotentialSystem1TonicSedoAds.comDomain Active
Average Cost Per Click (CPC)$1.50 – $3.00$0.75 – $2.00$1.00 – $2.50$0.80 – $2.20$1.20 – $2.80
Estimate Pay Off (EPC)$1.80 – $2.50$0.90 – $1.50$1.20 – $2.00$1.00 – $1.80$1.40 – $2.50
Average Conversion Rate8% – 12%6% – 10%7% – 11%5% – 9%7% – 10%
Payout FrequencyMonthlyMonthlyMonthlyMonthlyMonthly
Minimum Payout Threshold$100$50$100$50$100


QualitySystem1TonicSedoAds.comDomain Active
Ad RelevanceUses advanced AI algorithms for highly targeted ads, ensuring maximum relevanceUtilizes geo-demographic targeting for fairly targeted adsHigh precision targeting based on user behavior and domain relevanceContextually matched ads that ensure decent relevanceUses keyword-based targeting for moderate relevance
Ad DiversityExtensive variety, including text, display, and native adsModerate variety focusing on text and display adsModerate variety with a focus on text and banner adsWide variety including video, native, and display adsModerate variety, primarily text and display ads
Ad AccuracyHighly accurate, leveraging big data for precise ad deliveryModerately accurate, suitable for broad targetingHigh accuracy due to advanced algorithms and user dataModerately accurate, suitable for general targetingModerately accurate, sufficient for basic targeting needs
Ad Load TimeVery fast, typically under 1 secondModerate to fast, generally 1-2 secondsFast, usually under 1 secondFast, typically under 1 secondModerate, around 2 seconds

Traffic Volume and Quality

Traffic Volume and QualitySystem1TonicSedoAds.comDomain Active
Traffic VolumeHigh, millions of impressions dailyModerate to high, thousands to millionsHigh, ideal for domain trafficHigh, supporting large campaignsModerate, suitable for standard campaigns
Traffic QualityPremium, high engagement ratesGood, decent engagementPremium, high relevance and engagementHigh, good user interactionFairly good, reliable traffic

Compliance and Reputation

System1TonicSedoAds.comDomain Active
Compliance with PoliciesFully compliant with advertising and data privacy regulationsCompliant with necessary regulationsFully compliant with regulationsCompliant with regulationsCompliant with regulations

Analytics and Reporting

Analytics and Reporting CriteriaSystem1TonicSedoAds.comDomain Active
Real-Time AnalyticsAvailable with detailed, real-time user behavior tracking and performance metricsAvailable with comprehensive real-time click and conversion trackingAvailable with high granularity and immediate performance feedbackAvailable with real-time data integration and reportingAvailable with standard real-time analytics
Detailed ReportingAvailable with advanced segmentation, custom reports, and deep insights into traffic sources and user interactionsSufficient for basic campaign performance tracking with standard metrics and reportsAvailable with in-depth analysis of domain-specific traffic and user engagementAvailable with comprehensive reports, including performance breakdowns and trend analysisSufficient for basic performance tracking and overall campaign metrics

Each of these search feed providers offers unique advantages for search arbitrage. By understanding their strengths, you can choose the best provider to optimize your search arbitrage campaigns.

How to Choose the Best Search Feed Provider for You?

Selecting the right search feed provider is crucial for the success of your search arbitrage campaign. To make an informed decision, focus on these essential criteria:

Key Factors in Choosing the Best Search Feed Provider

Relevance and Quality of Traffic

  • Relevance: Ensure the provider delivers highly relevant search feeds that align with your target audience’s interests and needs. This increases the likelihood of user engagement and conversions.
  • Quality: Evaluate the quality of traffic based on user engagement metrics such as click-through rates (CTR), bounce rates, and conversion rates. High-quality traffic is more likely to convert and generate revenue.

Monetization Potential

  • Revenue Share: Look for providers offering favorable revenue share models. This can significantly impact your earnings, as a higher share means more profit for your efforts.
  • Payout Rates: Compare payout rates for different keywords and niches. Higher payout rates for relevant keywords can enhance your earnings potential.

Customization and Control

  • Customization Options: Ensure the provider offers robust customization options for targeting and optimizing performance. This includes the ability to select specific keywords, adjust bids, and tailor ad placements.
  • Control: Check if the provider allows control over ad placements and bid management. Having control ensures that you can optimize your campaigns for maximum efficiency and effectiveness.

Technology and Integration

  • Integration Ease: Choose a provider that integrates seamlessly with your existing systems. Easy integration minimizes setup time and reduces the likelihood of technical issues.
  • Advanced Features: Look for advanced features such as real-time bidding (RTB), sophisticated targeting options, and comprehensive analytics. These features can help you fine-tune your campaigns and improve performance.

Reputation and Reliability

  • Reputation: Research the provider’s reputation in the industry. Look for reviews, testimonials, and case studies to gauge their reliability and effectiveness.
  • Reliability: Ensure the provider has a track record of consistent uptime and reliable service. Downtime can negatively impact your campaigns and revenue.

Final Take

Choosing the right search feed provider to incorporate into your arbitrage campaign can significantly increase your chances of success. By evaluating key factors such as monetization potential, traffic quality, ease of integration, and user support, you can select a provider that best aligns with your goals and needs.

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