Are you a fashion brand feeling overwhelmed to attract your ideal customers in the online space? If so, you’re not alone. But here’s the good news: Google Ads can solve the problem. By using Google Ads for clothing brands, your clothing brand can enjoy benefits such as precise targeting, enhanced brand visibility, and measurable results. Let’s explore and learn how Google Ads can help your brand achieve your goals.
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Key Google Ads Campaign Types for Clothing Brands
This blog post dives into the key Google Ads campaign types specifically designed to elevate your clothing brand and drive results. By understanding these options and how to leverage them effectively, you can create targeted campaigns that resonate with your ideal audience and propel your brand to new heights.
1. Shopping Ads
Shopping ads are the most effective and relevant ad format for clothing brands on Google Ads, enabling direct product promotion and driving seamless purchases.
Imagine a user searching for “winter jackets for men”. Wouldn’t it be ideal if your brand’s stylish winter jackets appeared visually within their search results? Shopping Ads make this dream a reality.
What do you need to prepare before setting up your Shopping Ads?
To set up Shopping Ads for your clothing brand, you’ll need a Merchant Center account. Next, start creating your product data feed. This feed includes essential details about each clothing item in your inventory.
Once you’ve done with the preparation, you can start with the Google Shopping Ads setting up process:
- Log in to your Google Ads account and initiate a new campaign.
- Select your campaign objective. Since you’re focusing on Shopping Ads, choose “Sales”.
- Set your campaign budget, bidding strategy (automated or manual), and campaign location targeting.
- Within your campaign, create an ad group specifically for your Shopping Ads. Here, you can further refine targeting by product category, brand, or other relevant attributes from your product data feed.
- Connect your Merchant Center account to your Google Ads account. This ensures your product data feed populates your Shopping Ads.
2. Search Ads
While Shopping Ads are visually captivating, Search Ads offer a different yet equally powerful approach. These text-based ads appear on Google Search results pages, targeting users who are actively searching for specific terms related to your clothing brand or products.
The foundation of successful Search Ads lies in keyword research. Identify relevant keywords and phrases that potential customers might use to search for clothing items like yours. Tools like Google Keyword Planner can be invaluable in this process.
Here’s how to set up Google Search Ads for clothing brands:
- Log in to your Google Ads account and initiate a new campaign. Select “Search ad” as your campaign ad type.
- Select your campaign objective. Since you’re focusing on Search Ads, choose “Website Traffic” if you want to drive visitors to your website, or “Sales” if your goal is to generate online purchases.
- Set your campaign budget, bidding strategy and campaign location targeting.
- Within your campaign, create ad groups for specific themes or product categories. For example, you might have separate ad groups for “Dresses” or “Sustainable Clothing”.
- Within each ad group, add the relevant keywords you identified during your research phase.
- Craft your ad copy. Each ad group can have multiple text ads, allowing you to test different variations and see which ones perform best. Here’s the structure of a Search Ad:
- Headline 1
- Headline 2
- Description
- Final URL
3. Display Ads
While Search Ads target users actively searching for specific terms, Display Ads offer a broader reach. These visual ads appear across various websites and placements within the Google Display Network (GDN), which encompasses millions of websites and apps.
To set up Google Display Ads for clothing brands, you should select “Display ad” as your campaign ad type. Next, you can follow these same steps as of creating a Search Ads campaign.
4. Performance Max Ads
Performance Max ads work by evaluating the performance of your products in relation to other advertisers with similar product details. It automatically increases bids when Google predicts that your products may outperform others. This information is then monitored and bids are adjusted accordingly, enhancing your likelihood of winning the auction without requiring you to manually manage these settings.
Performance Max campaigns don’t feature traditional ads; instead, they have asset groups. Consider it as a powerhouse ad that amalgamates text, image, and video components into a single, comprehensive ad type. Asset groups streamline the ad creation process and enhance the versatility of your ads across the entire Google network.
Dropshipping Clothing Products Using Google Ads
Why leverage Google Ads for dropshipping?
Clothing and fashion products are a popular choice for dropshipping due to their wide appeal and ever-changing trends. With new styles emerging every season, there’s always something new to offer your customers. Plus, clothing items are lightweight and easy to ship, making them ideal for dropshipping.
Google is a powerful platform for dropshipping due to its extensive reach and advanced targeting capabilities. With Google Ads, you can reach potential customers who are actively searching for products like yours. Moreover, Google’s sophisticated algorithms allow you to target your ads based on demographics, interests, and buying behaviors, ensuring your ads reach the right audience at the right time.
Specific clothing products for dropshipping?
When it comes to dropshipping clothing products, the possibilities are endless. You could focus on a specific niche like sustainable fashion, vintage clothing, or plus-size apparel. Alternatively, you could offer a wide range of clothing items, from everyday wear like t-shirts and jeans to more specialized items like swimwear or formal wear.
How to find dropshipping products
Finding the right products to dropship is crucial for your business’s success. Start by researching current fashion trends and identifying gaps in the market. Tools like Google Trends can provide valuable insights into what consumers are currently interested in. Additionally, you can use dropshipping platforms like Oberlo or Spocket to find popular clothing items to sell.
Implementing Dropshipping for Clothing Products with Google Ads
Once you’ve chosen your products and set up your integration, you can start creating your Google Ads. Start by setting up a Google Shopping campaign, which allows you to showcase your products directly in Google’s search results.
Next, consider setting up a remarketing campaign. Remarketing allows you to show ads to people who have previously visited your site, helping you stay top of mind and encouraging them to complete their purchase.
Finally, continually monitor and optimize your campaigns. Google Ads provides detailed analytics that you can use to understand which ads are performing well and which ones need improvement. By continually testing and optimizing your ads, you can increase your return on ad spend and grow your dropshipping business.
Top 20 Profitable Keywords to Use in Google Ads for Clothing Brands
The key to success in Google Advertising lies in the right keywords bidding. Here are the top 20 fashion-related keywords that boast substantial search volumes. If you manage to secure high rankings in search results, these keywords can drive significant organic traffic to your site.
| Keyword | Searches | Cost Per Click | Keyword Difficulty |
|---|---|---|---|
| shein clothing | 327,530 | $1.55 | 49.2 |
| 2023 fashion trends | 1,480 | $1.83 | 43.2 |
| baby boy clothes | 155,170 | $2.42 | 48.3 |
| baby shower dresses | 30,580 | $1.87 | 37 |
| black cocktail dress | 18,960 | $2.26 | 42.9 |
| business casual men outfits | 15,360 | $5.46 | 44.8 |
| business casual outfits for women | 15,770 | $7.55 | 40 |
| dresses for graduation | 105,890 | $1.45 | 42.6 |
| dresses for homecoming | 100,210 | $1.27 | 42.7 |
| early 2000s fashion | 14,950 | $1.05 | 49.3 |
| family matching outfits | 16,260 | $2.52 | 45.7 |
| famous fashion designers | 1,080 | $2.00 | 38.1 |
| fashion brand names | 1,000 | $2.00 | 49 |
| fashion designer course | 1,730 | $7.83 | 43.5 |
| fashion designer famous | 1,000 | $2.00 | 36.9 |
| fashion designer jobs | 1,120 | $2.07 | 43.8 |
| fashion designer salary | 1,060 | $2.80 | 47 |
| fashion designing course | 1,270 | $7.83 | 39.9 |
| fashion earrings | 2,310 | $2.50 | 44.4 |
| fashion glasses for men | 1,400 | $2.13 | 37.4 |
Mega Digital’s Pro Tips for Advertising Clothing Brands on Google Ads
The initial launch of your Google Ads campaigns is just the beginning. To truly unlock their potential and maximize return on ad spend (ROAS), you should follow some key strategies to leverage Google Ads for clothing brands:
1. Use high-quality images
Online shoppers can’t touch or try on items as they would in a physical store. They rely heavily on images to evaluate what you’re selling and decide what they want to buy. A photo often serves as the deciding factor for a user to understand the product better, leading to more informed decisions and fewer returns.
Here’s how to ensure your clothing visuals shine:
- Resolution is key: Don’t settle for pixelated or blurry images. Aim for a minimum resolution of 512×512 pixels, but ideally strive for 1024 or higher to showcase intricate details and vibrant colors.
- Show off products’ features: Featuring your clothing on models allows potential customers to visualize how the garments would look when worn. This provides a sense of fit, style, and overall appeal, significantly impacting user engagement.
2. Craft compelling product headlines
The product title is often the first thing a customer sees in search results. A well-crafted title can attract the customer’s attention and make them more likely to click on your ad.
Product titles should be informative and concise, conveying the most crucial details within the first 70 characters (which is what is displayed in search results). Here’s a winning formula:
- Brand name: Establish brand recognition from the get-go.
- Product type: Clearly state what the garment is (e.g., “Dress”, “T-Shirt”, “Sweater”).
- Other important attributes: Include relevant details like color, material, and style (e.g., “Floral Print Maxi Dress”, “Organic Cotton Crewneck T-Shirt”, “Cashmere Knit Beanie”).
By following this structure, you provide valuable information to potential customers searching for specific clothing items, increasing the chances of your ad catching their eye and driving clicks.
3. Bid on your own brand name
Whether your clothing brand is big or not, people who know about you might search for you online. If you don’t bid on your brand name, your competitors might. They could potentially steal traffic that was originally intended for your brand. Bidding on your brand name ensures that you appear at the top of the search results, reinforcing your brand presence.
Let’s analyze the results for the search query “fendi shoes new jersey”. The top three ads all belong to retailers selling Fendi shoes, and they likely have “Fendi” as a keyword in their campaigns. This highlights the importance of branded search campaigns.
However, the fourth ad is a curious case. It doesn’t sell Fendi shoes but might be using a broad match type for its keywords. This approach is unlikely to attract users specifically looking for Fendi, essentially giving them irrelevant exposure.
To effectively bid on your brand name, follow these tips:
- Prioritize branded keywords: Dedicate an ad group specifically for keywords containing your brand name (e.g., Fendi shoes, Fendi New Jersey).
- Competitive bidding: Consider bidding competitively on your brand name keywords to ensure your ads appear at the top of the search results page.
4. Define negative branded keywords
Negative keywords are a type of keyword that prevents your ad from being triggered by a certain word or phrase. For Google Ads for clothing brands, negative keywords help filter out irrelevant search queries. For example, if you’re a luxury clothing brand, you might want to add “cheap” or “discount” as negative keywords to avoid attracting bargain hunters.
By preventing your ads from showing up for irrelevant searches, you can save on wasted ad spend and focus your budget on keywords that are likely to convert.
Here are 12 negative keywords that you should never include in any of your campaigns.
To define negative keywords, log into your Google Ads account and click on Campaigns > Ad Groups > Keywords. Click the Negative Keywords tab and add the branded and non-branded keywords. You can define negative keywords for individual ads, Ad Groups, campaigns, or your whole account.
5. Stay consistent with the color of your products
Maintaining consistent color names across your product data may seem like a minor detail, but it has a significant impact on user experience. Consistent color names make it easier for users to find and compare products. It also helps to create a more professional and trustworthy image for your brand.
However, this is easier said than done, as the color and its name, if not match perfectly, might cause great confusion for users. Imagine a user searching for a “navy blue” dress and encountering listings with a mix of “navy”, “dark blue”, and “midnight blue”. This inconsistency can lead to confusion and lost sales.
Here’s the solution:
- Standardize color names: Choose a single, universally understood term for each color (e.g., “navy blue” instead of “dark blue” or “midnight blue”).
- Avoid using vague or subjective color names that might confuse customers.
- Stay consistent: Apply these standardized color names consistently across all your product listings to ensure a seamless user experience.
6. Utilize ad extensions
Ad extensions are added features that enhance your ads by providing additional information at no extra cost. They can significantly improve your Google Ads campaign performance by supplying extra information that aligns with user intent, location, and device.
For fashion brands in particular, product rating extensions, local inventory extensions, and Google Merchant promotions are the best choices.
7. Optimize the landing page
The journey doesn’t end with a click on your ad. Your landing page needs to provide a seamless and positive user experience to convert that click into a sale.
Here’s how clothing brands can optimize landing pages:
- Relevance: Ensure your landing page aligns with the message and product advertised in your Google Ad. Don’t send users on a wild goose chase!
- Mobile-friendliness: In today’s mobile-first world, a responsive landing page that looks great and functions flawlessly on all devices is essential.
- Clear navigation and CTAs: Make it easy for users to find what they’re looking for and take the desired action. Use clear menus, product categories, and prominent CTAs like “Add to Cart” or “Shop Now”.
- Highlight product benefits: Showcase the unique features and benefits of your clothing items on your landing page. Use compelling visuals and product descriptions to make users want to add them to their cart.
Case Study: Threads & Co. Revamps Clothing Sales with Google Ads
Threads & Co. is a vibrant online clothing brand specializing in unique, ethically-sourced apparel.
Challenge
Threads & Co. faced a common challenge: stagnant online sales growth. Despite a strong social media presence and an attractive website, they struggled to reach their target audience and convert website visitors into paying customers. The brand needed to increase brand awareness, attract new customers actively looking for their style, and ultimately drive online sales.
Solution
Threads & Co. partnered with Mega Digital to create and manage a comprehensive Google Ads campaign. Here’s a breakdown of our strategy:
- Target audience definition: The agency conducted in-depth research to understand Threads & Co.’s ideal customer. The brand’s customers share some common traits: middle-aged women looking for casual, yet ethical and sustainable clothing.
- Keyword research & targeting: Based on the audience research, a list of relevant keywords was compiled. This included broad terms like “ethical clothing” and long-tail keywords like “organic cotton dresses for women”.
- Shopping ads & remarketing: The campaign utilized Shopping Ads, showcasing high-quality product images and detailed descriptions directly on the search results page. Additionally, remarketing campaigns were employed to target website visitors who previously engaged with Threads & Co.’s products but didn’t complete a purchase.
- Landing page optimization: The landing pages for the targeted keywords were optimized for conversions. This included clear product information, compelling calls to action, and a user-friendly shopping experience.
Results
The Google Ads campaign for Threads & Co. yielded impressive results within a three-month timeframe:
- Website traffic from Google Ads grew by 250%, significantly expanding their reach.
- Search for branded keywords like “Threads & Co. reviews” and “ethical clothing Threads & Co.” saw a significant increase, indicating growing brand recognition.
- Online sales revenue from Google Ads surpassed initial targets by 30%.
- The campaign also led to a 15% increase in website conversion rate, meaning a higher percentage of visitors became paying customers.
Conclusion
In conclusion, Google Ads offers a powerful platform for clothing brands to reach their target audience, increase brand visibility, and drive online sales. By understanding the different campaign types, optimizing your ads, and utilizing ad extensions, your brand flourish in the ever-evolving fashion landscape.
