Getting a Google Ads account suspended while running a Google Ads campaign is something that no advertisers want to experience. However, if you are struggling in this situation and want to discover why your Google Ads Account was suspended, then this blog is the solution you’re looking for.
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What happens when Google suspends your Ads account?
When a Google Ads account was suspended, all ads stopped running. This indicates that each campaign, ad group, and individual ad no longer shows on the Google network and cannot direct potential consumers to your landing page, website, or app. Regardless of whether advertisements were against the rules, all of them and merchant accounts were also halted.
Despite this flurry of suspensions, your organic traffic is not affected. Advertisers frequently experience panic because they fear losing their customers and revenue. We wish to ease this concern by informing you that organic traffic won’t be impacted unless your website has malware.
How Google Ads suspended accounts?
Google is devoted to providing its users with the best experience possible. They want to ensure that consumers only see appropriate and positive Google Ads adverts. Unfortunately, only some people always abide by these rules. Google has created conditions & policies for advertising to follow. It’s leading to many Google accounts being suspended due to suspicious activity.
According to Google, the four main reasons your Google Ads account is suspended are Prohibited content, Prohibited practices, Restricted content and features, and Editorial and technical issues.
- Prohibited content: Content that Google doesn’t allow advertisers to use on their platform. Such as illegal products and services, hazardous items, counterfeit goods, any content that might support unlawful activity or hurt others, and content that is discriminatory or incites hatred.
- Prohibited practices: This category is anything that aims to deceive or manipulate consumers. This can involve cloaking websites or directing users to a temporary landing page. Your ads must match what is on your website or landing page. Otherwise, Google considers it a misrepresentation.
- Restricted content and features: Any content that is not generally accepted or perhaps heavily regulated. This covers various topics, from drugs to adult entertainment and gambling. Political content, such as campaign advertisements or issue advocacy, is protected under restricted content.
- Editorial and technical: Of 4 categories, the editorial and technical policy is the most subjective and susceptible to interpretation. One of the requirements is that the websites offer a positive user experience, but it might be challenging to define “not irritating” advertisements.
Note: Our explanations are only suggestive and not intended to be all-inclusive. Violations don’t always have to be your fault. So, keeping it safe for their users is your responsibility. Remember, you must not use advertisements to redirect clients to other websites.
Common faults leading to Google Ads account suspension
The above information might point out why your Google Ads account was suspended. However, if you need clarification about what precisely the case that you are struggling with, here are some common mistakes that advertisers usually suffer.
Your website is hacked
Your website, landing page, or app has malware and misleading material that harm users. In most cases, website owners are unaware of the presence of malware. This is one of the most common reasons your Google Ads account has been suspended.
- Circumventing their systems: If your website serves one version of information to Google and another to website users, this is considered cloaking.
- Deceptive practices: If your content is about sensitive topics, such as social affairs, politics, and other matters of public concern. Therefore, you must make it clear your identity and affiliation.
- Trademark infringement: If your product seems to copy another from other brands, Google will believe you are selling counterfeit goods. You are not permitted to use a trademark or logo almost identical to another trademark.
- Selling drugs via unauthorised pharmacies: Drugs are highly regulated substances. Therefore, your account may be suspended if you sell prescription drugs without a prescription or try to sell them in places where you don’t have a license. You can send your license to Google’s partners, like Mega Digital, to allow advertising on Google.
- Violating local laws: Your ads need to obey local laws. For instance, paternity testing cannot be advertised in the UK. In this case, researching where your advertisements may be lawfully shown is a matter of researching.
- Other unacceptable business practices: Displaying advertisements to attract users and then deceiving them into giving medical, financial, or personal information, or misrepresenting your business, product, or service, will result in your account being banned.
- Unpaid balance: Google Ads will suspend your unpaid balance if your payment fails even once.
- Abuse of the promotional code: If you accidentally use Google Ads promotional codes more than once or sell them to others, this constitutes a policy violation.
- Requesting a chargeback: If you have asked your bank to reverse the payment, your account will be suspended.
- Suspicious payment activity: Google may occasionally flag your account if it believes your credit card is stolen. Additionally, they view it suspicious when the same billing information is used for several accounts.
How to recover suspended Google Ads account?
Google will send you an email explaining the reason for the suspension and suggestions for fixing it. The remedies for a suspended account will vary depending on the type and cause of suspension.
Here are three significant ways to help you resolve almost all issues about your account being suspended by Google Ads:
Fix the suspended issues
Take a look at all your Ads and ensure that they comply with Google’s advertising policies. If you see any issues with your Ads, make the required changes to bring them into compliance. Once you’ve made the essential changes to your Ads, please send them to Google for review.
If Google Ads has disapproved of your campaigns, then you can do the following to fix it:
- Go to your Ads and extensions page and find your ad.
- Under the “Status” column, you will find the reason for the suspension. Hovering over the “Disapproved” status will link you to the policy explanation.
- In the ad listing section, you can find a pencil icon ✎. Click on it
- Edit the ad so that it follows the policies set by Google Ads.
- Finally, click on “Save.”
Check with your bank to make sure there were no transactions from your account that might be viewed as suspicious. Besides, please look over whether your previous payment method is valid. If it is not, all you need to do is remove the payment method and link another credit card that has matching names to those on your account.
It’s time to let Google know that your account can be reinstated after what you have fixed.
Appeal to Google team
You can contact the Google Ads team directly if you can’t find the violations in your ads. You can reach them in two ways. The first is to call them on 1-866-2 to speak to a representative. The other way is to file an appeal with them regarding your Google Ads suspended account:
- Depending on what Google notified you, figure out why your account was suspended. You can ask Google Ads support for more details if you’re still unsure about whether Google Ads suspended my account for no reason.
- You are aware of the reason why your account was suspended. Wrap them up to your appeal. This should thoroughly justify what happened and why you think a mistake was made. Include any supporting documentation you may have, such as emails or screenshots.
- Submit your appeal to Google. You can fill up the online form or by emailing [email protected].
Use Google Ad Agency Account
When you submit an appeal, if you’re lucky enough to get past the purely automated system, you will have to wait 20 to 40 days to resolve the suspension. However, with billions of websites and thousands of advertisers on Google, it will be hard for you to reach out directly to policy team members. So in the worst case, your resolve ticket can be sent back to draft, and your account is still be suspended with an unclear message from the Google team.
Therefore, renting a Google Ad Agency Account is an ideal solution for advertisers to continue operating adverts without waiting for a suspension appeal from the Google support team. Here are a few of the reasons you should choose them:
- Various payment methods
- Difficult to get suspended
- Run campaigns with Google’s partner consultant
- Prioritized support from Google
- Low cost
Or, it would be best if you worked with a Leading Google Partner in APAC like Mega Digital to have a dedicated staff supporting you potentially. Besides, the most important is that you don’t have to wait 20 to 40 days for the Google team to refund your account balance. We can allocate it immediately to a new account so you can continue your campaigns. However, if you still want to appeal your old suspended account, we can get it back in 02 days.
Note: If violations continue, you do not need to create a new Google Ads account after suspension because we have many accounts backed up.
We hope this sharing has helped you find out why your Google Ads account was suspended and how to resolve it. Please don’t hesitate to contact us if you need additional support from Mega Digital – The leading Google partner in APAC.