If you’re in the middle of crafting a unique, eye-catching Facebook video ads campaign to promote your brand, chances are you want some inspiration on how to make your ad stand out. In this article, I’ll explore some of the best Facebook video ads examples, providing you with inspiration and practical tips to create compelling video content for your campaigns.
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Facebook Video Ads: Why They Work?
Before we dive into specific cases, let’s discuss why sample Facebook video ads examples are an invaluable resource for marketers:
- Real-world inspiration: They provide a glimpse into what top brands are doing to engage their audience.
- Learning opportunities: Analyzing these ads can help you understand what works and what doesn’t in your industry.
- Idea generation: They can spark creativity and help you come up with unique ideas for your own ads.
Top 9 Outstanding Facebook Video Ads Examples that Give you Inspiration
Now, let’s explore some of the best Facebook video ads examples that have caught our attention:
Spotify
Spotify’s Facebook video ad campaign featuring Simon & Garfunkel, a ’60s folk rock band, was a strategic move to broaden its user base by appealing to older generations. The ad’s simplicity and immediate connection with the audience make it a great example of subtle messaging and simple execution.
Specifically, the ad appears simple, almost like a homemade video, which could make it more relatable and authentic to the target audience. It primarily features an album cover, bright colors, and a few words of text.
What Spotify wants to achieve through this video ad campaign is that the platform itself isn’t just for fans of contemporary artists like Justin Bieber or Miley Cyrus. By featuring Simon & Garfunkel, Spotify sends a message that it caters to all music lovers, regardless of their age or musical preferences. This strategy could help Spotify attract users from older generations who might not typically use streaming services.
Why it worked:
- Minimalist design: The ad employs a simple execution, utilizing just an album cover, vibrant colors, and a concise text.
- Instant appeal: The ad is likely to resonate instantly with fans of Simon & Garfunkel or similar artists, compelling them to pause and engage with the content.
Airbnb
Another great Facebook video ad example is from Airbnb. Airbnb’s “Let’s Travel Forward” video ad was a response to a political decision that went against its core ideals. Airbnb expressed their belief that the place you call home should not determine if you get to explore the world. They emphasized that travel is transformational and allows us to see the possibilities in the world.
This campaign by Airbnb, utilizing the video format in Facebook Business Manager, features short bursts of reverse motion video to make the point that to “limit travel is to turn back progress. It is characterized by simple photography and a focus on people and places. This creates a sense of inclusivity and global community.
Why it worked:
- Corporate Social Responsibility (CSR): Airbnb’s campaign serves as an excellent instance of cause marketing, leveraging widespread opposition to the travel ban to enhance its CSR initiatives.
- Simplicity: The campaign’s messaging is clear, concise, and meticulously crafted for maximum impact.
- Subtitles: The use of subtitles, as opposed to voice-overs, ensures the campaign resonates with the significant majority (85%) of Facebook users who view videos without sound.
Sephora
The company’s strategy for online product promotion involves a 10-second Graphics Interchange Format (GIF) ad showcasing two of its newest fragrances. Titled “Scents to Live in,” the animated ad draws inspiration from ’70s aesthetics, presenting impressionist images flowing in a fairy-tale manner. Although one of the featured products may be geared towards men, the primary audience for the ad is undeniably women seeking gift options, both for themselves and others.
Why it worked:
- Stylish presentation: In just 10 seconds, this GIF ad effectively displays a wealth of information regarding the fragrances available and its price through visually appealing stylization.
- Strategic positioning: Both fragrances are elegantly positioned for consumers, employing subtle visual cues to enhance their appeal.
- Animated impact: The use of animation proves ideal for the brief duration and ad type that Sephora employs to promote its latest offerings. The ad also makes use of the imperfect edges of the torn paper effect to symbolize the beauty and authenticity found in imperfection.
Klarna
Klarna, a Swedish fintech company, has effectively utilized Facebook Video Ads to achieve its marketing goal, which is to provide a smooth and hassle-free shopping experience. The campaign targets online shoppers who value convenience and simplicity.
The advertisement begins with a search bar, where a query is being typed: “Can you pay later for electronics?” Concurrently, similar inquiries appear beneath, each posing the same fundamental question but for various items: sneakers, couches, dresses, and iPhones. The final query in the bar shifts to “Can you pay later on anything?” Subsequently, a search result emerges, stating that the Klarna app allows you to shop for anything, anywhere, and pay back in instalments, all without interest or fees.
The Klarna ad is visually engaging, using a combination of vibrant colours and dynamic animations to capture the viewer’s attention. The visuals are designed to reflect Klarna’s brand identity, which is playful, bold, and innovative.
Why it worked:
- Enhanced communication: Klarna conveys much information in this ad with minimal text. Key features such as user-friendliness and extensive service are implicitly communicated without explicit references.
- Distinctive colour scheme: The ad utilizes Klarna’s signature pink background, making it stand out in your Facebook feed without additional elements.
- Achievement of multiple goals: The ad successfully meets various marketing objectives: it encourages app installation, explains the benefits of the service, and positions the brand effectively through the clever tagline, “Smooth Shopping.”
Mailchimp
Mailchimp, an email marketing service and automation platform, used video ads to promote Creative Assistant – a quick and easy tool that marketers can use to create ads and customized messages in minutes. They precisely convey their message through a series of just three animated image ads of different ways you can create an advertising piece of content for a pair of sunglasses. The video is anchored with a punchline that beautifully encapsulates the message: “We’ve got a fit for every face & budget.”
Why it worked:
- Efficiency: The ad narrates a story in the shortest possible time, capturing the viewer’s attention.
- Minimalism: The ad unfolds against a predominantly yellow backdrop, offering a minimalist aesthetic that mirrors the simplicity Mailchimp offers its users.
Grammarly
Grammarly’s video ads are educational and provide clear value to the viewer. They highlight common grammar mistakes and how Grammarly can help fix them, making the ads informative and engaging.
The Grammarly’s ad campaign was designed to appeal to individuals who frequently write on mobile devices. The ad is visually simple, featuring only a mobile phone with the keyboard on display and a bunch of emojis. The text subtly implies the concept of composing with perfect grammar, punctuation, and spelling.
Why it worked:
- Target audience: The campaign aims to appeal to individuals who frequently write on mobile devices. This is reflected in the ad’s focus on mobile writing and the use of emojis, which are commonly used in mobile communication.
- Visual precision: From a visual perspective, the messaging is straightforward and precise.
- Powerful slogan: The phrase “Write Confidently Everywhere” encapsulates the notion that Grammarly isn’t confined to desktop usage, but is a tool for all environments.
Oreo Thins
Oreo Thins’ video ads are fun and playful, using animation and catchy music to showcase their product. The Oreo Thin’s ad campaign is designed to appeal to adults who are into sweet snacks and change the perception that Oreo is a product for children.
It uses a clear and compelling headline, “Serious drama calls for a serious treat,” which not only captures the viewer’s attention but also communicates the brand’s message effectively. The ad cleverly sets up the mood for late-night snacking, appealing to viewers who enjoy indulging in a sweet treat while watching their favorite TV shows.
Regarding visual elements, it uses a clear and compelling headline, “Serious drama calls for a serious treat,” which not only captures the viewer’s attention but also communicates the brand’s message effectively. The ad cleverly sets up the mood for late-night snacking, appealing to viewers who enjoy indulging in a sweet treat while watching their favorite TV shows.
Why it worked:
- Great positioning: Oreo has cleverly positioned its Thin product as an after-dinner snack, perfect for TV drama nights. This positioning aligns well with the viewing habits of many consumers, thereby increasing the product’s appeal.
- Health conscious: By limiting the serving size of its Thins to 4 cookies, Oreo shows its commitment to promoting responsible snacking. This health advisory can resonate with health-conscious consumers and enhance the brand’s image.
Allbirds
The Allbirds’ ad for its new Dashers running shoe is packed with attention-grabbing visuals and a clear value proposition. The ad, which lasts only 15 seconds, showcases the product’s unique selling point – its comfort and sustainability, in a straightforward, yet effective way.
The ad features a scene of a man donning a pair of Allbirds shoes and trousers with rolled-up cuffs. Throughout the seven-second duration of the video, the man keeps flexing his feet, fidgets in his shoes, and rises onto his toes. The headline encapsulates the sentiment perfectly, stating, “I can’t say enough about how comfortable these shoes are.” That says it all!
Why it worked:
- Unwavering focus: The ad emphasizes the brand’s new product’s unique selling proposition, comfort, and nothing more. The message is being delivered to the users in the most direct way possible.
- Product features highlight: Besides flexibility and comfort, Allbirds seizes the chance to spotlight another advantage of its shoes. As indicated in the text at the bottom, the shoes are also machine washable.
- Visual emphasis: The camera maintains a steady focus on a sequence of movements performed by the wearer’s feet to show how flexible the shoes are.
Moo
Online print and design company Moo’s video ads are visually striking and use a clear, concise message to showcase their products.
The ad displays a stack of multicolored business cards in a continuous, rhythmic dance. Apart from a line of text and a small discount button, this is the only visual element of the ad.
Why it worked:
- Subtle messaging: This refers to messages conveyed subtly without explicit reference. The ad revolves around the endless demand for printed supplies like business cards that you order, use, and reorder. Without explicitly saying anything, it implies that Moo is your reliable partner for recurring print needs.
- Visual attraction: With its rhythmic movement, the ad is designed to stand out amidst a sea of other videos due to its visual simplicity.
- Targeting the audience: Moo casts a wide net with this ad to reach as many people as possible, but it is still crafted to impact its key target audience.
The Secret to Crafting Winning Facebook Video Ads
Creating effective video ads on Facebook is both an art and a science. From these Facebook video ads examples above, I just want to give you one simple piece of advice: craft your ad so captivating that your audience doesn’t even realize they’re watching an advertisement.
To do that is indeed not easy at all. However, following some tips I am about to tell you right now can help you streamline your Facebook video ads creation process:
Understand your audience
Before you start creating your ad, it’s crucial to understand who your audience is. What are their interests? What problems do they face that your product or service can solve? Use Facebook’s audience insights tool to gather data about your audience, which can guide your ad creation process.
>>> Read more: Mastering Facebook Ad Targeting with These 6 Useful Strategies
Get straight to the point
Attention spans are short, especially on social media. Social media users typically scroll through their feeds quickly, so it’s important to capture their attention within the first few seconds of your video. Start with a compelling visual or statement that clearly communicates the value of your product or service. Avoid lengthy introductions and get straight to the point.
Optimize for mobile devices
With the majority of Facebook users accessing the platform via mobile devices, it’s crucial to optimize your video ads for mobile viewing. This includes ensuring that your videos are viewable in both portrait and landscape modes and that the text is large enough to be read on small screens. Additionally, consider the fact that videos on mobile devices are often viewed without sound, so visual cues are particularly important.
Adding captions to our videos
As mentioned earlier, videos on mobile devices are often viewed without sound. By adding captions, you ensure that your message gets across even if the video is watched on mute. Captions also improve the accessibility of your videos for viewers who are deaf or hard of hearing. Facebook has an auto-captioning feature, but it’s a good idea to review and edit the captions for accuracy.
The secret tips above not only help you create more captivating and effective Facebook video ad campaigns but also help your ads avoid the risk of encountering errors that prevent your ads from delivering.
>>> Read more: Facebook Ad is Not Delivering: 5 Reasons Why & How to Fix
Wrap-up
Video ad offers a powerful medium for reaching and engaging your target audience. By studying the outstanding Facebook video ads examples we’ve explored in this post, you can glean valuable insights into what makes a video ad effective. With these strategies in hand, you’re well on your way to creating Facebook video ads that not only capture attention but also drive meaningful engagement and results.
